Mattermost
(https://mattermost.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
Authority is well-established through technical implementation and named experts. Schema data identifies specific authors like Emily Dela Cruz and Lawrence Johnson with valid Person objects. The technical credibility is reinforced by a clean heading hierarchy and a robust documentation structure reflected in the /install/ page, which avoids the typical gap between ‘marketing claims’ and ‘technical reality.’
Performance claims are grounded in specific use cases such as ‘ChatOps to support largest-ever readiness exercise.’ This is a highly specific outcome that avoids the generic ‘increase productivity’ cliché found in the industry patterns dictionary. The disconnect between marketing tone and technical demonstration is nearly non-existent.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://mattermost.com/",
"url": "https://mattermost.com/",
"name": "Mattermost | Collaboration Platform for Mission Critical Work",
"isPartOf": {
"@id": "https://mattermost.com/#website"
},
"about": {
"@id": "https://mattermost.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://mattermost.com/#primaryimage"
},
"image": {
"@id": "https://mattermost.com/#primaryimage"
},
"thumbnailUrl": "https://mattermost.com/wp-content/uploads/2025/01/mattermost-2024-social-share-solutions-1.png",
"datePublished": "2025-03-04T01:46:24+00:00",
"dateModified": "2026-05-06T18:20:19+00:00",
"description": "Accelerate your mission critical workflow by integrating people, processes, tools and AI infrastructure on a resilient and adaptable platform.",
"breadcrumb": {
"@id": "https://mattermost.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://mattermost.com/"
]
}
],
"speakable": {
"@type": "SpeakableSpecification",
"xpath": [
"/html/head/title",
"/html/head/meta[@name='description']/@content"
]
},
"video": [
{
"@id": "https://mattermost.com/#video"
}
],
"author": {
"@id": "https://mattermost.com/#/schema/person/d54e92cb99fedb38535dfddd853d3c03"
}
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://mattermost.com/#primaryimage",
"url": "https://mattermost.com/wp-content/uploads/2025/01/mattermost-2024-social-share-solutions-1.png",
"contentUrl": "https://mattermost.com/wp-content/uploads/2025/01/mattermost-2024-social-share-solutions-1.png",
"width": 2400,
"height": 1260,
"caption": "Mattermost"
},
{
"@type": "BreadcrumbList",
"@id": "https://mattermost.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://mattermost.com/#website",
"url": "https://mattermost.com/",
"name": "Mattermost",
"description": "Mattermost is a secure collaboration platform. Trusted, flexible, workflow-centric and fully integrated with the tools you love.",
"publisher": {
"@id": "https://mattermost.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://mattermost.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": [
"Organization",
"Place"
],
"@id": "https://mattermost.com/#organization",
"name": "Mattermost",
"url": "https://mattermost.com/",
"logo": {
"@id": "https://mattermost.com/#local-main-organization-logo"
},
"image": {
"@id": "https://mattermost.com/#local-main-organization-logo"
},
"sameAs": [
"https://www.facebook.com/Mattermost-2300985916642531/",
"https://x.com/Mattermost",
"https://www.linkedin.com/company/mattermost"
],
"address": {
"@id": "https://mattermost.com/#local-main-place-address"
},
"telephone": [],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "09:00",
"closes": "17:00"
}
]
},
{
"@type": "VideoObject",
"@id": "https://mattermost.com/#video",
"name": "Mattermost | Collaboration Platform for Mission Critical Work",
"isPartOf": {
"@id": "https://mattermost.com/"
},
"thumbnailUrl": "https://mattermost.com/wp-content/uploads/2025/01/mattermost-2024-social-share-solutions-1.png",
"description": "Accelerate your mission critical workflow by integrating people, processes, tools and AI infrastructure on a resilient and adaptable platform.",
"uploadDate": "2025-03-03T18:46:24+00:00",
"width": 1920,
"height": 1080,
"contentUrl": "https://mattermost.com/wp-content/uploads/2025/03/r2024-mattermost-masthead-bg-video.webm",
"duration": "PT30S",
"isFamilyFriendly": true,
"inLanguage": "en-US"
},
{
"@type": "PostalAddress",
"@id": "https://mattermost.com/#local-main-place-address",
"streetAddress": "530 Lytton Avenue, Suite 201",
"addressLocality": "Palo Alto",
"postalCode": "94301",
"addressRegion": "CA",
"addressCountry": "US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://mattermost.com/#local-main-organization-logo",
"url": "https://mattermost.com/wp-content/uploads/2018/06/logoHorizontal.png",
"contentUrl": "https://mattermost.com/wp-content/uploads/2018/06/logoHorizontal.png",
"width": 1041,
"height": 165,
"caption": "Mattermost"
},
{
"@type": "Person",
"@id": "https://mattermost.com/#/schema/person/d54e92cb99fedb38535dfddd853d3c03",
"name": "Emily Dela Cruz",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://secure.gravatar.com/avatar/e770d3069a7c9bf85fbfb147854d99a97113575d5dc9f0a81039941e5c61ca0f?s=96&d=mm&r=g33af0cc1d4ceccab00860fe5461ab420",
"url": "https://secure.gravatar.com/avatar/e770d3069a7c9bf85fbfb147854d99a97113575d5dc9f0a81039941e5c61ca0f?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/e770d3069a7c9bf85fbfb147854d99a97113575d5dc9f0a81039941e5c61ca0f?s=96&d=mm&r=g",
"caption": "Emily Dela Cruz"
},
"url": "https://mattermost.com/blog/author/emily-dela-cruzmattermost-com/"
}
]
}
/contact-sales/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://mattermost.com/contact-sales/",
"url": "https://mattermost.com/contact-sales/",
"name": "Talk to an Expert | Mattermost",
"isPartOf": {
"@id": "https://mattermost.com/#website"
},
"datePublished": "2021-01-14T00:54:05+00:00",
"dateModified": "2026-02-27T19:53:26+00:00",
"description": "Mattermost experts can help you find the right solution, explain pricing options, or answer any of your questions.",
"breadcrumb": {
"@id": "https://mattermost.com/contact-sales/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://mattermost.com/contact-sales/"
]
}
],
"speakable": {
"@type": "SpeakableSpecification",
"xpath": [
"/html/head/title",
"/html/head/meta[@name='description']/@content"
]
},
"author": {
"@id": "https://mattermost.com/#/schema/person/548cac7aa8c613ddbfc09da78232f3a0"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://mattermost.com/contact-sales/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://mattermost.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Sales"
}
]
},
{
"@type": "WebSite",
"@id": "https://mattermost.com/#website",
"url": "https://mattermost.com/",
"name": "Mattermost",
"description": "Mattermost is a secure collaboration platform. Trusted, flexible, workflow-centric and fully integrated with the tools you love.",
"publisher": {
"@id": "https://mattermost.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://mattermost.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": [
"Organization",
"Place"
],
"@id": "https://mattermost.com/#organization",
"name": "Mattermost",
"url": "https://mattermost.com/",
"logo": {
"@id": "https://mattermost.com/contact-sales/#local-main-organization-logo"
},
"image": {
"@id": "https://mattermost.com/contact-sales/#local-main-organization-logo"
},
"sameAs": [
"https://www.facebook.com/Mattermost-2300985916642531/",
"https://x.com/Mattermost",
"https://www.linkedin.com/company/mattermost"
],
"address": {
"@id": "https://mattermost.com/contact-sales/#local-main-place-address"
},
"telephone": [],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "09:00",
"closes": "17:00"
}
]
},
{
"@type": "PostalAddress",
"@id": "https://mattermost.com/contact-sales/#local-main-place-address",
"streetAddress": "530 Lytton Avenue, Suite 201",
"addressLocality": "Palo Alto",
"postalCode": "94301",
"addressRegion": "CA",
"addressCountry": "US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://mattermost.com/contact-sales/#local-main-organization-logo",
"url": "https://mattermost.com/wp-content/uploads/2018/06/logoHorizontal.png",
"contentUrl": "https://mattermost.com/wp-content/uploads/2018/06/logoHorizontal.png",
"width": 1041,
"height": 165,
"caption": "Mattermost"
},
{
"@type": "Person",
"@id": "https://mattermost.com/#/schema/person/548cac7aa8c613ddbfc09da78232f3a0",
"name": "Lawrence Johnson",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://secure.gravatar.com/avatar/3d4cdfd17b9636aac54e3594ee59842478388220dd720983397406a7cfb12673?s=96&d=mm&r=g460d1844ddb07bffcaea36f170d6f631",
"url": "https://secure.gravatar.com/avatar/3d4cdfd17b9636aac54e3594ee59842478388220dd720983397406a7cfb12673?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/3d4cdfd17b9636aac54e3594ee59842478388220dd720983397406a7cfb12673?s=96&d=mm&r=g",
"caption": "Lawrence Johnson"
},
"url": "https://mattermost.com/blog/author/lawrence-johnson/"
}
]
}
/sign-up/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://mattermost.com/sign-up/",
"url": "https://mattermost.com/sign-up/",
"name": "Mattermost | Live Preview Environment",
"isPartOf": {
"@id": "https://mattermost.com/#website"
},
"primaryImageOfPage": {
"@id": "https://mattermost.com/sign-up/#primaryimage"
},
"image": {
"@id": "https://mattermost.com/sign-up/#primaryimage"
},
"thumbnailUrl": "https://mattermost.com/wp-content/uploads/2025/07/r2024-signup-desktop-mobile-@2x.png",
"datePublished": "2022-06-14T01:56:38+00:00",
"dateModified": "2025-07-10T17:30:45+00:00",
"description": "Explore how incident response, DevOps, and operational teams can run mission critical communications and workflows securely in real time.",
"breadcrumb": {
"@id": "https://mattermost.com/sign-up/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://mattermost.com/sign-up/"
]
}
],
"speakable": {
"@type": "SpeakableSpecification",
"xpath": [
"/html/head/title",
"/html/head/meta[@name='description']/@content"
]
},
"author": {
"@id": "https://mattermost.com/#/schema/person/548cac7aa8c613ddbfc09da78232f3a0"
}
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://mattermost.com/sign-up/#primaryimage",
"url": "https://mattermost.com/wp-content/uploads/2025/07/r2024-signup-desktop-mobile-@2x.png",
"contentUrl": "https://mattermost.com/wp-content/uploads/2025/07/r2024-signup-desktop-mobile-@2x.png",
"width": 1000,
"height": 548
},
{
"@type": "BreadcrumbList",
"@id": "https://mattermost.com/sign-up/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://mattermost.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sign Up"
}
]
},
{
"@type": "WebSite",
"@id": "https://mattermost.com/#website",
"url": "https://mattermost.com/",
"name": "Mattermost",
"description": "Mattermost is a secure collaboration platform. Trusted, flexible, workflow-centric and fully integrated with the tools you love.",
"publisher": {
"@id": "https://mattermost.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://mattermost.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": [
"Organization",
"Place"
],
"@id": "https://mattermost.com/#organization",
"name": "Mattermost",
"url": "https://mattermost.com/",
"logo": {
"@id": "https://mattermost.com/sign-up/#local-main-organization-logo"
},
"image": {
"@id": "https://mattermost.com/sign-up/#local-main-organization-logo"
},
"sameAs": [
"https://www.facebook.com/Mattermost-2300985916642531/",
"https://x.com/Mattermost",
"https://www.linkedin.com/company/mattermost"
],
"address": {
"@id": "https://mattermost.com/sign-up/#local-main-place-address"
},
"telephone": [],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "09:00",
"closes": "17:00"
}
]
},
{
"@type": "PostalAddress",
"@id": "https://mattermost.com/sign-up/#local-main-place-address",
"streetAddress": "530 Lytton Avenue, Suite 201",
"addressLocality": "Palo Alto",
"postalCode": "94301",
"addressRegion": "CA",
"addressCountry": "US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://mattermost.com/sign-up/#local-main-organization-logo",
"url": "https://mattermost.com/wp-content/uploads/2018/06/logoHorizontal.png",
"contentUrl": "https://mattermost.com/wp-content/uploads/2018/06/logoHorizontal.png",
"width": 1041,
"height": 165,
"caption": "Mattermost"
},
{
"@type": "Person",
"@id": "https://mattermost.com/#/schema/person/548cac7aa8c613ddbfc09da78232f3a0",
"name": "Lawrence Johnson",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://secure.gravatar.com/avatar/3d4cdfd17b9636aac54e3594ee59842478388220dd720983397406a7cfb12673?s=96&d=mm&r=g460d1844ddb07bffcaea36f170d6f631",
"url": "https://secure.gravatar.com/avatar/3d4cdfd17b9636aac54e3594ee59842478388220dd720983397406a7cfb12673?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/3d4cdfd17b9636aac54e3594ee59842478388220dd720983397406a7cfb12673?s=96&d=mm&r=g",
"caption": "Lawrence Johnson"
},
"url": "https://mattermost.com/blog/author/lawrence-johnson/"
}
]
}
/install/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://mattermost.com/install/",
"url": "https://mattermost.com/install/",
"name": "Host Mattermost on Your Own Infrastructure",
"isPartOf": {
"@id": "https://mattermost.com/#website"
},
"datePublished": "2023-02-21T18:34:14+00:00",
"dateModified": "2026-05-21T10:28:15+00:00",
"description": "Learn how to download and install Mattermost on your own infrastructure for flexible and trusted secure collaboration",
"breadcrumb": {
"@id": "https://mattermost.com/install/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://mattermost.com/install/"
]
}
],
"speakable": {
"@type": "SpeakableSpecification",
"xpath": [
"/html/head/title",
"/html/head/meta[@name='description']/@content"
]
},
"author": {
"@id": "https://mattermost.com/#/schema/person/d54e92cb99fedb38535dfddd853d3c03"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://mattermost.com/install/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://mattermost.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Self-Hosted LP"
}
]
},
{
"@type": "WebSite",
"@id": "https://mattermost.com/#website",
"url": "https://mattermost.com/",
"name": "Mattermost",
"description": "Mattermost is a secure collaboration platform. Trusted, flexible, workflow-centric and fully integrated with the tools you love.",
"publisher": {
"@id": "https://mattermost.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://mattermost.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": [
"Organization",
"Place"
],
"@id": "https://mattermost.com/#organization",
"name": "Mattermost",
"url": "https://mattermost.com/",
"logo": {
"@id": "https://mattermost.com/install/#local-main-organization-logo"
},
"image": {
"@id": "https://mattermost.com/install/#local-main-organization-logo"
},
"sameAs": [
"https://www.facebook.com/Mattermost-2300985916642531/",
"https://x.com/Mattermost",
"https://www.linkedin.com/company/mattermost"
],
"address": {
"@id": "https://mattermost.com/install/#local-main-place-address"
},
"telephone": [],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "09:00",
"closes": "17:00"
}
]
},
{
"@type": "PostalAddress",
"@id": "https://mattermost.com/install/#local-main-place-address",
"streetAddress": "530 Lytton Avenue, Suite 201",
"addressLocality": "Palo Alto",
"postalCode": "94301",
"addressRegion": "CA",
"addressCountry": "US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://mattermost.com/install/#local-main-organization-logo",
"url": "https://mattermost.com/wp-content/uploads/2018/06/logoHorizontal.png",
"contentUrl": "https://mattermost.com/wp-content/uploads/2018/06/logoHorizontal.png",
"width": 1041,
"height": 165,
"caption": "Mattermost"
},
{
"@type": "Person",
"@id": "https://mattermost.com/#/schema/person/d54e92cb99fedb38535dfddd853d3c03",
"name": "Emily Dela Cruz",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://secure.gravatar.com/avatar/e770d3069a7c9bf85fbfb147854d99a97113575d5dc9f0a81039941e5c61ca0f?s=96&d=mm&r=g33af0cc1d4ceccab00860fe5461ab420",
"url": "https://secure.gravatar.com/avatar/e770d3069a7c9bf85fbfb147854d99a97113575d5dc9f0a81039941e5c61ca0f?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/e770d3069a7c9bf85fbfb147854d99a97113575d5dc9f0a81039941e5c61ca0f?s=96&d=mm&r=g",
"caption": "Emily Dela Cruz"
},
"url": "https://mattermost.com/blog/author/emily-dela-cruzmattermost-com/"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
77Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 1 |
| /contact-sales/ | 34 | 1 |
| /sign-up/ | 22 | 1 |
| /install/ | 13 | 1 |
Explore the other reputation pillars for Mattermost
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Mattermost, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Mattermost: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://mattermost.com to view the most current version of its content and see directly what this company is about and what it offers.