PLOS
(https://plos.org) 📸 Data Snapshot: May 24, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
15
Impact Weight: 20 / 100
75% Reputation
The site avoids trust theatre; the trust_theatre_flag is false and the review_count of 8 is too low to be considered a primary marketing manipulation. Substance is instead proven through ‘proof_links_count’ and a massive blog network with highly current dates (May 18, 2026) only days away from the system anchor. Named authors and physical addresses provide substantial verifiable weight.
Proof density is high, with a strong ratio of verifiable evidence to assertions. For every vague claim like ‘Pave the way,’ the site provides multiple specific proof points, including physical office locations in four countries and a diverse list of editors. The temporal proof is particularly strong, with content updated as recently as May 2026.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
32Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 1 |
| /blogs/ | 8 | 1 |
| /careers/ | 8 | 1 |
| /about/contact/ | 8 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://plos.org/",
"url": "https://plos.org/",
"name": "Leading the future of open science publishing - PLOS",
"isPartOf": {
"@id": "https://plos.org/#website"
},
"about": {
"@id": "https://plos.org/#organization"
},
"primaryImageOfPage": {
"@id": "https://plos.org/#primaryimage"
},
"image": {
"@id": "https://plos.org/#primaryimage"
},
"thumbnailUrl": "https://plos.org/wp-content/uploads/2024/12/Images-1200x628px-web-page-feature-image-LEAF.png",
"datePublished": "2024-12-04T21:24:49+00:00",
"dateModified": "2025-04-22T12:51:14+00:00",
"description": "Discover how we are transforming scholarly publishing with a mission-driven commitment to open science, research integrity, and innovation that benefits researchers, institutions, and society worldwide.",
"breadcrumb": {
"@id": "https://plos.org/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://plos.org/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://plos.org/#primaryimage",
"url": "https://plos.org/wp-content/uploads/2024/12/Images-1200x628px-web-page-feature-image-LEAF.png",
"contentUrl": "https://plos.org/wp-content/uploads/2024/12/Images-1200x628px-web-page-feature-image-LEAF.png",
"width": 1200,
"height": 628
},
{
"@type": "BreadcrumbList",
"@id": "https://plos.org/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://plos.org/#website",
"url": "https://plos.org/",
"name": "PLOS",
"description": "Opening Science",
"publisher": {
"@id": "https://plos.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://plos.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://plos.org/#organization",
"name": "PLOS",
"url": "https://plos.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://plos.org/#/schema/logo/image/",
"url": "https://plos.org/wp-content/uploads/2021/04/PLOS-logo_300px-wide_navy.png",
"contentUrl": "https://plos.org/wp-content/uploads/2021/04/PLOS-logo_300px-wide_navy.png",
"width": 944,
"height": 620,
"caption": "PLOS"
},
"image": {
"@id": "https://plos.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/plos.org/",
"https://x.com/plos"
]
}
]
}
/blogs/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://plos.org/blogs/",
"url": "https://plos.org/blogs/",
"name": "Blogs - PLOS",
"isPartOf": {
"@id": "https://plos.org/#website"
},
"primaryImageOfPage": {
"@id": "https://plos.org/blogs/#primaryimage"
},
"image": {
"@id": "https://plos.org/blogs/#primaryimage"
},
"thumbnailUrl": "https://plos.org/wp-content/uploads/2024/12/PLOS-feature-image-butterfly.jpg",
"datePublished": "2020-05-14T15:48:31+00:00",
"dateModified": "2025-01-13T16:39:00+00:00",
"breadcrumb": {
"@id": "https://plos.org/blogs/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://plos.org/blogs/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://plos.org/blogs/#primaryimage",
"url": "https://plos.org/wp-content/uploads/2024/12/PLOS-feature-image-butterfly.jpg",
"contentUrl": "https://plos.org/wp-content/uploads/2024/12/PLOS-feature-image-butterfly.jpg",
"width": 1000,
"height": 761
},
{
"@type": "BreadcrumbList",
"@id": "https://plos.org/blogs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://plos.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blogs"
}
]
},
{
"@type": "WebSite",
"@id": "https://plos.org/#website",
"url": "https://plos.org/",
"name": "PLOS",
"description": "Opening Science",
"publisher": {
"@id": "https://plos.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://plos.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://plos.org/#organization",
"name": "PLOS",
"url": "https://plos.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://plos.org/#/schema/logo/image/",
"url": "https://plos.org/wp-content/uploads/2021/04/PLOS-logo_300px-wide_navy.png",
"contentUrl": "https://plos.org/wp-content/uploads/2021/04/PLOS-logo_300px-wide_navy.png",
"width": 944,
"height": 620,
"caption": "PLOS"
},
"image": {
"@id": "https://plos.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/plos.org/",
"https://x.com/plos"
]
}
]
}
/careers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://plos.org/careers/",
"url": "https://plos.org/careers/",
"name": "Careers at PLOS",
"isPartOf": {
"@id": "https://plos.org/#website"
},
"primaryImageOfPage": {
"@id": "https://plos.org/careers/#primaryimage"
},
"image": {
"@id": "https://plos.org/careers/#primaryimage"
},
"thumbnailUrl": "https://plos.org/wp-content/uploads/2024/12/Images-1200x628px-web-page-feature-image-RIBBON.png",
"datePublished": "2020-02-11T20:08:30+00:00",
"dateModified": "2025-04-22T12:55:40+00:00",
"description": "Join our team and help shape the future of open science. We are a mission-driven organization championing transparency, equity, and innovation in research publishing. Explore our open positions.",
"breadcrumb": {
"@id": "https://plos.org/careers/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://plos.org/careers/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://plos.org/careers/#primaryimage",
"url": "https://plos.org/wp-content/uploads/2024/12/Images-1200x628px-web-page-feature-image-RIBBON.png",
"contentUrl": "https://plos.org/wp-content/uploads/2024/12/Images-1200x628px-web-page-feature-image-RIBBON.png",
"width": 1200,
"height": 628
},
{
"@type": "BreadcrumbList",
"@id": "https://plos.org/careers/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://plos.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Careers"
}
]
},
{
"@type": "WebSite",
"@id": "https://plos.org/#website",
"url": "https://plos.org/",
"name": "PLOS",
"description": "Opening Science",
"publisher": {
"@id": "https://plos.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://plos.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://plos.org/#organization",
"name": "PLOS",
"url": "https://plos.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://plos.org/#/schema/logo/image/",
"url": "https://plos.org/wp-content/uploads/2021/04/PLOS-logo_300px-wide_navy.png",
"contentUrl": "https://plos.org/wp-content/uploads/2021/04/PLOS-logo_300px-wide_navy.png",
"width": 944,
"height": 620,
"caption": "PLOS"
},
"image": {
"@id": "https://plos.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/plos.org/",
"https://x.com/plos"
]
}
]
}
/about/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://plos.org/about/contact/",
"url": "https://plos.org/about/contact/",
"name": "Get in touch - PLOS",
"isPartOf": {
"@id": "https://plos.org/#website"
},
"primaryImageOfPage": {
"@id": "https://plos.org/about/contact/#primaryimage"
},
"image": {
"@id": "https://plos.org/about/contact/#primaryimage"
},
"thumbnailUrl": "https://plos.org/wp-content/uploads/2024/12/PLOS-feature-image-butterfly.jpg",
"datePublished": "2019-12-20T21:36:15+00:00",
"dateModified": "2025-11-12T17:15:52+00:00",
"description": "Connect with our team about publishing, partnerships, or general inquiries. We are here to help advance open science together.",
"breadcrumb": {
"@id": "https://plos.org/about/contact/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://plos.org/about/contact/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://plos.org/about/contact/#primaryimage",
"url": "https://plos.org/wp-content/uploads/2024/12/PLOS-feature-image-butterfly.jpg",
"contentUrl": "https://plos.org/wp-content/uploads/2024/12/PLOS-feature-image-butterfly.jpg",
"width": 1000,
"height": 761
},
{
"@type": "BreadcrumbList",
"@id": "https://plos.org/about/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://plos.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About PLOS",
"item": "https://plos.org/about/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://plos.org/#website",
"url": "https://plos.org/",
"name": "PLOS",
"description": "Opening Science",
"publisher": {
"@id": "https://plos.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://plos.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://plos.org/#organization",
"name": "PLOS",
"url": "https://plos.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://plos.org/#/schema/logo/image/",
"url": "https://plos.org/wp-content/uploads/2021/04/PLOS-logo_300px-wide_navy.png",
"contentUrl": "https://plos.org/wp-content/uploads/2021/04/PLOS-logo_300px-wide_navy.png",
"width": 944,
"height": 620,
"caption": "PLOS"
},
"image": {
"@id": "https://plos.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/plos.org/",
"https://x.com/plos"
]
}
]
}
Explore the other reputation pillars for PLOS
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from PLOS, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to PLOS: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://plos.org to view the most current version of its content and see directly what this company is about and what it offers.