Wufoo
(https://wufoo.com) 📸 Data Snapshot: June 20, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is minimal, though it is the largest contributor to the small score penalty. Testimonials from individuals like April Taulbee include specific titles and institutions, but Daniel Holloway’s company is vaguely listed as Non-Profit, which is a generic trust pattern. The claim of being award-winning support is mentioned twice without citing a specific award body or year, which falls into the trust theatre category. However, the presence of a TrustRadius logo and the extensive Guides archive provides a functional proof path that balances these vague assertions.
Proof density is significantly higher than industry averages, with a high ratio of verifiable technical facts to marketing fluff. Across the four pages, there are over 12 instances of exact numerical limits and technical protocols, compared to only a handful of generic value statements. The Guides page acts as a massive substance repository, offering 50+ articles that demonstrate the product’s depth through advanced techniques and API documentation. The site relies on functional proof (how the tool works) rather than social proof (celebrity endorsements), which significantly lowers its overall BS score.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /pricing/ | 3 | 1 |
| /features/ | 3 | 1 |
| /guides/ | 10 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.wufoo.com/#website",
"url": "https://www.wufoo.com/",
"name": "Wufoo",
"description": "Making forms easy + fast + fun.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.wufoo.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.wufoo.com/#webpage",
"url": "https://www.wufoo.com/",
"name": "Online Form Builder with Cloud Storage Database | Wufoo",
"isPartOf": {
"@id": "https://www.wufoo.com/#website"
},
"datePublished": "2017-11-01T20:17:21+00:00",
"dateModified": "2025-05-29T19:06:52+00:00",
"description": "Wufoo's online form builder helps you create custom forms in minutes. Use Wufoo to create registration forms, application forms, surveys, contact forms, payment forms and more. Sign up free!",
"breadcrumb": {
"@id": "https://www.wufoo.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.wufoo.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.wufoo.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
}
]
}
/pricing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.wufoo.com/#website",
"url": "https://www.wufoo.com/",
"name": "Wufoo",
"description": "Making forms easy + fast + fun.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.wufoo.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.wufoo.com/pricing/#webpage",
"url": "https://www.wufoo.com/pricing/",
"name": "Pricing | Wufoo",
"isPartOf": {
"@id": "https://www.wufoo.com/#website"
},
"datePublished": "2017-11-01T20:12:21+00:00",
"dateModified": "2025-05-29T19:04:09+00:00",
"breadcrumb": {
"@id": "https://www.wufoo.com/pricing/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.wufoo.com/pricing/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.wufoo.com/pricing/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.wufoo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pricing"
}
]
}
]
}
/features/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.wufoo.com/#website",
"url": "https://www.wufoo.com/",
"name": "Wufoo",
"description": "Making forms easy + fast + fun.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.wufoo.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.wufoo.com/features/#webpage",
"url": "https://www.wufoo.com/features/",
"name": "Online Form Creation and Reporting Features | Wufoo",
"isPartOf": {
"@id": "https://www.wufoo.com/#website"
},
"datePublished": "2017-11-01T20:12:21+00:00",
"dateModified": "2019-01-24T06:11:07+00:00",
"description": "Wufoo has the robust features you need to create beautiful, customizable online forms and reports. Get started free!",
"breadcrumb": {
"@id": "https://www.wufoo.com/features/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.wufoo.com/features/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.wufoo.com/features/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.wufoo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Online Form Creation and Reporting Features"
}
]
}
]
}
/guides/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.wufoo.com/#website",
"url": "https://www.wufoo.com/",
"name": "Wufoo",
"description": "Making forms easy + fast + fun.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.wufoo.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://www.wufoo.com/guides/#webpage",
"url": "https://www.wufoo.com/guides/",
"name": "Guides Archive | Wufoo",
"isPartOf": {
"@id": "https://www.wufoo.com/#website"
},
"breadcrumb": {
"@id": "https://www.wufoo.com/guides/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.wufoo.com/guides/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.wufoo.com/guides/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.wufoo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Guides"
}
]
}
]
}
This page presents a snapshot of public data from Wufoo, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Wufoo: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://wufoo.com to view the most current version of its content and see directly what this company is about and what it offers.