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Identity & Authority: SurveyLegend – Signal Evidence & AI Readability

SurveyLegend

(https://surveylegend.com) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

Authority is a strong point for this entity. Unlike most SaaS sites, SurveyLegend includes comprehensive JSON-LD schema naming specific founders (Jasko Mahmutovic, Robert Michalski) with LinkedIn links and salary distributions. The technical implementation is robust, including a Swedish taxID and physical office address in Höör, Sweden, which provides a level of corporate transparency rarely seen in the industry.

The marketing tone is occasionally hyperbolic, describing survey creation as ‘easy as breathing’, which is a subjective performance claim. However, the site demonstrates the product’s capabilities through a functional ‘Features’ table and an ‘Examples and Templates’ page that catalogs specific use cases from academic research to healthcare. The disconnect is minor because the technical specifications are provided to ground the fluff.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@id": "https://www.surveylegend.com/#organization",
            "@type": "Organization",
            "description": "SurveyLegend is an online survey, form, and poll platform that allows users and organisations to create, distribute, and analyze survey, form, and poll data with ease.",
            "email": "hello@surveylegend.com",
            "foundingDate": "2010-09-17",
            "legalName": "SurveyLegend AB",
            "name": "SurveyLegend",
            "slogan": "A Joy to Get Insight",
            "taxID": "556819-1810",
            "url": "https://www.surveylegend.com/",
            "vatID": "SE556819181001",
            "alternateName": [
                "survey legend",
                "SurveyLegend AB"
            ],
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "contactType": "Sales",
                    "areaServed": "Worldwide",
                    "availableLanguage": [
                        "English",
                        "US English",
                        "Swedish",
                        "German",
                        "French",
                        "Polish",
                        "Montenegrian",
                        "Bosnian",
                        "Croatian",
                        "Serbian"
                    ],
                    "telephone": "+46760278388",
                    "email": "hello@surveylegend.com"
                },
                {
                    "@type": "ContactPoint",
                    "contactType": "Customer Support",
                    "areaServed": "Worldwide",
                    "availableLanguage": [
                        "English",
                        "US English",
                        "Swedish",
                        "German",
                        "French",
                        "Polish",
                        "Montenegrian",
                        "Bosnian",
                        "Croatian",
                        "Serbian"
                    ],
                    "email": "support@surveylegend.com",
                    "url": "https://www.surveylegend.com/contact/"
                }
            ],
            "founder": {
                "@type": "Person",
                "name": "Jasko Mahmutovic",
                "birthDate": "1985",
                "email": "jasko@surveylegend.com",
                "givenName": "Jasko",
                "familyName": "Mahmutovic",
                "gender": "Male",
                "jobTitle": "Chief Executive Officer (CEO)",
                "knowsAbout": "Market research, Online survey software, Software as a service (SAAS), Marketing, Business management, Startup companies, Investments",
                "nationality": "Swedish",
                "sameAs": [
                    "https://www.linkedin.com/in/jaskomahmutovic/"
                ],
                "hasOccupation": [
                    {
                        "@type": "Occupation",
                        "name": "Chief Executive Officer (CEO)",
                        "description": "Responsible for setting the strategic direction of SurveyLegend, overseeing overall operations, fostering innovation, building key partnerships, and ensuring sustainable growth of the online survey, form, and poll platform.",
                        "occupationLocation": {
                            "@type": "Country",
                            "name": "Sweden"
                        },
                        "estimatedSalary": {
                            "@type": "MonetaryAmountDistribution",
                            "name": "base",
                            "currency": "SEK",
                            "unitText": "YEAR",
                            "percentile10": 700000,
                            "percentile90": 1200000
                        }
                    }
                ]
            },
            "image": {
                "@id": "https://www.surveylegend.com/#/schema/logo/image/"
            },
            "location": {
                "@type": "Place",
                "name": "SurveyLegend Head Office",
                "address": {
                    "@type": "PostalAddress",
                    "addressCountry": "Sweden",
                    "addressLocality": "SE",
                    "postalCode": "24330",
                    "streetAddress": "Järnvägsgatan 8, Höör"
                },
                "geo": {
                    "@type": "GeoCoordinates",
                    "latitude": "55.93660975051512",
                    "longitude": "13.541794840889354"
                }
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.surveylegend.com/#/schema/logo/image/",
                "url": "https://www.surveylegend.com/images/social.png",
                "contentUrl": "/images/social.png",
                "width": 1200,
                "height": 630,
                "caption": "SurveyLegend",
                "inLanguage": "en-US"
            },
            "member": {
                "@type": "OrganizationRole",
                "member": {
                    "@type": "Person",
                    "name": "Robert Michalski",
                    "birthDate": "1987",
                    "email": "robert@surveylegend.com",
                    "givenName": "Robert",
                    "familyName": "Michalski",
                    "gender": "Male",
                    "knowsAbout": "Software Engineering, Software Architecture, Software as a service (SAAS), Web-development, Market research, Online survey software",
                    "nationality": "Swedish",
                    "sameAs": [
                        "https://www.linkedin.com/in/robert-michalski/"
                    ],
                    "hasOccupation": [
                        {
                            "@type": "Occupation",
                            "name": "Chief Technical Officer (CTO)",
                            "description": "Directs SurveyLegend’s technology strategy and architecture, leading engineering teams in building, scaling, and securing the online survey, form, and poll platform to deliver high performance, reliability, and innovation.",
                            "occupationLocation": {
                                "@type": "Country",
                                "name": "Sweden"
                            },
                            "estimatedSalary": {
                                "@type": "MonetaryAmountDistribution",
                                "name": "base",
                                "currency": "SEK",
                                "unitText": "YEAR",
                                "percentile10": 600000,
                                "percentile90": 1000000
                            }
                        }
                    ]
                }
            },
            "sameAs": [
                "https://www.crunchbase.com/organization/surveylegend/",
                "https://www.linkedin.com/company/surveylegend/",
                "https://www.facebook.com/surveylegend/",
                "https://www.x.com/surveylegend/",
                "https://www.instagram.com/surveylegend/",
                "https://www.github.com/SurveyLegend/",
                "https://www.pinterest.com/SurveyLegend/"
            ]
        },
        {
            "@id": "https://www.surveylegend.com/#website",
            "@type": "WebSite",
            "description": "A joy to get insight",
            "inLanguage": "en-US",
            "name": "SurveyLegend",
            "url": "https://www.surveylegend.com/",
            "publisher": {
                "@id": "https://www.surveylegend.com/#organization"
            }
        },
        {
            "@id": "https://www.surveylegend.com/#breadcrumb",
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.surveylegend.com/"
                }
            ]
        },
        {
            "@id": "https://www.surveylegend.com/",
            "@type": "WebPage",
            "dateModified": "2025-08-11T16:10:44+00:00",
            "datePublished": "2018-11-21T16:36:38+00:00",
            "description": "Create engaging surveys, forms and polls with ease. No matter who you are or where you are, creating a survey, form or poll is just as easy as breathing.",
            "inLanguage": "en-US",
            "name": "SurveyLegend: Create free surveys, forms and polls",
            "url": "https://www.surveylegend.com/",
            "about": {
                "@id": "https://www.surveylegend.com/#organization"
            },
            "breadcrumb": {
                "@id": "https://www.surveylegend.com/#breadcrumb"
            },
            "isPartOf": {
                "@id": "https://www.surveylegend.com/#website"
            },
            "potentialAction": {
                "@type": "ReadAction",
                "target": [
                    "https://www.surveylegend.com",
                    "https://www.surveylegend.com/"
                ]
            }
        }
    ]
}
/free-survey-maker/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.surveylegend.com/free-survey-maker/",
            "url": "https://www.surveylegend.com/free-survey-maker/",
            "name": "Free Survey Maker | SurveyLegend®",
            "isPartOf": {
                "@id": "https://www.surveylegend.com/#website"
            },
            "datePublished": "2021-09-20T17:53:24+00:00",
            "dateModified": "2026-01-07T11:50:36+00:00",
            "description": "Try SurveyLegends easy and secure free survey maker! create, send, and analyze online surveys, polls, questionnaires, quizzes & forms– free!",
            "breadcrumb": {
                "@id": "https://www.surveylegend.com/free-survey-maker/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.surveylegend.com/free-survey-maker/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.surveylegend.com/free-survey-maker/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.surveylegend.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Free survey maker"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.surveylegend.com/#website",
            "url": "https://www.surveylegend.com/",
            "name": "SurveyLegend",
            "description": "A joy to get insight",
            "publisher": {
                "@id": "https://www.surveylegend.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.surveylegend.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.surveylegend.com/#organization",
            "name": "SurveyLegend",
            "alternateName": "survey legend",
            "url": "https://www.surveylegend.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.surveylegend.com/#/schema/logo/image/",
                "url": "https://www.surveylegend.com/wordpress/wp-content/uploads/2015/12/SurveyLegend-logo-logotype-tagline.png",
                "contentUrl": "https://www.surveylegend.com/wordpress/wp-content/uploads/2015/12/SurveyLegend-logo-logotype-tagline.png",
                "width": 1838,
                "height": 700,
                "caption": "SurveyLegend"
            },
            "image": {
                "@id": "https://www.surveylegend.com/#/schema/logo/image/"
            },
            "sameAs": [
                "http://www.facebook.com/surveylegend/",
                "https://x.com/surveylegend",
                "https://www.crunchbase.com/organization/surveylegend/",
                "https://www.linkedin.com/company/surveylegend/",
                "https://www.instagram.com/surveylegend/",
                "https://github.com/SurveyLegend/",
                "https://www.pinterest.com/SurveyLegend/"
            ],
            "description": "SurveyLegend is an online survey, form, and poll platform that allows users and organisations to create, distribute, and analyze survey, form, and poll data with ease.",
            "email": "hello@surveylegend.com",
            "telephone": "+46760278388",
            "legalName": "SurveyLegend AB",
            "foundingDate": "2010-09-17",
            "vatID": "SE556819181001",
            "taxID": "556819-1810"
        }
    ]
}
/features/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.surveylegend.com/features/",
            "url": "https://www.surveylegend.com/features/",
            "name": "SurveyLegend Features: Explore Tools & Plans",
            "isPartOf": {
                "@id": "https://www.surveylegend.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.surveylegend.com/features/#primaryimage"
            },
            "image": {
                "@id": "https://www.surveylegend.com/features/#primaryimage"
            },
            "thumbnailUrl": "https://www.surveylegend.com/wordpress/wp-content/uploads/2025/08/SurveyLegend-features-image-showing-icons-from-all-the-features-they-offer-in-surveys-forms-and-polls-scaled.webp",
            "datePublished": "2025-08-01T14:35:32+00:00",
            "dateModified": "2026-03-24T11:39:12+00:00",
            "description": "Create free surveys in just seconds with SurveyLegend's dynamic, robust survey, form, poll, and questionnaire maker. Explore the features, tools, and plans.",
            "breadcrumb": {
                "@id": "https://www.surveylegend.com/features/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.surveylegend.com/features/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.surveylegend.com/features/#primaryimage",
            "url": "https://www.surveylegend.com/wordpress/wp-content/uploads/2025/08/SurveyLegend-features-image-showing-icons-from-all-the-features-they-offer-in-surveys-forms-and-polls-scaled.webp",
            "contentUrl": "https://www.surveylegend.com/wordpress/wp-content/uploads/2025/08/SurveyLegend-features-image-showing-icons-from-all-the-features-they-offer-in-surveys-forms-and-polls-scaled.webp",
            "width": 1920,
            "height": 797,
            "caption": "Explore SurveyLegend’s all-in-one survey platform through this visual – packed with intuitive features, integrations, and customization options."
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.surveylegend.com/features/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.surveylegend.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Features"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.surveylegend.com/#website",
            "url": "https://www.surveylegend.com/",
            "name": "SurveyLegend",
            "description": "A joy to get insight",
            "publisher": {
                "@id": "https://www.surveylegend.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.surveylegend.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.surveylegend.com/#organization",
            "name": "SurveyLegend",
            "alternateName": "survey legend",
            "url": "https://www.surveylegend.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.surveylegend.com/#/schema/logo/image/",
                "url": "https://www.surveylegend.com/wordpress/wp-content/uploads/2015/12/SurveyLegend-logo-logotype-tagline.png",
                "contentUrl": "https://www.surveylegend.com/wordpress/wp-content/uploads/2015/12/SurveyLegend-logo-logotype-tagline.png",
                "width": 1838,
                "height": 700,
                "caption": "SurveyLegend"
            },
            "image": {
                "@id": "https://www.surveylegend.com/#/schema/logo/image/"
            },
            "sameAs": [
                "http://www.facebook.com/surveylegend/",
                "https://x.com/surveylegend",
                "https://www.crunchbase.com/organization/surveylegend/",
                "https://www.linkedin.com/company/surveylegend/",
                "https://www.instagram.com/surveylegend/",
                "https://github.com/SurveyLegend/",
                "https://www.pinterest.com/SurveyLegend/"
            ],
            "description": "SurveyLegend is an online survey, form, and poll platform that allows users and organisations to create, distribute, and analyze survey, form, and poll data with ease.",
            "email": "hello@surveylegend.com",
            "telephone": "+46760278388",
            "legalName": "SurveyLegend AB",
            "foundingDate": "2010-09-17",
            "vatID": "SE556819181001",
            "taxID": "556819-1810"
        }
    ]
}
/survey-examples-templates/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.surveylegend.com/survey-examples-templates/",
            "url": "https://www.surveylegend.com/survey-examples-templates/",
            "name": "Free, Custom, Survey Templates & Questionaries | SurveyLegend",
            "isPartOf": {
                "@id": "https://www.surveylegend.com/#website"
            },
            "datePublished": "2015-04-06T13:44:33+00:00",
            "dateModified": "2025-05-27T13:06:05+00:00",
            "description": "Save time and by using out of the box survey examples and templates, designed for data collection and high response rates. It's free!",
            "breadcrumb": {
                "@id": "https://www.surveylegend.com/survey-examples-templates/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.surveylegend.com/survey-examples-templates/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.surveylegend.com/survey-examples-templates/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.surveylegend.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Survey Examples and Templates"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.surveylegend.com/#website",
            "url": "https://www.surveylegend.com/",
            "name": "SurveyLegend",
            "description": "A joy to get insight",
            "publisher": {
                "@id": "https://www.surveylegend.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.surveylegend.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.surveylegend.com/#organization",
            "name": "SurveyLegend",
            "alternateName": "survey legend",
            "url": "https://www.surveylegend.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.surveylegend.com/#/schema/logo/image/",
                "url": "https://www.surveylegend.com/wordpress/wp-content/uploads/2015/12/SurveyLegend-logo-logotype-tagline.png",
                "contentUrl": "https://www.surveylegend.com/wordpress/wp-content/uploads/2015/12/SurveyLegend-logo-logotype-tagline.png",
                "width": 1838,
                "height": 700,
                "caption": "SurveyLegend"
            },
            "image": {
                "@id": "https://www.surveylegend.com/#/schema/logo/image/"
            },
            "sameAs": [
                "http://www.facebook.com/surveylegend/",
                "https://x.com/surveylegend",
                "https://www.crunchbase.com/organization/surveylegend/",
                "https://www.linkedin.com/company/surveylegend/",
                "https://www.instagram.com/surveylegend/",
                "https://github.com/SurveyLegend/",
                "https://www.pinterest.com/SurveyLegend/"
            ],
            "description": "SurveyLegend is an online survey, form, and poll platform that allows users and organisations to create, distribute, and analyze survey, form, and poll data with ease.",
            "email": "hello@surveylegend.com",
            "telephone": "+46760278388",
            "legalName": "SurveyLegend AB",
            "foundingDate": "2010-09-17",
            "vatID": "SE556819181001",
            "taxID": "556819-1810"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
104Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 6 1
/free-survey-maker/ 21 1
/features/ 56 1
/survey-examples-templates/ 21 1
Explore the other reputation pillars for SurveyLegend
Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from SurveyLegend, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to SurveyLegend: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://surveylegend.com to view the most current version of its content and see directly what this company is about and what it offers.