Collinson Group
(https://collinsongroup.com) 📸 Data Snapshot: May 29, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site demonstrates significant trust theatre: review counts (up to 8 per page) are presented alongside a true trust_theatre_flag, yet the proof_links_count is zero across all four pages, indicating that user sentiment is cited without verifiable third-party links. Bold performance claims such as ‘Trusted by leading brands worldwide’ lack a carousel of client logos or direct case study links to support the assertion. The presence of internal research reports like the ‘Collinson Loyalty Landscape 2025’ provides some substance, but lacks external validation paths.
The ratio of verifiable proof to assertions is low; for every one specific entity mentioned (e.g., Sompo, Klarna), there are roughly five generic claims regarding ‘excellence’ and ‘meaningful impact.’ The ‘Insights’ page provides the most substance with dated research titles (e.g., ‘HKTB Tourism Overview 2026’), but these function more as lead magnets than transparent proof of past performance. No independent third-party audit, ATOL/ABTA numbers (despite the travel industry classification), or external award links are present in the provided data.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 0 |
| /en-GB/our-companies/ | 3 | 0 |
| /en-GB/about-us/ | 8 | 0 |
| /en-GB/insights/ | 2 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "An overview video for The Collinson Group",
"description": "An overview video for The Collinson Group",
"thumbnailUrl": [
"https://images.ctfassets.net/ibqmfcvkfft1/6wd2zXxydaH7HlahrEQ9xA/83a026eb8d33894c2f11e2141ee685a6/thumbnail.jpg?w=1280&q=80&fm=jpg"
],
"uploadDate": "2025-09-05T08:18:32.127Z",
"contentUrl": "https://stream.mux.com/TEJRKd02dtBxA01KpnCzdosVyTNgUKONliHbCgE00KfNf8.m3u8",
"duration": "PT33S"
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "Featured Video (Home)",
"thumbnailUrl": [
"https://images.ctfassets.net/ibqmfcvkfft1/xlgMGejiWQgTPupb4K4OT/9d98e5a3c7a4cbf47b3297d4636c69ec/Our_Journey_Video_1_Thumbnail_1-min.jpg?w=1280&q=80&fm=jpg"
],
"uploadDate": "2025-09-05T09:02:08.764Z",
"contentUrl": "https://stream.mux.com/Gcflf99hRApcIXeVMPD3eaeCLiA02T200UZOtDFEjEePc.m3u8",
"duration": "PT1M50S"
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Collinson Group",
"url": "https://www.collinsongroup.com/",
"logo": "https://images.ctfassets.net/ibqmfcvkfft1/7C1medLn2ZwoM6EGBt029j/ee4e550627de165c7cf09cd98212202a/Collinson_Group__Light_.svg",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+442037250000",
"contactType": "Corporate Office",
"areaServed": "GB",
"availableLanguage": "English"
}
],
"sameAs": [
"https://www.linkedin.com/company/collinson/",
"https://x.com/Collinson/"
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Haywards Heath, UK",
"address": {
"@type": "PostalAddress",
"streetAddress": "Sussex House, Perrymount Road",
"addressLocality": "Sheencroft House",
"postalCode": "RH16 3SN",
"addressCountry": "GB"
},
"image": "https://images.ctfassets.net/ibqmfcvkfft1/YCgw5L8UwEhTZmMCLf3yh/4d101acf4daa8293285c27dbaf1b0ee3/Haywards_Heath_UK_res__1_.jpg",
"parentOrganization": {
"@type": "Organization",
"name": "Collinson Group",
"url": "https://www.collinsongroup.com/"
}
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "London, UK (HQ)",
"address": {
"@type": "PostalAddress",
"streetAddress": "3 More London, Riverside",
"addressLocality": "London",
"postalCode": "SE1 2AQ",
"addressCountry": "GB"
},
"image": "https://images.ctfassets.net/ibqmfcvkfft1/3fnATeJqBgOxv8gyVRwivV/4b80926a3574bec0be9a888aca7a1a2b/London__UK__HQ_.jpg",
"parentOrganization": {
"@type": "Organization",
"name": "Collinson Group",
"url": "https://www.collinsongroup.com/"
}
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "An overview video for The Collinson Group",
"description": "An overview video for The Collinson Group",
"thumbnailUrl": [
"https://images.ctfassets.net/ibqmfcvkfft1/6wd2zXxydaH7HlahrEQ9xA/83a026eb8d33894c2f11e2141ee685a6/thumbnail.jpg?w=1280&q=80&fm=jpg"
],
"uploadDate": "2025-09-05T08:18:32.127Z",
"contentUrl": "https://stream.mux.com/TEJRKd02dtBxA01KpnCzdosVyTNgUKONliHbCgE00KfNf8.m3u8",
"duration": "PT33S"
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "Featured Video (Home)",
"thumbnailUrl": [
"https://images.ctfassets.net/ibqmfcvkfft1/xlgMGejiWQgTPupb4K4OT/9d98e5a3c7a4cbf47b3297d4636c69ec/Our_Journey_Video_1_Thumbnail_1-min.jpg?w=1280&q=80&fm=jpg"
],
"uploadDate": "2025-09-05T09:02:08.764Z",
"contentUrl": "https://stream.mux.com/Gcflf99hRApcIXeVMPD3eaeCLiA02T200UZOtDFEjEePc.m3u8",
"duration": "PT1M50S"
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Collinson Group",
"url": "https://www.collinsongroup.com/",
"logo": "https://images.ctfassets.net/ibqmfcvkfft1/7C1medLn2ZwoM6EGBt029j/ee4e550627de165c7cf09cd98212202a/Collinson_Group__Light_.svg",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+442037250000",
"contactType": "Corporate Office",
"areaServed": "GB",
"availableLanguage": "English"
}
],
"sameAs": [
"https://www.linkedin.com/company/collinson/",
"https://x.com/Collinson/"
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Haywards Heath, UK",
"address": {
"@type": "PostalAddress",
"streetAddress": "Sussex House, Perrymount Road",
"addressLocality": "Sheencroft House",
"postalCode": "RH16 3SN",
"addressCountry": "GB"
},
"image": "https://images.ctfassets.net/ibqmfcvkfft1/YCgw5L8UwEhTZmMCLf3yh/4d101acf4daa8293285c27dbaf1b0ee3/Haywards_Heath_UK_res__1_.jpg",
"parentOrganization": {
"@type": "Organization",
"name": "Collinson Group",
"url": "https://www.collinsongroup.com/"
}
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "London, UK (HQ)",
"address": {
"@type": "PostalAddress",
"streetAddress": "3 More London, Riverside",
"addressLocality": "London",
"postalCode": "SE1 2AQ",
"addressCountry": "GB"
},
"image": "https://images.ctfassets.net/ibqmfcvkfft1/3fnATeJqBgOxv8gyVRwivV/4b80926a3574bec0be9a888aca7a1a2b/London__UK__HQ_.jpg",
"parentOrganization": {
"@type": "Organization",
"name": "Collinson Group",
"url": "https://www.collinsongroup.com/"
}
}
]
/en-GB/our-companies/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.collinsongroup.com/en-GB"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Companies"
}
]
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "Featured Video (Our Companies)",
"thumbnailUrl": [
"https://images.ctfassets.net/ibqmfcvkfft1/7M4RxxoVG2Yk1hmISYSdtz/2cd1f6d26315037c43aa6f88b747e72b/David_Thumbnail.png?w=1280&q=80&fm=jpg"
],
"uploadDate": "2025-11-06T14:09:39.580Z",
"contentUrl": "https://stream.mux.com/G01FLpZdFLPAVaPD028ujq4XVc01l6KAWzkOFfreWfSyZI.m3u8",
"duration": "PT1M24S"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.collinsongroup.com/en-GB"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Companies"
}
]
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "Featured Video (Our Companies)",
"thumbnailUrl": [
"https://images.ctfassets.net/ibqmfcvkfft1/7M4RxxoVG2Yk1hmISYSdtz/2cd1f6d26315037c43aa6f88b747e72b/David_Thumbnail.png?w=1280&q=80&fm=jpg"
],
"uploadDate": "2025-11-06T14:09:39.580Z",
"contentUrl": "https://stream.mux.com/G01FLpZdFLPAVaPD028ujq4XVc01l6KAWzkOFfreWfSyZI.m3u8",
"duration": "PT1M24S"
}
]
/en-GB/about-us/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.collinsongroup.com/en-GB"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.collinsongroup.com/en-GB"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
}
]
/en-GB/insights/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.collinsongroup.com/en-GB"
},
{
"@type": "ListItem",
"position": 2,
"name": "Insights"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.collinsongroup.com/en-GB"
},
{
"@type": "ListItem",
"position": 2,
"name": "Insights"
}
]
}
]
This page presents a snapshot of public data from Collinson Group, captured on May 29, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Collinson Group: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://collinsongroup.com to view the most current version of its content and see directly what this company is about and what it offers.