Africa Marathons Running Tours
(https://africamarathons.com) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is well-established through the naming of specific team members (Rob, Clyde, Amy, Gareth) and their technical running/guiding backgrounds. However, a minor gap exists as the named experts lack explicit Person schema with sameAs links to external professional profiles (e.g., LinkedIn or SATOA registry) within the provided JSON-LD. The technical implementation is solid, with a clean heading hierarchy and functional Schema.org organization data.
There is a strong connection between the marketing claims and the demonstrated performance. The claim of ‘unsurpassed knowledge’ is backed by a blog (Stories page) that has been active for years, with specific race reports and technical advice dating from 2018 through 2026. The claim of being a ‘fully guided’ service is supported by the granular itinerary descriptions and the list of support staff provided during the race week.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.africamarathons.com/",
"url": "https://www.africamarathons.com/",
"name": "Africa Marathons Running Tours | The Home of Marathons in Africa",
"isPartOf": {
"@id": "https://www.africamarathons.com/#website"
},
"about": {
"@id": "https://www.africamarathons.com/#organization"
},
"datePublished": "2024-08-12T07:14:50+00:00",
"dateModified": "2026-06-16T19:22:34+00:00",
"description": "Africa Marathon Running Tours specialises in organising exciting trips for runners to run some of the best marathons in Africa. Join us.",
"breadcrumb": {
"@id": "https://www.africamarathons.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.africamarathons.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.africamarathons.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.africamarathons.com/#website",
"url": "https://www.africamarathons.com/",
"name": "Africa Marathons",
"description": "Run Africa. Feel Africa. Love Africa.",
"publisher": {
"@id": "https://www.africamarathons.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.africamarathons.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.africamarathons.com/#organization",
"name": "Africa Marathons",
"url": "https://www.africamarathons.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.africamarathons.com/#/schema/logo/image/",
"url": "https://www.africamarathons.com/wp-content/uploads/2018/12/logo.png",
"contentUrl": "https://www.africamarathons.com/wp-content/uploads/2018/12/logo.png",
"width": 255,
"height": 124,
"caption": "Africa Marathons"
},
"image": {
"@id": "https://www.africamarathons.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/africamarathons/",
"https://x.com/AfricaMarathons",
"https://www.instagram.com/africamarathons/"
]
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.africamarathons.com/contact/",
"url": "https://www.africamarathons.com/contact/",
"name": "Contact - Africa Marathons",
"isPartOf": {
"@id": "https://www.africamarathons.com/#website"
},
"datePublished": "2020-09-01T19:34:56+00:00",
"dateModified": "2020-09-01T19:50:18+00:00",
"breadcrumb": {
"@id": "https://www.africamarathons.com/contact/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.africamarathons.com/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.africamarathons.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.africamarathons.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.africamarathons.com/#website",
"url": "https://www.africamarathons.com/",
"name": "Africa Marathons",
"description": "Run Africa. Feel Africa. Love Africa.",
"publisher": {
"@id": "https://www.africamarathons.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.africamarathons.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.africamarathons.com/#organization",
"name": "Africa Marathons",
"url": "https://www.africamarathons.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.africamarathons.com/#/schema/logo/image/",
"url": "https://www.africamarathons.com/wp-content/uploads/2018/12/logo.png",
"contentUrl": "https://www.africamarathons.com/wp-content/uploads/2018/12/logo.png",
"width": 255,
"height": 124,
"caption": "Africa Marathons"
},
"image": {
"@id": "https://www.africamarathons.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/africamarathons/",
"https://x.com/AfricaMarathons",
"https://www.instagram.com/africamarathons/"
]
}
]
}
/stories/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://www.africamarathons.com/stories/",
"url": "https://www.africamarathons.com/stories/",
"name": "All the Latest Running Blogs & Stories from Africa Marathons",
"isPartOf": {
"@id": "https://www.africamarathons.com/#website"
},
"datePublished": "2018-12-22T14:36:59+00:00",
"dateModified": "2020-09-21T12:02:10+00:00",
"description": "Catch all the latest news from Africa Marathons as we share our running blogs & stories with you from across Africa & further afield.",
"breadcrumb": {
"@id": "https://www.africamarathons.com/stories/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.africamarathons.com/stories/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.africamarathons.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Stories"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.africamarathons.com/#website",
"url": "https://www.africamarathons.com/",
"name": "Africa Marathons",
"description": "Run Africa. Feel Africa. Love Africa.",
"publisher": {
"@id": "https://www.africamarathons.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.africamarathons.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.africamarathons.com/#organization",
"name": "Africa Marathons",
"url": "https://www.africamarathons.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.africamarathons.com/#/schema/logo/image/",
"url": "https://www.africamarathons.com/wp-content/uploads/2018/12/logo.png",
"contentUrl": "https://www.africamarathons.com/wp-content/uploads/2018/12/logo.png",
"width": 255,
"height": 124,
"caption": "Africa Marathons"
},
"image": {
"@id": "https://www.africamarathons.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/africamarathons/",
"https://x.com/AfricaMarathons",
"https://www.instagram.com/africamarathons/"
]
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.africamarathons.com/about/",
"url": "https://www.africamarathons.com/about/",
"name": "What Does the Africa Marathons Team Do? - Africa Marathons",
"isPartOf": {
"@id": "https://www.africamarathons.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.africamarathons.com/about/#primaryimage"
},
"image": {
"@id": "https://www.africamarathons.com/about/#primaryimage"
},
"thumbnailUrl": "https://www.africamarathons.com/wp-content/uploads/2019/01/about.jpeg",
"datePublished": "2018-12-20T11:47:12+00:00",
"dateModified": "2025-04-22T19:47:27+00:00",
"description": "The Africa Marathons team lead by Rob Morley (active marathon participant) & Clyde Beaty (ex-long distance runner), love & know Africa intimately",
"breadcrumb": {
"@id": "https://www.africamarathons.com/about/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.africamarathons.com/about/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.africamarathons.com/about/#primaryimage",
"url": "https://www.africamarathons.com/wp-content/uploads/2019/01/about.jpeg",
"contentUrl": "https://www.africamarathons.com/wp-content/uploads/2019/01/about.jpeg",
"width": 1920,
"height": 935
},
{
"@type": "BreadcrumbList",
"@id": "https://www.africamarathons.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.africamarathons.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.africamarathons.com/#website",
"url": "https://www.africamarathons.com/",
"name": "Africa Marathons",
"description": "Run Africa. Feel Africa. Love Africa.",
"publisher": {
"@id": "https://www.africamarathons.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.africamarathons.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.africamarathons.com/#organization",
"name": "Africa Marathons",
"url": "https://www.africamarathons.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.africamarathons.com/#/schema/logo/image/",
"url": "https://www.africamarathons.com/wp-content/uploads/2018/12/logo.png",
"contentUrl": "https://www.africamarathons.com/wp-content/uploads/2018/12/logo.png",
"width": 255,
"height": 124,
"caption": "Africa Marathons"
},
"image": {
"@id": "https://www.africamarathons.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/africamarathons/",
"https://x.com/AfricaMarathons",
"https://www.instagram.com/africamarathons/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
325Review mentions (all pages)
13External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 109 | 4 |
| /contact/ | 70 | 3 |
| /stories/ | 76 | 3 |
| /about/ | 70 | 3 |
Explore the other reputation pillars for Africa Marathons Running Tours
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Africa Marathons Running Tours, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Africa Marathons Running Tours: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://africamarathons.com to view the most current version of its content and see directly what this company is about and what it offers.