PLOS
(https://plos.org) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is exceptionally strong. The schema_json includes detailed Organization data with sameAs links to social profiles and physical addresses. The ‘Blogs network’ provides a clear footprint for contributors, and the technical implementation of heading hierarchies and metadata is clean, signaling high technical credibility.
The claim of ‘measurable, meaningful change’ in H3 lacks specific metrics (e.g., total citations or papers published) on these four pages. However, the sheer volume of named journals and active, dated blog posts provides a surrogate for performance. The marketing tone is lofty but the site demonstrates the infrastructure required to back it up.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://plos.org/",
"url": "https://plos.org/",
"name": "Leading the future of open science publishing - PLOS",
"isPartOf": {
"@id": "https://plos.org/#website"
},
"about": {
"@id": "https://plos.org/#organization"
},
"primaryImageOfPage": {
"@id": "https://plos.org/#primaryimage"
},
"image": {
"@id": "https://plos.org/#primaryimage"
},
"thumbnailUrl": "https://plos.org/wp-content/uploads/2024/12/Images-1200x628px-web-page-feature-image-LEAF.png",
"datePublished": "2024-12-04T21:24:49+00:00",
"dateModified": "2025-04-22T12:51:14+00:00",
"description": "Discover how we are transforming scholarly publishing with a mission-driven commitment to open science, research integrity, and innovation that benefits researchers, institutions, and society worldwide.",
"breadcrumb": {
"@id": "https://plos.org/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://plos.org/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://plos.org/#primaryimage",
"url": "https://plos.org/wp-content/uploads/2024/12/Images-1200x628px-web-page-feature-image-LEAF.png",
"contentUrl": "https://plos.org/wp-content/uploads/2024/12/Images-1200x628px-web-page-feature-image-LEAF.png",
"width": 1200,
"height": 628
},
{
"@type": "BreadcrumbList",
"@id": "https://plos.org/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://plos.org/#website",
"url": "https://plos.org/",
"name": "PLOS",
"description": "Opening Science",
"publisher": {
"@id": "https://plos.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://plos.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://plos.org/#organization",
"name": "PLOS",
"url": "https://plos.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://plos.org/#/schema/logo/image/",
"url": "https://plos.org/wp-content/uploads/2021/04/PLOS-logo_300px-wide_navy.png",
"contentUrl": "https://plos.org/wp-content/uploads/2021/04/PLOS-logo_300px-wide_navy.png",
"width": 944,
"height": 620,
"caption": "PLOS"
},
"image": {
"@id": "https://plos.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/plos.org/",
"https://x.com/plos"
]
}
]
}
/blogs/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://plos.org/blogs/",
"url": "https://plos.org/blogs/",
"name": "Blogs - PLOS",
"isPartOf": {
"@id": "https://plos.org/#website"
},
"primaryImageOfPage": {
"@id": "https://plos.org/blogs/#primaryimage"
},
"image": {
"@id": "https://plos.org/blogs/#primaryimage"
},
"thumbnailUrl": "https://plos.org/wp-content/uploads/2024/12/PLOS-feature-image-butterfly.jpg",
"datePublished": "2020-05-14T15:48:31+00:00",
"dateModified": "2025-01-13T16:39:00+00:00",
"breadcrumb": {
"@id": "https://plos.org/blogs/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://plos.org/blogs/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://plos.org/blogs/#primaryimage",
"url": "https://plos.org/wp-content/uploads/2024/12/PLOS-feature-image-butterfly.jpg",
"contentUrl": "https://plos.org/wp-content/uploads/2024/12/PLOS-feature-image-butterfly.jpg",
"width": 1000,
"height": 761
},
{
"@type": "BreadcrumbList",
"@id": "https://plos.org/blogs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://plos.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blogs"
}
]
},
{
"@type": "WebSite",
"@id": "https://plos.org/#website",
"url": "https://plos.org/",
"name": "PLOS",
"description": "Opening Science",
"publisher": {
"@id": "https://plos.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://plos.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://plos.org/#organization",
"name": "PLOS",
"url": "https://plos.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://plos.org/#/schema/logo/image/",
"url": "https://plos.org/wp-content/uploads/2021/04/PLOS-logo_300px-wide_navy.png",
"contentUrl": "https://plos.org/wp-content/uploads/2021/04/PLOS-logo_300px-wide_navy.png",
"width": 944,
"height": 620,
"caption": "PLOS"
},
"image": {
"@id": "https://plos.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/plos.org/",
"https://x.com/plos"
]
}
]
}
/careers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://plos.org/careers/",
"url": "https://plos.org/careers/",
"name": "Careers at PLOS",
"isPartOf": {
"@id": "https://plos.org/#website"
},
"primaryImageOfPage": {
"@id": "https://plos.org/careers/#primaryimage"
},
"image": {
"@id": "https://plos.org/careers/#primaryimage"
},
"thumbnailUrl": "https://plos.org/wp-content/uploads/2024/12/Images-1200x628px-web-page-feature-image-RIBBON.png",
"datePublished": "2020-02-11T20:08:30+00:00",
"dateModified": "2025-04-22T12:55:40+00:00",
"description": "Join our team and help shape the future of open science. We are a mission-driven organization championing transparency, equity, and innovation in research publishing. Explore our open positions.",
"breadcrumb": {
"@id": "https://plos.org/careers/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://plos.org/careers/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://plos.org/careers/#primaryimage",
"url": "https://plos.org/wp-content/uploads/2024/12/Images-1200x628px-web-page-feature-image-RIBBON.png",
"contentUrl": "https://plos.org/wp-content/uploads/2024/12/Images-1200x628px-web-page-feature-image-RIBBON.png",
"width": 1200,
"height": 628
},
{
"@type": "BreadcrumbList",
"@id": "https://plos.org/careers/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://plos.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Careers"
}
]
},
{
"@type": "WebSite",
"@id": "https://plos.org/#website",
"url": "https://plos.org/",
"name": "PLOS",
"description": "Opening Science",
"publisher": {
"@id": "https://plos.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://plos.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://plos.org/#organization",
"name": "PLOS",
"url": "https://plos.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://plos.org/#/schema/logo/image/",
"url": "https://plos.org/wp-content/uploads/2021/04/PLOS-logo_300px-wide_navy.png",
"contentUrl": "https://plos.org/wp-content/uploads/2021/04/PLOS-logo_300px-wide_navy.png",
"width": 944,
"height": 620,
"caption": "PLOS"
},
"image": {
"@id": "https://plos.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/plos.org/",
"https://x.com/plos"
]
}
]
}
/about/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://plos.org/about/contact/",
"url": "https://plos.org/about/contact/",
"name": "Get in touch - PLOS",
"isPartOf": {
"@id": "https://plos.org/#website"
},
"primaryImageOfPage": {
"@id": "https://plos.org/about/contact/#primaryimage"
},
"image": {
"@id": "https://plos.org/about/contact/#primaryimage"
},
"thumbnailUrl": "https://plos.org/wp-content/uploads/2024/12/PLOS-feature-image-butterfly.jpg",
"datePublished": "2019-12-20T21:36:15+00:00",
"dateModified": "2025-11-12T17:15:52+00:00",
"description": "Connect with our team about publishing, partnerships, or general inquiries. We are here to help advance open science together.",
"breadcrumb": {
"@id": "https://plos.org/about/contact/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://plos.org/about/contact/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://plos.org/about/contact/#primaryimage",
"url": "https://plos.org/wp-content/uploads/2024/12/PLOS-feature-image-butterfly.jpg",
"contentUrl": "https://plos.org/wp-content/uploads/2024/12/PLOS-feature-image-butterfly.jpg",
"width": 1000,
"height": 761
},
{
"@type": "BreadcrumbList",
"@id": "https://plos.org/about/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://plos.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About PLOS",
"item": "https://plos.org/about/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://plos.org/#website",
"url": "https://plos.org/",
"name": "PLOS",
"description": "Opening Science",
"publisher": {
"@id": "https://plos.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://plos.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://plos.org/#organization",
"name": "PLOS",
"url": "https://plos.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://plos.org/#/schema/logo/image/",
"url": "https://plos.org/wp-content/uploads/2021/04/PLOS-logo_300px-wide_navy.png",
"contentUrl": "https://plos.org/wp-content/uploads/2021/04/PLOS-logo_300px-wide_navy.png",
"width": 944,
"height": 620,
"caption": "PLOS"
},
"image": {
"@id": "https://plos.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/plos.org/",
"https://x.com/plos"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
32Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 1 |
| /blogs/ | 8 | 1 |
| /careers/ | 8 | 1 |
| /about/contact/ | 8 | 3 |
Explore the other reputation pillars for PLOS
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from PLOS, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to PLOS: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://plos.org to view the most current version of its content and see directly what this company is about and what it offers.