Information Density: Zeplin – Signal Evidence & AI Readability

? Introducing AI Design Review & Organize — AI that actually helps
[H1] Design tools are for designing. Zeplin is for clear, structured delivery.
Document designs, map user flows, track version changes — deliver with confidence without changing how you design. Get started Watch demo
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4:57 Watch demo
[H2] A letter from our CEO
Here is the problem:
[H3] Design tools are made for DESIGNING.
Design tools are creative spaces — freeform, fast-moving, always evolving. That’s what makes them great.But it’s not where devs belong. They don’t want to click around a live file hoping they’re looking at the final version. They don’t want to dig through frames to figure out how the pieces connect, understand what every element is supposed to do.We’ve seen this mess play out over and over again — at startups, agencies, Fortune 500 teams. Design tools just let it happen.Devs want clarity.Devs want structure.Devs want confidence.Design tools are not built for delivery.That’s why we built Zeplin.Because design delivery is a phase of its own.And it deserves its own space — outside the canvas. Pelin Kenez CEO & Co-founder, Zeplin
[H2] Everything your team needs for design delivery
Finalize designs Track design changes Organize designs Document designs Gather feedback Manage design system Tailored design specs Finalize designs Track design changes Organize designs Document designs Gather feedback Manage design system Tailored design specs Separate ready-for-dev designs from in-progress work Track design changes deliberately Keep every project structured Communicate the complete user journey Review and approve designs with clarity Connect your design system to real product work Specs that match your development stack Separate ready-for-dev designs from in-progress work Once designs are ready for dev, select and publish frames from any design tool. Zeplin becomes your stage for presenting final designs—without the distraction of ongoing design changes. Track design changes deliberately Inspired by Git, Zeplin brings deliberate versioning to design. Each screen has its own version history, capturing changes over time so teams can review and compare when needed. Keep every project structured Standardize how designs are organized across your team. With a consistent structure, everyone can quickly find what they need and collaborate effectively. Communicate the complete user journey Map out end-to-end user flow with purpose-built journey mapping tools: connectors, labels, and shapes designed to build complex flows easily. Document requirements in context Mockups alone don’t tell the full story. Add notes and requirements directly on the designs so devs understand how things should work, not just how they look. Review and approve designs with clarity Request reviews when screens are ready, track decisions, and keep discussions organized. Build alignment without confusing comment threads. Instant feedback with AI Scan designs with AI Design Review, catching off-system colors, spacing inconsistencies, typos, and accessibility issues before sharing with devs. Connect your design system to real product work Share and maintain your design system components and token in Styleguides, linked to day-to-day projects. Devs can see exactly which components and tokens to use, promoting adoption. Specs that match your development stack Generates accurate measurements, assets, and code snippets tailored to your team’s dev stack. Connect designs to dev tools like Jira and Storybook to keep everyone in sync. Generate real, usable code from designs Turn designs into real, usable code. Zeplin MCP server looks at both your designs and documentation to generate code that match how your team actually builds.
[H2] Why people love delivering designs with Zeplin
Kelsey Kimura Mayen Escusa Erica Olson Caroline Maxwell Amanda Mooney Adam Warner +2M happy users The Versions feature has been helpful to keep developers on the same page and ensure we can iterate fast. Version history is extremely valuable to keep track of the changes we make. Kelsey Kimura UI/UX Designer ⋅ WestJet Read more Why WestJet loves Zeplin I can now pin product requirements to each screen so our developers will know exactly where to find instructions for build, no more clicking through endless comment threads. Mayen Escusa UX Consultant ⋅ Deutsche Bahn Favorite features Annotations Flows Design system We have a team of about 40-50 developers, and Zeplin eliminates a lot of back-and-forth messages to ask questions or request assets. Zeplin has become an indispensable tool that helps streamline our design process. Erica Olson Lead UX ⋅ Little Caesars Read more Why Little Caesars loves Zeplin If Figma is our “playground” where we can run around and make as much of a mess as we need to, then Zeplin is the “shelf” where we can place finalized designs — it’s a perfect transition from a limitless canvas to an orderly workspace for the rest of the team. Caroline Maxwell Principal Designer ⋅ Starbucks Favorite features Versions Commit messages Organization Zeplin comes in between design to development, and even into QA, as a way to clearly and visually tie together those requirements with our archive of designs. Amanda Mooney UX Designer ⋅ Cargas Read more Why Cargas loves Zeplin Zeplin brings unity to all the designs that engineering sees. You can generate direct links to every requirement, flow, any detail you can think of – Zeplin keeps the complete version history. Adam Warner Principal UX Designer ⋅ Amazon Read more Why Amazon loves Zeplin
[H2] Design delivery done right
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[H1] Principles of design delivery
Great products can only emerge when there's harmony across product development lifecycles, functions, and locations.Aligning design, product management, and dev teams at scale takes time. The process is messy. The pace is relentless. It's difficult to keep your design vision whole with every round of revisions — no matter which design tool you use.Today's workflows require a new way: design delivery. Zeplin combines not just new technology, but a set of principles to make fluid design delivery possible for even the largest organizations.These seven principles are at the center of how we work. Principles of design delivery 01 -> Link Separate ready-to-build designs from designs in-progress 02 -> Link Track changes to shared designs deliberately 03 -> Link Organize designs in a standardized way 04 -> Link Communicate the complete user journey 05 -> Link Document behavior and requirements in context 06 -> Link Display design system elements that are used 07 -> Link Include technical specs & assets tailored to the development stack Link -> Begin Learn more about how to apply Principles of design delivery: Talk to an expert • Download Design Delivery Checklist

Document designs
[H1] Unify your product development team around a single source of truth
Zeplin combines precise design documentation with powerful project organization in a single platform purpose-built to help designers, developers, and product managers bring their design vision to life – faster. Get started Contact us ->
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Only ready-to-build designs
[H2] A single point of reference for build
Keep unfinished work in your design tool and give your product team only the screens they need to build with.
[H3] Locked designs
Avoid messy live files and the risk of accidental changes with locked snapshots of final designs.
[H3] Design tool plugins (Figma, Sketch, Adobe XD)
Import designs from any (or all!) design tools and maintain consistency across design-to-dev workflows. Change Management
[H2] Control design changes — like Git.
Track and document every critical design decision across the lifetime of your projects.
[H3] Version History & Commit Messages, for screens and components
Get full clarity on critical changes with a version history change log on every new version of a screen or component, with optional commit messages to add context.
[H3] Version Diff, with Change Indicator
Highlight pixel-level changes to screens with Version Diff, and a change-level summary with Change Indicator.
[H3] Notifications via Slack & Microsoft Teams
Get instant updates on design changes in the channels you already use with integrations. Design Requirements
[H2] Record behaviors and requirements on screen
Leave no ambiguity about the user experience — from unique edge cases and delightful animations to detailed screen behavior.
[H3] User Flows, with Dynamic Connectors, Labels, and Screen Templates
Visualize the complete user journey to clarify information architecture for developers. Plot out and dynamically connect screens, with handy templates.
[H3] Sticky Annotations
Pin an Annotation to a screen or component to define behavior and requirements in context.
[H3] Used by leaders in design-first organizations
Project Organization
[H2] A structured file system that grows with your team
Simplify how your team gathers resources for all product features —and the endless flow of designs and user flows that come with them.
[H3] Sections
Organize screens Visually arrange screens into meaningful groups of designs — such as by sub-features or sprints — customized to your workflow.
[H3] Flow Groups & Boards
Cluster user flows Arrange user flows into Groups, organize Groups into Boards, and maintain that  big picture clarity when your product’s user flows scale.
[H3] Tags & Tag Groups
Sort by type Use Tags and Tag Groups to systematically categorize screens by property – like status, assignee, or Jira sprint – for easy sorting and discovery.
[H3] Screen & Component Variants
Group design variants Group and document multiple forms of the same screen or component that belong together. Visually arrange screens into meaningful groups of designs — such as by sub-features or sprints — customized to your workflow. Arrange user flows into Groups, organize Groups into Boards, and maintain that  big picture clarity when your product’s user flows scale. Use Tags and Tag Groups to systematically categorize screens by property – like status, assignee, or Jira sprint – for easy sorting and discovery. Group and document multiple forms of the same screen or component that belong together.
[H3] Connect your favorite apps
[H2] Handoff is dead — product teams need Design Delivery
Zeplin is built on 7 core principles that create harmony throughout the product development lifecycle. Our Principles ->
[H2] Unify your organization with one source of product truth
Get started Contact us ->

Manage workflows
[H1] We bring workflows together, so you don’t have to
Create tight cross-team alignment with a central collaboration hub for product development. Manage stakeholder approval, track progress, review designs, and more. Get started Contact us ->
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Approve
[H2] Get stakeholder approval and alignment
[H3] Request Approvals
Initiate and manage Approvals side-by-side with designs, so it's easy for stakeholders to review and sign off on screens before they're built.
[H3] Approvals Banner
See a visual marker right on designs when they're "Approved", so your team can confidently start building.
[H3] Approvals Record
Track approval decisions right next to designs, so there's more visibility, accountability, and alignment across the team. Assign
[H2] Monitor and coordinate work across teams and tools
[H3] Status & Assignee Tags
Apply tags to any screen in Zeplin to delegate tasks and track screens throughout the release cycle.
[H3] Tag Alerts
Customize and automate how your team gets notified of screen changes, such as updates to its status or ownership.
[H3] Workflow integrations
Connect with tools you already use in the product development cycle, making cross-team alignment faster.Jira (two-way sync) • Azure DevOps • Trello
[H3] Used by leaders in design-first organizations
Review
[H2] Share, review, and collaborate — all in one space
[H3] Link sharing
Jump to any resource Generate and share direct links to virtually any resource in Zeplin for faster collaboration, including Screens, Components, Styleguides, Flows, and more.
[H3] Rich Comments
Exchange feedback A feature you’re used to, but even more fun. Add images, emojis, and visual elements, use Markdown-formatted text, and group them by color.
[H3] Notifications with filters
Stay up to date No more missed updates. Keep everyone in the loop within a single managed space where you can see and filter new activity across projects.
[H3] Global Search with filters
Locate anything instantly A powerful search for scanning your entire workspace. You can narrow your search down to screens, projects, comments, annotations, or components.
[H3] Stage Mode
Present designs A simplified interface for presenting and reviewing designs that keep your team focused on what’s important. Generate and share direct links to virtually any resource in Zeplin for faster collaboration, including Screens, Components, Styleguides, Flows, and more. A feature you’re used to, but even more fun. Add images, emojis, and visual elements, use Markdown-formatted text, and group them by color. No more missed updates. Keep everyone in the loop within a single managed space where you can see and filter new activity across projects. A powerful search for scanning your entire workspace. You can narrow your search down to screens, projects, comments, annotations, or components. A simplified interface for presenting and reviewing designs that keep your team focused on what’s important.
[H3] Connect your favorite apps
[H2] Handoff is dead — product teams need Design Delivery
Zeplin is built on 7 core principles that create harmony throughout the product development lifecycle. Our Principles ->
[H2] Unify your organization with one source of product truth
Get started Contact us ->