Gravity Forms
(https://gravityforms.com) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
15
Impact Weight: 20 / 100
75% Reputation
Trust theatre flags are false as the site provides a live demo and named testimonials (e.g., Kristin Pruis). While the H2 ‘Trusted by the biggest brands in the galaxy’ is hyperbolic and lacks a direct proof link to a client list, the presence of specific review counts and individual testimonials prevents a high penalty.
Proof density is high across the board, with a high ratio of verifiable evidence (pricing, named add-ons, specific compliance standards) to vague marketing assertions. The blog provides current (May 2026) tutorials and updates, demonstrating active product development and ongoing authority.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
12Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 1 |
| /integrations/ | 2 | 1 |
| /pricing/ | 3 | 1 |
| /blog/ | 2 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.gravityforms.com/",
"url": "https://www.gravityforms.com/",
"name": "Gravity Forms | The Best WordPress Form Plugin | Form Builder",
"isPartOf": {
"@id": "https://www.gravityforms.com/#website"
},
"about": {
"@id": "https://www.gravityforms.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.gravityforms.com/#primaryimage"
},
"image": {
"@id": "https://www.gravityforms.com/#primaryimage"
},
"thumbnailUrl": "https://www.gravityforms.com/wp-content/uploads/2021/09/gf-main.jpg",
"datePublished": "2010-11-22T22:21:20+00:00",
"dateModified": "2026-04-16T17:46:41+00:00",
"description": "Create custom forms on WordPress with Gravity Forms, the easiest-to-use, secure, and reliable WordPress form builder plugin for your website.",
"breadcrumb": {
"@id": "https://www.gravityforms.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.gravityforms.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.gravityforms.com/#primaryimage",
"url": "https://www.gravityforms.com/wp-content/uploads/2021/09/gf-main.jpg",
"contentUrl": "https://www.gravityforms.com/wp-content/uploads/2021/09/gf-main.jpg",
"width": 1200,
"height": 630
},
{
"@type": "BreadcrumbList",
"@id": "https://www.gravityforms.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Gravity Forms"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.gravityforms.com/#website",
"url": "https://www.gravityforms.com/",
"name": "Gravity Forms",
"description": "WordPress Contact Forms",
"publisher": {
"@id": "https://www.gravityforms.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.gravityforms.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.gravityforms.com/#organization",
"name": "Gravity Forms",
"url": "https://www.gravityforms.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.gravityforms.com/#/schema/logo/image/",
"url": "https://www.gravityforms.com/wp-content/uploads/2021/09/gravity-forms-logo-horizontal-744.png",
"contentUrl": "https://www.gravityforms.com/wp-content/uploads/2021/09/gravity-forms-logo-horizontal-744.png",
"width": 774,
"height": 400,
"caption": "Gravity Forms"
},
"image": {
"@id": "https://www.gravityforms.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GravityForms",
"https://x.com/GravityForms",
"https://www.instagram.com/gravityforms/",
"https://www.linkedin.com/company/gravityforms/"
]
}
]
}
/integrations/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.gravityforms.com/integrations/",
"url": "https://www.gravityforms.com/integrations/",
"name": "Integrations - Gravity Forms",
"isPartOf": {
"@id": "https://www.gravityforms.com/#website"
},
"datePublished": "2026-03-23T19:47:45+00:00",
"dateModified": "2026-05-14T16:16:42+00:00",
"breadcrumb": {
"@id": "https://www.gravityforms.com/integrations/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.gravityforms.com/integrations/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.gravityforms.com/integrations/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Gravity Forms",
"item": "https://www.gravityforms.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Integrations"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.gravityforms.com/#website",
"url": "https://www.gravityforms.com/",
"name": "Gravity Forms",
"description": "WordPress Contact Forms",
"publisher": {
"@id": "https://www.gravityforms.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.gravityforms.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.gravityforms.com/#organization",
"name": "Gravity Forms",
"url": "https://www.gravityforms.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.gravityforms.com/#/schema/logo/image/",
"url": "https://www.gravityforms.com/wp-content/uploads/2021/09/gravity-forms-logo-horizontal-744.png",
"contentUrl": "https://www.gravityforms.com/wp-content/uploads/2021/09/gravity-forms-logo-horizontal-744.png",
"width": 774,
"height": 400,
"caption": "Gravity Forms"
},
"image": {
"@id": "https://www.gravityforms.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GravityForms",
"https://x.com/GravityForms",
"https://www.instagram.com/gravityforms/",
"https://www.linkedin.com/company/gravityforms/"
]
}
]
}
/pricing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.gravityforms.com/pricing/",
"url": "https://www.gravityforms.com/pricing/",
"name": "Pricing | WordPress Form Builder Plugin | Gravity Forms",
"isPartOf": {
"@id": "https://www.gravityforms.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.gravityforms.com/pricing/#primaryimage"
},
"image": {
"@id": "https://www.gravityforms.com/pricing/#primaryimage"
},
"thumbnailUrl": "https://www.gravityforms.com/wp-content/uploads/2025/01/logo-black.svg",
"datePublished": "2009-08-20T15:07:12+00:00",
"dateModified": "2026-05-05T15:58:36+00:00",
"description": "Install and start using the best WordPress form plugin now! Gravity Forms provides the most trusted online form creator, built with your websites in mind.",
"breadcrumb": {
"@id": "https://www.gravityforms.com/pricing/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.gravityforms.com/pricing/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.gravityforms.com/pricing/#primaryimage",
"url": "",
"contentUrl": ""
},
{
"@type": "BreadcrumbList",
"@id": "https://www.gravityforms.com/pricing/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Gravity Forms",
"item": "https://www.gravityforms.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pricing & Purchase"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.gravityforms.com/#website",
"url": "https://www.gravityforms.com/",
"name": "Gravity Forms",
"description": "WordPress Contact Forms",
"publisher": {
"@id": "https://www.gravityforms.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.gravityforms.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.gravityforms.com/#organization",
"name": "Gravity Forms",
"url": "https://www.gravityforms.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.gravityforms.com/#/schema/logo/image/",
"url": "https://www.gravityforms.com/wp-content/uploads/2021/09/gravity-forms-logo-horizontal-744.png",
"contentUrl": "https://www.gravityforms.com/wp-content/uploads/2021/09/gravity-forms-logo-horizontal-744.png",
"width": 774,
"height": 400,
"caption": "Gravity Forms"
},
"image": {
"@id": "https://www.gravityforms.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GravityForms",
"https://x.com/GravityForms",
"https://www.instagram.com/gravityforms/",
"https://www.linkedin.com/company/gravityforms/"
]
}
]
}
/blog/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://www.gravityforms.com/blog/",
"url": "https://www.gravityforms.com/blog/",
"name": "Blog, News, & Updates | Gravity Forms",
"isPartOf": {
"@id": "https://www.gravityforms.com/#website"
},
"datePublished": "2017-03-13T01:17:15+00:00",
"dateModified": "2026-03-23T19:35:05+00:00",
"description": "Keep up-to-date with product updates and expert tips for using our form builder! We also share info and advice for lead conversion and revenue generation.",
"breadcrumb": {
"@id": "https://www.gravityforms.com/blog/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.gravityforms.com/blog/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Gravity Forms",
"item": "https://www.gravityforms.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.gravityforms.com/#website",
"url": "https://www.gravityforms.com/",
"name": "Gravity Forms",
"description": "WordPress Contact Forms",
"publisher": {
"@id": "https://www.gravityforms.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.gravityforms.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.gravityforms.com/#organization",
"name": "Gravity Forms",
"url": "https://www.gravityforms.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.gravityforms.com/#/schema/logo/image/",
"url": "https://www.gravityforms.com/wp-content/uploads/2021/09/gravity-forms-logo-horizontal-744.png",
"contentUrl": "https://www.gravityforms.com/wp-content/uploads/2021/09/gravity-forms-logo-horizontal-744.png",
"width": 774,
"height": 400,
"caption": "Gravity Forms"
},
"image": {
"@id": "https://www.gravityforms.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GravityForms",
"https://x.com/GravityForms",
"https://www.instagram.com/gravityforms/",
"https://www.linkedin.com/company/gravityforms/"
]
}
]
}
Explore the other reputation pillars for Gravity Forms
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Gravity Forms, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Gravity Forms: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://gravityforms.com to view the most current version of its content and see directly what this company is about and what it offers.