Mattermost
(https://mattermost.com) 📸 Data Snapshot: May 24, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
15
Impact Weight: 20 / 100
75% Reputation
Trust theatre is low; the site relies on named-entity substance rather than anonymous review counts. While review_counts (8 to 34) are mentioned in the schema, the H2 headings serve as the primary proof mechanism by naming specific organizations like ‘Enelyst’ and ‘European public agency.’ The lack of a high trust_theatre_flag suggests the site is not over-compensating for a lack of product depth.
Proof density is high due to the identification of 8+ specific proof points, including named clients (Fujitsu, Air Mobility Command) and specific technical integrations (Microsoft Teams Interoperability, Pexip). The site avoids the ‘0 instances’ penalty by providing a clear path to deployment documentation and external case studies.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
77Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 1 |
| /contact-sales/ | 34 | 1 |
| /sign-up/ | 22 | 1 |
| /install/ | 13 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://mattermost.com/",
"url": "https://mattermost.com/",
"name": "Mattermost | Collaboration Platform for Mission Critical Work",
"isPartOf": {
"@id": "https://mattermost.com/#website"
},
"about": {
"@id": "https://mattermost.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://mattermost.com/#primaryimage"
},
"image": {
"@id": "https://mattermost.com/#primaryimage"
},
"thumbnailUrl": "https://mattermost.com/wp-content/uploads/2025/01/mattermost-2024-social-share-solutions-1.png",
"datePublished": "2025-03-04T01:46:24+00:00",
"dateModified": "2026-05-06T18:20:19+00:00",
"description": "Accelerate your mission critical workflow by integrating people, processes, tools and AI infrastructure on a resilient and adaptable platform.",
"breadcrumb": {
"@id": "https://mattermost.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://mattermost.com/"
]
}
],
"speakable": {
"@type": "SpeakableSpecification",
"xpath": [
"/html/head/title",
"/html/head/meta[@name='description']/@content"
]
},
"video": [
{
"@id": "https://mattermost.com/#video"
}
],
"author": {
"@id": "https://mattermost.com/#/schema/person/d54e92cb99fedb38535dfddd853d3c03"
}
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://mattermost.com/#primaryimage",
"url": "https://mattermost.com/wp-content/uploads/2025/01/mattermost-2024-social-share-solutions-1.png",
"contentUrl": "https://mattermost.com/wp-content/uploads/2025/01/mattermost-2024-social-share-solutions-1.png",
"width": 2400,
"height": 1260,
"caption": "Mattermost"
},
{
"@type": "BreadcrumbList",
"@id": "https://mattermost.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://mattermost.com/#website",
"url": "https://mattermost.com/",
"name": "Mattermost",
"description": "Mattermost is a secure collaboration platform. Trusted, flexible, workflow-centric and fully integrated with the tools you love.",
"publisher": {
"@id": "https://mattermost.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://mattermost.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": [
"Organization",
"Place"
],
"@id": "https://mattermost.com/#organization",
"name": "Mattermost",
"url": "https://mattermost.com/",
"logo": {
"@id": "https://mattermost.com/#local-main-organization-logo"
},
"image": {
"@id": "https://mattermost.com/#local-main-organization-logo"
},
"sameAs": [
"https://www.facebook.com/Mattermost-2300985916642531/",
"https://x.com/Mattermost",
"https://www.linkedin.com/company/mattermost"
],
"address": {
"@id": "https://mattermost.com/#local-main-place-address"
},
"telephone": [],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "09:00",
"closes": "17:00"
}
]
},
{
"@type": "VideoObject",
"@id": "https://mattermost.com/#video",
"name": "Mattermost | Collaboration Platform for Mission Critical Work",
"isPartOf": {
"@id": "https://mattermost.com/"
},
"thumbnailUrl": "https://mattermost.com/wp-content/uploads/2025/01/mattermost-2024-social-share-solutions-1.png",
"description": "Accelerate your mission critical workflow by integrating people, processes, tools and AI infrastructure on a resilient and adaptable platform.",
"uploadDate": "2025-03-03T18:46:24+00:00",
"width": 1920,
"height": 1080,
"contentUrl": "https://mattermost.com/wp-content/uploads/2025/03/r2024-mattermost-masthead-bg-video.webm",
"duration": "PT30S",
"isFamilyFriendly": true,
"inLanguage": "en-US"
},
{
"@type": "PostalAddress",
"@id": "https://mattermost.com/#local-main-place-address",
"streetAddress": "530 Lytton Avenue, Suite 201",
"addressLocality": "Palo Alto",
"postalCode": "94301",
"addressRegion": "CA",
"addressCountry": "US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://mattermost.com/#local-main-organization-logo",
"url": "https://mattermost.com/wp-content/uploads/2018/06/logoHorizontal.png",
"contentUrl": "https://mattermost.com/wp-content/uploads/2018/06/logoHorizontal.png",
"width": 1041,
"height": 165,
"caption": "Mattermost"
},
{
"@type": "Person",
"@id": "https://mattermost.com/#/schema/person/d54e92cb99fedb38535dfddd853d3c03",
"name": "Emily Dela Cruz",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://secure.gravatar.com/avatar/e770d3069a7c9bf85fbfb147854d99a97113575d5dc9f0a81039941e5c61ca0f?s=96&d=mm&r=g33af0cc1d4ceccab00860fe5461ab420",
"url": "https://secure.gravatar.com/avatar/e770d3069a7c9bf85fbfb147854d99a97113575d5dc9f0a81039941e5c61ca0f?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/e770d3069a7c9bf85fbfb147854d99a97113575d5dc9f0a81039941e5c61ca0f?s=96&d=mm&r=g",
"caption": "Emily Dela Cruz"
},
"url": "https://mattermost.com/blog/author/emily-dela-cruzmattermost-com/"
}
]
}
/contact-sales/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://mattermost.com/contact-sales/",
"url": "https://mattermost.com/contact-sales/",
"name": "Talk to an Expert | Mattermost",
"isPartOf": {
"@id": "https://mattermost.com/#website"
},
"datePublished": "2021-01-14T00:54:05+00:00",
"dateModified": "2026-02-27T19:53:26+00:00",
"description": "Mattermost experts can help you find the right solution, explain pricing options, or answer any of your questions.",
"breadcrumb": {
"@id": "https://mattermost.com/contact-sales/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://mattermost.com/contact-sales/"
]
}
],
"speakable": {
"@type": "SpeakableSpecification",
"xpath": [
"/html/head/title",
"/html/head/meta[@name='description']/@content"
]
},
"author": {
"@id": "https://mattermost.com/#/schema/person/548cac7aa8c613ddbfc09da78232f3a0"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://mattermost.com/contact-sales/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://mattermost.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Sales"
}
]
},
{
"@type": "WebSite",
"@id": "https://mattermost.com/#website",
"url": "https://mattermost.com/",
"name": "Mattermost",
"description": "Mattermost is a secure collaboration platform. Trusted, flexible, workflow-centric and fully integrated with the tools you love.",
"publisher": {
"@id": "https://mattermost.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://mattermost.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": [
"Organization",
"Place"
],
"@id": "https://mattermost.com/#organization",
"name": "Mattermost",
"url": "https://mattermost.com/",
"logo": {
"@id": "https://mattermost.com/contact-sales/#local-main-organization-logo"
},
"image": {
"@id": "https://mattermost.com/contact-sales/#local-main-organization-logo"
},
"sameAs": [
"https://www.facebook.com/Mattermost-2300985916642531/",
"https://x.com/Mattermost",
"https://www.linkedin.com/company/mattermost"
],
"address": {
"@id": "https://mattermost.com/contact-sales/#local-main-place-address"
},
"telephone": [],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "09:00",
"closes": "17:00"
}
]
},
{
"@type": "PostalAddress",
"@id": "https://mattermost.com/contact-sales/#local-main-place-address",
"streetAddress": "530 Lytton Avenue, Suite 201",
"addressLocality": "Palo Alto",
"postalCode": "94301",
"addressRegion": "CA",
"addressCountry": "US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://mattermost.com/contact-sales/#local-main-organization-logo",
"url": "https://mattermost.com/wp-content/uploads/2018/06/logoHorizontal.png",
"contentUrl": "https://mattermost.com/wp-content/uploads/2018/06/logoHorizontal.png",
"width": 1041,
"height": 165,
"caption": "Mattermost"
},
{
"@type": "Person",
"@id": "https://mattermost.com/#/schema/person/548cac7aa8c613ddbfc09da78232f3a0",
"name": "Lawrence Johnson",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://secure.gravatar.com/avatar/3d4cdfd17b9636aac54e3594ee59842478388220dd720983397406a7cfb12673?s=96&d=mm&r=g460d1844ddb07bffcaea36f170d6f631",
"url": "https://secure.gravatar.com/avatar/3d4cdfd17b9636aac54e3594ee59842478388220dd720983397406a7cfb12673?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/3d4cdfd17b9636aac54e3594ee59842478388220dd720983397406a7cfb12673?s=96&d=mm&r=g",
"caption": "Lawrence Johnson"
},
"url": "https://mattermost.com/blog/author/lawrence-johnson/"
}
]
}
/sign-up/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://mattermost.com/sign-up/",
"url": "https://mattermost.com/sign-up/",
"name": "Mattermost | Live Preview Environment",
"isPartOf": {
"@id": "https://mattermost.com/#website"
},
"primaryImageOfPage": {
"@id": "https://mattermost.com/sign-up/#primaryimage"
},
"image": {
"@id": "https://mattermost.com/sign-up/#primaryimage"
},
"thumbnailUrl": "https://mattermost.com/wp-content/uploads/2025/07/r2024-signup-desktop-mobile-@2x.png",
"datePublished": "2022-06-14T01:56:38+00:00",
"dateModified": "2025-07-10T17:30:45+00:00",
"description": "Explore how incident response, DevOps, and operational teams can run mission critical communications and workflows securely in real time.",
"breadcrumb": {
"@id": "https://mattermost.com/sign-up/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://mattermost.com/sign-up/"
]
}
],
"speakable": {
"@type": "SpeakableSpecification",
"xpath": [
"/html/head/title",
"/html/head/meta[@name='description']/@content"
]
},
"author": {
"@id": "https://mattermost.com/#/schema/person/548cac7aa8c613ddbfc09da78232f3a0"
}
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://mattermost.com/sign-up/#primaryimage",
"url": "https://mattermost.com/wp-content/uploads/2025/07/r2024-signup-desktop-mobile-@2x.png",
"contentUrl": "https://mattermost.com/wp-content/uploads/2025/07/r2024-signup-desktop-mobile-@2x.png",
"width": 1000,
"height": 548
},
{
"@type": "BreadcrumbList",
"@id": "https://mattermost.com/sign-up/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://mattermost.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sign Up"
}
]
},
{
"@type": "WebSite",
"@id": "https://mattermost.com/#website",
"url": "https://mattermost.com/",
"name": "Mattermost",
"description": "Mattermost is a secure collaboration platform. Trusted, flexible, workflow-centric and fully integrated with the tools you love.",
"publisher": {
"@id": "https://mattermost.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://mattermost.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": [
"Organization",
"Place"
],
"@id": "https://mattermost.com/#organization",
"name": "Mattermost",
"url": "https://mattermost.com/",
"logo": {
"@id": "https://mattermost.com/sign-up/#local-main-organization-logo"
},
"image": {
"@id": "https://mattermost.com/sign-up/#local-main-organization-logo"
},
"sameAs": [
"https://www.facebook.com/Mattermost-2300985916642531/",
"https://x.com/Mattermost",
"https://www.linkedin.com/company/mattermost"
],
"address": {
"@id": "https://mattermost.com/sign-up/#local-main-place-address"
},
"telephone": [],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "09:00",
"closes": "17:00"
}
]
},
{
"@type": "PostalAddress",
"@id": "https://mattermost.com/sign-up/#local-main-place-address",
"streetAddress": "530 Lytton Avenue, Suite 201",
"addressLocality": "Palo Alto",
"postalCode": "94301",
"addressRegion": "CA",
"addressCountry": "US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://mattermost.com/sign-up/#local-main-organization-logo",
"url": "https://mattermost.com/wp-content/uploads/2018/06/logoHorizontal.png",
"contentUrl": "https://mattermost.com/wp-content/uploads/2018/06/logoHorizontal.png",
"width": 1041,
"height": 165,
"caption": "Mattermost"
},
{
"@type": "Person",
"@id": "https://mattermost.com/#/schema/person/548cac7aa8c613ddbfc09da78232f3a0",
"name": "Lawrence Johnson",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://secure.gravatar.com/avatar/3d4cdfd17b9636aac54e3594ee59842478388220dd720983397406a7cfb12673?s=96&d=mm&r=g460d1844ddb07bffcaea36f170d6f631",
"url": "https://secure.gravatar.com/avatar/3d4cdfd17b9636aac54e3594ee59842478388220dd720983397406a7cfb12673?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/3d4cdfd17b9636aac54e3594ee59842478388220dd720983397406a7cfb12673?s=96&d=mm&r=g",
"caption": "Lawrence Johnson"
},
"url": "https://mattermost.com/blog/author/lawrence-johnson/"
}
]
}
/install/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://mattermost.com/install/",
"url": "https://mattermost.com/install/",
"name": "Host Mattermost on Your Own Infrastructure",
"isPartOf": {
"@id": "https://mattermost.com/#website"
},
"datePublished": "2023-02-21T18:34:14+00:00",
"dateModified": "2026-05-21T10:28:15+00:00",
"description": "Learn how to download and install Mattermost on your own infrastructure for flexible and trusted secure collaboration",
"breadcrumb": {
"@id": "https://mattermost.com/install/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://mattermost.com/install/"
]
}
],
"speakable": {
"@type": "SpeakableSpecification",
"xpath": [
"/html/head/title",
"/html/head/meta[@name='description']/@content"
]
},
"author": {
"@id": "https://mattermost.com/#/schema/person/d54e92cb99fedb38535dfddd853d3c03"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://mattermost.com/install/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://mattermost.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Self-Hosted LP"
}
]
},
{
"@type": "WebSite",
"@id": "https://mattermost.com/#website",
"url": "https://mattermost.com/",
"name": "Mattermost",
"description": "Mattermost is a secure collaboration platform. Trusted, flexible, workflow-centric and fully integrated with the tools you love.",
"publisher": {
"@id": "https://mattermost.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://mattermost.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": [
"Organization",
"Place"
],
"@id": "https://mattermost.com/#organization",
"name": "Mattermost",
"url": "https://mattermost.com/",
"logo": {
"@id": "https://mattermost.com/install/#local-main-organization-logo"
},
"image": {
"@id": "https://mattermost.com/install/#local-main-organization-logo"
},
"sameAs": [
"https://www.facebook.com/Mattermost-2300985916642531/",
"https://x.com/Mattermost",
"https://www.linkedin.com/company/mattermost"
],
"address": {
"@id": "https://mattermost.com/install/#local-main-place-address"
},
"telephone": [],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "09:00",
"closes": "17:00"
}
]
},
{
"@type": "PostalAddress",
"@id": "https://mattermost.com/install/#local-main-place-address",
"streetAddress": "530 Lytton Avenue, Suite 201",
"addressLocality": "Palo Alto",
"postalCode": "94301",
"addressRegion": "CA",
"addressCountry": "US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://mattermost.com/install/#local-main-organization-logo",
"url": "https://mattermost.com/wp-content/uploads/2018/06/logoHorizontal.png",
"contentUrl": "https://mattermost.com/wp-content/uploads/2018/06/logoHorizontal.png",
"width": 1041,
"height": 165,
"caption": "Mattermost"
},
{
"@type": "Person",
"@id": "https://mattermost.com/#/schema/person/d54e92cb99fedb38535dfddd853d3c03",
"name": "Emily Dela Cruz",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://secure.gravatar.com/avatar/e770d3069a7c9bf85fbfb147854d99a97113575d5dc9f0a81039941e5c61ca0f?s=96&d=mm&r=g33af0cc1d4ceccab00860fe5461ab420",
"url": "https://secure.gravatar.com/avatar/e770d3069a7c9bf85fbfb147854d99a97113575d5dc9f0a81039941e5c61ca0f?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/e770d3069a7c9bf85fbfb147854d99a97113575d5dc9f0a81039941e5c61ca0f?s=96&d=mm&r=g",
"caption": "Emily Dela Cruz"
},
"url": "https://mattermost.com/blog/author/emily-dela-cruzmattermost-com/"
}
]
}
Explore the other reputation pillars for Mattermost
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Mattermost, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Mattermost: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://mattermost.com to view the most current version of its content and see directly what this company is about and what it offers.