GIPHY
(https://giphy.com) 📸 Data Snapshot: May 26, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
12
Impact Weight: 20 / 100
60% Reputation
The site triggers a Trust Theatre flag because it reports a review_count of 77 on the homepage and 78 on sub-pages without any corresponding proof_links_count. While the view count of 162,999,866 provides massive quantitative proof of platform scale, the ‘reviews’ themselves are displayed without third-party verification or external links. This creates a minor disconnect where the site asks for trust on internal metrics that cannot be independently audited from the page data.
Proof density is high, characterized by a massive ratio of verifiable evidence (view counts, upload dates, creator handles) to vague assertions. Every asset page provides forensic evidence of its existence and popularity, such as the ‘162,999,866 Views’ metric. The only missing proof points are the enforcement data for ‘content moderation’ and ‘safety,’ which were not visible in the provided crawl due to bot-protection on sub-pages.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
155Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 77 | 0 |
| /privacy/ | 0 | 0 |
| /terms/ | 0 | 0 |
| /gifs/dancing-knicks-knickstape-WdKk7Lk3GSIBolQ9X5/ | 78 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@type": "WebPage",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://giphy.com"
},
"name": "GIPHY - Be Animated",
"keywords": "gifs, stickers, memes, search, animated",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://giphy.com/search/{search_term_string}"
},
"query-input": "required name=search_term_string"
},
"image": [
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://giphy.com",
"license": "https://giphy.com/terms",
"contentUrl": "https://media1.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/WdKk7Lk3GSIBolQ9X5/giphy.webp",
"thumbnailUrl": "https://media1.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/WdKk7Lk3GSIBolQ9X5/giphy_s.gif",
"creditText": "GIPHY",
"name": "Big Body Bes Dancing GIF",
"description": "",
"author": "danazic",
"creator": {
"@type": "Person",
"name": "danazic"
},
"dateCreated": "2025-05-10 19:02:16",
"dateModified": "2025-05-10 19:02:16",
"representativeOfPage": true,
"height": {
"@type": "QuantitativeValue",
"value": "252",
"unitText": "px"
},
"width": {
"@type": "QuantitativeValue",
"value": "480",
"unitText": "px"
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://giphy.com",
"license": "https://giphy.com/terms",
"contentUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/QQQoLTqkm7v3y/giphy.webp",
"thumbnailUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/QQQoLTqkm7v3y/giphy_s.gif",
"creditText": "GIPHY",
"name": "fire working GIF",
"description": "",
"dateCreated": "2016-01-07 15:36:37",
"dateModified": "2016-01-07 15:36:37",
"representativeOfPage": true,
"height": {
"@type": "QuantitativeValue",
"value": "272",
"unitText": "px"
},
"width": {
"@type": "QuantitativeValue",
"value": "500",
"unitText": "px"
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://giphy.com",
"license": "https://giphy.com/terms",
"contentUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/3gW57FrfME0Lb3WRYs/giphy.webp",
"thumbnailUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/3gW57FrfME0Lb3WRYs/giphy_s.gif",
"creditText": "GIPHY",
"name": "Excited Too Much GIF by Wind Sun Sky Entertainment",
"description": "",
"author": "Wind Sun Sky Entertainment",
"creator": {
"@type": "Person",
"name": "Wind Sun Sky Entertainment"
},
"dateCreated": "2025-07-14 18:31:48",
"dateModified": "2025-07-14 18:31:48",
"representativeOfPage": true,
"height": {
"@type": "QuantitativeValue",
"value": "270",
"unitText": "px"
},
"width": {
"@type": "QuantitativeValue",
"value": "480",
"unitText": "px"
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://giphy.com",
"license": "https://giphy.com/terms",
"contentUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/aVusgnh45yuWfFdjzd/giphy.webp",
"thumbnailUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/aVusgnh45yuWfFdjzd/giphy_s.gif",
"creditText": "GIPHY",
"name": "New York Knicks Basketball GIF",
"description": "",
"author": "Casey juju",
"creator": {
"@type": "Person",
"name": "Casey juju"
},
"dateCreated": "2021-06-01 22:37:38",
"dateModified": "2021-06-01 22:37:38",
"representativeOfPage": true,
"height": {
"@type": "QuantitativeValue",
"value": "360",
"unitText": "px"
},
"width": {
"@type": "QuantitativeValue",
"value": "480",
"unitText": "px"
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://giphy.com",
"license": "https://giphy.com/terms",
"contentUrl": "https://media0.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/6E5UgTuvUR0b3OLgWV/giphy.webp",
"thumbnailUrl": "https://media0.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/6E5UgTuvUR0b3OLgWV/giphy_s.gif",
"creditText": "GIPHY",
"name": "Good Morning Hugs GIF",
"description": "Cartoon gif. A blue steaming mug with a pulsing heart reads \"hug in a mug\" the words \"good morning\" appear across the bottom of the image. ",
"author": "Michelle Kirsch",
"creator": {
"@type": "Person",
"name": "Michelle Kirsch"
},
"dateCreated": "2021-02-27 18:33:19",
"dateModified": "2021-02-27 18:33:19",
"representativeOfPage": true,
"height": {
"@type": "QuantitativeValue",
"value": "480",
"unitText": "px"
},
"width": {
"@type": "QuantitativeValue",
"value": "480",
"unitText": "px"
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://giphy.com",
"license": "https://giphy.com/terms",
"contentUrl": "https://media1.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/kMD098hd9MyO8EMBbU/giphy.webp",
"thumbnailUrl": "https://media1.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/kMD098hd9MyO8EMBbU/giphy_s.gif",
"creditText": "GIPHY",
"name": "Good Morning Babe GIF",
"description": "",
"author": "Yevbel",
"creator": {
"@type": "Person",
"name": "Yevbel"
},
"dateCreated": "2022-08-16 03:09:06",
"dateModified": "2022-08-16 03:09:06",
"representativeOfPage": true,
"height": {
"@type": "QuantitativeValue",
"value": "480",
"unitText": "px"
},
"width": {
"@type": "QuantitativeValue",
"value": "480",
"unitText": "px"
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://giphy.com",
"license": "https://giphy.com/terms",
"contentUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/2vJfqya6WeIpALxC90/giphy.webp",
"thumbnailUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/2vJfqya6WeIpALxC90/giphy_s.gif",
"creditText": "GIPHY",
"name": "Good Morning Love GIF",
"description": "",
"author": "Aria Dreamington",
"creator": {
"@type": "Person",
"name": "Aria Dreamington"
},
"dateCreated": "2026-04-24 06:49:21",
"dateModified": "2026-04-24 06:49:21",
"representativeOfPage": true,
"height": {
"@type": "QuantitativeValue",
"value": "480",
"unitText": "px"
},
"width": {
"@type": "QuantitativeValue",
"value": "480",
"unitText": "px"
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://giphy.com",
"license": "https://giphy.com/terms",
"contentUrl": "https://media4.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/mXXm25hWsP1aXFGsNY/giphy.webp",
"thumbnailUrl": "https://media4.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/mXXm25hWsP1aXFGsNY/giphy_s.gif",
"creditText": "GIPHY",
"name": "Rise And Shine Morning GIF",
"description": "",
"dateCreated": "2018-02-27 14:53:04",
"dateModified": "2018-02-27 14:53:04",
"representativeOfPage": true,
"height": {
"@type": "QuantitativeValue",
"value": "185",
"unitText": "px"
},
"width": {
"@type": "QuantitativeValue",
"value": "245",
"unitText": "px"
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://giphy.com",
"license": "https://giphy.com/terms",
"contentUrl": "https://media2.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/1fMjj5j2Z7chq/giphy.webp",
"thumbnailUrl": "https://media2.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/1fMjj5j2Z7chq/giphy_s.gif",
"creditText": "GIPHY",
"name": "Tapping Wake Up GIF",
"description": "Video gif. A cat has climbed on top of a sleeping person and it slowly reaches a paw out to quickly but softly tap the person's face. It's the most gentle wake up call.",
"dateCreated": "2014-05-29 08:50:59",
"dateModified": "2014-05-29 08:50:59",
"representativeOfPage": true,
"height": {
"@type": "QuantitativeValue",
"value": "264",
"unitText": "px"
},
"width": {
"@type": "QuantitativeValue",
"value": "460",
"unitText": "px"
}
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://giphy.com",
"license": "https://giphy.com/terms",
"contentUrl": "https://media0.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/086XiwzNJ8lDKnqnNW/giphy.webp",
"thumbnailUrl": "https://media0.giphy.com/media/v1.Y2lkPTc5MGI3NjExN24yYzh2b2drN3ZjMjNsbmx3ZzhqaGUyZW0yYzF4bWlsYmZjZms4eiZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/086XiwzNJ8lDKnqnNW/giphy_s.gif",
"creditText": "GIPHY",
"name": "I Love You Heart GIF by Murcianys LLC",
"description": "",
"author": "Murcianys LLC",
"creator": {
"@type": "Person",
"name": "Murcianys LLC"
},
"dateCreated": "2024-12-24 18:14:30",
"dateModified": "2024-12-24 18:14:30",
"representativeOfPage": true,
"height": {
"@type": "QuantitativeValue",
"value": "450",
"unitText": "px"
},
"width": {
"@type": "QuantitativeValue",
"value": "293",
"unitText": "px"
}
}
],
"publisher": {
"@type": "Organization",
"name": "GIPHY"
}
}
/privacy/ — no schema detected (entity gap)
/terms/ — no schema detected (entity gap)
/gifs/dancing-knicks-knickstape-WdKk7Lk3GSIBolQ9X5/
{
"@context": "https://schema.org",
"@type": "Article",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://giphy.com/gifs/dancing-knicks-knickstape-WdKk7Lk3GSIBolQ9X5"
},
"headline": "Big Body Bes Dancing GIF",
"image": {
"@type": "ImageObject",
"url": "https://media0.giphy.com/media/v1.Y2lkPTc5MGI3NjExa2VqZDN2MzN4d243c2ZjNDF4ODl3NXAxOXVvNG1mZ2pwcWgycWpyayZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw/WdKk7Lk3GSIBolQ9X5/giphy.gif",
"height": {
"@type": "QuantitativeValue",
"value": 252
},
"width": {
"@type": "QuantitativeValue",
"value": 480
}
},
"datePublished": "2025-05-10 19:02:16",
"dateModified": "2025-05-10 19:13:59",
"publisher": {
"@type": "Organization",
"name": "GIPHY"
}
}
Explore the other reputation pillars for GIPHY
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from GIPHY, captured on May 26, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to GIPHY: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://giphy.com to view the most current version of its content and see directly what this company is about and what it offers.