GIPHY
(https://giphy.com) 📸 Data Snapshot: May 26, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
Authority is established through named creators (e.g., danazic, Murcianys LLC) and specific timestamps, but there is a lack of Person schema or sameAs links to verify these creators’ footprints outside GIPHY. The structured data is technically excellent, featuring specific ImageObject and Article schemas, though it lacks deep organizational links that would cement its corporate authority beyond asset hosting.
The platform claims to ‘animate your world’ and it demonstrates this through the immediate delivery of animated assets. The performance claim of being the ‘how you search’ is backed by a potentialAction SearchAction in the JSON-LD, showing the technical infrastructure exists to support the marketing claim. Unlike most BS-heavy sites, the site demonstrates its primary claim through utility rather than prose.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "WebPage",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://giphy.com"
},
"name": "GIPHY - Be Animated",
"keywords": "gifs, stickers, memes, search, animated",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://giphy.com/search/{search_term_string}"
},
"query-input": "required name=search_term_string"
},
"image": [
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://giphy.com",
"license": "https://giphy.com/terms",
"contentUrl": "https://media1.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/WdKk7Lk3GSIBolQ9X5/giphy.webp",
"thumbnailUrl": "https://media1.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/WdKk7Lk3GSIBolQ9X5/giphy_s.gif",
"creditText": "GIPHY",
"name": "Big Body Bes Dancing GIF",
"description": "",
"author": "danazic",
"creator": {
"@type": "Person",
"name": "danazic"
},
"dateCreated": "2025-05-10 19:02:16",
"dateModified": "2025-05-10 19:02:16",
"representativeOfPage": true,
"height": {
"@type": "QuantitativeValue",
"value": "252",
"unitText": "px"
},
"width": {
"@type": "QuantitativeValue",
"value": "480",
"unitText": "px"
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://giphy.com",
"license": "https://giphy.com/terms",
"contentUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/QQQoLTqkm7v3y/giphy.webp",
"thumbnailUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/QQQoLTqkm7v3y/giphy_s.gif",
"creditText": "GIPHY",
"name": "fire working GIF",
"description": "",
"dateCreated": "2016-01-07 15:36:37",
"dateModified": "2016-01-07 15:36:37",
"representativeOfPage": true,
"height": {
"@type": "QuantitativeValue",
"value": "272",
"unitText": "px"
},
"width": {
"@type": "QuantitativeValue",
"value": "500",
"unitText": "px"
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://giphy.com",
"license": "https://giphy.com/terms",
"contentUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/3gW57FrfME0Lb3WRYs/giphy.webp",
"thumbnailUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/3gW57FrfME0Lb3WRYs/giphy_s.gif",
"creditText": "GIPHY",
"name": "Excited Too Much GIF by Wind Sun Sky Entertainment",
"description": "",
"author": "Wind Sun Sky Entertainment",
"creator": {
"@type": "Person",
"name": "Wind Sun Sky Entertainment"
},
"dateCreated": "2025-07-14 18:31:48",
"dateModified": "2025-07-14 18:31:48",
"representativeOfPage": true,
"height": {
"@type": "QuantitativeValue",
"value": "270",
"unitText": "px"
},
"width": {
"@type": "QuantitativeValue",
"value": "480",
"unitText": "px"
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://giphy.com",
"license": "https://giphy.com/terms",
"contentUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/aVusgnh45yuWfFdjzd/giphy.webp",
"thumbnailUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/aVusgnh45yuWfFdjzd/giphy_s.gif",
"creditText": "GIPHY",
"name": "New York Knicks Basketball GIF",
"description": "",
"author": "Casey juju",
"creator": {
"@type": "Person",
"name": "Casey juju"
},
"dateCreated": "2021-06-01 22:37:38",
"dateModified": "2021-06-01 22:37:38",
"representativeOfPage": true,
"height": {
"@type": "QuantitativeValue",
"value": "360",
"unitText": "px"
},
"width": {
"@type": "QuantitativeValue",
"value": "480",
"unitText": "px"
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://giphy.com",
"license": "https://giphy.com/terms",
"contentUrl": "https://media0.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/6E5UgTuvUR0b3OLgWV/giphy.webp",
"thumbnailUrl": "https://media0.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/6E5UgTuvUR0b3OLgWV/giphy_s.gif",
"creditText": "GIPHY",
"name": "Good Morning Hugs GIF",
"description": "Cartoon gif. A blue steaming mug with a pulsing heart reads \"hug in a mug\" the words \"good morning\" appear across the bottom of the image. ",
"author": "Michelle Kirsch",
"creator": {
"@type": "Person",
"name": "Michelle Kirsch"
},
"dateCreated": "2021-02-27 18:33:19",
"dateModified": "2021-02-27 18:33:19",
"representativeOfPage": true,
"height": {
"@type": "QuantitativeValue",
"value": "480",
"unitText": "px"
},
"width": {
"@type": "QuantitativeValue",
"value": "480",
"unitText": "px"
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://giphy.com",
"license": "https://giphy.com/terms",
"contentUrl": "https://media1.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/kMD098hd9MyO8EMBbU/giphy.webp",
"thumbnailUrl": "https://media1.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/kMD098hd9MyO8EMBbU/giphy_s.gif",
"creditText": "GIPHY",
"name": "Good Morning Babe GIF",
"description": "",
"author": "Yevbel",
"creator": {
"@type": "Person",
"name": "Yevbel"
},
"dateCreated": "2022-08-16 03:09:06",
"dateModified": "2022-08-16 03:09:06",
"representativeOfPage": true,
"height": {
"@type": "QuantitativeValue",
"value": "480",
"unitText": "px"
},
"width": {
"@type": "QuantitativeValue",
"value": "480",
"unitText": "px"
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://giphy.com",
"license": "https://giphy.com/terms",
"contentUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/2vJfqya6WeIpALxC90/giphy.webp",
"thumbnailUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/2vJfqya6WeIpALxC90/giphy_s.gif",
"creditText": "GIPHY",
"name": "Good Morning Love GIF",
"description": "",
"author": "Aria Dreamington",
"creator": {
"@type": "Person",
"name": "Aria Dreamington"
},
"dateCreated": "2026-04-24 06:49:21",
"dateModified": "2026-04-24 06:49:21",
"representativeOfPage": true,
"height": {
"@type": "QuantitativeValue",
"value": "480",
"unitText": "px"
},
"width": {
"@type": "QuantitativeValue",
"value": "480",
"unitText": "px"
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://giphy.com",
"license": "https://giphy.com/terms",
"contentUrl": "https://media4.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/mXXm25hWsP1aXFGsNY/giphy.webp",
"thumbnailUrl": "https://media4.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/mXXm25hWsP1aXFGsNY/giphy_s.gif",
"creditText": "GIPHY",
"name": "Rise And Shine Morning GIF",
"description": "",
"dateCreated": "2018-02-27 14:53:04",
"dateModified": "2018-02-27 14:53:04",
"representativeOfPage": true,
"height": {
"@type": "QuantitativeValue",
"value": "185",
"unitText": "px"
},
"width": {
"@type": "QuantitativeValue",
"value": "245",
"unitText": "px"
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://giphy.com",
"license": "https://giphy.com/terms",
"contentUrl": "https://media2.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/1fMjj5j2Z7chq/giphy.webp",
"thumbnailUrl": "https://media2.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/1fMjj5j2Z7chq/giphy_s.gif",
"creditText": "GIPHY",
"name": "Tapping Wake Up GIF",
"description": "Video gif. A cat has climbed on top of a sleeping person and it slowly reaches a paw out to quickly but softly tap the person's face. It's the most gentle wake up call.",
"dateCreated": "2014-05-29 08:50:59",
"dateModified": "2014-05-29 08:50:59",
"representativeOfPage": true,
"height": {
"@type": "QuantitativeValue",
"value": "264",
"unitText": "px"
},
"width": {
"@type": "QuantitativeValue",
"value": "460",
"unitText": "px"
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://giphy.com",
"license": "https://giphy.com/terms",
"contentUrl": "https://media0.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/086XiwzNJ8lDKnqnNW/giphy.webp",
"thumbnailUrl": "https://media0.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/086XiwzNJ8lDKnqnNW/giphy_s.gif",
"creditText": "GIPHY",
"name": "I Love You Heart GIF by Murcianys LLC",
"description": "",
"author": "Murcianys LLC",
"creator": {
"@type": "Person",
"name": "Murcianys LLC"
},
"dateCreated": "2024-12-24 18:14:30",
"dateModified": "2024-12-24 18:14:30",
"representativeOfPage": true,
"height": {
"@type": "QuantitativeValue",
"value": "450",
"unitText": "px"
},
"width": {
"@type": "QuantitativeValue",
"value": "293",
"unitText": "px"
}
}
],
"publisher": {
"@type": "Organization",
"name": "GIPHY"
}
}
/privacy/ — no schema detected (entity gap)
/terms/ — no schema detected (entity gap)
/gifs/dancing-knicks-knickstape-WdKk7Lk3GSIBolQ9X5/
{
"@context": "https://schema.org",
"@type": "Article",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://giphy.com/gifs/dancing-knicks-knickstape-WdKk7Lk3GSIBolQ9X5"
},
"headline": "Big Body Bes Dancing GIF",
"image": {
"@type": "ImageObject",
"url": "https://media0.giphy.com/media/v1.Y2lkPTc5MGI3NjExa2VqZDN2MzN4d243c2ZjNDF4ODl3NXAxOXVvNG1mZ2pwcWgycWpyayZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw/WdKk7Lk3GSIBolQ9X5/giphy.gif",
"height": {
"@type": "QuantitativeValue",
"value": 252
},
"width": {
"@type": "QuantitativeValue",
"value": 480
}
},
"datePublished": "2025-05-10 19:02:16",
"dateModified": "2025-05-10 19:13:59",
"publisher": {
"@type": "Organization",
"name": "GIPHY"
}
}
🛡️ Trust Signals — external proof links that back the declared identity
155Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 77 | 0 |
| /privacy/ | 0 | 0 |
| /terms/ | 0 | 0 |
| /gifs/dancing-knicks-knickstape-WdKk7Lk3GSIBolQ9X5/ | 78 | 0 |
Explore the other reputation pillars for GIPHY
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from GIPHY, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to GIPHY: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://giphy.com to view the most current version of its content and see directly what this company is about and what it offers.