Schmetterling International GmbH & Co. KG
(https://schmetterling.de) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is partially established by naming the Managing Directors Anya Müller-Eckert and Ömer Karaca, but the structured data (JSON-LD) lacks Person schema or sameAs links to verify their professional footprint. A technical credibility gap exists on the homepage where the H1 tag is missing/empty, which contradicts the ‘Technologieführer’ (technology leader) claim. The 50-year history is a strong authority signal, yet the site lacks a specific dated timeline of milestones to substantiate this longevity.
The marketing tone makes bold assertions about ‘optimizing earnings’ and providing the ‘best conditions,’ yet fails to provide a single case study with percentages or revenue growth metrics. The claim that their digital marketing solution GO4IT works ‘without any effort’ is a classic marketing oversimplification. While the site proves the existence of its software features, it stops short of proving the business results those features deliver for partners.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://schmetterling.de/",
"url": "https://schmetterling.de/",
"name": "Unabhängig und kompetent - Schmetterling International GmbH & Co. KG",
"isPartOf": {
"@id": "https://schmetterling.de/#website"
},
"about": {
"@id": "https://schmetterling.de/#organization"
},
"datePublished": "2019-01-10T13:19:29+00:00",
"dateModified": "2026-05-19T14:19:17+00:00",
"description": "Schmetterling International ist das größte, unabhängige, inhabergeführte Touristik-Vertriebsunternehmen Europas und Komplett-Dienstleister für Reisebüros.",
"breadcrumb": {
"@id": "https://schmetterling.de/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://schmetterling.de/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://schmetterling.de/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite"
}
]
},
{
"@type": "WebSite",
"@id": "https://schmetterling.de/#website",
"url": "https://schmetterling.de/",
"name": "Schmetterling International GmbH & Co. KG",
"description": "Schmetterling International ist das größte, unabhängige und inhabergeführte Touristik-Vertriebsunternehmen Europas.",
"publisher": {
"@id": "https://schmetterling.de/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://schmetterling.de/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "de"
},
{
"@type": "Organization",
"@id": "https://schmetterling.de/#organization",
"name": "Schmetterling International GmbH & Co. KG",
"url": "https://schmetterling.de/",
"logo": {
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://schmetterling.de/#/schema/logo/image/",
"url": "https://schmetterling.de/wp-content/uploads/2026/05/SMG_logo_400px.png",
"contentUrl": "https://schmetterling.de/wp-content/uploads/2026/05/SMG_logo_400px.png",
"width": 400,
"height": 107,
"caption": "Schmetterling International GmbH & Co. KG"
},
"image": {
"@id": "https://schmetterling.de/#/schema/logo/image/"
}
}
]
}
/partnermodelle-und-vorteile/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://schmetterling.de/partnermodelle-und-vorteile/",
"url": "https://schmetterling.de/partnermodelle-und-vorteile/",
"name": "Kooperationsvorteile - Schmetterling International GmbH & Co. KG",
"isPartOf": {
"@id": "https://schmetterling.de/#website"
},
"datePublished": "2019-08-09T07:49:36+00:00",
"dateModified": "2026-04-14T08:34:21+00:00",
"description": "Wir bieten Ihnen Vielfalt und Individualität, damit Sie sich frei entfalten können. Wechseln Sie jetzt in unsere Reisebüro-Kooperation.",
"breadcrumb": {
"@id": "https://schmetterling.de/partnermodelle-und-vorteile/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://schmetterling.de/partnermodelle-und-vorteile/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://schmetterling.de/partnermodelle-und-vorteile/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite",
"item": "https://schmetterling.de/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Kooperationsvorteile"
}
]
},
{
"@type": "WebSite",
"@id": "https://schmetterling.de/#website",
"url": "https://schmetterling.de/",
"name": "Schmetterling International GmbH & Co. KG",
"description": "Schmetterling International ist das größte, unabhängige und inhabergeführte Touristik-Vertriebsunternehmen Europas.",
"publisher": {
"@id": "https://schmetterling.de/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://schmetterling.de/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "de"
},
{
"@type": "Organization",
"@id": "https://schmetterling.de/#organization",
"name": "Schmetterling International GmbH & Co. KG",
"url": "https://schmetterling.de/",
"logo": {
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://schmetterling.de/#/schema/logo/image/",
"url": "https://schmetterling.de/wp-content/uploads/2026/05/SMG_logo_400px.png",
"contentUrl": "https://schmetterling.de/wp-content/uploads/2026/05/SMG_logo_400px.png",
"width": 400,
"height": 107,
"caption": "Schmetterling International GmbH & Co. KG"
},
"image": {
"@id": "https://schmetterling.de/#/schema/logo/image/"
}
}
]
}
/datenschutzerklaerung/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://schmetterling.de/datenschutzerklaerung/",
"url": "https://schmetterling.de/datenschutzerklaerung/",
"name": "Datenschutzerklärung - Schmetterling International GmbH & Co. KG",
"isPartOf": {
"@id": "https://schmetterling.de/#website"
},
"datePublished": "2019-01-08T10:51:05+00:00",
"dateModified": "2025-12-17T14:05:41+00:00",
"breadcrumb": {
"@id": "https://schmetterling.de/datenschutzerklaerung/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://schmetterling.de/datenschutzerklaerung/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://schmetterling.de/datenschutzerklaerung/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite",
"item": "https://schmetterling.de/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Datenschutzerklärung"
}
]
},
{
"@type": "WebSite",
"@id": "https://schmetterling.de/#website",
"url": "https://schmetterling.de/",
"name": "Schmetterling International GmbH & Co. KG",
"description": "Schmetterling International ist das größte, unabhängige und inhabergeführte Touristik-Vertriebsunternehmen Europas.",
"publisher": {
"@id": "https://schmetterling.de/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://schmetterling.de/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "de"
},
{
"@type": "Organization",
"@id": "https://schmetterling.de/#organization",
"name": "Schmetterling International GmbH & Co. KG",
"url": "https://schmetterling.de/",
"logo": {
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://schmetterling.de/#/schema/logo/image/",
"url": "https://schmetterling.de/wp-content/uploads/2026/05/SMG_logo_400px.png",
"contentUrl": "https://schmetterling.de/wp-content/uploads/2026/05/SMG_logo_400px.png",
"width": 400,
"height": 107,
"caption": "Schmetterling International GmbH & Co. KG"
},
"image": {
"@id": "https://schmetterling.de/#/schema/logo/image/"
}
}
]
}
/unsere-firmenphilosophie/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://schmetterling.de/unsere-firmenphilosophie/",
"url": "https://schmetterling.de/unsere-firmenphilosophie/",
"name": "Unsere Firmenphilosophie - Schmetterling International GmbH & Co. KG",
"isPartOf": {
"@id": "https://schmetterling.de/#website"
},
"datePublished": "2019-01-10T13:51:15+00:00",
"dateModified": "2025-02-26T13:44:57+00:00",
"description": "Herzblut, Kompetenz und persönliche Beratung - Unsere Firmenphilosophie zielt auf eine engagierte und faire Partnerschaft.",
"breadcrumb": {
"@id": "https://schmetterling.de/unsere-firmenphilosophie/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://schmetterling.de/unsere-firmenphilosophie/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://schmetterling.de/unsere-firmenphilosophie/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite",
"item": "https://schmetterling.de/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Unsere Firmenphilosophie"
}
]
},
{
"@type": "WebSite",
"@id": "https://schmetterling.de/#website",
"url": "https://schmetterling.de/",
"name": "Schmetterling International GmbH & Co. KG",
"description": "Schmetterling International ist das größte, unabhängige und inhabergeführte Touristik-Vertriebsunternehmen Europas.",
"publisher": {
"@id": "https://schmetterling.de/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://schmetterling.de/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "de"
},
{
"@type": "Organization",
"@id": "https://schmetterling.de/#organization",
"name": "Schmetterling International GmbH & Co. KG",
"url": "https://schmetterling.de/",
"logo": {
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://schmetterling.de/#/schema/logo/image/",
"url": "https://schmetterling.de/wp-content/uploads/2026/05/SMG_logo_400px.png",
"contentUrl": "https://schmetterling.de/wp-content/uploads/2026/05/SMG_logo_400px.png",
"width": 400,
"height": 107,
"caption": "Schmetterling International GmbH & Co. KG"
},
"image": {
"@id": "https://schmetterling.de/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 17 | 4 |
| /partnermodelle-und-vorteile/ | 17 | 4 |
| /datenschutzerklaerung/ | 17 | 4 |
| /unsere-firmenphilosophie/ | 17 | 4 |
This page presents a snapshot of public data from Schmetterling International GmbH & Co. KG, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Schmetterling International GmbH & Co. KG: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://schmetterling.de to view the most current version of its content and see directly what this company is about and what it offers.