Gravity Forms
(https://gravityforms.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is well-established through a technical implementation that includes valid Organization schema and sameAs social links. Expert claims are grounded in named customer testimonials, though the site could improve by using Person schema for these individuals or linking to verified third-party review platforms.
Marketing performance claims are generally well-aligned with product capabilities. Bold assertions about ‘securing data’ are supported by mentions of ‘virtual airlocks’ and state-of-the-art security, though specific audit certifications (like SOC2) are not explicitly detailed in the provided crawl.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.gravityforms.com/",
"url": "https://www.gravityforms.com/",
"name": "Gravity Forms | The Best WordPress Form Plugin | Form Builder",
"isPartOf": {
"@id": "https://www.gravityforms.com/#website"
},
"about": {
"@id": "https://www.gravityforms.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.gravityforms.com/#primaryimage"
},
"image": {
"@id": "https://www.gravityforms.com/#primaryimage"
},
"thumbnailUrl": "https://www.gravityforms.com/wp-content/uploads/2021/09/gf-main.jpg",
"datePublished": "2010-11-22T22:21:20+00:00",
"dateModified": "2026-04-16T17:46:41+00:00",
"description": "Create custom forms on WordPress with Gravity Forms, the easiest-to-use, secure, and reliable WordPress form builder plugin for your website.",
"breadcrumb": {
"@id": "https://www.gravityforms.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.gravityforms.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.gravityforms.com/#primaryimage",
"url": "https://www.gravityforms.com/wp-content/uploads/2021/09/gf-main.jpg",
"contentUrl": "https://www.gravityforms.com/wp-content/uploads/2021/09/gf-main.jpg",
"width": 1200,
"height": 630
},
{
"@type": "BreadcrumbList",
"@id": "https://www.gravityforms.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Gravity Forms"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.gravityforms.com/#website",
"url": "https://www.gravityforms.com/",
"name": "Gravity Forms",
"description": "WordPress Contact Forms",
"publisher": {
"@id": "https://www.gravityforms.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.gravityforms.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.gravityforms.com/#organization",
"name": "Gravity Forms",
"url": "https://www.gravityforms.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.gravityforms.com/#/schema/logo/image/",
"url": "https://www.gravityforms.com/wp-content/uploads/2021/09/gravity-forms-logo-horizontal-744.png",
"contentUrl": "https://www.gravityforms.com/wp-content/uploads/2021/09/gravity-forms-logo-horizontal-744.png",
"width": 774,
"height": 400,
"caption": "Gravity Forms"
},
"image": {
"@id": "https://www.gravityforms.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GravityForms",
"https://x.com/GravityForms",
"https://www.instagram.com/gravityforms/",
"https://www.linkedin.com/company/gravityforms/"
]
}
]
}
/integrations/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.gravityforms.com/integrations/",
"url": "https://www.gravityforms.com/integrations/",
"name": "Integrations - Gravity Forms",
"isPartOf": {
"@id": "https://www.gravityforms.com/#website"
},
"datePublished": "2026-03-23T19:47:45+00:00",
"dateModified": "2026-05-14T16:16:42+00:00",
"breadcrumb": {
"@id": "https://www.gravityforms.com/integrations/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.gravityforms.com/integrations/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.gravityforms.com/integrations/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Gravity Forms",
"item": "https://www.gravityforms.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Integrations"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.gravityforms.com/#website",
"url": "https://www.gravityforms.com/",
"name": "Gravity Forms",
"description": "WordPress Contact Forms",
"publisher": {
"@id": "https://www.gravityforms.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.gravityforms.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.gravityforms.com/#organization",
"name": "Gravity Forms",
"url": "https://www.gravityforms.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.gravityforms.com/#/schema/logo/image/",
"url": "https://www.gravityforms.com/wp-content/uploads/2021/09/gravity-forms-logo-horizontal-744.png",
"contentUrl": "https://www.gravityforms.com/wp-content/uploads/2021/09/gravity-forms-logo-horizontal-744.png",
"width": 774,
"height": 400,
"caption": "Gravity Forms"
},
"image": {
"@id": "https://www.gravityforms.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GravityForms",
"https://x.com/GravityForms",
"https://www.instagram.com/gravityforms/",
"https://www.linkedin.com/company/gravityforms/"
]
}
]
}
/pricing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.gravityforms.com/pricing/",
"url": "https://www.gravityforms.com/pricing/",
"name": "Pricing | WordPress Form Builder Plugin | Gravity Forms",
"isPartOf": {
"@id": "https://www.gravityforms.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.gravityforms.com/pricing/#primaryimage"
},
"image": {
"@id": "https://www.gravityforms.com/pricing/#primaryimage"
},
"thumbnailUrl": "https://www.gravityforms.com/wp-content/uploads/2025/01/logo-black.svg",
"datePublished": "2009-08-20T15:07:12+00:00",
"dateModified": "2026-05-05T15:58:36+00:00",
"description": "Install and start using the best WordPress form plugin now! Gravity Forms provides the most trusted online form creator, built with your websites in mind.",
"breadcrumb": {
"@id": "https://www.gravityforms.com/pricing/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.gravityforms.com/pricing/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.gravityforms.com/pricing/#primaryimage",
"url": "",
"contentUrl": ""
},
{
"@type": "BreadcrumbList",
"@id": "https://www.gravityforms.com/pricing/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Gravity Forms",
"item": "https://www.gravityforms.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pricing & Purchase"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.gravityforms.com/#website",
"url": "https://www.gravityforms.com/",
"name": "Gravity Forms",
"description": "WordPress Contact Forms",
"publisher": {
"@id": "https://www.gravityforms.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.gravityforms.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.gravityforms.com/#organization",
"name": "Gravity Forms",
"url": "https://www.gravityforms.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.gravityforms.com/#/schema/logo/image/",
"url": "https://www.gravityforms.com/wp-content/uploads/2021/09/gravity-forms-logo-horizontal-744.png",
"contentUrl": "https://www.gravityforms.com/wp-content/uploads/2021/09/gravity-forms-logo-horizontal-744.png",
"width": 774,
"height": 400,
"caption": "Gravity Forms"
},
"image": {
"@id": "https://www.gravityforms.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GravityForms",
"https://x.com/GravityForms",
"https://www.instagram.com/gravityforms/",
"https://www.linkedin.com/company/gravityforms/"
]
}
]
}
/blog/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://www.gravityforms.com/blog/",
"url": "https://www.gravityforms.com/blog/",
"name": "Blog, News, & Updates | Gravity Forms",
"isPartOf": {
"@id": "https://www.gravityforms.com/#website"
},
"datePublished": "2017-03-13T01:17:15+00:00",
"dateModified": "2026-03-23T19:35:05+00:00",
"description": "Keep up-to-date with product updates and expert tips for using our form builder! We also share info and advice for lead conversion and revenue generation.",
"breadcrumb": {
"@id": "https://www.gravityforms.com/blog/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.gravityforms.com/blog/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Gravity Forms",
"item": "https://www.gravityforms.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.gravityforms.com/#website",
"url": "https://www.gravityforms.com/",
"name": "Gravity Forms",
"description": "WordPress Contact Forms",
"publisher": {
"@id": "https://www.gravityforms.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.gravityforms.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.gravityforms.com/#organization",
"name": "Gravity Forms",
"url": "https://www.gravityforms.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.gravityforms.com/#/schema/logo/image/",
"url": "https://www.gravityforms.com/wp-content/uploads/2021/09/gravity-forms-logo-horizontal-744.png",
"contentUrl": "https://www.gravityforms.com/wp-content/uploads/2021/09/gravity-forms-logo-horizontal-744.png",
"width": 774,
"height": 400,
"caption": "Gravity Forms"
},
"image": {
"@id": "https://www.gravityforms.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GravityForms",
"https://x.com/GravityForms",
"https://www.instagram.com/gravityforms/",
"https://www.linkedin.com/company/gravityforms/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
12Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 1 |
| /integrations/ | 2 | 1 |
| /pricing/ | 3 | 1 |
| /blog/ | 2 | 1 |
Explore the other reputation pillars for Gravity Forms
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Gravity Forms, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Gravity Forms: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://gravityforms.com to view the most current version of its content and see directly what this company is about and what it offers.