Viking
(https://vrc.com) 📸 Data Snapshot: May 28, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
There are no authority gaps; the brand has high digital legitimacy. The schema_json provides a comprehensive footprint including ticker symbol VIK, founder Torstein Hagen, and specific Basel-based headquarters data. The company’s digital authority is further cemented by detailed SameAs links to Wikipedia, LinkedIn, and major social platforms, backed by specific award dates ranging from 2022 to 2025.
The site makes bold performance claims regarding its status as the ‘World’s Best,’ yet the evaluation data shows a disconnect with only 2 reviews displayed and 0 proof links to independent travel platforms. While the schema lists numerous awards, the actual user-facing content lacks the specific shore excursion metrics or passenger satisfaction data that would substantiate ‘immersive experiences.’ The marketing tone is authoritative, but the proof is hidden in the metadata rather than the body text.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"tickerSymbol": "VIK",
"alternateName": [
"Viking Cruises",
"Viking River Cruises"
],
"slogan": "Exploring the World in Comfort®",
"url": "https://www.vikingcruises.co.uk",
"description": "Viking was founded in 1997 with the vision that travel could be more destination-focused and culturally immersive. The company expanded into the North American market in 2000, establishing a sales and marketing office in Los Angeles. Since then, Viking has grown to a fleet of more than 100 vessels, offering river, ocean and expedition voyages exploring 21 rivers, five oceans and all seven continents. Viking provides destination-focused itineraries for curious travelers, with each journey including a shore excursion in every port and an onboard and onshore enrichment program that provides deep immersion in the destination through musical performances, art, cooking demonstrations, informative port talks and carefully selected guest lecturers. With a clear focus on creating experiences For The Thinking Person™, Viking does not try to be all things to all people. This contrarian approach resonates with guests. With more than 450 awards to its name, Viking is a leader in experiential travel including being consistently rated #1 for Rivers and #1 for Oceans by Condé Nast Traveler in its Readers' Choice Awards. Viking is also rated a “World’s Best” by Travel + Leisure – no other travel company has simultaneously received such honors by both publications.",
"logo": [
{
"@type": "ImageObject",
"contentUrl": "https://s7d9.scene7.com/is/image/viking/Viking-Logo-4C-1:16x9-widest",
"caption": "Viking Logo"
}
],
"image": [
"https://assets.viking.com/is/image/viking/Longship-Kadlin-Seine-Port-Les-Andelys-1:3x2-widest?wid=450&fit=constrain,0",
"https://assets.viking.com/is/image/viking/Restaurant-Hlin-Scenic-Setting-Kaub-1:3x2-widest?wid=450&fit=constrain,0",
"https://assets.viking.com/is/image/viking/Douro-Class-Ship-Panorama-River-Portugal:3x2-widest?wid=450&fit=constrain,0"
],
"suborganization": [
{
"url": "https://www.vikingrivercruises.co.uk",
"@type": "Organization",
"name": "Viking River Cruises"
},
{
"url": "https://www.vikingcruises.co.uk/oceans",
"@type": "Organization",
"name": "Viking Ocean Cruises"
},
{
"url": "https://www.vikingcruises.co.uk/expeditions",
"@type": "Organization",
"name": "Viking Expeditions"
}
],
"sameAs": [
"https://en.wikipedia.org/wiki/Viking_(cruise_line)",
"https://www.facebook.com/VikingCruisesUK",
"https://www.instagram.com/vikingcruises",
"https://www.youtube.com/@VikingCruises",
"https://www.linkedin.com/company/vikingcruises",
"https://www.pinterest.com/viking",
"https://x.com/VikingCruises"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "0800 319 60 44",
"contactType": "Customer Service",
"url": "https://www.vikingrivercruises.co.uk/contact-us",
"areaServed": [
{
"@type": "Country",
"name": "United Kingdom",
"alternateName": "UK"
}
],
"availableLanguage": [
{
"@type": "Language",
"name": "English",
"alternateName": "en"
}
],
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday"
],
"opens": "09:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Sunday"
],
"opens": "10:00",
"closes": "16:00"
}
]
},
"founder": {
"@type": "Person",
"name": "Torstein Hagen",
"jobTitle": "Chairman and Chief Executive Officer"
},
"foundingDate": "1997-08-05",
"foundingLocation": [
{
"@type": "Place",
"name": "Basel, Switzerland",
"address": {
"@type": "PostalAddress",
"addressLocality": "Basel",
"addressCountry": "CH"
}
}
],
"location": [
{
"@type": "Place",
"name": "Operating Headquarters",
"address": {
"@type": "PostalAddress",
"addressLocality": "Basel",
"addressCountry": "CH"
}
},
{
"@type": "Place",
"name": "North American Sales & Marketing Office",
"address": {
"@type": "PostalAddress",
"addressLocality": "Los Angeles",
"addressRegion": "CA",
"addressCountry": "US"
}
},
{
"@type": "Place",
"name": "European Marketing Office",
"address": {
"@type": "PostalAddress",
"addressLocality": "London",
"addressCountry": "GB"
}
}
],
"brand": {
"@type": "Brand",
"name": "Viking",
"slogan": "Exploring the World in Comfort®",
"url": "https://www.vikingcruises.co.uk"
},
"award": [
"Condé Nast Traveler Readers’ Choice Awards (2025): #1 River Cruise Line",
"Condé Nast Traveler Readers’ Choice Awards (2025): #1 Ocean Cruise Line",
"Travel + Leisure World’s Best Awards (2025): World’s Best Ocean Cruise Line",
"Travel + Leisure World’s Best Awards (2025): World’s Best River Cruise Line",
"Travel + Leisure World’s Best Awards (2025): World’s Best Expedition Cruise Line",
"Travel + Leisure World’s Best Awards (2024): #1 Ocean Cruise Line",
"Travel + Leisure World’s Best Awards (2024): #1 Expedition Cruise Line",
"Travel + Leisure World’s Best Awards (2023): #1 Ocean Cruise Line",
"Travel + Leisure World’s Best Awards (2023): #1 Expedition Cruise Line",
"Travel + Leisure World’s Best Awards (2022): #1 River Cruise Line",
"Travel + Leisure World’s Best Awards (2022): #1 Ocean Cruise Line"
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Viking Cruise Voyages & Offers",
"url": "https://www.vikingcruises.co.uk/",
"itemListElement": [
{
"@type": "OfferCatalog",
"name": "River Cruise Promotions & Special Offers",
"@id": "https://www.vikingrivercruises.co.uk/promotions.html#uk-river-special-offers"
},
{
"@type": "OfferCatalog",
"name": "Ocean Cruise Promotions & Special Offers",
"@id": "https://www.vikingcruises.co.uk/oceans/promotions.html#uk-ocean-special-offers"
},
{
"@type": "OfferCatalog",
"name": "Expedition Cruise Promotions & Special Offers",
"@id": "https://www.vikingcruises.co.uk/expeditions/promotions.html#uk-expedition-special-offers"
},
{
"@type": "OfferCatalog",
"name": "River Cruises",
"url": "https://www.vikingrivercruises.co.uk/search-cruises/index.html"
},
{
"@type": "OfferCatalog",
"name": "Ocean Cruises",
"url": "https://www.vikingcruises.co.uk/oceans/search-cruises/index.html"
},
{
"@type": "OfferCatalog",
"name": "Expedition Cruises",
"url": "https://www.vikingcruises.co.uk/expeditions/search-cruises/index.html"
}
]
},
"@id": "https://www.vikingcruises.co.uk/#organization",
"@type": "Corporation",
"name": "Viking"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Viking River Cruises",
"alternateName": [
"Viking",
"Viking Cruises"
],
"url": "https://www.vikingrivercruises.co.uk/",
"audience": [
{
"@type": "Audience",
"geographicArea": {
"@type": "Country",
"name": "United Kingdom",
"alternateName": "UK"
}
}
]
}
]
/promotions.html
[
{
"@context": "https://schema.org",
"tickerSymbol": "VIK",
"alternateName": [
"Viking Cruises",
"Viking River Cruises"
],
"slogan": "Exploring the World in Comfort®",
"url": "https://www.vikingcruises.co.uk",
"description": "Viking was founded in 1997 with the vision that travel could be more destination-focused and culturally immersive. The company expanded into the North American market in 2000, establishing a sales and marketing office in Los Angeles. Since then, Viking has grown to a fleet of more than 100 vessels, offering river, ocean and expedition voyages exploring 21 rivers, five oceans and all seven continents. Viking provides destination-focused itineraries for curious travelers, with each journey including a shore excursion in every port and an onboard and onshore enrichment program that provides deep immersion in the destination through musical performances, art, cooking demonstrations, informative port talks and carefully selected guest lecturers. With a clear focus on creating experiences For The Thinking Person™, Viking does not try to be all things to all people. This contrarian approach resonates with guests. With more than 450 awards to its name, Viking is a leader in experiential travel including being consistently rated #1 for Rivers and #1 for Oceans by Condé Nast Traveler in its Readers' Choice Awards. Viking is also rated a “World’s Best” by Travel + Leisure – no other travel company has simultaneously received such honors by both publications.",
"logo": [
{
"@type": "ImageObject",
"contentUrl": "https://s7d9.scene7.com/is/image/viking/Viking-Logo-4C-1:16x9-widest",
"caption": "Viking Logo"
}
],
"image": [
"https://assets.viking.com/is/image/viking/Longship-Kadlin-Seine-Port-Les-Andelys-1:3x2-widest?wid=450&fit=constrain,0",
"https://assets.viking.com/is/image/viking/Restaurant-Hlin-Scenic-Setting-Kaub-1:3x2-widest?wid=450&fit=constrain,0",
"https://assets.viking.com/is/image/viking/Douro-Class-Ship-Panorama-River-Portugal:3x2-widest?wid=450&fit=constrain,0"
],
"suborganization": [
{
"url": "https://www.vikingrivercruises.co.uk",
"@type": "Organization",
"name": "Viking River Cruises"
},
{
"url": "https://www.vikingcruises.co.uk/oceans",
"@type": "Organization",
"name": "Viking Ocean Cruises"
},
{
"url": "https://www.vikingcruises.co.uk/expeditions",
"@type": "Organization",
"name": "Viking Expeditions"
}
],
"sameAs": [
"https://en.wikipedia.org/wiki/Viking_(cruise_line)",
"https://www.facebook.com/VikingCruisesUK",
"https://www.instagram.com/vikingcruises",
"https://www.youtube.com/@VikingCruises",
"https://www.linkedin.com/company/vikingcruises",
"https://www.pinterest.com/viking",
"https://x.com/VikingCruises"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "0800 319 60 44",
"contactType": "Customer Service",
"url": "https://www.vikingrivercruises.co.uk/contact-us",
"areaServed": [
{
"@type": "Country",
"name": "United Kingdom",
"alternateName": "UK"
}
],
"availableLanguage": [
{
"@type": "Language",
"name": "English",
"alternateName": "en"
}
],
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday"
],
"opens": "09:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Sunday"
],
"opens": "10:00",
"closes": "16:00"
}
]
},
"founder": {
"@type": "Person",
"name": "Torstein Hagen",
"jobTitle": "Chairman and Chief Executive Officer"
},
"foundingDate": "1997-08-05",
"foundingLocation": [
{
"@type": "Place",
"name": "Basel, Switzerland",
"address": {
"@type": "PostalAddress",
"addressLocality": "Basel",
"addressCountry": "CH"
}
}
],
"location": [
{
"@type": "Place",
"name": "Operating Headquarters",
"address": {
"@type": "PostalAddress",
"addressLocality": "Basel",
"addressCountry": "CH"
}
},
{
"@type": "Place",
"name": "North American Sales & Marketing Office",
"address": {
"@type": "PostalAddress",
"addressLocality": "Los Angeles",
"addressRegion": "CA",
"addressCountry": "US"
}
},
{
"@type": "Place",
"name": "European Marketing Office",
"address": {
"@type": "PostalAddress",
"addressLocality": "London",
"addressCountry": "GB"
}
}
],
"brand": {
"@type": "Brand",
"name": "Viking",
"slogan": "Exploring the World in Comfort®",
"url": "https://www.vikingcruises.co.uk"
},
"award": [
"Condé Nast Traveler Readers’ Choice Awards (2025): #1 River Cruise Line",
"Condé Nast Traveler Readers’ Choice Awards (2025): #1 Ocean Cruise Line",
"Travel + Leisure World’s Best Awards (2025): World’s Best Ocean Cruise Line",
"Travel + Leisure World’s Best Awards (2025): World’s Best River Cruise Line",
"Travel + Leisure World’s Best Awards (2025): World’s Best Expedition Cruise Line",
"Travel + Leisure World’s Best Awards (2024): #1 Ocean Cruise Line",
"Travel + Leisure World’s Best Awards (2024): #1 Expedition Cruise Line",
"Travel + Leisure World’s Best Awards (2023): #1 Ocean Cruise Line",
"Travel + Leisure World’s Best Awards (2023): #1 Expedition Cruise Line",
"Travel + Leisure World’s Best Awards (2022): #1 River Cruise Line",
"Travel + Leisure World’s Best Awards (2022): #1 Ocean Cruise Line"
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Viking Cruise Voyages & Offers",
"url": "https://www.vikingcruises.co.uk/",
"itemListElement": [
{
"@type": "OfferCatalog",
"name": "River Cruise Promotions & Special Offers",
"@id": "https://www.vikingrivercruises.co.uk/promotions.html#uk-river-special-offers"
},
{
"@type": "OfferCatalog",
"name": "Ocean Cruise Promotions & Special Offers",
"@id": "https://www.vikingcruises.co.uk/oceans/promotions.html#uk-ocean-special-offers"
},
{
"@type": "OfferCatalog",
"name": "Expedition Cruise Promotions & Special Offers",
"@id": "https://www.vikingcruises.co.uk/expeditions/promotions.html#uk-expedition-special-offers"
},
{
"@type": "OfferCatalog",
"name": "River Cruises",
"url": "https://www.vikingrivercruises.co.uk/search-cruises/index.html"
},
{
"@type": "OfferCatalog",
"name": "Ocean Cruises",
"url": "https://www.vikingcruises.co.uk/oceans/search-cruises/index.html"
},
{
"@type": "OfferCatalog",
"name": "Expedition Cruises",
"url": "https://www.vikingcruises.co.uk/expeditions/search-cruises/index.html"
}
]
},
"@id": "https://www.vikingcruises.co.uk/#organization",
"@type": "Corporation",
"name": "Viking"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Viking River Cruises",
"alternateName": [
"Viking",
"Viking Cruises"
],
"url": "https://www.vikingrivercruises.co.uk/",
"audience": [
{
"@type": "Audience",
"geographicArea": {
"@type": "Country",
"name": "United Kingdom",
"alternateName": "UK"
}
}
]
}
]
/brochures/rivers-brochure.html
[
{
"@context": "https://schema.org",
"tickerSymbol": "VIK",
"alternateName": [
"Viking Cruises",
"Viking River Cruises"
],
"slogan": "Exploring the World in Comfort®",
"url": "https://www.vikingcruises.co.uk",
"description": "Viking was founded in 1997 with the vision that travel could be more destination-focused and culturally immersive. The company expanded into the North American market in 2000, establishing a sales and marketing office in Los Angeles. Since then, Viking has grown to a fleet of more than 100 vessels, offering river, ocean and expedition voyages exploring 21 rivers, five oceans and all seven continents. Viking provides destination-focused itineraries for curious travelers, with each journey including a shore excursion in every port and an onboard and onshore enrichment program that provides deep immersion in the destination through musical performances, art, cooking demonstrations, informative port talks and carefully selected guest lecturers. With a clear focus on creating experiences For The Thinking Person™, Viking does not try to be all things to all people. This contrarian approach resonates with guests. With more than 450 awards to its name, Viking is a leader in experiential travel including being consistently rated #1 for Rivers and #1 for Oceans by Condé Nast Traveler in its Readers' Choice Awards. Viking is also rated a “World’s Best” by Travel + Leisure – no other travel company has simultaneously received such honors by both publications.",
"logo": [
{
"@type": "ImageObject",
"contentUrl": "https://s7d9.scene7.com/is/image/viking/Viking-Logo-4C-1:16x9-widest",
"caption": "Viking Logo"
}
],
"image": [
"https://assets.viking.com/is/image/viking/Longship-Kadlin-Seine-Port-Les-Andelys-1:3x2-widest?wid=450&fit=constrain,0",
"https://assets.viking.com/is/image/viking/Restaurant-Hlin-Scenic-Setting-Kaub-1:3x2-widest?wid=450&fit=constrain,0",
"https://assets.viking.com/is/image/viking/Douro-Class-Ship-Panorama-River-Portugal:3x2-widest?wid=450&fit=constrain,0"
],
"suborganization": [
{
"url": "https://www.vikingrivercruises.co.uk",
"@type": "Organization",
"name": "Viking River Cruises"
},
{
"url": "https://www.vikingcruises.co.uk/oceans",
"@type": "Organization",
"name": "Viking Ocean Cruises"
},
{
"url": "https://www.vikingcruises.co.uk/expeditions",
"@type": "Organization",
"name": "Viking Expeditions"
}
],
"sameAs": [
"https://en.wikipedia.org/wiki/Viking_(cruise_line)",
"https://www.facebook.com/VikingCruisesUK",
"https://www.instagram.com/vikingcruises",
"https://www.youtube.com/@VikingCruises",
"https://www.linkedin.com/company/vikingcruises",
"https://www.pinterest.com/viking",
"https://x.com/VikingCruises"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "0800 319 60 44",
"contactType": "Customer Service",
"url": "https://www.vikingrivercruises.co.uk/contact-us",
"areaServed": [
{
"@type": "Country",
"name": "United Kingdom",
"alternateName": "UK"
}
],
"availableLanguage": [
{
"@type": "Language",
"name": "English",
"alternateName": "en"
}
],
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday"
],
"opens": "09:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Sunday"
],
"opens": "10:00",
"closes": "16:00"
}
]
},
"founder": {
"@type": "Person",
"name": "Torstein Hagen",
"jobTitle": "Chairman and Chief Executive Officer"
},
"foundingDate": "1997-08-05",
"foundingLocation": [
{
"@type": "Place",
"name": "Basel, Switzerland",
"address": {
"@type": "PostalAddress",
"addressLocality": "Basel",
"addressCountry": "CH"
}
}
],
"location": [
{
"@type": "Place",
"name": "Operating Headquarters",
"address": {
"@type": "PostalAddress",
"addressLocality": "Basel",
"addressCountry": "CH"
}
},
{
"@type": "Place",
"name": "North American Sales & Marketing Office",
"address": {
"@type": "PostalAddress",
"addressLocality": "Los Angeles",
"addressRegion": "CA",
"addressCountry": "US"
}
},
{
"@type": "Place",
"name": "European Marketing Office",
"address": {
"@type": "PostalAddress",
"addressLocality": "London",
"addressCountry": "GB"
}
}
],
"brand": {
"@type": "Brand",
"name": "Viking",
"slogan": "Exploring the World in Comfort®",
"url": "https://www.vikingcruises.co.uk"
},
"award": [
"Condé Nast Traveler Readers’ Choice Awards (2025): #1 River Cruise Line",
"Condé Nast Traveler Readers’ Choice Awards (2025): #1 Ocean Cruise Line",
"Travel + Leisure World’s Best Awards (2025): World’s Best Ocean Cruise Line",
"Travel + Leisure World’s Best Awards (2025): World’s Best River Cruise Line",
"Travel + Leisure World’s Best Awards (2025): World’s Best Expedition Cruise Line",
"Travel + Leisure World’s Best Awards (2024): #1 Ocean Cruise Line",
"Travel + Leisure World’s Best Awards (2024): #1 Expedition Cruise Line",
"Travel + Leisure World’s Best Awards (2023): #1 Ocean Cruise Line",
"Travel + Leisure World’s Best Awards (2023): #1 Expedition Cruise Line",
"Travel + Leisure World’s Best Awards (2022): #1 River Cruise Line",
"Travel + Leisure World’s Best Awards (2022): #1 Ocean Cruise Line"
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Viking Cruise Voyages & Offers",
"url": "https://www.vikingcruises.co.uk/",
"itemListElement": [
{
"@type": "OfferCatalog",
"name": "River Cruise Promotions & Special Offers",
"@id": "https://www.vikingrivercruises.co.uk/promotions.html#uk-river-special-offers"
},
{
"@type": "OfferCatalog",
"name": "Ocean Cruise Promotions & Special Offers",
"@id": "https://www.vikingcruises.co.uk/oceans/promotions.html#uk-ocean-special-offers"
},
{
"@type": "OfferCatalog",
"name": "Expedition Cruise Promotions & Special Offers",
"@id": "https://www.vikingcruises.co.uk/expeditions/promotions.html#uk-expedition-special-offers"
},
{
"@type": "OfferCatalog",
"name": "River Cruises",
"url": "https://www.vikingrivercruises.co.uk/search-cruises/index.html"
},
{
"@type": "OfferCatalog",
"name": "Ocean Cruises",
"url": "https://www.vikingcruises.co.uk/oceans/search-cruises/index.html"
},
{
"@type": "OfferCatalog",
"name": "Expedition Cruises",
"url": "https://www.vikingcruises.co.uk/expeditions/search-cruises/index.html"
}
]
},
"@id": "https://www.vikingcruises.co.uk/#organization",
"@type": "Corporation",
"name": "Viking"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Viking River Cruises",
"alternateName": [
"Viking",
"Viking Cruises"
],
"url": "https://www.vikingrivercruises.co.uk/",
"audience": [
{
"@type": "Audience",
"geographicArea": {
"@type": "Country",
"name": "United Kingdom",
"alternateName": "UK"
}
}
]
}
]
/contact/index.html
[
{
"@context": "https://schema.org",
"tickerSymbol": "VIK",
"alternateName": [
"Viking Cruises",
"Viking River Cruises"
],
"slogan": "Exploring the World in Comfort®",
"url": "https://www.vikingcruises.co.uk",
"description": "Viking was founded in 1997 with the vision that travel could be more destination-focused and culturally immersive. The company expanded into the North American market in 2000, establishing a sales and marketing office in Los Angeles. Since then, Viking has grown to a fleet of more than 100 vessels, offering river, ocean and expedition voyages exploring 21 rivers, five oceans and all seven continents. Viking provides destination-focused itineraries for curious travelers, with each journey including a shore excursion in every port and an onboard and onshore enrichment program that provides deep immersion in the destination through musical performances, art, cooking demonstrations, informative port talks and carefully selected guest lecturers. With a clear focus on creating experiences For The Thinking Person™, Viking does not try to be all things to all people. This contrarian approach resonates with guests. With more than 450 awards to its name, Viking is a leader in experiential travel including being consistently rated #1 for Rivers and #1 for Oceans by Condé Nast Traveler in its Readers' Choice Awards. Viking is also rated a “World’s Best” by Travel + Leisure – no other travel company has simultaneously received such honors by both publications.",
"logo": [
{
"@type": "ImageObject",
"contentUrl": "https://s7d9.scene7.com/is/image/viking/Viking-Logo-4C-1:16x9-widest",
"caption": "Viking Logo"
}
],
"image": [
"https://assets.viking.com/is/image/viking/Longship-Kadlin-Seine-Port-Les-Andelys-1:3x2-widest?wid=450&fit=constrain,0",
"https://assets.viking.com/is/image/viking/Restaurant-Hlin-Scenic-Setting-Kaub-1:3x2-widest?wid=450&fit=constrain,0",
"https://assets.viking.com/is/image/viking/Douro-Class-Ship-Panorama-River-Portugal:3x2-widest?wid=450&fit=constrain,0"
],
"suborganization": [
{
"url": "https://www.vikingrivercruises.co.uk",
"@type": "Organization",
"name": "Viking River Cruises"
},
{
"url": "https://www.vikingcruises.co.uk/oceans",
"@type": "Organization",
"name": "Viking Ocean Cruises"
},
{
"url": "https://www.vikingcruises.co.uk/expeditions",
"@type": "Organization",
"name": "Viking Expeditions"
}
],
"sameAs": [
"https://en.wikipedia.org/wiki/Viking_(cruise_line)",
"https://www.facebook.com/VikingCruisesUK",
"https://www.instagram.com/vikingcruises",
"https://www.youtube.com/@VikingCruises",
"https://www.linkedin.com/company/vikingcruises",
"https://www.pinterest.com/viking",
"https://x.com/VikingCruises"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "0800 319 60 44",
"contactType": "Customer Service",
"url": "https://www.vikingrivercruises.co.uk/contact-us",
"areaServed": [
{
"@type": "Country",
"name": "United Kingdom",
"alternateName": "UK"
}
],
"availableLanguage": [
{
"@type": "Language",
"name": "English",
"alternateName": "en"
}
],
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday"
],
"opens": "09:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Sunday"
],
"opens": "10:00",
"closes": "16:00"
}
]
},
"founder": {
"@type": "Person",
"name": "Torstein Hagen",
"jobTitle": "Chairman and Chief Executive Officer"
},
"foundingDate": "1997-08-05",
"foundingLocation": [
{
"@type": "Place",
"name": "Basel, Switzerland",
"address": {
"@type": "PostalAddress",
"addressLocality": "Basel",
"addressCountry": "CH"
}
}
],
"location": [
{
"@type": "Place",
"name": "Operating Headquarters",
"address": {
"@type": "PostalAddress",
"addressLocality": "Basel",
"addressCountry": "CH"
}
},
{
"@type": "Place",
"name": "North American Sales & Marketing Office",
"address": {
"@type": "PostalAddress",
"addressLocality": "Los Angeles",
"addressRegion": "CA",
"addressCountry": "US"
}
},
{
"@type": "Place",
"name": "European Marketing Office",
"address": {
"@type": "PostalAddress",
"addressLocality": "London",
"addressCountry": "GB"
}
}
],
"brand": {
"@type": "Brand",
"name": "Viking",
"slogan": "Exploring the World in Comfort®",
"url": "https://www.vikingcruises.co.uk"
},
"award": [
"Condé Nast Traveler Readers’ Choice Awards (2025): #1 River Cruise Line",
"Condé Nast Traveler Readers’ Choice Awards (2025): #1 Ocean Cruise Line",
"Travel + Leisure World’s Best Awards (2025): World’s Best Ocean Cruise Line",
"Travel + Leisure World’s Best Awards (2025): World’s Best River Cruise Line",
"Travel + Leisure World’s Best Awards (2025): World’s Best Expedition Cruise Line",
"Travel + Leisure World’s Best Awards (2024): #1 Ocean Cruise Line",
"Travel + Leisure World’s Best Awards (2024): #1 Expedition Cruise Line",
"Travel + Leisure World’s Best Awards (2023): #1 Ocean Cruise Line",
"Travel + Leisure World’s Best Awards (2023): #1 Expedition Cruise Line",
"Travel + Leisure World’s Best Awards (2022): #1 River Cruise Line",
"Travel + Leisure World’s Best Awards (2022): #1 Ocean Cruise Line"
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Viking Cruise Voyages & Offers",
"url": "https://www.vikingcruises.co.uk/",
"itemListElement": [
{
"@type": "OfferCatalog",
"name": "River Cruise Promotions & Special Offers",
"@id": "https://www.vikingrivercruises.co.uk/promotions.html#uk-river-special-offers"
},
{
"@type": "OfferCatalog",
"name": "Ocean Cruise Promotions & Special Offers",
"@id": "https://www.vikingcruises.co.uk/oceans/promotions.html#uk-ocean-special-offers"
},
{
"@type": "OfferCatalog",
"name": "Expedition Cruise Promotions & Special Offers",
"@id": "https://www.vikingcruises.co.uk/expeditions/promotions.html#uk-expedition-special-offers"
},
{
"@type": "OfferCatalog",
"name": "River Cruises",
"url": "https://www.vikingrivercruises.co.uk/search-cruises/index.html"
},
{
"@type": "OfferCatalog",
"name": "Ocean Cruises",
"url": "https://www.vikingcruises.co.uk/oceans/search-cruises/index.html"
},
{
"@type": "OfferCatalog",
"name": "Expedition Cruises",
"url": "https://www.vikingcruises.co.uk/expeditions/search-cruises/index.html"
}
]
},
"@id": "https://www.vikingcruises.co.uk/#organization",
"@type": "Corporation",
"name": "Viking"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Viking River Cruises",
"alternateName": [
"Viking",
"Viking Cruises"
],
"url": "https://www.vikingrivercruises.co.uk/",
"audience": [
{
"@type": "Audience",
"geographicArea": {
"@type": "Country",
"name": "United Kingdom",
"alternateName": "UK"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /promotions.html | 2 | 0 |
| /brochures/rivers-brochure.html | 2 | 0 |
| /contact/index.html | 2 | 0 |
Explore the other reputation pillars for Viking
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Viking, captured on May 28, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Viking: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://vrc.com to view the most current version of its content and see directly what this company is about and what it offers.