Formidable Forms
(https://formidableforms.com) 📸 Data Snapshot: May 26, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is well-established through the naming of co-founder and CTO Steph Wells on the pricing page. The technical implementation is professional with a clean H1 to H3 hierarchy and a rich schema_json that includes Organization details and sameAs social links. Digital footprint gaps are minimal.
The disconnect is minimal because performance claims are backed by raw numbers. The claim of processing $350M+ in payments is a significant evidence-based assertion that suggests high-volume usage. The only minor gap is the lack of specific, named customer case studies in the provided text slots to verify the Build Web Apps claim.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://formidableforms.com/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://formidableforms.com#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://formidableforms.com/#organization",
"name": "Formidable Forms",
"description": "The Most Advanced WordPress Forms Plugin and Form Builder",
"url": "https://formidableforms.com/",
"telephone": "+18016109460",
"logo": {
"@type": "ImageObject",
"url": "https://formidableforms.com/wp-content/uploads/2015/10/logo-2x.png",
"@id": "https://formidableforms.com/#organizationLogo",
"width": 530,
"height": 158
},
"image": {
"@id": "https://formidableforms.com/#organizationLogo"
},
"sameAs": [
"https://www.facebook.com/formidableforms",
"https://www.youtube.com/c/FormidableFormsPlugin",
"https://www.linkedin.com/company/strategy-11/"
]
},
{
"@type": "WebPage",
"@id": "https://formidableforms.com/#webpage",
"url": "https://formidableforms.com/",
"name": "Formidable Forms - The Complete WordPress Forms Solution",
"description": "Over 400,000 users trust Formidable Forms, the best WordPress form plugin. Use our WordPress form builder to create contact forms, surveys, and calculators now!",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://formidableforms.com/#website"
},
"breadcrumb": {
"@id": "https://formidableforms.com/#breadcrumblist"
},
"image": {
"@type": "ImageObject",
"url": "https://formidableforms.com/wp-content/uploads/2024/10/formidable-forms-home.png",
"@id": "https://formidableforms.com/#mainImage",
"width": 1616,
"height": 878,
"caption": "Formidable Forms"
},
"primaryImageOfPage": {
"@id": "https://formidableforms.com/#mainImage"
},
"datePublished": "2018-05-21T16:14:57-04:00",
"dateModified": "2026-05-20T17:07:42-04:00"
},
{
"@type": "WebSite",
"@id": "https://formidableforms.com/#website",
"url": "https://formidableforms.com/",
"name": "Formidable Forms",
"description": "The Most Advanced WordPress Forms Plugin and Form Builder",
"inLanguage": "en-US",
"publisher": {
"@id": "https://formidableforms.com/#organization"
}
}
]
}
/features/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://formidableforms.com/features/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://formidableforms.com#listItem",
"position": 1,
"name": "Home",
"item": "https://formidableforms.com",
"nextItem": {
"@type": "ListItem",
"@id": "https://formidableforms.com/features/#listItem",
"name": "Archives for "
}
},
{
"@type": "ListItem",
"@id": "https://formidableforms.com/features/#listItem",
"position": 2,
"name": "Archives for ",
"previousItem": {
"@type": "ListItem",
"@id": "https://formidableforms.com#listItem",
"name": "Home"
}
}
]
},
{
"@type": "CollectionPage",
"@id": "https://formidableforms.com/features/#collectionpage",
"url": "https://formidableforms.com/features/",
"name": "Features - Formidable Forms",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://formidableforms.com/#website"
},
"breadcrumb": {
"@id": "https://formidableforms.com/features/#breadcrumblist"
}
},
{
"@type": "Organization",
"@id": "https://formidableforms.com/#organization",
"name": "Formidable Forms",
"description": "The Most Advanced WordPress Forms Plugin and Form Builder",
"url": "https://formidableforms.com/",
"telephone": "+18016109460",
"logo": {
"@type": "ImageObject",
"url": "https://formidableforms.com/wp-content/uploads/2015/10/logo-2x.png",
"@id": "https://formidableforms.com/features/#organizationLogo",
"width": 530,
"height": 158
},
"image": {
"@id": "https://formidableforms.com/features/#organizationLogo"
},
"sameAs": [
"https://www.facebook.com/formidableforms",
"https://www.youtube.com/c/FormidableFormsPlugin",
"https://www.linkedin.com/company/strategy-11/"
]
},
{
"@type": "WebSite",
"@id": "https://formidableforms.com/#website",
"url": "https://formidableforms.com/",
"name": "Formidable Forms",
"description": "The Most Advanced WordPress Forms Plugin and Form Builder",
"inLanguage": "en-US",
"publisher": {
"@id": "https://formidableforms.com/#organization"
}
}
]
}
/pricing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://formidableforms.com/pricing/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://formidableforms.com#listItem",
"position": 1,
"name": "Home",
"item": "https://formidableforms.com",
"nextItem": {
"@type": "ListItem",
"@id": "https://formidableforms.com/pricing/#listItem",
"name": "Power Your WordPress Site Like Never Before"
}
},
{
"@type": "ListItem",
"@id": "https://formidableforms.com/pricing/#listItem",
"position": 2,
"name": "Power Your WordPress Site Like Never Before",
"previousItem": {
"@type": "ListItem",
"@id": "https://formidableforms.com#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://formidableforms.com/#organization",
"name": "Formidable Forms",
"description": "The Most Advanced WordPress Forms Plugin and Form Builder",
"url": "https://formidableforms.com/",
"telephone": "+18016109460",
"logo": {
"@type": "ImageObject",
"url": "https://formidableforms.com/wp-content/uploads/2015/10/logo-2x.png",
"@id": "https://formidableforms.com/pricing/#organizationLogo",
"width": 530,
"height": 158
},
"image": {
"@id": "https://formidableforms.com/pricing/#organizationLogo"
},
"sameAs": [
"https://www.facebook.com/formidableforms",
"https://www.youtube.com/c/FormidableFormsPlugin",
"https://www.linkedin.com/company/strategy-11/"
]
},
{
"@type": "Product",
"@id": "https://formidableforms.com/pricing/#ff-product-llmn77qj",
"name": "Formidable Forms",
"description": "Formidable Forms Pro is full of powerful application builder features & form maker integrations. See package pricing for the best value.",
"url": "https://formidableforms.com/pricing/",
"brand": {
"@type": "Brand",
"name": "Formidable Forms"
},
"image": {
"@type": "ImageObject",
"url": "https://formidableforms.com/wp-content/uploads/2015/10/logo-2x.png",
"width": 530,
"height": 158
},
"aggregateRating": {
"@type": "AggregateRating",
"url": "https://formidableforms.com/pricing/#aggregate-rating",
"worstRating": "1",
"bestRating": "5",
"ratingValue": "4.7",
"reviewCount": "979"
},
"offers": {
"@type": "AggregateOffer",
"name": "Formidable Forms Lite",
"offerCount": 4,
"priceValidUntil": "2024-12-31",
"lowPrice": 39.5,
"highPrice": 299.5,
"priceCurrency": "USD",
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "USA",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 14,
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn"
}
}
},
{
"@type": "WebPage",
"@id": "https://formidableforms.com/pricing/#webpage",
"url": "https://formidableforms.com/pricing/",
"name": "Power Your WordPress Site Like Never Before - Pricing",
"description": "Formidable Forms Pro is full of powerful application builder features & integrations. See package pricing for the best value. Get our WordPress form maker now.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://formidableforms.com/#website"
},
"breadcrumb": {
"@id": "https://formidableforms.com/pricing/#breadcrumblist"
},
"datePublished": "2018-05-22T22:29:00-04:00",
"dateModified": "2026-03-20T18:03:33-04:00"
},
{
"@type": "WebSite",
"@id": "https://formidableforms.com/#website",
"url": "https://formidableforms.com/",
"name": "Formidable Forms",
"description": "The Most Advanced WordPress Forms Plugin and Form Builder",
"inLanguage": "en-US",
"publisher": {
"@id": "https://formidableforms.com/#organization"
}
}
]
}
/form-templates/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://formidableforms.com/form-templates/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://formidableforms.com#listItem",
"position": 1,
"name": "Home",
"item": "https://formidableforms.com",
"nextItem": {
"@type": "ListItem",
"@id": "https://formidableforms.com/form-templates/#listItem",
"name": "Archives for "
}
},
{
"@type": "ListItem",
"@id": "https://formidableforms.com/form-templates/#listItem",
"position": 2,
"name": "Archives for ",
"previousItem": {
"@type": "ListItem",
"@id": "https://formidableforms.com#listItem",
"name": "Home"
}
}
]
},
{
"@type": "CollectionPage",
"@id": "https://formidableforms.com/form-templates/#collectionpage",
"url": "https://formidableforms.com/form-templates/",
"name": "225+ WordPress Form Templates & Form Examples - Formidable Forms",
"description": "Create instant forms with our pre-built form templates and examples. Formidable offers free form templates and advanced integrations we built for you. Here are 225+ web form templates for you to customize and use right away.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://formidableforms.com/#website"
},
"breadcrumb": {
"@id": "https://formidableforms.com/form-templates/#breadcrumblist"
}
},
{
"@type": "Organization",
"@id": "https://formidableforms.com/#organization",
"name": "Formidable Forms",
"description": "The Most Advanced WordPress Forms Plugin and Form Builder",
"url": "https://formidableforms.com/",
"telephone": "+18016109460",
"logo": {
"@type": "ImageObject",
"url": "https://formidableforms.com/wp-content/uploads/2015/10/logo-2x.png",
"@id": "https://formidableforms.com/form-templates/#organizationLogo",
"width": 530,
"height": 158
},
"image": {
"@id": "https://formidableforms.com/form-templates/#organizationLogo"
},
"sameAs": [
"https://www.facebook.com/formidableforms",
"https://www.youtube.com/c/FormidableFormsPlugin",
"https://www.linkedin.com/company/strategy-11/"
]
},
{
"@type": "WebSite",
"@id": "https://formidableforms.com/#website",
"url": "https://formidableforms.com/",
"name": "Formidable Forms",
"description": "The Most Advanced WordPress Forms Plugin and Form Builder",
"inLanguage": "en-US",
"publisher": {
"@id": "https://formidableforms.com/#organization"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
391Review mentions (all pages)
3External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 132 | 1 |
| /features/ | 14 | 1 |
| /pricing/ | 116 | 0 |
| /form-templates/ | 129 | 1 |
Explore the other reputation pillars for Formidable Forms
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Formidable Forms, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Formidable Forms: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://formidableforms.com to view the most current version of its content and see directly what this company is about and what it offers.