Formidable Forms
(https://formidableforms.com) 📸 Data Snapshot: May 26, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
15
Impact Weight: 20 / 100
75% Reputation
Trust signals are robust but slightly internal-heavy. The homepage boasts 1,300+ Reviews and a 4.8 rating, yet these are not directly hyperlinked to a third-party validator like G2 or Trustpilot in the text snippets, though a WPBeginner Verified badge is present. The Pricing page triggers a trust theatre flag because it displays badges and a guarantee without direct external proof links in that specific section.
Proof density is high, with a significant ratio of specific feature names and integration counts relative to general marketing claims. The Form Templates page alone lists over 100 specific use cases (e.g., Harry Potter House Quiz, BMI Calculator, Amortization Calculator), which serves as functional proof of product versatility.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
391Review mentions (all pages)
3External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 132 | 1 |
| /features/ | 14 | 1 |
| /pricing/ | 116 | 0 |
| /form-templates/ | 129 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://formidableforms.com/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://formidableforms.com#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://formidableforms.com/#organization",
"name": "Formidable Forms",
"description": "The Most Advanced WordPress Forms Plugin and Form Builder",
"url": "https://formidableforms.com/",
"telephone": "+18016109460",
"logo": {
"@type": "ImageObject",
"url": "https://formidableforms.com/wp-content/uploads/2015/10/logo-2x.png",
"@id": "https://formidableforms.com/#organizationLogo",
"width": 530,
"height": 158
},
"image": {
"@id": "https://formidableforms.com/#organizationLogo"
},
"sameAs": [
"https://www.facebook.com/formidableforms",
"https://www.youtube.com/c/FormidableFormsPlugin",
"https://www.linkedin.com/company/strategy-11/"
]
},
{
"@type": "WebPage",
"@id": "https://formidableforms.com/#webpage",
"url": "https://formidableforms.com/",
"name": "Formidable Forms - The Complete WordPress Forms Solution",
"description": "Over 400,000 users trust Formidable Forms, the best WordPress form plugin. Use our WordPress form builder to create contact forms, surveys, and calculators now!",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://formidableforms.com/#website"
},
"breadcrumb": {
"@id": "https://formidableforms.com/#breadcrumblist"
},
"image": {
"@type": "ImageObject",
"url": "https://formidableforms.com/wp-content/uploads/2024/10/formidable-forms-home.png",
"@id": "https://formidableforms.com/#mainImage",
"width": 1616,
"height": 878,
"caption": "Formidable Forms"
},
"primaryImageOfPage": {
"@id": "https://formidableforms.com/#mainImage"
},
"datePublished": "2018-05-21T16:14:57-04:00",
"dateModified": "2026-05-20T17:07:42-04:00"
},
{
"@type": "WebSite",
"@id": "https://formidableforms.com/#website",
"url": "https://formidableforms.com/",
"name": "Formidable Forms",
"description": "The Most Advanced WordPress Forms Plugin and Form Builder",
"inLanguage": "en-US",
"publisher": {
"@id": "https://formidableforms.com/#organization"
}
}
]
}
/features/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://formidableforms.com/features/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://formidableforms.com#listItem",
"position": 1,
"name": "Home",
"item": "https://formidableforms.com",
"nextItem": {
"@type": "ListItem",
"@id": "https://formidableforms.com/features/#listItem",
"name": "Archives for "
}
},
{
"@type": "ListItem",
"@id": "https://formidableforms.com/features/#listItem",
"position": 2,
"name": "Archives for ",
"previousItem": {
"@type": "ListItem",
"@id": "https://formidableforms.com#listItem",
"name": "Home"
}
}
]
},
{
"@type": "CollectionPage",
"@id": "https://formidableforms.com/features/#collectionpage",
"url": "https://formidableforms.com/features/",
"name": "Features - Formidable Forms",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://formidableforms.com/#website"
},
"breadcrumb": {
"@id": "https://formidableforms.com/features/#breadcrumblist"
}
},
{
"@type": "Organization",
"@id": "https://formidableforms.com/#organization",
"name": "Formidable Forms",
"description": "The Most Advanced WordPress Forms Plugin and Form Builder",
"url": "https://formidableforms.com/",
"telephone": "+18016109460",
"logo": {
"@type": "ImageObject",
"url": "https://formidableforms.com/wp-content/uploads/2015/10/logo-2x.png",
"@id": "https://formidableforms.com/features/#organizationLogo",
"width": 530,
"height": 158
},
"image": {
"@id": "https://formidableforms.com/features/#organizationLogo"
},
"sameAs": [
"https://www.facebook.com/formidableforms",
"https://www.youtube.com/c/FormidableFormsPlugin",
"https://www.linkedin.com/company/strategy-11/"
]
},
{
"@type": "WebSite",
"@id": "https://formidableforms.com/#website",
"url": "https://formidableforms.com/",
"name": "Formidable Forms",
"description": "The Most Advanced WordPress Forms Plugin and Form Builder",
"inLanguage": "en-US",
"publisher": {
"@id": "https://formidableforms.com/#organization"
}
}
]
}
/pricing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://formidableforms.com/pricing/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://formidableforms.com#listItem",
"position": 1,
"name": "Home",
"item": "https://formidableforms.com",
"nextItem": {
"@type": "ListItem",
"@id": "https://formidableforms.com/pricing/#listItem",
"name": "Power Your WordPress Site Like Never Before"
}
},
{
"@type": "ListItem",
"@id": "https://formidableforms.com/pricing/#listItem",
"position": 2,
"name": "Power Your WordPress Site Like Never Before",
"previousItem": {
"@type": "ListItem",
"@id": "https://formidableforms.com#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://formidableforms.com/#organization",
"name": "Formidable Forms",
"description": "The Most Advanced WordPress Forms Plugin and Form Builder",
"url": "https://formidableforms.com/",
"telephone": "+18016109460",
"logo": {
"@type": "ImageObject",
"url": "https://formidableforms.com/wp-content/uploads/2015/10/logo-2x.png",
"@id": "https://formidableforms.com/pricing/#organizationLogo",
"width": 530,
"height": 158
},
"image": {
"@id": "https://formidableforms.com/pricing/#organizationLogo"
},
"sameAs": [
"https://www.facebook.com/formidableforms",
"https://www.youtube.com/c/FormidableFormsPlugin",
"https://www.linkedin.com/company/strategy-11/"
]
},
{
"@type": "Product",
"@id": "https://formidableforms.com/pricing/#ff-product-llmn77qj",
"name": "Formidable Forms",
"description": "Formidable Forms Pro is full of powerful application builder features & form maker integrations. See package pricing for the best value.",
"url": "https://formidableforms.com/pricing/",
"brand": {
"@type": "Brand",
"name": "Formidable Forms"
},
"image": {
"@type": "ImageObject",
"url": "https://formidableforms.com/wp-content/uploads/2015/10/logo-2x.png",
"width": 530,
"height": 158
},
"aggregateRating": {
"@type": "AggregateRating",
"url": "https://formidableforms.com/pricing/#aggregate-rating",
"worstRating": "1",
"bestRating": "5",
"ratingValue": "4.7",
"reviewCount": "979"
},
"offers": {
"@type": "AggregateOffer",
"name": "Formidable Forms Lite",
"offerCount": 4,
"priceValidUntil": "2024-12-31",
"lowPrice": 39.5,
"highPrice": 299.5,
"priceCurrency": "USD",
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "USA",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 14,
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn"
}
}
},
{
"@type": "WebPage",
"@id": "https://formidableforms.com/pricing/#webpage",
"url": "https://formidableforms.com/pricing/",
"name": "Power Your WordPress Site Like Never Before - Pricing",
"description": "Formidable Forms Pro is full of powerful application builder features & integrations. See package pricing for the best value. Get our WordPress form maker now.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://formidableforms.com/#website"
},
"breadcrumb": {
"@id": "https://formidableforms.com/pricing/#breadcrumblist"
},
"datePublished": "2018-05-22T22:29:00-04:00",
"dateModified": "2026-03-20T18:03:33-04:00"
},
{
"@type": "WebSite",
"@id": "https://formidableforms.com/#website",
"url": "https://formidableforms.com/",
"name": "Formidable Forms",
"description": "The Most Advanced WordPress Forms Plugin and Form Builder",
"inLanguage": "en-US",
"publisher": {
"@id": "https://formidableforms.com/#organization"
}
}
]
}
/form-templates/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://formidableforms.com/form-templates/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://formidableforms.com#listItem",
"position": 1,
"name": "Home",
"item": "https://formidableforms.com",
"nextItem": {
"@type": "ListItem",
"@id": "https://formidableforms.com/form-templates/#listItem",
"name": "Archives for "
}
},
{
"@type": "ListItem",
"@id": "https://formidableforms.com/form-templates/#listItem",
"position": 2,
"name": "Archives for ",
"previousItem": {
"@type": "ListItem",
"@id": "https://formidableforms.com#listItem",
"name": "Home"
}
}
]
},
{
"@type": "CollectionPage",
"@id": "https://formidableforms.com/form-templates/#collectionpage",
"url": "https://formidableforms.com/form-templates/",
"name": "225+ WordPress Form Templates & Form Examples - Formidable Forms",
"description": "Create instant forms with our pre-built form templates and examples. Formidable offers free form templates and advanced integrations we built for you. Here are 225+ web form templates for you to customize and use right away.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://formidableforms.com/#website"
},
"breadcrumb": {
"@id": "https://formidableforms.com/form-templates/#breadcrumblist"
}
},
{
"@type": "Organization",
"@id": "https://formidableforms.com/#organization",
"name": "Formidable Forms",
"description": "The Most Advanced WordPress Forms Plugin and Form Builder",
"url": "https://formidableforms.com/",
"telephone": "+18016109460",
"logo": {
"@type": "ImageObject",
"url": "https://formidableforms.com/wp-content/uploads/2015/10/logo-2x.png",
"@id": "https://formidableforms.com/form-templates/#organizationLogo",
"width": 530,
"height": 158
},
"image": {
"@id": "https://formidableforms.com/form-templates/#organizationLogo"
},
"sameAs": [
"https://www.facebook.com/formidableforms",
"https://www.youtube.com/c/FormidableFormsPlugin",
"https://www.linkedin.com/company/strategy-11/"
]
},
{
"@type": "WebSite",
"@id": "https://formidableforms.com/#website",
"url": "https://formidableforms.com/",
"name": "Formidable Forms",
"description": "The Most Advanced WordPress Forms Plugin and Form Builder",
"inLanguage": "en-US",
"publisher": {
"@id": "https://formidableforms.com/#organization"
}
}
]
}
Explore the other reputation pillars for Formidable Forms
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Formidable Forms, captured on May 26, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Formidable Forms: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://formidableforms.com to view the most current version of its content and see directly what this company is about and what it offers.