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Identity & Authority: Atlassian – Signal Evidence & AI Readability

Atlassian

(https://www.atlassian.com) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
14 Impact Weight: 15 / 100
93% Reputation

Authority gaps are nearly non-existent. The schema_json provides a robust Organization identity with verified sameAs links to major social profiles. The site explicitly names Mike Cannon-Brookes and provides a physical San Francisco headquarters address. The only minor gap is the absence of Person schema for the cited client experts (e.g., Roman Bugaev, Lian Scarlett) within the provided data, which would have fully anchored the high-level authority claims.

There is a strong correlation between marketing tone and demonstrated evidence. Unlike lower-tier SaaS sites, Atlassian backs bold claims like ‘increase throughput by 200%’ with named company sources (Lumen) and specific roles. The ‘Rovo’ page clearly differentiates between what is available in Cloud versus Data Center, reducing the likelihood of a performance mismatch for high-tier users.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema 
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "url": "https://www.atlassian.com",
    "sameAs": [
        "https://x.com/Atlassian",
        "https://www.linkedin.com/company/atlassian/",
        "https://www.facebook.com/Atlassian",
        "https://www.instagram.com/atlassian/",
        "https://www.youtube.com/user/GoAtlassian"
    ],
    "logo": "https://wac-cdn.atlassian.com/dam/jcr:9c4bf443-5045-4ff9-a48d-36ae466f3ced/logos-atlassian-mini-icon-onecolor-blue.svg",
    "name": "Atlassian",
    "description": "Atlassian's team collaboration software like Jira, Confluence and Trello help teams organize, discuss, and complete shared work.",
    "email": "press@atlassian.com",
    "telephone": "+1-415-701-1110",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "350 Bush Street, Floor 13",
        "addressLocality": "San Francisco",
        "addressRegion": "CA",
        "postalCode": "94104",
        "addressCountry": "US"
    }
}
/software/rovo/ 
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "url": "https://www.atlassian.com",
        "sameAs": [
            "https://x.com/Atlassian",
            "https://www.linkedin.com/company/atlassian/",
            "https://www.facebook.com/Atlassian",
            "https://www.instagram.com/atlassian/",
            "https://www.youtube.com/user/GoAtlassian"
        ],
        "logo": "https://wac-cdn.atlassian.com/dam/jcr:9c4bf443-5045-4ff9-a48d-36ae466f3ced/logos-atlassian-mini-icon-onecolor-blue.svg",
        "name": "Atlassian",
        "description": "Atlassian's team collaboration software like Jira, Confluence and Trello help teams organize, discuss, and complete shared work.",
        "email": "press@atlassian.com",
        "telephone": "+1-415-701-1110",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "350 Bush Street, Floor 13",
            "addressLocality": "San Francisco",
            "addressRegion": "CA",
            "postalCode": "94104",
            "addressCountry": "US"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "Who can get access to Rovo?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Rovo is available to all customers with a Standard, Premium, or Enterprise Cloud plan of Jira, Confluence, Jira Service Management, or Teamwork Collection.*   *Some eligible plans of Confluence, Jira, and Jira Service Management are still in the process of gaining access to Rovo. This rollout will be completed for all in the coming months."
                }
            },
            {
                "@type": "Question",
                "name": "Does Rovo require AI?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "AI is automatically activated for all apps on Standard, Premium, and Enterprise plans, including Rovo. If your organization is not ready for AI, organization admins can deactivate it. If you deactivate AI, Rovo's core apps like Search and Studio will still work, but AI-powered apps including Rovo Chat and Agents will be unavailable."
                }
            },
            {
                "@type": "Question",
                "name": "If my organization is currently using Data Center, is Rovo available to me?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "To fully leverage all of the AI features of Rovo, including Search, Chat, Agents, and Studio, an Atlassian Cloud Standard, Premium, or Enterprise plan is required. If your organization is not yet ready to move to the cloud, Rovo Data Center connectors for Jira, Confluence, and Jira Service Management enable seamless data synchronization between Data Center and cloud environments, allowing customers to leverage cloud-based AI features while maintaining their existing infrastructure."
                }
            },
            {
                "@type": "Question",
                "name": "How are Rovo capabilities ensuring my data is protected?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "In addition to the restrictive policies we have in place with our LLM providers, these features continue to follow our existing security practices for each product. Rovo has completed the external assessment and compliance certifications for SOC 2 and ISO 27001. Learn more about our  approach to trusted AI  and get a deeper look at how our LLM providers secure their platforms on our  subprocessor page ."
                }
            },
            {
                "@type": "Question",
                "name": "Where can I learn about Atlassian’s approach to responsible technology?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "In building, deploying, and using Atlassian Intelligence, Atlassian is guided by its Responsible Technology Principles, which focus on transparency, trust, accountability, human-centricity, and teamwork. These Principles help us to take accountability for considering and using technologies like AI responsibly and in line with our company values.\n\nTo learn more about our approach and commitment to responsible technology, visit Responsible Technology Principles."
                }
            },
            {
                "@type": "Question",
                "name": "Who can get access to Rovo?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Rovo is available to all customers with a Standard, Premium, or Enterprise Cloud plan of Jira, Confluence, Jira Service Management, or Teamwork Collection.*   *Some eligible plans of Confluence, Jira, and Jira Service Management are still in the process of gaining access to Rovo. This rollout will be completed for all in the coming months."
                }
            },
            {
                "@type": "Question",
                "name": "Does Rovo require AI?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "AI is automatically activated for all apps on Standard, Premium, and Enterprise plans, including Rovo. If your organization is not ready for AI, organization admins can deactivate it. If you deactivate AI, Rovo's core apps like Search and Studio will still work, but AI-powered apps including Rovo Chat and Agents will be unavailable."
                }
            },
            {
                "@type": "Question",
                "name": "If my organization is currently using Data Center, is Rovo available to me?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "To fully leverage all of the AI features of Rovo, including Search, Chat, Agents, and Studio, an Atlassian Cloud Standard, Premium, or Enterprise plan is required. If your organization is not yet ready to move to the cloud, Rovo Data Center connectors for Jira, Confluence, and Jira Service Management enable seamless data synchronization between Data Center and cloud environments, allowing customers to leverage cloud-based AI features while maintaining their existing infrastructure."
                }
            },
            {
                "@type": "Question",
                "name": "How are Rovo capabilities ensuring my data is protected?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "In addition to the restrictive policies we have in place with our LLM providers, these features continue to follow our existing security practices for each product. Rovo has completed the external assessment and compliance certifications for SOC 2 and ISO 27001. Learn more about our  approach to trusted AI  and get a deeper look at how our LLM providers secure their platforms on our  subprocessor page ."
                }
            },
            {
                "@type": "Question",
                "name": "Where can I learn about Atlassian’s approach to responsible technology?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "In building, deploying, and using Atlassian Intelligence, Atlassian is guided by its Responsible Technology Principles, which focus on transparency, trust, accountability, human-centricity, and teamwork. These Principles help us to take accountability for considering and using technologies like AI responsibly and in line with our company values.\n\nTo learn more about our approach and commitment to responsible technology, visit Responsible Technology Principles."
                }
            }
        ],
        "url": "https://www.atlassian.com/software/rovo"
    },
    {
        "@context": "https://schema.org",
        "@type": "SoftwareApplication",
        "name": "Rovo",
        "operatingSystem": "Web",
        "applicationCategory": "BusinessApplication",
        "url": "https://www.atlassian.com/software/rovo"
    }
]
/collections/software/ — no schema detected (entity gap)
/software/jira/ 
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "url": "https://www.atlassian.com",
        "sameAs": [
            "https://x.com/Atlassian",
            "https://www.linkedin.com/company/atlassian/",
            "https://www.facebook.com/Atlassian",
            "https://www.instagram.com/atlassian/",
            "https://www.youtube.com/user/GoAtlassian"
        ],
        "logo": "https://wac-cdn.atlassian.com/dam/jcr:9c4bf443-5045-4ff9-a48d-36ae466f3ced/logos-atlassian-mini-icon-onecolor-blue.svg",
        "name": "Atlassian",
        "description": "Atlassian's team collaboration software like Jira, Confluence and Trello help teams organize, discuss, and complete shared work.",
        "email": "press@atlassian.com",
        "telephone": "+1-415-701-1110",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "350 Bush Street, Floor 13",
            "addressLocality": "San Francisco",
            "addressRegion": "CA",
            "postalCode": "94104",
            "addressCountry": "US"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "SoftwareApplication",
        "name": "Jira",
        "operatingSystem": "Web",
        "applicationCategory": "BusinessApplication",
        "url": "https://www.atlassian.com/software/jira"
    }
]
/collections/teamwork/ 
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "url": "https://www.atlassian.com",
    "sameAs": [
        "https://x.com/Atlassian",
        "https://www.linkedin.com/company/atlassian/",
        "https://www.facebook.com/Atlassian",
        "https://www.instagram.com/atlassian/",
        "https://www.youtube.com/user/GoAtlassian"
    ],
    "logo": "https://wac-cdn.atlassian.com/dam/jcr:9c4bf443-5045-4ff9-a48d-36ae466f3ced/logos-atlassian-mini-icon-onecolor-blue.svg",
    "name": "Atlassian",
    "description": "Atlassian's team collaboration software like Jira, Confluence and Trello help teams organize, discuss, and complete shared work.",
    "email": "press@atlassian.com",
    "telephone": "+1-415-701-1110",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "350 Bush Street, Floor 13",
        "addressLocality": "San Francisco",
        "addressRegion": "CA",
        "postalCode": "94104",
        "addressCountry": "US"
    }
}
/software/confluence/ 
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "url": "https://www.atlassian.com",
        "sameAs": [
            "https://x.com/Atlassian",
            "https://www.linkedin.com/company/atlassian/",
            "https://www.facebook.com/Atlassian",
            "https://www.instagram.com/atlassian/",
            "https://www.youtube.com/user/GoAtlassian"
        ],
        "logo": "https://wac-cdn.atlassian.com/dam/jcr:9c4bf443-5045-4ff9-a48d-36ae466f3ced/logos-atlassian-mini-icon-onecolor-blue.svg",
        "name": "Atlassian",
        "description": "Atlassian's team collaboration software like Jira, Confluence and Trello help teams organize, discuss, and complete shared work.",
        "email": "press@atlassian.com",
        "telephone": "+1-415-701-1110",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "350 Bush Street, Floor 13",
            "addressLocality": "San Francisco",
            "addressRegion": "CA",
            "postalCode": "94104",
            "addressCountry": "US"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "SoftwareApplication",
        "name": "Confluence",
        "operatingSystem": "Web",
        "applicationCategory": "BusinessApplication",
        "url": "https://www.atlassian.com/software/confluence"
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
59Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 10 0
/software/rovo/ 13 0
/collections/software/ 1 0
/software/jira/ 13 0
/collections/teamwork/ 10 0
/software/confluence/ 12 0
Explore the other reputation pillars for Atlassian
Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Atlassian, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Atlassian: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://www.atlassian.com to view the most current version of its content and see directly what this company is about and what it offers.