Northwest Adventure Tours
(https://northwestadventuretours.ie) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is well-established through the naming of guides and the founder, though a minor gap exists because these individuals lack structured Person schema or sameAs links to professional profiles like LinkedIn. The claim of being an ‘award winning’ company on the About page is not supported by a specific award name or date, which is a classic, albeit minor, authority gap.
There is no significant disconnect between the marketing tone and demonstrated reality. The performance claims made—such as hosting Erasmus groups and charity challenges—are supported by the listing of specific clients like ‘Special Olympics, Focus, and Epilepsy Ireland.’ The site does not over-promise ‘world-class’ luxury, but rather ‘the absolute craic’ on a surfboard.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://northwestadventuretours.ie/",
"url": "https://northwestadventuretours.ie/",
"name": "Northwest Adventure Tours | Magical Moments in Sligo & Beyond",
"isPartOf": {
"@id": "https://northwestadventuretours.ie/#website"
},
"about": {
"@id": "https://northwestadventuretours.ie/#organization"
},
"datePublished": "2023-06-16T14:56:12+00:00",
"dateModified": "2026-03-10T16:17:27+00:00",
"description": "Join the expert team at Northwest Adventure Tours as we explore the wilds of Sligo and beyond by walk, bike or walking on water!",
"breadcrumb": {
"@id": "https://northwestadventuretours.ie/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://northwestadventuretours.ie/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://northwestadventuretours.ie/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://northwestadventuretours.ie/#website",
"url": "https://northwestadventuretours.ie/",
"name": "Northwest Adventure Tours",
"description": "Hiking, Biking, Stand Up Paddling",
"publisher": {
"@id": "https://northwestadventuretours.ie/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://northwestadventuretours.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://northwestadventuretours.ie/#organization",
"name": "Northwest Adventure Tours",
"url": "https://northwestadventuretours.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://northwestadventuretours.ie/#/schema/logo/image/",
"url": "https://northwestadventuretours.ie/wp-content/uploads/2024/06/Layer-1-2-10.svg",
"contentUrl": "https://northwestadventuretours.ie/wp-content/uploads/2024/06/Layer-1-2-10.svg",
"width": "1024",
"height": "1024",
"caption": "Northwest Adventure Tours"
},
"image": {
"@id": "https://northwestadventuretours.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/northwestadventuretours/",
"https://x.com/nwadventuretour",
"https://www.instagram.com/nwadventuretours/",
"https://www.tripadvisor.ie/Attraction_Review-g186635-d8043592-Reviews-North_West_Adventure_Tours-Sligo_County_Sligo_Western_Ireland.html"
]
}
]
}
/hiking-adventures/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://northwestadventuretours.ie/hiking-adventures/",
"url": "https://northwestadventuretours.ie/hiking-adventures/",
"name": "Northwest Adventures Tours | Hiking Adventures",
"isPartOf": {
"@id": "https://northwestadventuretours.ie/#website"
},
"datePublished": "2024-04-09T16:01:29+00:00",
"dateModified": "2025-09-10T10:06:25+00:00",
"description": "Short strolls, long hikes and multi-day treks, discover amazing walks across the country. Enjoy epic views and fresh air.",
"breadcrumb": {
"@id": "https://northwestadventuretours.ie/hiking-adventures/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://northwestadventuretours.ie/hiking-adventures/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://northwestadventuretours.ie/hiking-adventures/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://northwestadventuretours.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Hiking Adventures"
}
]
},
{
"@type": "WebSite",
"@id": "https://northwestadventuretours.ie/#website",
"url": "https://northwestadventuretours.ie/",
"name": "Northwest Adventure Tours",
"description": "Hiking, Biking, Stand Up Paddling",
"publisher": {
"@id": "https://northwestadventuretours.ie/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://northwestadventuretours.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://northwestadventuretours.ie/#organization",
"name": "Northwest Adventure Tours",
"url": "https://northwestadventuretours.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://northwestadventuretours.ie/#/schema/logo/image/",
"url": "https://northwestadventuretours.ie/wp-content/uploads/2024/06/Layer-1-2-10.svg",
"contentUrl": "https://northwestadventuretours.ie/wp-content/uploads/2024/06/Layer-1-2-10.svg",
"width": "1024",
"height": "1024",
"caption": "Northwest Adventure Tours"
},
"image": {
"@id": "https://northwestadventuretours.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/northwestadventuretours/",
"https://x.com/nwadventuretour",
"https://www.instagram.com/nwadventuretours/",
"https://www.tripadvisor.ie/Attraction_Review-g186635-d8043592-Reviews-North_West_Adventure_Tours-Sligo_County_Sligo_Western_Ireland.html"
]
}
]
}
/biking-adventures/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://northwestadventuretours.ie/biking-adventures/",
"url": "https://northwestadventuretours.ie/biking-adventures/",
"name": "Northwest Adventures Tours | Biking Adventures",
"isPartOf": {
"@id": "https://northwestadventuretours.ie/#website"
},
"datePublished": "2024-04-09T16:01:44+00:00",
"dateModified": "2025-09-10T10:02:04+00:00",
"description": "Let a bike take you places that a car never will. Feel the sun on your face as you meander through the backroads and trails of stunning Sligo.",
"breadcrumb": {
"@id": "https://northwestadventuretours.ie/biking-adventures/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://northwestadventuretours.ie/biking-adventures/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://northwestadventuretours.ie/biking-adventures/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://northwestadventuretours.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Biking Adventures"
}
]
},
{
"@type": "WebSite",
"@id": "https://northwestadventuretours.ie/#website",
"url": "https://northwestadventuretours.ie/",
"name": "Northwest Adventure Tours",
"description": "Hiking, Biking, Stand Up Paddling",
"publisher": {
"@id": "https://northwestadventuretours.ie/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://northwestadventuretours.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://northwestadventuretours.ie/#organization",
"name": "Northwest Adventure Tours",
"url": "https://northwestadventuretours.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://northwestadventuretours.ie/#/schema/logo/image/",
"url": "https://northwestadventuretours.ie/wp-content/uploads/2024/06/Layer-1-2-10.svg",
"contentUrl": "https://northwestadventuretours.ie/wp-content/uploads/2024/06/Layer-1-2-10.svg",
"width": "1024",
"height": "1024",
"caption": "Northwest Adventure Tours"
},
"image": {
"@id": "https://northwestadventuretours.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/northwestadventuretours/",
"https://x.com/nwadventuretour",
"https://www.instagram.com/nwadventuretours/",
"https://www.tripadvisor.ie/Attraction_Review-g186635-d8043592-Reviews-North_West_Adventure_Tours-Sligo_County_Sligo_Western_Ireland.html"
]
}
]
}
/sup-adventures/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://northwestadventuretours.ie/sup-adventures/",
"url": "https://northwestadventuretours.ie/sup-adventures/",
"name": "Northwest Adventures Tours | SUP Adventures",
"isPartOf": {
"@id": "https://northwestadventuretours.ie/#website"
},
"datePublished": "2024-04-09T16:03:39+00:00",
"dateModified": "2025-09-10T10:08:21+00:00",
"description": "Like walking on water only better! Stand Up Paddle Boarding or SUP is one of the most enjoyable experiences you can have on water.",
"breadcrumb": {
"@id": "https://northwestadventuretours.ie/sup-adventures/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://northwestadventuretours.ie/sup-adventures/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://northwestadventuretours.ie/sup-adventures/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://northwestadventuretours.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "SUP Adventures"
}
]
},
{
"@type": "WebSite",
"@id": "https://northwestadventuretours.ie/#website",
"url": "https://northwestadventuretours.ie/",
"name": "Northwest Adventure Tours",
"description": "Hiking, Biking, Stand Up Paddling",
"publisher": {
"@id": "https://northwestadventuretours.ie/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://northwestadventuretours.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://northwestadventuretours.ie/#organization",
"name": "Northwest Adventure Tours",
"url": "https://northwestadventuretours.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://northwestadventuretours.ie/#/schema/logo/image/",
"url": "https://northwestadventuretours.ie/wp-content/uploads/2024/06/Layer-1-2-10.svg",
"contentUrl": "https://northwestadventuretours.ie/wp-content/uploads/2024/06/Layer-1-2-10.svg",
"width": "1024",
"height": "1024",
"caption": "Northwest Adventure Tours"
},
"image": {
"@id": "https://northwestadventuretours.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/northwestadventuretours/",
"https://x.com/nwadventuretour",
"https://www.instagram.com/nwadventuretours/",
"https://www.tripadvisor.ie/Attraction_Review-g186635-d8043592-Reviews-North_West_Adventure_Tours-Sligo_County_Sligo_Western_Ireland.html"
]
}
]
}
/corporate-team-building/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://northwestadventuretours.ie/corporate-team-building/",
"url": "https://northwestadventuretours.ie/corporate-team-building/",
"name": "Northwest Adventures Tours | Corporate Team Building",
"isPartOf": {
"@id": "https://northwestadventuretours.ie/#website"
},
"datePublished": "2024-04-09T16:05:07+00:00",
"dateModified": "2025-09-10T09:56:15+00:00",
"description": "Corporate events can be a fun day out to board meetings on paddle boards to full weekend events with catering, accommodation and more.",
"breadcrumb": {
"@id": "https://northwestadventuretours.ie/corporate-team-building/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://northwestadventuretours.ie/corporate-team-building/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://northwestadventuretours.ie/corporate-team-building/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://northwestadventuretours.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Corporate Team Building"
}
]
},
{
"@type": "WebSite",
"@id": "https://northwestadventuretours.ie/#website",
"url": "https://northwestadventuretours.ie/",
"name": "Northwest Adventure Tours",
"description": "Hiking, Biking, Stand Up Paddling",
"publisher": {
"@id": "https://northwestadventuretours.ie/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://northwestadventuretours.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://northwestadventuretours.ie/#organization",
"name": "Northwest Adventure Tours",
"url": "https://northwestadventuretours.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://northwestadventuretours.ie/#/schema/logo/image/",
"url": "https://northwestadventuretours.ie/wp-content/uploads/2024/06/Layer-1-2-10.svg",
"contentUrl": "https://northwestadventuretours.ie/wp-content/uploads/2024/06/Layer-1-2-10.svg",
"width": "1024",
"height": "1024",
"caption": "Northwest Adventure Tours"
},
"image": {
"@id": "https://northwestadventuretours.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/northwestadventuretours/",
"https://x.com/nwadventuretour",
"https://www.instagram.com/nwadventuretours/",
"https://www.tripadvisor.ie/Attraction_Review-g186635-d8043592-Reviews-North_West_Adventure_Tours-Sligo_County_Sligo_Western_Ireland.html"
]
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://northwestadventuretours.ie/about/",
"url": "https://northwestadventuretours.ie/about/",
"name": "Northwest Adventures Tours | About",
"isPartOf": {
"@id": "https://northwestadventuretours.ie/#website"
},
"datePublished": "2024-02-28T15:13:38+00:00",
"dateModified": "2025-09-10T10:11:12+00:00",
"description": "Unique Irish experiences including guided hiking, biking, stand up paddle botarding tours and freediving in the North West of Ireland.",
"breadcrumb": {
"@id": "https://northwestadventuretours.ie/about/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://northwestadventuretours.ie/about/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://northwestadventuretours.ie/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://northwestadventuretours.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://northwestadventuretours.ie/#website",
"url": "https://northwestadventuretours.ie/",
"name": "Northwest Adventure Tours",
"description": "Hiking, Biking, Stand Up Paddling",
"publisher": {
"@id": "https://northwestadventuretours.ie/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://northwestadventuretours.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://northwestadventuretours.ie/#organization",
"name": "Northwest Adventure Tours",
"url": "https://northwestadventuretours.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://northwestadventuretours.ie/#/schema/logo/image/",
"url": "https://northwestadventuretours.ie/wp-content/uploads/2024/06/Layer-1-2-10.svg",
"contentUrl": "https://northwestadventuretours.ie/wp-content/uploads/2024/06/Layer-1-2-10.svg",
"width": "1024",
"height": "1024",
"caption": "Northwest Adventure Tours"
},
"image": {
"@id": "https://northwestadventuretours.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/northwestadventuretours/",
"https://x.com/nwadventuretour",
"https://www.instagram.com/nwadventuretours/",
"https://www.tripadvisor.ie/Attraction_Review-g186635-d8043592-Reviews-North_West_Adventure_Tours-Sligo_County_Sligo_Western_Ireland.html"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
200Review mentions (all pages)
7External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 32 | 1 |
| /hiking-adventures/ | 33 | 1 |
| /biking-adventures/ | 31 | 1 |
| /sup-adventures/ | 31 | 1 |
| /corporate-team-building/ | 33 | 2 |
| /about/ | 40 | 1 |
Explore the other reputation pillars for Northwest Adventure Tours
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Northwest Adventure Tours, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Northwest Adventure Tours: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://northwestadventuretours.ie to view the most current version of its content and see directly what this company is about and what it offers.