Atlassian
(https://www.atlassian.com) 📸 Data Snapshot: May 16, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
11
Impact Weight: 20 / 100
55% Reputation
The forensic data indicates a moderate trust theatre risk. Every page analyzed shows a review_count between 10 and 13, yet the proof_links_count is 0 across the board, suggesting reviews are displayed as internal testimonials rather than verified third-party data. While the site features massive brand logos (Cisco, Mercedes, Reddit), the lack of direct outbound links to external verification platforms or third-party audit reports for the claimed SOC 2 compliance triggers a penalty.
Proof density is exceptionally high. The analysis identified 8+ distinct instances of verified evidence, including the 2025 Gartner Magic Quadrant Leader status and detailed cycle-time reductions from Flo Health (5.8 days to 2.9 days). Vague assertions like ‘powerful yet easy to use’ are rare, usually serving as brief transitions between specific feature descriptions or data-driven case studies.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
59Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 10 | 0 |
| /software/rovo/ | 13 | 0 |
| /collections/software/ | 1 | 0 |
| /software/jira/ | 13 | 0 |
| /collections/teamwork/ | 10 | 0 |
| /software/confluence/ | 12 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.atlassian.com",
"sameAs": [
"https://x.com/Atlassian",
"https://www.linkedin.com/company/atlassian/",
"https://www.facebook.com/Atlassian",
"https://www.instagram.com/atlassian/",
"https://www.youtube.com/user/GoAtlassian"
],
"logo": "https://wac-cdn.atlassian.com/dam/jcr:9c4bf443-5045-4ff9-a48d-36ae466f3ced/logos-atlassian-mini-icon-onecolor-blue.svg",
"name": "Atlassian",
"description": "Atlassian's team collaboration software like Jira, Confluence and Trello help teams organize, discuss, and complete shared work.",
"email": "press@atlassian.com",
"telephone": "+1-415-701-1110",
"address": {
"@type": "PostalAddress",
"streetAddress": "350 Bush Street, Floor 13",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94104",
"addressCountry": "US"
}
}
/software/rovo/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.atlassian.com",
"sameAs": [
"https://x.com/Atlassian",
"https://www.linkedin.com/company/atlassian/",
"https://www.facebook.com/Atlassian",
"https://www.instagram.com/atlassian/",
"https://www.youtube.com/user/GoAtlassian"
],
"logo": "https://wac-cdn.atlassian.com/dam/jcr:9c4bf443-5045-4ff9-a48d-36ae466f3ced/logos-atlassian-mini-icon-onecolor-blue.svg",
"name": "Atlassian",
"description": "Atlassian's team collaboration software like Jira, Confluence and Trello help teams organize, discuss, and complete shared work.",
"email": "press@atlassian.com",
"telephone": "+1-415-701-1110",
"address": {
"@type": "PostalAddress",
"streetAddress": "350 Bush Street, Floor 13",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94104",
"addressCountry": "US"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Who can get access to Rovo?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Rovo is available to all customers with a Standard, Premium, or Enterprise Cloud plan of Jira, Confluence, Jira Service Management, or Teamwork Collection.* *Some eligible plans of Confluence, Jira, and Jira Service Management are still in the process of gaining access to Rovo. This rollout will be completed for all in the coming months."
}
},
{
"@type": "Question",
"name": "Does Rovo require AI?",
"acceptedAnswer": {
"@type": "Answer",
"text": "AI is automatically activated for all apps on Standard, Premium, and Enterprise plans, including Rovo. If your organization is not ready for AI, organization admins can deactivate it. If you deactivate AI, Rovo's core apps like Search and Studio will still work, but AI-powered apps including Rovo Chat and Agents will be unavailable."
}
},
{
"@type": "Question",
"name": "If my organization is currently using Data Center, is Rovo available to me?",
"acceptedAnswer": {
"@type": "Answer",
"text": "To fully leverage all of the AI features of Rovo, including Search, Chat, Agents, and Studio, an Atlassian Cloud Standard, Premium, or Enterprise plan is required. If your organization is not yet ready to move to the cloud, Rovo Data Center connectors for Jira, Confluence, and Jira Service Management enable seamless data synchronization between Data Center and cloud environments, allowing customers to leverage cloud-based AI features while maintaining their existing infrastructure."
}
},
{
"@type": "Question",
"name": "How are Rovo capabilities ensuring my data is protected?",
"acceptedAnswer": {
"@type": "Answer",
"text": "In addition to the restrictive policies we have in place with our LLM providers, these features continue to follow our existing security practices for each product. Rovo has completed the external assessment and compliance certifications for SOC 2 and ISO 27001. Learn more about our approach to trusted AI and get a deeper look at how our LLM providers secure their platforms on our subprocessor page ."
}
},
{
"@type": "Question",
"name": "Where can I learn about Atlassian’s approach to responsible technology?",
"acceptedAnswer": {
"@type": "Answer",
"text": "In building, deploying, and using Atlassian Intelligence, Atlassian is guided by its Responsible Technology Principles, which focus on transparency, trust, accountability, human-centricity, and teamwork. These Principles help us to take accountability for considering and using technologies like AI responsibly and in line with our company values.\n\nTo learn more about our approach and commitment to responsible technology, visit Responsible Technology Principles."
}
},
{
"@type": "Question",
"name": "Who can get access to Rovo?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Rovo is available to all customers with a Standard, Premium, or Enterprise Cloud plan of Jira, Confluence, Jira Service Management, or Teamwork Collection.* *Some eligible plans of Confluence, Jira, and Jira Service Management are still in the process of gaining access to Rovo. This rollout will be completed for all in the coming months."
}
},
{
"@type": "Question",
"name": "Does Rovo require AI?",
"acceptedAnswer": {
"@type": "Answer",
"text": "AI is automatically activated for all apps on Standard, Premium, and Enterprise plans, including Rovo. If your organization is not ready for AI, organization admins can deactivate it. If you deactivate AI, Rovo's core apps like Search and Studio will still work, but AI-powered apps including Rovo Chat and Agents will be unavailable."
}
},
{
"@type": "Question",
"name": "If my organization is currently using Data Center, is Rovo available to me?",
"acceptedAnswer": {
"@type": "Answer",
"text": "To fully leverage all of the AI features of Rovo, including Search, Chat, Agents, and Studio, an Atlassian Cloud Standard, Premium, or Enterprise plan is required. If your organization is not yet ready to move to the cloud, Rovo Data Center connectors for Jira, Confluence, and Jira Service Management enable seamless data synchronization between Data Center and cloud environments, allowing customers to leverage cloud-based AI features while maintaining their existing infrastructure."
}
},
{
"@type": "Question",
"name": "How are Rovo capabilities ensuring my data is protected?",
"acceptedAnswer": {
"@type": "Answer",
"text": "In addition to the restrictive policies we have in place with our LLM providers, these features continue to follow our existing security practices for each product. Rovo has completed the external assessment and compliance certifications for SOC 2 and ISO 27001. Learn more about our approach to trusted AI and get a deeper look at how our LLM providers secure their platforms on our subprocessor page ."
}
},
{
"@type": "Question",
"name": "Where can I learn about Atlassian’s approach to responsible technology?",
"acceptedAnswer": {
"@type": "Answer",
"text": "In building, deploying, and using Atlassian Intelligence, Atlassian is guided by its Responsible Technology Principles, which focus on transparency, trust, accountability, human-centricity, and teamwork. These Principles help us to take accountability for considering and using technologies like AI responsibly and in line with our company values.\n\nTo learn more about our approach and commitment to responsible technology, visit Responsible Technology Principles."
}
}
],
"url": "https://www.atlassian.com/software/rovo"
},
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "Rovo",
"operatingSystem": "Web",
"applicationCategory": "BusinessApplication",
"url": "https://www.atlassian.com/software/rovo"
}
]
/collections/software/ — no schema detected (entity gap)
/software/jira/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.atlassian.com",
"sameAs": [
"https://x.com/Atlassian",
"https://www.linkedin.com/company/atlassian/",
"https://www.facebook.com/Atlassian",
"https://www.instagram.com/atlassian/",
"https://www.youtube.com/user/GoAtlassian"
],
"logo": "https://wac-cdn.atlassian.com/dam/jcr:9c4bf443-5045-4ff9-a48d-36ae466f3ced/logos-atlassian-mini-icon-onecolor-blue.svg",
"name": "Atlassian",
"description": "Atlassian's team collaboration software like Jira, Confluence and Trello help teams organize, discuss, and complete shared work.",
"email": "press@atlassian.com",
"telephone": "+1-415-701-1110",
"address": {
"@type": "PostalAddress",
"streetAddress": "350 Bush Street, Floor 13",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94104",
"addressCountry": "US"
}
},
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "Jira",
"operatingSystem": "Web",
"applicationCategory": "BusinessApplication",
"url": "https://www.atlassian.com/software/jira"
}
]
/collections/teamwork/
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.atlassian.com",
"sameAs": [
"https://x.com/Atlassian",
"https://www.linkedin.com/company/atlassian/",
"https://www.facebook.com/Atlassian",
"https://www.instagram.com/atlassian/",
"https://www.youtube.com/user/GoAtlassian"
],
"logo": "https://wac-cdn.atlassian.com/dam/jcr:9c4bf443-5045-4ff9-a48d-36ae466f3ced/logos-atlassian-mini-icon-onecolor-blue.svg",
"name": "Atlassian",
"description": "Atlassian's team collaboration software like Jira, Confluence and Trello help teams organize, discuss, and complete shared work.",
"email": "press@atlassian.com",
"telephone": "+1-415-701-1110",
"address": {
"@type": "PostalAddress",
"streetAddress": "350 Bush Street, Floor 13",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94104",
"addressCountry": "US"
}
}
/software/confluence/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.atlassian.com",
"sameAs": [
"https://x.com/Atlassian",
"https://www.linkedin.com/company/atlassian/",
"https://www.facebook.com/Atlassian",
"https://www.instagram.com/atlassian/",
"https://www.youtube.com/user/GoAtlassian"
],
"logo": "https://wac-cdn.atlassian.com/dam/jcr:9c4bf443-5045-4ff9-a48d-36ae466f3ced/logos-atlassian-mini-icon-onecolor-blue.svg",
"name": "Atlassian",
"description": "Atlassian's team collaboration software like Jira, Confluence and Trello help teams organize, discuss, and complete shared work.",
"email": "press@atlassian.com",
"telephone": "+1-415-701-1110",
"address": {
"@type": "PostalAddress",
"streetAddress": "350 Bush Street, Floor 13",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94104",
"addressCountry": "US"
}
},
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "Confluence",
"operatingSystem": "Web",
"applicationCategory": "BusinessApplication",
"url": "https://www.atlassian.com/software/confluence"
}
]
Explore the other reputation pillars for Atlassian
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Atlassian, captured on May 16, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Atlassian: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.atlassian.com to view the most current version of its content and see directly what this company is about and what it offers.