Wufoo
(https://wufoo.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are nearly non-existent, though the schema identity is somewhat basic. The JSON-LD data correctly identifies Wufoo as a WebSite but lacks sameAs links to its parent organization, SurveyMonkey, or its own social profiles, which would bolster its digital footprint. Testimonials use real names and verified institutions, though they are not linked to individual digital profiles via Person schema. The technical implementation is flawless, with a clear heading hierarchy and no broken structural signals, confirming its positioning as a developer-friendly tool.
The site avoids the standard SaaS disconnect where marketing tone exceeds technical reality. Bold claims like Rest easy knowing your data is safe are immediately backed by technical specifications including SOC 2 compliance and smart CAPTCHA integrations. Performance claims regarding productivity and automation are supported by a massive archive of 400+ ready-to-go templates and documented Zapier integrations. There are no performance claims in the text that lack a corresponding technical explanation in the features or guides sections.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.wufoo.com/#website",
"url": "https://www.wufoo.com/",
"name": "Wufoo",
"description": "Making forms easy + fast + fun.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.wufoo.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.wufoo.com/#webpage",
"url": "https://www.wufoo.com/",
"name": "Online Form Builder with Cloud Storage Database | Wufoo",
"isPartOf": {
"@id": "https://www.wufoo.com/#website"
},
"datePublished": "2017-11-01T20:17:21+00:00",
"dateModified": "2025-05-29T19:06:52+00:00",
"description": "Wufoo's online form builder helps you create custom forms in minutes. Use Wufoo to create registration forms, application forms, surveys, contact forms, payment forms and more. Sign up free!",
"breadcrumb": {
"@id": "https://www.wufoo.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.wufoo.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.wufoo.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
}
]
}
/pricing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.wufoo.com/#website",
"url": "https://www.wufoo.com/",
"name": "Wufoo",
"description": "Making forms easy + fast + fun.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.wufoo.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.wufoo.com/pricing/#webpage",
"url": "https://www.wufoo.com/pricing/",
"name": "Pricing | Wufoo",
"isPartOf": {
"@id": "https://www.wufoo.com/#website"
},
"datePublished": "2017-11-01T20:12:21+00:00",
"dateModified": "2025-05-29T19:04:09+00:00",
"breadcrumb": {
"@id": "https://www.wufoo.com/pricing/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.wufoo.com/pricing/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.wufoo.com/pricing/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.wufoo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pricing"
}
]
}
]
}
/features/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.wufoo.com/#website",
"url": "https://www.wufoo.com/",
"name": "Wufoo",
"description": "Making forms easy + fast + fun.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.wufoo.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.wufoo.com/features/#webpage",
"url": "https://www.wufoo.com/features/",
"name": "Online Form Creation and Reporting Features | Wufoo",
"isPartOf": {
"@id": "https://www.wufoo.com/#website"
},
"datePublished": "2017-11-01T20:12:21+00:00",
"dateModified": "2019-01-24T06:11:07+00:00",
"description": "Wufoo has the robust features you need to create beautiful, customizable online forms and reports. Get started free!",
"breadcrumb": {
"@id": "https://www.wufoo.com/features/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.wufoo.com/features/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.wufoo.com/features/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.wufoo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Online Form Creation and Reporting Features"
}
]
}
]
}
/guides/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.wufoo.com/#website",
"url": "https://www.wufoo.com/",
"name": "Wufoo",
"description": "Making forms easy + fast + fun.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.wufoo.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://www.wufoo.com/guides/#webpage",
"url": "https://www.wufoo.com/guides/",
"name": "Guides Archive | Wufoo",
"isPartOf": {
"@id": "https://www.wufoo.com/#website"
},
"breadcrumb": {
"@id": "https://www.wufoo.com/guides/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.wufoo.com/guides/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.wufoo.com/guides/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.wufoo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Guides"
}
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /pricing/ | 3 | 1 |
| /features/ | 3 | 1 |
| /guides/ | 10 | 1 |
This page presents a snapshot of public data from Wufoo, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Wufoo: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://wufoo.com to view the most current version of its content and see directly what this company is about and what it offers.