Collinson Group
(https://collinsongroup.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the Evans family members (Colin, Christopher, David) are named as board members, they lack accompanying Person schema or outbound sameAs links to verify their professional footprints. The site’s technical structure shows a credibility gap with significant heading hierarchy repetition (multiple identical H2 and H3 tags), suggesting an automated or unoptimized content management approach. Organization schema is present but basic, failing to link the individual subsidiaries to the parent group through structured expertise properties.
The site makes sweeping claims about ‘powering travel booms’ and ‘unlocking hidden profits’ in its Insights section, yet the actual service descriptions on the ‘Our Companies’ page are vague. For example, ‘Value Dynamx’ is mentioned as a company but its specific methodology for ‘redefining’ connections is absent. The marketing tone promises transformative ‘psychology in loyalty’ while the proved substance is restricted to standard membership access and insurance products.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "An overview video for The Collinson Group",
"description": "An overview video for The Collinson Group",
"thumbnailUrl": [
"https://images.ctfassets.net/ibqmfcvkfft1/6wd2zXxydaH7HlahrEQ9xA/83a026eb8d33894c2f11e2141ee685a6/thumbnail.jpg?w=1280&q=80&fm=jpg"
],
"uploadDate": "2025-09-05T08:18:32.127Z",
"contentUrl": "https://stream.mux.com/TEJRKd02dtBxA01KpnCzdosVyTNgUKONliHbCgE00KfNf8.m3u8",
"duration": "PT33S"
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "Featured Video (Home)",
"thumbnailUrl": [
"https://images.ctfassets.net/ibqmfcvkfft1/xlgMGejiWQgTPupb4K4OT/9d98e5a3c7a4cbf47b3297d4636c69ec/Our_Journey_Video_1_Thumbnail_1-min.jpg?w=1280&q=80&fm=jpg"
],
"uploadDate": "2025-09-05T09:02:08.764Z",
"contentUrl": "https://stream.mux.com/Gcflf99hRApcIXeVMPD3eaeCLiA02T200UZOtDFEjEePc.m3u8",
"duration": "PT1M50S"
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Collinson Group",
"url": "https://www.collinsongroup.com/",
"logo": "https://images.ctfassets.net/ibqmfcvkfft1/7C1medLn2ZwoM6EGBt029j/ee4e550627de165c7cf09cd98212202a/Collinson_Group__Light_.svg",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+442037250000",
"contactType": "Corporate Office",
"areaServed": "GB",
"availableLanguage": "English"
}
],
"sameAs": [
"https://www.linkedin.com/company/collinson/",
"https://x.com/Collinson/"
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Haywards Heath, UK",
"address": {
"@type": "PostalAddress",
"streetAddress": "Sussex House, Perrymount Road",
"addressLocality": "Sheencroft House",
"postalCode": "RH16 3SN",
"addressCountry": "GB"
},
"image": "https://images.ctfassets.net/ibqmfcvkfft1/YCgw5L8UwEhTZmMCLf3yh/4d101acf4daa8293285c27dbaf1b0ee3/Haywards_Heath_UK_res__1_.jpg",
"parentOrganization": {
"@type": "Organization",
"name": "Collinson Group",
"url": "https://www.collinsongroup.com/"
}
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "London, UK (HQ)",
"address": {
"@type": "PostalAddress",
"streetAddress": "3 More London, Riverside",
"addressLocality": "London",
"postalCode": "SE1 2AQ",
"addressCountry": "GB"
},
"image": "https://images.ctfassets.net/ibqmfcvkfft1/3fnATeJqBgOxv8gyVRwivV/4b80926a3574bec0be9a888aca7a1a2b/London__UK__HQ_.jpg",
"parentOrganization": {
"@type": "Organization",
"name": "Collinson Group",
"url": "https://www.collinsongroup.com/"
}
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "An overview video for The Collinson Group",
"description": "An overview video for The Collinson Group",
"thumbnailUrl": [
"https://images.ctfassets.net/ibqmfcvkfft1/6wd2zXxydaH7HlahrEQ9xA/83a026eb8d33894c2f11e2141ee685a6/thumbnail.jpg?w=1280&q=80&fm=jpg"
],
"uploadDate": "2025-09-05T08:18:32.127Z",
"contentUrl": "https://stream.mux.com/TEJRKd02dtBxA01KpnCzdosVyTNgUKONliHbCgE00KfNf8.m3u8",
"duration": "PT33S"
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "Featured Video (Home)",
"thumbnailUrl": [
"https://images.ctfassets.net/ibqmfcvkfft1/xlgMGejiWQgTPupb4K4OT/9d98e5a3c7a4cbf47b3297d4636c69ec/Our_Journey_Video_1_Thumbnail_1-min.jpg?w=1280&q=80&fm=jpg"
],
"uploadDate": "2025-09-05T09:02:08.764Z",
"contentUrl": "https://stream.mux.com/Gcflf99hRApcIXeVMPD3eaeCLiA02T200UZOtDFEjEePc.m3u8",
"duration": "PT1M50S"
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Collinson Group",
"url": "https://www.collinsongroup.com/",
"logo": "https://images.ctfassets.net/ibqmfcvkfft1/7C1medLn2ZwoM6EGBt029j/ee4e550627de165c7cf09cd98212202a/Collinson_Group__Light_.svg",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+442037250000",
"contactType": "Corporate Office",
"areaServed": "GB",
"availableLanguage": "English"
}
],
"sameAs": [
"https://www.linkedin.com/company/collinson/",
"https://x.com/Collinson/"
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Haywards Heath, UK",
"address": {
"@type": "PostalAddress",
"streetAddress": "Sussex House, Perrymount Road",
"addressLocality": "Sheencroft House",
"postalCode": "RH16 3SN",
"addressCountry": "GB"
},
"image": "https://images.ctfassets.net/ibqmfcvkfft1/YCgw5L8UwEhTZmMCLf3yh/4d101acf4daa8293285c27dbaf1b0ee3/Haywards_Heath_UK_res__1_.jpg",
"parentOrganization": {
"@type": "Organization",
"name": "Collinson Group",
"url": "https://www.collinsongroup.com/"
}
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "London, UK (HQ)",
"address": {
"@type": "PostalAddress",
"streetAddress": "3 More London, Riverside",
"addressLocality": "London",
"postalCode": "SE1 2AQ",
"addressCountry": "GB"
},
"image": "https://images.ctfassets.net/ibqmfcvkfft1/3fnATeJqBgOxv8gyVRwivV/4b80926a3574bec0be9a888aca7a1a2b/London__UK__HQ_.jpg",
"parentOrganization": {
"@type": "Organization",
"name": "Collinson Group",
"url": "https://www.collinsongroup.com/"
}
}
]
/en-GB/our-companies/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.collinsongroup.com/en-GB"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Companies"
}
]
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "Featured Video (Our Companies)",
"thumbnailUrl": [
"https://images.ctfassets.net/ibqmfcvkfft1/7M4RxxoVG2Yk1hmISYSdtz/2cd1f6d26315037c43aa6f88b747e72b/David_Thumbnail.png?w=1280&q=80&fm=jpg"
],
"uploadDate": "2025-11-06T14:09:39.580Z",
"contentUrl": "https://stream.mux.com/G01FLpZdFLPAVaPD028ujq4XVc01l6KAWzkOFfreWfSyZI.m3u8",
"duration": "PT1M24S"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.collinsongroup.com/en-GB"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Companies"
}
]
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "Featured Video (Our Companies)",
"thumbnailUrl": [
"https://images.ctfassets.net/ibqmfcvkfft1/7M4RxxoVG2Yk1hmISYSdtz/2cd1f6d26315037c43aa6f88b747e72b/David_Thumbnail.png?w=1280&q=80&fm=jpg"
],
"uploadDate": "2025-11-06T14:09:39.580Z",
"contentUrl": "https://stream.mux.com/G01FLpZdFLPAVaPD028ujq4XVc01l6KAWzkOFfreWfSyZI.m3u8",
"duration": "PT1M24S"
}
]
/en-GB/about-us/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.collinsongroup.com/en-GB"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.collinsongroup.com/en-GB"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
}
]
/en-GB/insights/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.collinsongroup.com/en-GB"
},
{
"@type": "ListItem",
"position": 2,
"name": "Insights"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.collinsongroup.com/en-GB"
},
{
"@type": "ListItem",
"position": 2,
"name": "Insights"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 0 |
| /en-GB/our-companies/ | 3 | 0 |
| /en-GB/about-us/ | 8 | 0 |
| /en-GB/insights/ | 2 | 0 |
This page presents a snapshot of public data from Collinson Group, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Collinson Group: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://collinsongroup.com to view the most current version of its content and see directly what this company is about and what it offers.