Schmetterling International GmbH & Co. KG
(https://schmetterling.de) 📸 Data Snapshot: May 24, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site displays a review_count of 17, but these are not linked to independent third-party platforms in the clean text, creating a mild trust theatre effect. The bold claim of being ‘Europe’s Number 1’ in owner-managed tourism distribution lacks a cited source, dated award, or market share data to verify authority. While the metadata shows 4 proof links, the body text focuses more on internal assertions than external validations like ATOL or ABTA equivalencies for the German market.
Specific proof points include the mention of the ‘Abu Dhabi 2024’ annual conference and a list of over 600 specific suppliers and service providers. This density of tangible data (3,500 agencies, 70+ services, named software) balances out the vague assertions like ‘innovative solutions.’ The ratio of evidence to fluff is better than most travel competitors, though the lack of external verification links for the ‘Number 1’ status remains a gap.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 17 | 4 |
| /partnermodelle-und-vorteile/ | 17 | 4 |
| /datenschutzerklaerung/ | 17 | 4 |
| /unsere-firmenphilosophie/ | 17 | 4 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://schmetterling.de/",
"url": "https://schmetterling.de/",
"name": "Unabhängig und kompetent - Schmetterling International GmbH & Co. KG",
"isPartOf": {
"@id": "https://schmetterling.de/#website"
},
"about": {
"@id": "https://schmetterling.de/#organization"
},
"datePublished": "2019-01-10T13:19:29+00:00",
"dateModified": "2026-05-19T14:19:17+00:00",
"description": "Schmetterling International ist das größte, unabhängige, inhabergeführte Touristik-Vertriebsunternehmen Europas und Komplett-Dienstleister für Reisebüros.",
"breadcrumb": {
"@id": "https://schmetterling.de/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://schmetterling.de/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://schmetterling.de/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite"
}
]
},
{
"@type": "WebSite",
"@id": "https://schmetterling.de/#website",
"url": "https://schmetterling.de/",
"name": "Schmetterling International GmbH & Co. KG",
"description": "Schmetterling International ist das größte, unabhängige und inhabergeführte Touristik-Vertriebsunternehmen Europas.",
"publisher": {
"@id": "https://schmetterling.de/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://schmetterling.de/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "de"
},
{
"@type": "Organization",
"@id": "https://schmetterling.de/#organization",
"name": "Schmetterling International GmbH & Co. KG",
"url": "https://schmetterling.de/",
"logo": {
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://schmetterling.de/#/schema/logo/image/",
"url": "https://schmetterling.de/wp-content/uploads/2026/05/SMG_logo_400px.png",
"contentUrl": "https://schmetterling.de/wp-content/uploads/2026/05/SMG_logo_400px.png",
"width": 400,
"height": 107,
"caption": "Schmetterling International GmbH & Co. KG"
},
"image": {
"@id": "https://schmetterling.de/#/schema/logo/image/"
}
}
]
}
/partnermodelle-und-vorteile/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://schmetterling.de/partnermodelle-und-vorteile/",
"url": "https://schmetterling.de/partnermodelle-und-vorteile/",
"name": "Kooperationsvorteile - Schmetterling International GmbH & Co. KG",
"isPartOf": {
"@id": "https://schmetterling.de/#website"
},
"datePublished": "2019-08-09T07:49:36+00:00",
"dateModified": "2026-04-14T08:34:21+00:00",
"description": "Wir bieten Ihnen Vielfalt und Individualität, damit Sie sich frei entfalten können. Wechseln Sie jetzt in unsere Reisebüro-Kooperation.",
"breadcrumb": {
"@id": "https://schmetterling.de/partnermodelle-und-vorteile/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://schmetterling.de/partnermodelle-und-vorteile/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://schmetterling.de/partnermodelle-und-vorteile/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite",
"item": "https://schmetterling.de/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Kooperationsvorteile"
}
]
},
{
"@type": "WebSite",
"@id": "https://schmetterling.de/#website",
"url": "https://schmetterling.de/",
"name": "Schmetterling International GmbH & Co. KG",
"description": "Schmetterling International ist das größte, unabhängige und inhabergeführte Touristik-Vertriebsunternehmen Europas.",
"publisher": {
"@id": "https://schmetterling.de/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://schmetterling.de/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "de"
},
{
"@type": "Organization",
"@id": "https://schmetterling.de/#organization",
"name": "Schmetterling International GmbH & Co. KG",
"url": "https://schmetterling.de/",
"logo": {
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://schmetterling.de/#/schema/logo/image/",
"url": "https://schmetterling.de/wp-content/uploads/2026/05/SMG_logo_400px.png",
"contentUrl": "https://schmetterling.de/wp-content/uploads/2026/05/SMG_logo_400px.png",
"width": 400,
"height": 107,
"caption": "Schmetterling International GmbH & Co. KG"
},
"image": {
"@id": "https://schmetterling.de/#/schema/logo/image/"
}
}
]
}
/datenschutzerklaerung/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://schmetterling.de/datenschutzerklaerung/",
"url": "https://schmetterling.de/datenschutzerklaerung/",
"name": "Datenschutzerklärung - Schmetterling International GmbH & Co. KG",
"isPartOf": {
"@id": "https://schmetterling.de/#website"
},
"datePublished": "2019-01-08T10:51:05+00:00",
"dateModified": "2025-12-17T14:05:41+00:00",
"breadcrumb": {
"@id": "https://schmetterling.de/datenschutzerklaerung/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://schmetterling.de/datenschutzerklaerung/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://schmetterling.de/datenschutzerklaerung/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite",
"item": "https://schmetterling.de/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Datenschutzerklärung"
}
]
},
{
"@type": "WebSite",
"@id": "https://schmetterling.de/#website",
"url": "https://schmetterling.de/",
"name": "Schmetterling International GmbH & Co. KG",
"description": "Schmetterling International ist das größte, unabhängige und inhabergeführte Touristik-Vertriebsunternehmen Europas.",
"publisher": {
"@id": "https://schmetterling.de/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://schmetterling.de/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "de"
},
{
"@type": "Organization",
"@id": "https://schmetterling.de/#organization",
"name": "Schmetterling International GmbH & Co. KG",
"url": "https://schmetterling.de/",
"logo": {
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://schmetterling.de/#/schema/logo/image/",
"url": "https://schmetterling.de/wp-content/uploads/2026/05/SMG_logo_400px.png",
"contentUrl": "https://schmetterling.de/wp-content/uploads/2026/05/SMG_logo_400px.png",
"width": 400,
"height": 107,
"caption": "Schmetterling International GmbH & Co. KG"
},
"image": {
"@id": "https://schmetterling.de/#/schema/logo/image/"
}
}
]
}
/unsere-firmenphilosophie/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://schmetterling.de/unsere-firmenphilosophie/",
"url": "https://schmetterling.de/unsere-firmenphilosophie/",
"name": "Unsere Firmenphilosophie - Schmetterling International GmbH & Co. KG",
"isPartOf": {
"@id": "https://schmetterling.de/#website"
},
"datePublished": "2019-01-10T13:51:15+00:00",
"dateModified": "2025-02-26T13:44:57+00:00",
"description": "Herzblut, Kompetenz und persönliche Beratung - Unsere Firmenphilosophie zielt auf eine engagierte und faire Partnerschaft.",
"breadcrumb": {
"@id": "https://schmetterling.de/unsere-firmenphilosophie/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://schmetterling.de/unsere-firmenphilosophie/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite",
"item": "https://schmetterling.de/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Unsere Firmenphilosophie"
}
]
},
{
"@type": "WebSite",
"@id": "https://schmetterling.de/#website",
"url": "https://schmetterling.de/",
"name": "Schmetterling International GmbH & Co. KG",
"description": "Schmetterling International ist das größte, unabhängige und inhabergeführte Touristik-Vertriebsunternehmen Europas.",
"publisher": {
"@id": "https://schmetterling.de/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://schmetterling.de/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "de"
},
{
"@type": "Organization",
"@id": "https://schmetterling.de/#organization",
"name": "Schmetterling International GmbH & Co. KG",
"url": "https://schmetterling.de/",
"logo": {
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://schmetterling.de/#/schema/logo/image/",
"url": "https://schmetterling.de/wp-content/uploads/2026/05/SMG_logo_400px.png",
"contentUrl": "https://schmetterling.de/wp-content/uploads/2026/05/SMG_logo_400px.png",
"width": 400,
"height": 107,
"caption": "Schmetterling International GmbH & Co. KG"
},
"image": {
"@id": "https://schmetterling.de/#/schema/logo/image/"
}
}
]
}
This page presents a snapshot of public data from Schmetterling International GmbH & Co. KG, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Schmetterling International GmbH & Co. KG: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://schmetterling.de to view the most current version of its content and see directly what this company is about and what it offers.