Africa Marathons Running Tours
(https://africamarathons.com) 📸 Data Snapshot: June 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
15
Impact Weight: 20 / 100
75% Reputation
The site displays 109 reviews with a trust_theatre_flag of false. Most notably, the inclusion of a detailed critical review from Olof (May 4, 2026) which lists specific failures (e.g., ‘No transport back to airport although advertised’, ‘No 2 weeks Runna app’) significantly reduces trust theatre suspicion by showing authentic, uncurated feedback. While the proof_links_count is low (4), the text identifies specific charity schools founded by the team, moving the site beyond the standard ‘trusted by millions’ cliché.
The proof density is high. Across the 4 pages, we find over 15 specific dates for future and past events, 4 named team members with detailed professional histories, and specific links to the ‘Street Child UK’ charity. The ratio of vague assertions to verifiable facts is low, with the site choosing to list actual hotel inclusions and race dates over generic ‘best deals’ language.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
325Review mentions (all pages)
13External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 109 | 4 |
| /contact/ | 70 | 3 |
| /stories/ | 76 | 3 |
| /about/ | 70 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.africamarathons.com/",
"url": "https://www.africamarathons.com/",
"name": "Africa Marathons Running Tours | The Home of Marathons in Africa",
"isPartOf": {
"@id": "https://www.africamarathons.com/#website"
},
"about": {
"@id": "https://www.africamarathons.com/#organization"
},
"datePublished": "2024-08-12T07:14:50+00:00",
"dateModified": "2026-06-16T19:22:34+00:00",
"description": "Africa Marathon Running Tours specialises in organising exciting trips for runners to run some of the best marathons in Africa. Join us.",
"breadcrumb": {
"@id": "https://www.africamarathons.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.africamarathons.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.africamarathons.com/#website",
"url": "https://www.africamarathons.com/",
"name": "Africa Marathons",
"description": "Run Africa. Feel Africa. Love Africa.",
"publisher": {
"@id": "https://www.africamarathons.com/#organization"
},
"potentialAction": [
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"target": {
"@type": "EntryPoint",
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},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.africamarathons.com/#organization",
"name": "Africa Marathons",
"url": "https://www.africamarathons.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.africamarathons.com/#/schema/logo/image/",
"url": "https://www.africamarathons.com/wp-content/uploads/2018/12/logo.png",
"contentUrl": "https://www.africamarathons.com/wp-content/uploads/2018/12/logo.png",
"width": 255,
"height": 124,
"caption": "Africa Marathons"
},
"image": {
"@id": "https://www.africamarathons.com/#/schema/logo/image/"
},
"sameAs": [
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"https://x.com/AfricaMarathons",
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]
}
]
}
/contact/
{
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"@graph": [
{
"@type": "WebPage",
"@id": "https://www.africamarathons.com/contact/",
"url": "https://www.africamarathons.com/contact/",
"name": "Contact - Africa Marathons",
"isPartOf": {
"@id": "https://www.africamarathons.com/#website"
},
"datePublished": "2020-09-01T19:34:56+00:00",
"dateModified": "2020-09-01T19:50:18+00:00",
"breadcrumb": {
"@id": "https://www.africamarathons.com/contact/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
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"target": [
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]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.africamarathons.com/contact/#breadcrumb",
"itemListElement": [
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"position": 1,
"name": "Home",
"item": "https://www.africamarathons.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.africamarathons.com/#website",
"url": "https://www.africamarathons.com/",
"name": "Africa Marathons",
"description": "Run Africa. Feel Africa. Love Africa.",
"publisher": {
"@id": "https://www.africamarathons.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
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},
"query-input": {
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"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.africamarathons.com/#organization",
"name": "Africa Marathons",
"url": "https://www.africamarathons.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.africamarathons.com/#/schema/logo/image/",
"url": "https://www.africamarathons.com/wp-content/uploads/2018/12/logo.png",
"contentUrl": "https://www.africamarathons.com/wp-content/uploads/2018/12/logo.png",
"width": 255,
"height": 124,
"caption": "Africa Marathons"
},
"image": {
"@id": "https://www.africamarathons.com/#/schema/logo/image/"
},
"sameAs": [
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"https://x.com/AfricaMarathons",
"https://www.instagram.com/africamarathons/"
]
}
]
}
/stories/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://www.africamarathons.com/stories/",
"url": "https://www.africamarathons.com/stories/",
"name": "All the Latest Running Blogs & Stories from Africa Marathons",
"isPartOf": {
"@id": "https://www.africamarathons.com/#website"
},
"datePublished": "2018-12-22T14:36:59+00:00",
"dateModified": "2020-09-21T12:02:10+00:00",
"description": "Catch all the latest news from Africa Marathons as we share our running blogs & stories with you from across Africa & further afield.",
"breadcrumb": {
"@id": "https://www.africamarathons.com/stories/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.africamarathons.com/stories/#breadcrumb",
"itemListElement": [
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"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.africamarathons.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Stories"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.africamarathons.com/#website",
"url": "https://www.africamarathons.com/",
"name": "Africa Marathons",
"description": "Run Africa. Feel Africa. Love Africa.",
"publisher": {
"@id": "https://www.africamarathons.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.africamarathons.com/?s={search_term_string}"
},
"query-input": {
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],
"inLanguage": "en-GB"
},
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"@type": "Organization",
"@id": "https://www.africamarathons.com/#organization",
"name": "Africa Marathons",
"url": "https://www.africamarathons.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.africamarathons.com/#/schema/logo/image/",
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"contentUrl": "https://www.africamarathons.com/wp-content/uploads/2018/12/logo.png",
"width": 255,
"height": 124,
"caption": "Africa Marathons"
},
"image": {
"@id": "https://www.africamarathons.com/#/schema/logo/image/"
},
"sameAs": [
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]
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}
/about/
{
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"@graph": [
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"@type": "WebPage",
"@id": "https://www.africamarathons.com/about/",
"url": "https://www.africamarathons.com/about/",
"name": "What Does the Africa Marathons Team Do? - Africa Marathons",
"isPartOf": {
"@id": "https://www.africamarathons.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.africamarathons.com/about/#primaryimage"
},
"image": {
"@id": "https://www.africamarathons.com/about/#primaryimage"
},
"thumbnailUrl": "https://www.africamarathons.com/wp-content/uploads/2019/01/about.jpeg",
"datePublished": "2018-12-20T11:47:12+00:00",
"dateModified": "2025-04-22T19:47:27+00:00",
"description": "The Africa Marathons team lead by Rob Morley (active marathon participant) & Clyde Beaty (ex-long distance runner), love & know Africa intimately",
"breadcrumb": {
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},
"inLanguage": "en-GB",
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]
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"@id": "https://www.africamarathons.com/about/#primaryimage",
"url": "https://www.africamarathons.com/wp-content/uploads/2019/01/about.jpeg",
"contentUrl": "https://www.africamarathons.com/wp-content/uploads/2019/01/about.jpeg",
"width": 1920,
"height": 935
},
{
"@type": "BreadcrumbList",
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"name": "Home",
"item": "https://www.africamarathons.com/"
},
{
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"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.africamarathons.com/#website",
"url": "https://www.africamarathons.com/",
"name": "Africa Marathons",
"description": "Run Africa. Feel Africa. Love Africa.",
"publisher": {
"@id": "https://www.africamarathons.com/#organization"
},
"potentialAction": [
{
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"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.africamarathons.com/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.africamarathons.com/#organization",
"name": "Africa Marathons",
"url": "https://www.africamarathons.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.africamarathons.com/#/schema/logo/image/",
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"contentUrl": "https://www.africamarathons.com/wp-content/uploads/2018/12/logo.png",
"width": 255,
"height": 124,
"caption": "Africa Marathons"
},
"image": {
"@id": "https://www.africamarathons.com/#/schema/logo/image/"
},
"sameAs": [
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"https://x.com/AfricaMarathons",
"https://www.instagram.com/africamarathons/"
]
}
]
}
Explore the other reputation pillars for Africa Marathons Running Tours
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Africa Marathons Running Tours, captured on June 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Africa Marathons Running Tours: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://africamarathons.com to view the most current version of its content and see directly what this company is about and what it offers.