Surveypal
(https://surveypal.com) 📸 Data Snapshot: May 25, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is well-established through structured data and named leadership. Sebastian Lindgren (CMO and CPO) and Jaakko Tiainen (Sales Director) are clearly identified, and the Organization schema includes a physical Helsinki address, telephone number, and social proof links. The technical implementation is clean, with a coherent heading hierarchy and proper author attribution in the schema_json, leaving no significant identity gaps.
Most performance claims are grounded in specific software capabilities rather than impossible ROI promises. The claim of ‘150 million feedback received’ is a significant metric that, while unverifiable from the surface, provides a scale for the platform’s capacity. The only slight disconnect is the usage of the persona ‘Julia’ in the blog post to demonstrate results rather than a named, verifiable case study from the +600 company list.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://surveypal.com#WebSite",
"url": "https://surveypal.com",
"name": "Surveypal - Contextual Intelligence for Customer Experience",
"headline": "Surveypal - Contextual Intelligence for Customer Experience",
"description": "Turn customer feedback into business growth Empower every team with actionable insights from customer voices. Surveypal makes it effortless to collect, analyze, and act on feedback, whether through our unified CXM platform or our agile Survey Tool. No steep learning curves, no missed information. Just smarter decisions - Surveypal",
"mainEntityOfPage": {
"@type": "WebPage",
"id": "https://surveypal.com#WebPage",
"url": "https://surveypal.com"
},
"datePublished": "2024-02-08T13:10:33+03:00",
"dateModified": "2026-02-02T11:44:41+03:00",
"potentialAction": {
"@type": "SearchAction",
"target": "https://surveypal.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
"image": {
"@type": "ImageObject",
"@id": "https://surveypal.com#5c28d082ce",
"url": "https://surveypal.com/wp-content/uploads/2024/02/featured.png",
"width": 2400,
"height": 1260
},
"author": {
"@type": "Person",
"@id": "https://surveypal.com/blog/author/sebastian-lindgrensurveypal-com/#b69eb4ca4b",
"url": "https://surveypal.com/blog/author/sebastian-lindgrensurveypal-com/",
"name": "Sebastian"
},
"publisher": {
"@type": "Organization",
"@id": "https://surveypal.com#organization"
}
},
{
"@type": "Organization",
"@id": "https://surveypal.com#organization",
"url": "https://surveypal.com",
"name": "Surveypal",
"description": "Empower every team with actionable insights from customer feedback. Surveypal makes it easy to collect, analyze, and act on customer voices. No steep learning curves, no missed information, just smarter decisions that drive measurable results.",
"logo": {
"@type": "ImageObject",
"@id": "https://surveypal.com#26691b81e9",
"url": "https://surveypal.com/wp-content/uploads/2021/12/surveypal_logo.svg"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Ruoholahdenkatu 21",
"addressLocality": "Helsinki",
"postalCode": "00180",
"addressCountry": "FI"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+358942450253",
"contactType": "sales"
},
"sameAs": [
"https://www.facebook.com/surveypal",
"https://twitter.com/surveypal",
"https://www.instagram.com/surveypal_com",
"https://www.linkedin.com/company/1341575",
"https://www.youtube.com/user/surveypal"
]
}
]
}
/pricing/
[
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "<strong>What is the starting price for Surveypal CXM?</strong>",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>The starting price for Surveypal CXM is 749€ per month. It includes advanced features for feedback analysis, contextual insights, and proactive customer experience improvement.</p>"
}
},
{
"@type": "Question",
"name": "<strong>How is pricing determined for the Survey Tool?</strong>",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>The Survey Tool starts at 299€ per month, and pricing is based on the number of responses collected. There are no limits on users, surveys, or invites.</p>"
}
},
{
"@type": "Question",
"name": "<strong>What AI capabilities are included in Surveypal CXM?</strong>",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Surveypal CXM offers AI-based text analysis, sentiment analysis and summaries to help identify key insights and trends from customer feedback.</p>"
}
},
{
"@type": "Question",
"name": "<strong>Are there any limits on the number of users for Surveypal products?</strong>",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>No, both the Survey Tool and Surveypal CXM allow unlimited users, making them suitable for teams of any size.</p>"
}
},
{
"@type": "Question",
"name": "<strong>How can I integrate Surveypal with other systems?</strong>",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Surveypal integrates with platforms like Zendesk, Salesforce, and Genesys for seamless data collection and feedback analysis. This helps unify customer data and streamline workflows.</p>"
}
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://surveypal.com/pricing/#WebSite",
"url": "https://surveypal.com/pricing/",
"name": "Pricing | Surveypal Plans for Survey & CXM Solutions - Surveypal",
"headline": "Pricing | Surveypal Plans for Survey & CXM Solutions - Surveypal",
"description": "Surveypal Pricing Find a solution that works for your organization with a pricing that scales according to your needs. Survey Tool The only survey tool you’ll ever need—built for flexibility, scale, and ease of use. Unlimited users, invites, and surveys. You only pay for what matters: the responses. Gather insights",
"mainEntityOfPage": {
"@type": "WebPage",
"id": "https://surveypal.com/pricing/#WebPage",
"url": "https://surveypal.com/pricing/"
},
"datePublished": "2024-08-27T12:48:00+03:00",
"dateModified": "2025-11-12T17:45:00+03:00",
"potentialAction": {
"@type": "SearchAction",
"target": "https://surveypal.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
"image": {
"@type": "ImageObject",
"@id": "https://surveypal.com/pricing/#5c28d082ce",
"url": "https://surveypal.com/wp-content/uploads/2024/02/featured.png",
"width": 2400,
"height": 1260
},
"author": {
"@type": "Person",
"@id": "https://surveypal.com/blog/author/sebastian-lindgrensurveypal-com/#b69eb4ca4b",
"url": "https://surveypal.com/blog/author/sebastian-lindgrensurveypal-com/",
"name": "Sebastian"
},
"publisher": {
"@id": "https://surveypal.com#organization"
}
}
]
}
]
/book-a-demo/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://surveypal.com/book-a-demo/#WebSite",
"url": "https://surveypal.com/book-a-demo/",
"name": "Book a demo - Surveypal - Surveypal",
"headline": "Book a demo - Surveypal - Surveypal",
"description": "Book a demo Discover how we can help your business thrive – schedule a demo by emailing us at sales@surveypal.com or book a meeting by clicking the button below! Turn 100% of your customer feedback into action – from surveys and beyond Identify your customers' pain points and how they affect your bottom line",
"mainEntityOfPage": {
"@type": "WebPage",
"id": "https://surveypal.com/book-a-demo/#WebPage",
"url": "https://surveypal.com/book-a-demo/"
},
"datePublished": "2025-05-16T12:03:06+03:00",
"dateModified": "2025-10-22T17:12:26+03:00",
"potentialAction": {
"@type": "SearchAction",
"target": "https://surveypal.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
"image": {
"@type": "ImageObject",
"@id": "https://surveypal.com/book-a-demo/#5c28d082ce",
"url": "https://surveypal.com/wp-content/uploads/2024/02/featured.png",
"width": 2400,
"height": 1260
},
"author": {
"@type": "Person",
"@id": "https://surveypal.com/blog/author/sebastian-lindgrensurveypal-com/#b69eb4ca4b",
"url": "https://surveypal.com/blog/author/sebastian-lindgrensurveypal-com/",
"name": "Sebastian"
},
"publisher": {
"@type": "Organization",
"@id": "https://surveypal.com#organization"
}
}
]
}
/blog/unlock-the-full-potential-of-customer-feedback-introducing-flexible-sources-in-surveypal-cxm/
[
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": []
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "NewsArticle",
"@id": "https://surveypal.com/blog/unlock-the-full-potential-of-customer-feedback-introducing-flexible-sources-in-surveypal-cxm/#NewsArticle",
"url": "https://surveypal.com/blog/unlock-the-full-potential-of-customer-feedback-introducing-flexible-sources-in-surveypal-cxm/",
"headline": "Unlock the Full Potential of Customer Feedback: Introducing Flexible - Surveypal",
"description": "Customer feedback is everywhere, but is it working for you?At Surveypal, we’ve been asking ourselves this question. With Surveypal CXM, we’re setting a new standard for how feedback is analyzed and more importantly, used across an entire organization. At the heart of this lies one of our most powerful concepts:",
"datePublished": "2025-05-19T15:12:00+03:00",
"dateModified": "2025-05-19T15:13:00+03:00",
"image": {
"@type": "ImageObject",
"@id": "https://surveypal.com/blog/unlock-the-full-potential-of-customer-feedback-introducing-flexible-sources-in-surveypal-cxm/#d9fdb71164",
"url": "https://surveypal.com/wp-content/uploads/2023/06/Thoughleadership_1.png",
"width": 1200,
"height": 628
},
"author": {
"@type": "Person",
"@id": "https://surveypal.com/blog/author/sebastian-lindgrensurveypal-com/#b69eb4ca4b",
"url": "https://surveypal.com/blog/author/sebastian-lindgrensurveypal-com/",
"name": "Sebastian"
},
"publisher": {
"@id": "https://surveypal.com#organization"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://surveypal.com/blog/unlock-the-full-potential-of-customer-feedback-introducing-flexible-sources-in-surveypal-cxm/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://surveypal.com",
"name": "Surveypal - Customer Feedback & CX Management Platform"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://surveypal.com/blog/category/cx-blog/",
"name": "CX Blog"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://surveypal.com/blog/unlock-the-full-potential-of-customer-feedback-introducing-flexible-sources-in-surveypal-cxm/",
"name": "Unlock the Full Potential of Customer Feedback: Introducing Flexible Sources in Surveypal CXM"
}
}
]
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
44Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 17 | 2 |
| /pricing/ | 5 | 2 |
| /book-a-demo/ | 8 | 2 |
| /blog/unlock-the-full-potential-of-customer-feedback-introducing-flexible-sources-in-surveypal-cxm/ | 14 | 2 |
Explore the other reputation pillars for Surveypal
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Surveypal, captured on May 25, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Surveypal: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://surveypal.com to view the most current version of its content and see directly what this company is about and what it offers.