Trust & Proof: SurveyLegend – Signal Evidence & AI Readability

SurveyLegend

(https://surveylegend.com) 📸 Data Snapshot: June 19, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
6 Impact Weight: 20 / 100
30% Reputation

Trust theatre is the primary driver of the BS score. The site prominently displays a ‘logo wall’ featuring global giants like Netflix, Disney, and Rolls-Royce, yet provides zero proof paths—no case studies, white papers, or verified testimonials—linking these specific enterprise clients to the product. While third-party review counts from Capterra and G2 are mentioned with specific numbers (1000+ reviews), the actual proof_links_count is only 1 per page, indicating a reliance on unverified logo-dropping for credibility.

The ratio of verifiable technical evidence to vague assertions is high. For every fluff claim like ‘Legendary Academic Surveys’, the site provides a corresponding feature like ‘logic and branching’ or ‘picture selection’ with ‘learn more’ documentation paths. The primary proof deficit remains the lack of published metrics or success stories for the named Fortune 500 clients.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
104Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 6 1
/free-survey-maker/ 21 1
/features/ 56 1
/survey-examples-templates/ 21 1
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@id": "https://www.surveylegend.com/#organization",
            "@type": "Organization",
            "description": "SurveyLegend is an online survey, form, and poll platform that allows users and organisations to create, distribute, and analyze survey, form, and poll data with ease.",
            "email": "hello@surveylegend.com",
            "foundingDate": "2010-09-17",
            "legalName": "SurveyLegend AB",
            "name": "SurveyLegend",
            "slogan": "A Joy to Get Insight",
            "taxID": "556819-1810",
            "url": "https://www.surveylegend.com/",
            "vatID": "SE556819181001",
            "alternateName": [
                "survey legend",
                "SurveyLegend AB"
            ],
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "contactType": "Sales",
                    "areaServed": "Worldwide",
                    "availableLanguage": [
                        "English",
                        "US English",
                        "Swedish",
                        "German",
                        "French",
                        "Polish",
                        "Montenegrian",
                        "Bosnian",
                        "Croatian",
                        "Serbian"
                    ],
                    "telephone": "+46760278388",
                    "email": "hello@surveylegend.com"
                },
                {
                    "@type": "ContactPoint",
                    "contactType": "Customer Support",
                    "areaServed": "Worldwide",
                    "availableLanguage": [
                        "English",
                        "US English",
                        "Swedish",
                        "German",
                        "French",
                        "Polish",
                        "Montenegrian",
                        "Bosnian",
                        "Croatian",
                        "Serbian"
                    ],
                    "email": "support@surveylegend.com",
                    "url": "https://www.surveylegend.com/contact/"
                }
            ],
            "founder": {
                "@type": "Person",
                "name": "Jasko Mahmutovic",
                "birthDate": "1985",
                "email": "jasko@surveylegend.com",
                "givenName": "Jasko",
                "familyName": "Mahmutovic",
                "gender": "Male",
                "jobTitle": "Chief Executive Officer (CEO)",
                "knowsAbout": "Market research, Online survey software, Software as a service (SAAS), Marketing, Business management, Startup companies, Investments",
                "nationality": "Swedish",
                "sameAs": [
                    "https://www.linkedin.com/in/jaskomahmutovic/"
                ],
                "hasOccupation": [
                    {
                        "@type": "Occupation",
                        "name": "Chief Executive Officer (CEO)",
                        "description": "Responsible for setting the strategic direction of SurveyLegend, overseeing overall operations, fostering innovation, building key partnerships, and ensuring sustainable growth of the online survey, form, and poll platform.",
                        "occupationLocation": {
                            "@type": "Country",
                            "name": "Sweden"
                        },
                        "estimatedSalary": {
                            "@type": "MonetaryAmountDistribution",
                            "name": "base",
                            "currency": "SEK",
                            "unitText": "YEAR",
                            "percentile10": 700000,
                            "percentile90": 1200000
                        }
                    }
                ]
            },
            "image": {
                "@id": "https://www.surveylegend.com/#/schema/logo/image/"
            },
            "location": {
                "@type": "Place",
                "name": "SurveyLegend Head Office",
                "address": {
                    "@type": "PostalAddress",
                    "addressCountry": "Sweden",
                    "addressLocality": "SE",
                    "postalCode": "24330",
                    "streetAddress": "Järnvägsgatan 8, Höör"
                },
                "geo": {
                    "@type": "GeoCoordinates",
                    "latitude": "55.93660975051512",
                    "longitude": "13.541794840889354"
                }
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://www.surveylegend.com/#/schema/logo/image/",
                "url": "https://www.surveylegend.com/images/social.png",
                "contentUrl": "/images/social.png",
                "width": 1200,
                "height": 630,
                "caption": "SurveyLegend",
                "inLanguage": "en-US"
            },
            "member": {
                "@type": "OrganizationRole",
                "member": {
                    "@type": "Person",
                    "name": "Robert Michalski",
                    "birthDate": "1987",
                    "email": "robert@surveylegend.com",
                    "givenName": "Robert",
                    "familyName": "Michalski",
                    "gender": "Male",
                    "knowsAbout": "Software Engineering, Software Architecture, Software as a service (SAAS), Web-development, Market research, Online survey software",
                    "nationality": "Swedish",
                    "sameAs": [
                        "https://www.linkedin.com/in/robert-michalski/"
                    ],
                    "hasOccupation": [
                        {
                            "@type": "Occupation",
                            "name": "Chief Technical Officer (CTO)",
                            "description": "Directs SurveyLegend’s technology strategy and architecture, leading engineering teams in building, scaling, and securing the online survey, form, and poll platform to deliver high performance, reliability, and innovation.",
                            "occupationLocation": {
                                "@type": "Country",
                                "name": "Sweden"
                            },
                            "estimatedSalary": {
                                "@type": "MonetaryAmountDistribution",
                                "name": "base",
                                "currency": "SEK",
                                "unitText": "YEAR",
                                "percentile10": 600000,
                                "percentile90": 1000000
                            }
                        }
                    ]
                }
            },
            "sameAs": [
                "https://www.crunchbase.com/organization/surveylegend/",
                "https://www.linkedin.com/company/surveylegend/",
                "https://www.facebook.com/surveylegend/",
                "https://www.x.com/surveylegend/",
                "https://www.instagram.com/surveylegend/",
                "https://www.github.com/SurveyLegend/",
                "https://www.pinterest.com/SurveyLegend/"
            ]
        },
        {
            "@id": "https://www.surveylegend.com/#website",
            "@type": "WebSite",
            "description": "A joy to get insight",
            "inLanguage": "en-US",
            "name": "SurveyLegend",
            "url": "https://www.surveylegend.com/",
            "publisher": {
                "@id": "https://www.surveylegend.com/#organization"
            }
        },
        {
            "@id": "https://www.surveylegend.com/#breadcrumb",
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.surveylegend.com/"
                }
            ]
        },
        {
            "@id": "https://www.surveylegend.com/",
            "@type": "WebPage",
            "dateModified": "2025-08-11T16:10:44+00:00",
            "datePublished": "2018-11-21T16:36:38+00:00",
            "description": "Create engaging surveys, forms and polls with ease. No matter who you are or where you are, creating a survey, form or poll is just as easy as breathing.",
            "inLanguage": "en-US",
            "name": "SurveyLegend: Create free surveys, forms and polls",
            "url": "https://www.surveylegend.com/",
            "about": {
                "@id": "https://www.surveylegend.com/#organization"
            },
            "breadcrumb": {
                "@id": "https://www.surveylegend.com/#breadcrumb"
            },
            "isPartOf": {
                "@id": "https://www.surveylegend.com/#website"
            },
            "potentialAction": {
                "@type": "ReadAction",
                "target": [
                    "https://www.surveylegend.com",
                    "https://www.surveylegend.com/"
                ]
            }
        }
    ]
}
/free-survey-maker/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.surveylegend.com/free-survey-maker/",
            "url": "https://www.surveylegend.com/free-survey-maker/",
            "name": "Free Survey Maker | SurveyLegend®",
            "isPartOf": {
                "@id": "https://www.surveylegend.com/#website"
            },
            "datePublished": "2021-09-20T17:53:24+00:00",
            "dateModified": "2026-01-07T11:50:36+00:00",
            "description": "Try SurveyLegends easy and secure free survey maker! create, send, and analyze online surveys, polls, questionnaires, quizzes & forms– free!",
            "breadcrumb": {
                "@id": "https://www.surveylegend.com/free-survey-maker/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.surveylegend.com/free-survey-maker/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.surveylegend.com/free-survey-maker/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.surveylegend.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Free survey maker"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.surveylegend.com/#website",
            "url": "https://www.surveylegend.com/",
            "name": "SurveyLegend",
            "description": "A joy to get insight",
            "publisher": {
                "@id": "https://www.surveylegend.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.surveylegend.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.surveylegend.com/#organization",
            "name": "SurveyLegend",
            "alternateName": "survey legend",
            "url": "https://www.surveylegend.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.surveylegend.com/#/schema/logo/image/",
                "url": "https://www.surveylegend.com/wordpress/wp-content/uploads/2015/12/SurveyLegend-logo-logotype-tagline.png",
                "contentUrl": "https://www.surveylegend.com/wordpress/wp-content/uploads/2015/12/SurveyLegend-logo-logotype-tagline.png",
                "width": 1838,
                "height": 700,
                "caption": "SurveyLegend"
            },
            "image": {
                "@id": "https://www.surveylegend.com/#/schema/logo/image/"
            },
            "sameAs": [
                "http://www.facebook.com/surveylegend/",
                "https://x.com/surveylegend",
                "https://www.crunchbase.com/organization/surveylegend/",
                "https://www.linkedin.com/company/surveylegend/",
                "https://www.instagram.com/surveylegend/",
                "https://github.com/SurveyLegend/",
                "https://www.pinterest.com/SurveyLegend/"
            ],
            "description": "SurveyLegend is an online survey, form, and poll platform that allows users and organisations to create, distribute, and analyze survey, form, and poll data with ease.",
            "email": "hello@surveylegend.com",
            "telephone": "+46760278388",
            "legalName": "SurveyLegend AB",
            "foundingDate": "2010-09-17",
            "vatID": "SE556819181001",
            "taxID": "556819-1810"
        }
    ]
}
/features/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.surveylegend.com/features/",
            "url": "https://www.surveylegend.com/features/",
            "name": "SurveyLegend Features: Explore Tools & Plans",
            "isPartOf": {
                "@id": "https://www.surveylegend.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.surveylegend.com/features/#primaryimage"
            },
            "image": {
                "@id": "https://www.surveylegend.com/features/#primaryimage"
            },
            "thumbnailUrl": "https://www.surveylegend.com/wordpress/wp-content/uploads/2025/08/SurveyLegend-features-image-showing-icons-from-all-the-features-they-offer-in-surveys-forms-and-polls-scaled.webp",
            "datePublished": "2025-08-01T14:35:32+00:00",
            "dateModified": "2026-03-24T11:39:12+00:00",
            "description": "Create free surveys in just seconds with SurveyLegend's dynamic, robust survey, form, poll, and questionnaire maker. Explore the features, tools, and plans.",
            "breadcrumb": {
                "@id": "https://www.surveylegend.com/features/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.surveylegend.com/features/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.surveylegend.com/features/#primaryimage",
            "url": "https://www.surveylegend.com/wordpress/wp-content/uploads/2025/08/SurveyLegend-features-image-showing-icons-from-all-the-features-they-offer-in-surveys-forms-and-polls-scaled.webp",
            "contentUrl": "https://www.surveylegend.com/wordpress/wp-content/uploads/2025/08/SurveyLegend-features-image-showing-icons-from-all-the-features-they-offer-in-surveys-forms-and-polls-scaled.webp",
            "width": 1920,
            "height": 797,
            "caption": "Explore SurveyLegend’s all-in-one survey platform through this visual – packed with intuitive features, integrations, and customization options."
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.surveylegend.com/features/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.surveylegend.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Features"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.surveylegend.com/#website",
            "url": "https://www.surveylegend.com/",
            "name": "SurveyLegend",
            "description": "A joy to get insight",
            "publisher": {
                "@id": "https://www.surveylegend.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.surveylegend.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.surveylegend.com/#organization",
            "name": "SurveyLegend",
            "alternateName": "survey legend",
            "url": "https://www.surveylegend.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.surveylegend.com/#/schema/logo/image/",
                "url": "https://www.surveylegend.com/wordpress/wp-content/uploads/2015/12/SurveyLegend-logo-logotype-tagline.png",
                "contentUrl": "https://www.surveylegend.com/wordpress/wp-content/uploads/2015/12/SurveyLegend-logo-logotype-tagline.png",
                "width": 1838,
                "height": 700,
                "caption": "SurveyLegend"
            },
            "image": {
                "@id": "https://www.surveylegend.com/#/schema/logo/image/"
            },
            "sameAs": [
                "http://www.facebook.com/surveylegend/",
                "https://x.com/surveylegend",
                "https://www.crunchbase.com/organization/surveylegend/",
                "https://www.linkedin.com/company/surveylegend/",
                "https://www.instagram.com/surveylegend/",
                "https://github.com/SurveyLegend/",
                "https://www.pinterest.com/SurveyLegend/"
            ],
            "description": "SurveyLegend is an online survey, form, and poll platform that allows users and organisations to create, distribute, and analyze survey, form, and poll data with ease.",
            "email": "hello@surveylegend.com",
            "telephone": "+46760278388",
            "legalName": "SurveyLegend AB",
            "foundingDate": "2010-09-17",
            "vatID": "SE556819181001",
            "taxID": "556819-1810"
        }
    ]
}
/survey-examples-templates/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.surveylegend.com/survey-examples-templates/",
            "url": "https://www.surveylegend.com/survey-examples-templates/",
            "name": "Free, Custom, Survey Templates & Questionaries | SurveyLegend",
            "isPartOf": {
                "@id": "https://www.surveylegend.com/#website"
            },
            "datePublished": "2015-04-06T13:44:33+00:00",
            "dateModified": "2025-05-27T13:06:05+00:00",
            "description": "Save time and by using out of the box survey examples and templates, designed for data collection and high response rates. It's free!",
            "breadcrumb": {
                "@id": "https://www.surveylegend.com/survey-examples-templates/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.surveylegend.com/survey-examples-templates/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.surveylegend.com/survey-examples-templates/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.surveylegend.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Survey Examples and Templates"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.surveylegend.com/#website",
            "url": "https://www.surveylegend.com/",
            "name": "SurveyLegend",
            "description": "A joy to get insight",
            "publisher": {
                "@id": "https://www.surveylegend.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.surveylegend.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.surveylegend.com/#organization",
            "name": "SurveyLegend",
            "alternateName": "survey legend",
            "url": "https://www.surveylegend.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.surveylegend.com/#/schema/logo/image/",
                "url": "https://www.surveylegend.com/wordpress/wp-content/uploads/2015/12/SurveyLegend-logo-logotype-tagline.png",
                "contentUrl": "https://www.surveylegend.com/wordpress/wp-content/uploads/2015/12/SurveyLegend-logo-logotype-tagline.png",
                "width": 1838,
                "height": 700,
                "caption": "SurveyLegend"
            },
            "image": {
                "@id": "https://www.surveylegend.com/#/schema/logo/image/"
            },
            "sameAs": [
                "http://www.facebook.com/surveylegend/",
                "https://x.com/surveylegend",
                "https://www.crunchbase.com/organization/surveylegend/",
                "https://www.linkedin.com/company/surveylegend/",
                "https://www.instagram.com/surveylegend/",
                "https://github.com/SurveyLegend/",
                "https://www.pinterest.com/SurveyLegend/"
            ],
            "description": "SurveyLegend is an online survey, form, and poll platform that allows users and organisations to create, distribute, and analyze survey, form, and poll data with ease.",
            "email": "hello@surveylegend.com",
            "telephone": "+46760278388",
            "legalName": "SurveyLegend AB",
            "foundingDate": "2010-09-17",
            "vatID": "SE556819181001",
            "taxID": "556819-1810"
        }
    ]
}