Figma
(https://figma.com) 📸 Data Snapshot: May 30, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is low because the site avoids generic ‘G2 Leader’ badges in favor of verified corporate logos and named testimonials. While the review_count is high (51) and the proof_links_count is low (1), the presence of specific customer names like Henry Modisett (Perplexity) and Sandra Schaus (Volkswagen) provides high-integrity attribution. The site displays real community projects like ‘Bubbles Design System’ and ‘Earworm Studio’, moving beyond theatre into actual social proof.
Proof density is high, with a ratio of approximately one specific technical proof point or named client for every two marketing assertions. The ‘Explore what people are making’ section provides 8 distinct examples of user-generated content, which serves as verifiable evidence of product utility. The site successfully avoids the ‘Red Flag’ of hidden pricing by referencing specific seats like ‘Full and Dev seats’ within the Dev Mode descriptions.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 51 | 1 |
| /make/ | 46 | 1 |
| /signup/ | 25 | 0 |
| /dev-mode/ | 42 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Figma",
"url": "https://www.figma.com",
"logo": "https://static.figma.com/app/icon/2/icon-256.png",
"sameAs": [
"https://x.com/figma",
"https://www.linkedin.com/company/figma",
"https://www.instagram.com/figma",
"https://www.facebook.com/figmadesign",
"https://www.youtube.com/@figma",
"https://www.tiktok.com/@figma"
],
"contactPoint": {
"@type": "ContactPoint",
"url": "https://www.figma.com/contact/",
"contactType": "Customer Support"
}
}
/make/
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Figma Make",
"url": "https://www.figma.com/make/",
"image": "https://cdn.sanity.io/images/599r6htc/regionalized/f71e1d6671d6bb902154760f408a814bf64000e8-2400x1260.png",
"description": "Figma Make empowers you to turn ideas into reality with AI-powered design tools—generate, iterate, and build faster, all in one creative space.",
"brand": {
"@type": "Brand",
"name": "Figma"
}
}
/dev-mode/
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Dev Mode",
"url": "https://www.figma.com/dev-mode/",
"image": "https://cdn.sanity.io/images/599r6htc/regionalized/c4a366386d906c7d772ff8db5a38076613a8ad50-2400x1260.png",
"description": "Figma's Development Mode helps developers transfer design into code. Streamline workflows between design and development so that there is more clarity on what's being built.",
"brand": {
"@type": "Brand",
"name": "Figma"
}
}
This page presents a snapshot of public data from Figma, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Figma: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://figma.com to view the most current version of its content and see directly what this company is about and what it offers.