Figma
(https://figma.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through robust Organization schema including sameAs links to multiple social platforms. While several industry experts are quoted (e.g., Diana Mounter, Head of Design at GitHub), there is a minor gap as these individuals are not represented via Person schema or direct sameAs links to their personal professional profiles. Technical credibility is high, evidenced by a clean heading hierarchy and proper use of JSON-LD for products like ‘Dev Mode’.
Marketing claims are largely demonstrated by live product features. The claim ‘Ship products faster with AI’ is immediately followed by a description of ‘Figma Make’ and its connection to Supabase for functional apps. Unlike many SaaS sites, the ‘Make anything possible’ claim is substantiated by a gallery of community-created tools ranging from ‘Pixel Editors’ to ‘Virtual Graffiti Walls’, proving the tool’s versatility.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Figma",
"url": "https://www.figma.com",
"logo": "https://static.figma.com/app/icon/2/icon-256.png",
"sameAs": [
"https://x.com/figma",
"https://www.linkedin.com/company/figma",
"https://www.instagram.com/figma",
"https://www.facebook.com/figmadesign",
"https://www.youtube.com/@figma",
"https://www.tiktok.com/@figma"
],
"contactPoint": {
"@type": "ContactPoint",
"url": "https://www.figma.com/contact/",
"contactType": "Customer Support"
}
}
/make/
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Figma Make",
"url": "https://www.figma.com/make/",
"image": "https://cdn.sanity.io/images/599r6htc/regionalized/f71e1d6671d6bb902154760f408a814bf64000e8-2400x1260.png",
"description": "Figma Make empowers you to turn ideas into reality with AI-powered design tools—generate, iterate, and build faster, all in one creative space.",
"brand": {
"@type": "Brand",
"name": "Figma"
}
}
/dev-mode/
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Dev Mode",
"url": "https://www.figma.com/dev-mode/",
"image": "https://cdn.sanity.io/images/599r6htc/regionalized/c4a366386d906c7d772ff8db5a38076613a8ad50-2400x1260.png",
"description": "Figma's Development Mode helps developers transfer design into code. Streamline workflows between design and development so that there is more clarity on what's being built.",
"brand": {
"@type": "Brand",
"name": "Figma"
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 51 | 1 |
| /make/ | 46 | 1 |
| /signup/ | 25 | 0 |
| /dev-mode/ | 42 | 1 |
This page presents a snapshot of public data from Figma, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Figma: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://figma.com to view the most current version of its content and see directly what this company is about and what it offers.