First Response Group
(https://www.firstresponsegroup.com) 📸 Data Snapshot: May 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
11
Impact Weight: 20 / 100
55% Reputation
The trust_theatre_flag is true across all pages because the site displays high review counts (up to 89 on the homepage) without a single external verification link (proof_links_count = 0). Testimonials are present but largely anonymized, such as Senior Site Manager – Utilities, which prevents direct verification of claims. While industry certifications like NSI Gold and BICSc are claimed, the lack of outbound links to these registries represents a missed proof path.
Proof density is high regarding hardware and accreditation (NSI Gold, IWFM, BICSc). The site offers a detailed case study regarding a drain emergency, providing a timeline (contacted Friday afternoon, on-site within an hour, completed by 4pm). This level of specific, dated evidence is rare and significantly lowers the overall bullshit score.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
422Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 89 | 0 |
| /technology-systems/cable-theft-detection-system/ | 79 | 0 |
| /contact/ | 14 | 0 |
| /facilities-management/property-maintenance/ | 83 | 0 |
| /technology-systems/security-fog-systems/ | 71 | 0 |
| /vacant-property/perimeter-intruder-detection/ | 86 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.firstresponsegroup.com/",
"url": "https://www.firstresponsegroup.com/",
"name": "Security Services, Technology Systems & Facilities Management 24/7 | First Response Group UK",
"isPartOf": {
"@id": "https://www.firstresponsegroup.com/#website"
},
"about": {
"@id": "https://www.firstresponsegroup.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.firstresponsegroup.com/#primaryimage"
},
"image": {
"@id": "https://www.firstresponsegroup.com/#primaryimage"
},
"thumbnailUrl": "https://www.firstresponsegroup.com/wp-content/uploads/2025/02/five-core-services.webp",
"datePublished": "2021-04-13T21:49:44+00:00",
"dateModified": "2025-11-08T15:23:50+00:00",
"description": "We are a leading security services company offering a full range of comprehensive security solutions including CCTV and manned security guards.",
"breadcrumb": {
"@id": "https://www.firstresponsegroup.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.firstresponsegroup.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.firstresponsegroup.com/#primaryimage",
"url": "https://www.firstresponsegroup.com/wp-content/uploads/2025/02/five-core-services.webp",
"contentUrl": "https://www.firstresponsegroup.com/wp-content/uploads/2025/02/five-core-services.webp",
"width": 1286,
"height": 618
},
{
"@type": "BreadcrumbList",
"@id": "https://www.firstresponsegroup.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.firstresponsegroup.com/#website",
"url": "https://www.firstresponsegroup.com/",
"name": "First Response Group",
"description": "We Listen. We Respond. We Deliver.",
"publisher": {
"@id": "https://www.firstresponsegroup.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.firstresponsegroup.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.firstresponsegroup.com/#organization",
"name": "First Response Group",
"url": "https://www.firstresponsegroup.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.firstresponsegroup.com/#/schema/logo/image/",
"url": "https://www.firstresponsegroup.com/wp-content/uploads/2021/04/frg-logo.png",
"contentUrl": "https://www.firstresponsegroup.com/wp-content/uploads/2021/04/frg-logo.png",
"width": 500,
"height": 216,
"caption": "First Response Group"
},
"image": {
"@id": "https://www.firstresponsegroup.com/#/schema/logo/image/"
},
"sameAs": [
"https://x.com/FRG_SECURITY",
"https://www.linkedin.com/company/first-response-group/",
"https://www.youtube.com/channel/UCz9m2amKMYHnqVdb2V8KYHw"
]
}
]
}
/technology-systems/cable-theft-detection-system/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.firstresponsegroup.com/technology-systems/cable-theft-detection-system/",
"url": "https://www.firstresponsegroup.com/technology-systems/cable-theft-detection-system/",
"name": "FRG Tremors | First Response Group 24/7 UK Wide Service",
"isPartOf": {
"@id": "https://www.firstresponsegroup.com/#website"
},
"datePublished": "2025-11-03T12:01:17+00:00",
"dateModified": "2026-01-30T17:58:10+00:00",
"description": "Prevent cable theft before it happens and protect critical infrastructure with FRG Tremors: real-time detection, GPS tracking, and 24/7 response by First Response Group.",
"breadcrumb": {
"@id": "https://www.firstresponsegroup.com/technology-systems/cable-theft-detection-system/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.firstresponsegroup.com/technology-systems/cable-theft-detection-system/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.firstresponsegroup.com/technology-systems/cable-theft-detection-system/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.firstresponsegroup.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Technology Systems",
"item": "https://www.firstresponsegroup.com/technology-systems/"
},
{
"@type": "ListItem",
"position": 3,
"name": "FRG Tremors"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.firstresponsegroup.com/#website",
"url": "https://www.firstresponsegroup.com/",
"name": "First Response Group",
"description": "We Listen. We Respond. We Deliver.",
"publisher": {
"@id": "https://www.firstresponsegroup.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.firstresponsegroup.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.firstresponsegroup.com/#organization",
"name": "First Response Group",
"url": "https://www.firstresponsegroup.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.firstresponsegroup.com/#/schema/logo/image/",
"url": "https://www.firstresponsegroup.com/wp-content/uploads/2021/04/frg-logo.png",
"contentUrl": "https://www.firstresponsegroup.com/wp-content/uploads/2021/04/frg-logo.png",
"width": 500,
"height": 216,
"caption": "First Response Group"
},
"image": {
"@id": "https://www.firstresponsegroup.com/#/schema/logo/image/"
},
"sameAs": [
"https://x.com/FRG_SECURITY",
"https://www.linkedin.com/company/first-response-group/",
"https://www.youtube.com/channel/UCz9m2amKMYHnqVdb2V8KYHw"
]
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.firstresponsegroup.com/contact/",
"url": "https://www.firstresponsegroup.com/contact/",
"name": "Contact Us | First Response Group Security Services & FM",
"isPartOf": {
"@id": "https://www.firstresponsegroup.com/#website"
},
"datePublished": "2021-04-13T22:26:52+00:00",
"dateModified": "2023-11-23T11:31:01+00:00",
"description": "Get in touch with First Response Group today on 0330 124 5670 or email info@firstresponsegroup.com to discuss your security & FM requirements.",
"breadcrumb": {
"@id": "https://www.firstresponsegroup.com/contact/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.firstresponsegroup.com/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.firstresponsegroup.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.firstresponsegroup.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.firstresponsegroup.com/#website",
"url": "https://www.firstresponsegroup.com/",
"name": "First Response Group",
"description": "We Listen. We Respond. We Deliver.",
"publisher": {
"@id": "https://www.firstresponsegroup.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.firstresponsegroup.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.firstresponsegroup.com/#organization",
"name": "First Response Group",
"url": "https://www.firstresponsegroup.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.firstresponsegroup.com/#/schema/logo/image/",
"url": "https://www.firstresponsegroup.com/wp-content/uploads/2021/04/frg-logo.png",
"contentUrl": "https://www.firstresponsegroup.com/wp-content/uploads/2021/04/frg-logo.png",
"width": 500,
"height": 216,
"caption": "First Response Group"
},
"image": {
"@id": "https://www.firstresponsegroup.com/#/schema/logo/image/"
},
"sameAs": [
"https://x.com/FRG_SECURITY",
"https://www.linkedin.com/company/first-response-group/",
"https://www.youtube.com/channel/UCz9m2amKMYHnqVdb2V8KYHw"
]
}
]
}
/facilities-management/property-maintenance/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.firstresponsegroup.com/facilities-management/property-maintenance/",
"url": "https://www.firstresponsegroup.com/facilities-management/property-maintenance/",
"name": "Property Maintenance Services | UK Wide | First Response Group",
"isPartOf": {
"@id": "https://www.firstresponsegroup.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.firstresponsegroup.com/facilities-management/property-maintenance/#primaryimage"
},
"image": {
"@id": "https://www.firstresponsegroup.com/facilities-management/property-maintenance/#primaryimage"
},
"thumbnailUrl": "https://www.firstresponsegroup.com/wp-content/uploads/2021/05/property-maintenance.jpg",
"datePublished": "2021-04-13T22:09:45+00:00",
"dateModified": "2023-07-21T10:37:12+00:00",
"description": "We provide professional, reliable and affordable property maintenance services in the UK, including painting, decorating, joinery, plumbing and electricals.",
"breadcrumb": {
"@id": "https://www.firstresponsegroup.com/facilities-management/property-maintenance/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.firstresponsegroup.com/facilities-management/property-maintenance/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.firstresponsegroup.com/facilities-management/property-maintenance/#primaryimage",
"url": "https://www.firstresponsegroup.com/wp-content/uploads/2021/05/property-maintenance.jpg",
"contentUrl": "https://www.firstresponsegroup.com/wp-content/uploads/2021/05/property-maintenance.jpg",
"width": 760,
"height": 450,
"caption": "Property Maintenance"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.firstresponsegroup.com/facilities-management/property-maintenance/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.firstresponsegroup.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Facilities Management",
"item": "https://www.firstresponsegroup.com/facilities-management/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Property Maintenance"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.firstresponsegroup.com/#website",
"url": "https://www.firstresponsegroup.com/",
"name": "First Response Group",
"description": "We Listen. We Respond. We Deliver.",
"publisher": {
"@id": "https://www.firstresponsegroup.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.firstresponsegroup.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.firstresponsegroup.com/#organization",
"name": "First Response Group",
"url": "https://www.firstresponsegroup.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.firstresponsegroup.com/#/schema/logo/image/",
"url": "https://www.firstresponsegroup.com/wp-content/uploads/2021/04/frg-logo.png",
"contentUrl": "https://www.firstresponsegroup.com/wp-content/uploads/2021/04/frg-logo.png",
"width": 500,
"height": 216,
"caption": "First Response Group"
},
"image": {
"@id": "https://www.firstresponsegroup.com/#/schema/logo/image/"
},
"sameAs": [
"https://x.com/FRG_SECURITY",
"https://www.linkedin.com/company/first-response-group/",
"https://www.youtube.com/channel/UCz9m2amKMYHnqVdb2V8KYHw"
]
}
]
}
/technology-systems/security-fog-systems/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.firstresponsegroup.com/technology-systems/security-fog-systems/",
"url": "https://www.firstresponsegroup.com/technology-systems/security-fog-systems/",
"name": "Security Fog Systems | Technology | First Response Group",
"isPartOf": {
"@id": "https://www.firstresponsegroup.com/#website"
},
"primaryImageOfPage": {
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},
"image": {
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},
"thumbnailUrl": "https://www.firstresponsegroup.com/wp-content/uploads/2024/09/Smoke-Screen.webp",
"datePublished": "2024-09-24T21:03:57+00:00",
"dateModified": "2024-09-27T21:07:15+00:00",
"description": "Our security fogging systems are a powerful defensive tool designed to obscure vision and hinder intruders, adding an extra layer of defence.",
"breadcrumb": {
"@id": "https://www.firstresponsegroup.com/technology-systems/security-fog-systems/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.firstresponsegroup.com/technology-systems/security-fog-systems/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.firstresponsegroup.com/technology-systems/security-fog-systems/#primaryimage",
"url": "https://www.firstresponsegroup.com/wp-content/uploads/2024/09/Smoke-Screen.webp",
"contentUrl": "https://www.firstresponsegroup.com/wp-content/uploads/2024/09/Smoke-Screen.webp",
"width": 800,
"height": 500,
"caption": "Smoke Screen"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.firstresponsegroup.com/technology-systems/security-fog-systems/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.firstresponsegroup.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Technology Systems",
"item": "https://www.firstresponsegroup.com/technology-systems/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Security Fog Systems"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.firstresponsegroup.com/#website",
"url": "https://www.firstresponsegroup.com/",
"name": "First Response Group",
"description": "We Listen. We Respond. We Deliver.",
"publisher": {
"@id": "https://www.firstresponsegroup.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.firstresponsegroup.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.firstresponsegroup.com/#organization",
"name": "First Response Group",
"url": "https://www.firstresponsegroup.com/",
"logo": {
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"inLanguage": "en-GB",
"@id": "https://www.firstresponsegroup.com/#/schema/logo/image/",
"url": "https://www.firstresponsegroup.com/wp-content/uploads/2021/04/frg-logo.png",
"contentUrl": "https://www.firstresponsegroup.com/wp-content/uploads/2021/04/frg-logo.png",
"width": 500,
"height": 216,
"caption": "First Response Group"
},
"image": {
"@id": "https://www.firstresponsegroup.com/#/schema/logo/image/"
},
"sameAs": [
"https://x.com/FRG_SECURITY",
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"https://www.youtube.com/channel/UCz9m2amKMYHnqVdb2V8KYHw"
]
}
]
}
/vacant-property/perimeter-intruder-detection/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.firstresponsegroup.com/vacant-property/perimeter-intruder-detection/",
"url": "https://www.firstresponsegroup.com/vacant-property/perimeter-intruder-detection/",
"name": "Perimeter Intruder Detection | Vacant Property Services UK",
"isPartOf": {
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},
"primaryImageOfPage": {
"@id": "https://www.firstresponsegroup.com/vacant-property/perimeter-intruder-detection/#primaryimage"
},
"image": {
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},
"thumbnailUrl": "https://www.firstresponsegroup.com/wp-content/uploads/2024/04/perimeter-BG.webp",
"datePublished": "2024-04-26T09:24:38+00:00",
"dateModified": "2024-08-13T11:41:56+00:00",
"breadcrumb": {
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},
"inLanguage": "en-GB",
"potentialAction": [
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"target": [
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]
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},
{
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"inLanguage": "en-GB",
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},
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{
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"name": "Home",
"item": "https://www.firstresponsegroup.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Vacant Property",
"item": "https://www.firstresponsegroup.com/vacant-property/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Perimeter Intruder Detection"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.firstresponsegroup.com/#website",
"url": "https://www.firstresponsegroup.com/",
"name": "First Response Group",
"description": "We Listen. We Respond. We Deliver.",
"publisher": {
"@id": "https://www.firstresponsegroup.com/#organization"
},
"potentialAction": [
{
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"target": {
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"urlTemplate": "https://www.firstresponsegroup.com/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.firstresponsegroup.com/#organization",
"name": "First Response Group",
"url": "https://www.firstresponsegroup.com/",
"logo": {
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"inLanguage": "en-GB",
"@id": "https://www.firstresponsegroup.com/#/schema/logo/image/",
"url": "https://www.firstresponsegroup.com/wp-content/uploads/2021/04/frg-logo.png",
"contentUrl": "https://www.firstresponsegroup.com/wp-content/uploads/2021/04/frg-logo.png",
"width": 500,
"height": 216,
"caption": "First Response Group"
},
"image": {
"@id": "https://www.firstresponsegroup.com/#/schema/logo/image/"
},
"sameAs": [
"https://x.com/FRG_SECURITY",
"https://www.linkedin.com/company/first-response-group/",
"https://www.youtube.com/channel/UCz9m2amKMYHnqVdb2V8KYHw"
]
}
]
}
Explore the other reputation pillars for First Response Group
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from First Response Group, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to First Response Group: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.firstresponsegroup.com to view the most current version of its content and see directly what this company is about and what it offers.