brandaireputation.com

Trust & Proof: Viking – Signal Evidence & AI Readability

Viking

(https://vrc.com) 📸 Data Snapshot: May 28, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
5 Impact Weight: 20 / 100
25% Reputation

The site exhibits high Trust Theatre, with a trust_theatre_flag of true and a review_count of only 2 against a proof_links_count of 0. Massive claims of being ‘#1 for Rivers’ and ‘#1 for Oceans’ are presented as text but lack direct outbound links to the source rankings or methodology from Condé Nast Traveler. This creates a verification gap where the user is expected to trust the brand’s internal list of 450+ awards without forensic evidence paths.

Proof density is extremely low in the visible page content compared to the high volume of assertions. For every verifiable proof point (e.g., the specific offer valid for May 2026), there are approximately five vague assertions like ‘award-winning itineraries’ and ‘elegant small ships’ that lack linked technical specifications or external verification. The reliance on schema for authority rather than on-page evidence suggests a brand relying on legacy status over transparent proof.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
8Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 2 0
/promotions.html 2 0
/brochures/rivers-brochure.html 2 0
/contact/index.html 2 0
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema 
[
    {
        "@context": "https://schema.org",
        "tickerSymbol": "VIK",
        "alternateName": [
            "Viking Cruises",
            "Viking River Cruises"
        ],
        "slogan": "Exploring the World in Comfort®",
        "url": "https://www.vikingcruises.co.uk",
        "description": "Viking was founded in 1997 with the vision that travel could be more destination-focused and culturally immersive. The company expanded into the North American market in 2000, establishing a sales and marketing office in Los Angeles. Since then, Viking has grown to a fleet of more than 100 vessels, offering river, ocean and expedition voyages exploring 21 rivers, five oceans and all seven continents. Viking provides destination-focused itineraries for curious travelers, with each journey including a shore excursion in every port and an onboard and onshore enrichment program that provides deep immersion in the destination through musical performances, art, cooking demonstrations, informative port talks and carefully selected guest lecturers. With a clear focus on creating experiences For The Thinking Person™, Viking does not try to be all things to all people. This contrarian approach resonates with guests. With more than 450 awards to its name, Viking is a leader in experiential travel including being consistently rated #1 for Rivers and #1 for Oceans by Condé Nast Traveler in its Readers' Choice Awards. Viking is also rated a “World’s Best” by Travel + Leisure – no other travel company has simultaneously received such honors by both publications.",
        "logo": [
            {
                "@type": "ImageObject",
                "contentUrl": "https://s7d9.scene7.com/is/image/viking/Viking-Logo-4C-1:16x9-widest",
                "caption": "Viking Logo"
            }
        ],
        "image": [
            "https://assets.viking.com/is/image/viking/Longship-Kadlin-Seine-Port-Les-Andelys-1:3x2-widest?wid=450&fit=constrain,0",
            "https://assets.viking.com/is/image/viking/Restaurant-Hlin-Scenic-Setting-Kaub-1:3x2-widest?wid=450&fit=constrain,0",
            "https://assets.viking.com/is/image/viking/Douro-Class-Ship-Panorama-River-Portugal:3x2-widest?wid=450&fit=constrain,0"
        ],
        "suborganization": [
            {
                "url": "https://www.vikingrivercruises.co.uk",
                "@type": "Organization",
                "name": "Viking River Cruises"
            },
            {
                "url": "https://www.vikingcruises.co.uk/oceans",
                "@type": "Organization",
                "name": "Viking Ocean Cruises"
            },
            {
                "url": "https://www.vikingcruises.co.uk/expeditions",
                "@type": "Organization",
                "name": "Viking Expeditions"
            }
        ],
        "sameAs": [
            "https://en.wikipedia.org/wiki/Viking_(cruise_line)",
            "https://www.facebook.com/VikingCruisesUK",
            "https://www.instagram.com/vikingcruises",
            "https://www.youtube.com/@VikingCruises",
            "https://www.linkedin.com/company/vikingcruises",
            "https://www.pinterest.com/viking",
            "https://x.com/VikingCruises"
        ],
        "contactPoint": {
            "@type": "ContactPoint",
            "telephone": "0800 319 60 44",
            "contactType": "Customer Service",
            "url": "https://www.vikingrivercruises.co.uk/contact-us",
            "areaServed": [
                {
                    "@type": "Country",
                    "name": "United Kingdom",
                    "alternateName": "UK"
                }
            ],
            "availableLanguage": [
                {
                    "@type": "Language",
                    "name": "English",
                    "alternateName": "en"
                }
            ],
            "hoursAvailable": [
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "Monday",
                        "Tuesday",
                        "Wednesday",
                        "Thursday",
                        "Friday"
                    ],
                    "opens": "09:00",
                    "closes": "17:30"
                },
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "Saturday"
                    ],
                    "opens": "09:00",
                    "closes": "17:00"
                },
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "Sunday"
                    ],
                    "opens": "10:00",
                    "closes": "16:00"
                }
            ]
        },
        "founder": {
            "@type": "Person",
            "name": "Torstein Hagen",
            "jobTitle": "Chairman and Chief Executive Officer"
        },
        "foundingDate": "1997-08-05",
        "foundingLocation": [
            {
                "@type": "Place",
                "name": "Basel, Switzerland",
                "address": {
                    "@type": "PostalAddress",
                    "addressLocality": "Basel",
                    "addressCountry": "CH"
                }
            }
        ],
        "location": [
            {
                "@type": "Place",
                "name": "Operating Headquarters",
                "address": {
                    "@type": "PostalAddress",
                    "addressLocality": "Basel",
                    "addressCountry": "CH"
                }
            },
            {
                "@type": "Place",
                "name": "North American Sales & Marketing Office",
                "address": {
                    "@type": "PostalAddress",
                    "addressLocality": "Los Angeles",
                    "addressRegion": "CA",
                    "addressCountry": "US"
                }
            },
            {
                "@type": "Place",
                "name": "European Marketing Office",
                "address": {
                    "@type": "PostalAddress",
                    "addressLocality": "London",
                    "addressCountry": "GB"
                }
            }
        ],
        "brand": {
            "@type": "Brand",
            "name": "Viking",
            "slogan": "Exploring the World in Comfort®",
            "url": "https://www.vikingcruises.co.uk"
        },
        "award": [
            "Condé Nast Traveler Readers’ Choice Awards (2025): #1 River Cruise Line",
            "Condé Nast Traveler Readers’ Choice Awards (2025): #1 Ocean Cruise Line",
            "Travel + Leisure World’s Best Awards (2025): World’s Best Ocean Cruise Line",
            "Travel + Leisure World’s Best Awards (2025): World’s Best River Cruise Line",
            "Travel + Leisure World’s Best Awards (2025): World’s Best Expedition Cruise Line",
            "Travel + Leisure World’s Best Awards (2024): #1 Ocean Cruise Line",
            "Travel + Leisure World’s Best Awards (2024): #1 Expedition Cruise Line",
            "Travel + Leisure World’s Best Awards (2023): #1 Ocean Cruise Line",
            "Travel + Leisure World’s Best Awards (2023): #1 Expedition Cruise Line",
            "Travel + Leisure World’s Best Awards (2022): #1 River Cruise Line",
            "Travel + Leisure World’s Best Awards (2022): #1 Ocean Cruise Line"
        ],
        "hasOfferCatalog": {
            "@type": "OfferCatalog",
            "name": "Viking Cruise Voyages & Offers",
            "url": "https://www.vikingcruises.co.uk/",
            "itemListElement": [
                {
                    "@type": "OfferCatalog",
                    "name": "River Cruise Promotions & Special Offers",
                    "@id": "https://www.vikingrivercruises.co.uk/promotions.html#uk-river-special-offers"
                },
                {
                    "@type": "OfferCatalog",
                    "name": "Ocean Cruise Promotions & Special Offers",
                    "@id": "https://www.vikingcruises.co.uk/oceans/promotions.html#uk-ocean-special-offers"
                },
                {
                    "@type": "OfferCatalog",
                    "name": "Expedition Cruise Promotions & Special Offers",
                    "@id": "https://www.vikingcruises.co.uk/expeditions/promotions.html#uk-expedition-special-offers"
                },
                {
                    "@type": "OfferCatalog",
                    "name": "River Cruises",
                    "url": "https://www.vikingrivercruises.co.uk/search-cruises/index.html"
                },
                {
                    "@type": "OfferCatalog",
                    "name": "Ocean Cruises",
                    "url": "https://www.vikingcruises.co.uk/oceans/search-cruises/index.html"
                },
                {
                    "@type": "OfferCatalog",
                    "name": "Expedition Cruises",
                    "url": "https://www.vikingcruises.co.uk/expeditions/search-cruises/index.html"
                }
            ]
        },
        "@id": "https://www.vikingcruises.co.uk/#organization",
        "@type": "Corporation",
        "name": "Viking"
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "Viking River Cruises",
        "alternateName": [
            "Viking",
            "Viking Cruises"
        ],
        "url": "https://www.vikingrivercruises.co.uk/",
        "audience": [
            {
                "@type": "Audience",
                "geographicArea": {
                    "@type": "Country",
                    "name": "United Kingdom",
                    "alternateName": "UK"
                }
            }
        ]
    }
]
/promotions.html 
[
    {
        "@context": "https://schema.org",
        "tickerSymbol": "VIK",
        "alternateName": [
            "Viking Cruises",
            "Viking River Cruises"
        ],
        "slogan": "Exploring the World in Comfort®",
        "url": "https://www.vikingcruises.co.uk",
        "description": "Viking was founded in 1997 with the vision that travel could be more destination-focused and culturally immersive. The company expanded into the North American market in 2000, establishing a sales and marketing office in Los Angeles. Since then, Viking has grown to a fleet of more than 100 vessels, offering river, ocean and expedition voyages exploring 21 rivers, five oceans and all seven continents. Viking provides destination-focused itineraries for curious travelers, with each journey including a shore excursion in every port and an onboard and onshore enrichment program that provides deep immersion in the destination through musical performances, art, cooking demonstrations, informative port talks and carefully selected guest lecturers. With a clear focus on creating experiences For The Thinking Person™, Viking does not try to be all things to all people. This contrarian approach resonates with guests. With more than 450 awards to its name, Viking is a leader in experiential travel including being consistently rated #1 for Rivers and #1 for Oceans by Condé Nast Traveler in its Readers' Choice Awards. Viking is also rated a “World’s Best” by Travel + Leisure – no other travel company has simultaneously received such honors by both publications.",
        "logo": [
            {
                "@type": "ImageObject",
                "contentUrl": "https://s7d9.scene7.com/is/image/viking/Viking-Logo-4C-1:16x9-widest",
                "caption": "Viking Logo"
            }
        ],
        "image": [
            "https://assets.viking.com/is/image/viking/Longship-Kadlin-Seine-Port-Les-Andelys-1:3x2-widest?wid=450&fit=constrain,0",
            "https://assets.viking.com/is/image/viking/Restaurant-Hlin-Scenic-Setting-Kaub-1:3x2-widest?wid=450&fit=constrain,0",
            "https://assets.viking.com/is/image/viking/Douro-Class-Ship-Panorama-River-Portugal:3x2-widest?wid=450&fit=constrain,0"
        ],
        "suborganization": [
            {
                "url": "https://www.vikingrivercruises.co.uk",
                "@type": "Organization",
                "name": "Viking River Cruises"
            },
            {
                "url": "https://www.vikingcruises.co.uk/oceans",
                "@type": "Organization",
                "name": "Viking Ocean Cruises"
            },
            {
                "url": "https://www.vikingcruises.co.uk/expeditions",
                "@type": "Organization",
                "name": "Viking Expeditions"
            }
        ],
        "sameAs": [
            "https://en.wikipedia.org/wiki/Viking_(cruise_line)",
            "https://www.facebook.com/VikingCruisesUK",
            "https://www.instagram.com/vikingcruises",
            "https://www.youtube.com/@VikingCruises",
            "https://www.linkedin.com/company/vikingcruises",
            "https://www.pinterest.com/viking",
            "https://x.com/VikingCruises"
        ],
        "contactPoint": {
            "@type": "ContactPoint",
            "telephone": "0800 319 60 44",
            "contactType": "Customer Service",
            "url": "https://www.vikingrivercruises.co.uk/contact-us",
            "areaServed": [
                {
                    "@type": "Country",
                    "name": "United Kingdom",
                    "alternateName": "UK"
                }
            ],
            "availableLanguage": [
                {
                    "@type": "Language",
                    "name": "English",
                    "alternateName": "en"
                }
            ],
            "hoursAvailable": [
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "Monday",
                        "Tuesday",
                        "Wednesday",
                        "Thursday",
                        "Friday"
                    ],
                    "opens": "09:00",
                    "closes": "17:30"
                },
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "Saturday"
                    ],
                    "opens": "09:00",
                    "closes": "17:00"
                },
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "Sunday"
                    ],
                    "opens": "10:00",
                    "closes": "16:00"
                }
            ]
        },
        "founder": {
            "@type": "Person",
            "name": "Torstein Hagen",
            "jobTitle": "Chairman and Chief Executive Officer"
        },
        "foundingDate": "1997-08-05",
        "foundingLocation": [
            {
                "@type": "Place",
                "name": "Basel, Switzerland",
                "address": {
                    "@type": "PostalAddress",
                    "addressLocality": "Basel",
                    "addressCountry": "CH"
                }
            }
        ],
        "location": [
            {
                "@type": "Place",
                "name": "Operating Headquarters",
                "address": {
                    "@type": "PostalAddress",
                    "addressLocality": "Basel",
                    "addressCountry": "CH"
                }
            },
            {
                "@type": "Place",
                "name": "North American Sales & Marketing Office",
                "address": {
                    "@type": "PostalAddress",
                    "addressLocality": "Los Angeles",
                    "addressRegion": "CA",
                    "addressCountry": "US"
                }
            },
            {
                "@type": "Place",
                "name": "European Marketing Office",
                "address": {
                    "@type": "PostalAddress",
                    "addressLocality": "London",
                    "addressCountry": "GB"
                }
            }
        ],
        "brand": {
            "@type": "Brand",
            "name": "Viking",
            "slogan": "Exploring the World in Comfort®",
            "url": "https://www.vikingcruises.co.uk"
        },
        "award": [
            "Condé Nast Traveler Readers’ Choice Awards (2025): #1 River Cruise Line",
            "Condé Nast Traveler Readers’ Choice Awards (2025): #1 Ocean Cruise Line",
            "Travel + Leisure World’s Best Awards (2025): World’s Best Ocean Cruise Line",
            "Travel + Leisure World’s Best Awards (2025): World’s Best River Cruise Line",
            "Travel + Leisure World’s Best Awards (2025): World’s Best Expedition Cruise Line",
            "Travel + Leisure World’s Best Awards (2024): #1 Ocean Cruise Line",
            "Travel + Leisure World’s Best Awards (2024): #1 Expedition Cruise Line",
            "Travel + Leisure World’s Best Awards (2023): #1 Ocean Cruise Line",
            "Travel + Leisure World’s Best Awards (2023): #1 Expedition Cruise Line",
            "Travel + Leisure World’s Best Awards (2022): #1 River Cruise Line",
            "Travel + Leisure World’s Best Awards (2022): #1 Ocean Cruise Line"
        ],
        "hasOfferCatalog": {
            "@type": "OfferCatalog",
            "name": "Viking Cruise Voyages & Offers",
            "url": "https://www.vikingcruises.co.uk/",
            "itemListElement": [
                {
                    "@type": "OfferCatalog",
                    "name": "River Cruise Promotions & Special Offers",
                    "@id": "https://www.vikingrivercruises.co.uk/promotions.html#uk-river-special-offers"
                },
                {
                    "@type": "OfferCatalog",
                    "name": "Ocean Cruise Promotions & Special Offers",
                    "@id": "https://www.vikingcruises.co.uk/oceans/promotions.html#uk-ocean-special-offers"
                },
                {
                    "@type": "OfferCatalog",
                    "name": "Expedition Cruise Promotions & Special Offers",
                    "@id": "https://www.vikingcruises.co.uk/expeditions/promotions.html#uk-expedition-special-offers"
                },
                {
                    "@type": "OfferCatalog",
                    "name": "River Cruises",
                    "url": "https://www.vikingrivercruises.co.uk/search-cruises/index.html"
                },
                {
                    "@type": "OfferCatalog",
                    "name": "Ocean Cruises",
                    "url": "https://www.vikingcruises.co.uk/oceans/search-cruises/index.html"
                },
                {
                    "@type": "OfferCatalog",
                    "name": "Expedition Cruises",
                    "url": "https://www.vikingcruises.co.uk/expeditions/search-cruises/index.html"
                }
            ]
        },
        "@id": "https://www.vikingcruises.co.uk/#organization",
        "@type": "Corporation",
        "name": "Viking"
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "Viking River Cruises",
        "alternateName": [
            "Viking",
            "Viking Cruises"
        ],
        "url": "https://www.vikingrivercruises.co.uk/",
        "audience": [
            {
                "@type": "Audience",
                "geographicArea": {
                    "@type": "Country",
                    "name": "United Kingdom",
                    "alternateName": "UK"
                }
            }
        ]
    }
]
/brochures/rivers-brochure.html 
[
    {
        "@context": "https://schema.org",
        "tickerSymbol": "VIK",
        "alternateName": [
            "Viking Cruises",
            "Viking River Cruises"
        ],
        "slogan": "Exploring the World in Comfort®",
        "url": "https://www.vikingcruises.co.uk",
        "description": "Viking was founded in 1997 with the vision that travel could be more destination-focused and culturally immersive. The company expanded into the North American market in 2000, establishing a sales and marketing office in Los Angeles. Since then, Viking has grown to a fleet of more than 100 vessels, offering river, ocean and expedition voyages exploring 21 rivers, five oceans and all seven continents. Viking provides destination-focused itineraries for curious travelers, with each journey including a shore excursion in every port and an onboard and onshore enrichment program that provides deep immersion in the destination through musical performances, art, cooking demonstrations, informative port talks and carefully selected guest lecturers. With a clear focus on creating experiences For The Thinking Person™, Viking does not try to be all things to all people. This contrarian approach resonates with guests. With more than 450 awards to its name, Viking is a leader in experiential travel including being consistently rated #1 for Rivers and #1 for Oceans by Condé Nast Traveler in its Readers' Choice Awards. Viking is also rated a “World’s Best” by Travel + Leisure – no other travel company has simultaneously received such honors by both publications.",
        "logo": [
            {
                "@type": "ImageObject",
                "contentUrl": "https://s7d9.scene7.com/is/image/viking/Viking-Logo-4C-1:16x9-widest",
                "caption": "Viking Logo"
            }
        ],
        "image": [
            "https://assets.viking.com/is/image/viking/Longship-Kadlin-Seine-Port-Les-Andelys-1:3x2-widest?wid=450&fit=constrain,0",
            "https://assets.viking.com/is/image/viking/Restaurant-Hlin-Scenic-Setting-Kaub-1:3x2-widest?wid=450&fit=constrain,0",
            "https://assets.viking.com/is/image/viking/Douro-Class-Ship-Panorama-River-Portugal:3x2-widest?wid=450&fit=constrain,0"
        ],
        "suborganization": [
            {
                "url": "https://www.vikingrivercruises.co.uk",
                "@type": "Organization",
                "name": "Viking River Cruises"
            },
            {
                "url": "https://www.vikingcruises.co.uk/oceans",
                "@type": "Organization",
                "name": "Viking Ocean Cruises"
            },
            {
                "url": "https://www.vikingcruises.co.uk/expeditions",
                "@type": "Organization",
                "name": "Viking Expeditions"
            }
        ],
        "sameAs": [
            "https://en.wikipedia.org/wiki/Viking_(cruise_line)",
            "https://www.facebook.com/VikingCruisesUK",
            "https://www.instagram.com/vikingcruises",
            "https://www.youtube.com/@VikingCruises",
            "https://www.linkedin.com/company/vikingcruises",
            "https://www.pinterest.com/viking",
            "https://x.com/VikingCruises"
        ],
        "contactPoint": {
            "@type": "ContactPoint",
            "telephone": "0800 319 60 44",
            "contactType": "Customer Service",
            "url": "https://www.vikingrivercruises.co.uk/contact-us",
            "areaServed": [
                {
                    "@type": "Country",
                    "name": "United Kingdom",
                    "alternateName": "UK"
                }
            ],
            "availableLanguage": [
                {
                    "@type": "Language",
                    "name": "English",
                    "alternateName": "en"
                }
            ],
            "hoursAvailable": [
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "Monday",
                        "Tuesday",
                        "Wednesday",
                        "Thursday",
                        "Friday"
                    ],
                    "opens": "09:00",
                    "closes": "17:30"
                },
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "Saturday"
                    ],
                    "opens": "09:00",
                    "closes": "17:00"
                },
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "Sunday"
                    ],
                    "opens": "10:00",
                    "closes": "16:00"
                }
            ]
        },
        "founder": {
            "@type": "Person",
            "name": "Torstein Hagen",
            "jobTitle": "Chairman and Chief Executive Officer"
        },
        "foundingDate": "1997-08-05",
        "foundingLocation": [
            {
                "@type": "Place",
                "name": "Basel, Switzerland",
                "address": {
                    "@type": "PostalAddress",
                    "addressLocality": "Basel",
                    "addressCountry": "CH"
                }
            }
        ],
        "location": [
            {
                "@type": "Place",
                "name": "Operating Headquarters",
                "address": {
                    "@type": "PostalAddress",
                    "addressLocality": "Basel",
                    "addressCountry": "CH"
                }
            },
            {
                "@type": "Place",
                "name": "North American Sales & Marketing Office",
                "address": {
                    "@type": "PostalAddress",
                    "addressLocality": "Los Angeles",
                    "addressRegion": "CA",
                    "addressCountry": "US"
                }
            },
            {
                "@type": "Place",
                "name": "European Marketing Office",
                "address": {
                    "@type": "PostalAddress",
                    "addressLocality": "London",
                    "addressCountry": "GB"
                }
            }
        ],
        "brand": {
            "@type": "Brand",
            "name": "Viking",
            "slogan": "Exploring the World in Comfort®",
            "url": "https://www.vikingcruises.co.uk"
        },
        "award": [
            "Condé Nast Traveler Readers’ Choice Awards (2025): #1 River Cruise Line",
            "Condé Nast Traveler Readers’ Choice Awards (2025): #1 Ocean Cruise Line",
            "Travel + Leisure World’s Best Awards (2025): World’s Best Ocean Cruise Line",
            "Travel + Leisure World’s Best Awards (2025): World’s Best River Cruise Line",
            "Travel + Leisure World’s Best Awards (2025): World’s Best Expedition Cruise Line",
            "Travel + Leisure World’s Best Awards (2024): #1 Ocean Cruise Line",
            "Travel + Leisure World’s Best Awards (2024): #1 Expedition Cruise Line",
            "Travel + Leisure World’s Best Awards (2023): #1 Ocean Cruise Line",
            "Travel + Leisure World’s Best Awards (2023): #1 Expedition Cruise Line",
            "Travel + Leisure World’s Best Awards (2022): #1 River Cruise Line",
            "Travel + Leisure World’s Best Awards (2022): #1 Ocean Cruise Line"
        ],
        "hasOfferCatalog": {
            "@type": "OfferCatalog",
            "name": "Viking Cruise Voyages & Offers",
            "url": "https://www.vikingcruises.co.uk/",
            "itemListElement": [
                {
                    "@type": "OfferCatalog",
                    "name": "River Cruise Promotions & Special Offers",
                    "@id": "https://www.vikingrivercruises.co.uk/promotions.html#uk-river-special-offers"
                },
                {
                    "@type": "OfferCatalog",
                    "name": "Ocean Cruise Promotions & Special Offers",
                    "@id": "https://www.vikingcruises.co.uk/oceans/promotions.html#uk-ocean-special-offers"
                },
                {
                    "@type": "OfferCatalog",
                    "name": "Expedition Cruise Promotions & Special Offers",
                    "@id": "https://www.vikingcruises.co.uk/expeditions/promotions.html#uk-expedition-special-offers"
                },
                {
                    "@type": "OfferCatalog",
                    "name": "River Cruises",
                    "url": "https://www.vikingrivercruises.co.uk/search-cruises/index.html"
                },
                {
                    "@type": "OfferCatalog",
                    "name": "Ocean Cruises",
                    "url": "https://www.vikingcruises.co.uk/oceans/search-cruises/index.html"
                },
                {
                    "@type": "OfferCatalog",
                    "name": "Expedition Cruises",
                    "url": "https://www.vikingcruises.co.uk/expeditions/search-cruises/index.html"
                }
            ]
        },
        "@id": "https://www.vikingcruises.co.uk/#organization",
        "@type": "Corporation",
        "name": "Viking"
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "Viking River Cruises",
        "alternateName": [
            "Viking",
            "Viking Cruises"
        ],
        "url": "https://www.vikingrivercruises.co.uk/",
        "audience": [
            {
                "@type": "Audience",
                "geographicArea": {
                    "@type": "Country",
                    "name": "United Kingdom",
                    "alternateName": "UK"
                }
            }
        ]
    }
]
/contact/index.html 
[
    {
        "@context": "https://schema.org",
        "tickerSymbol": "VIK",
        "alternateName": [
            "Viking Cruises",
            "Viking River Cruises"
        ],
        "slogan": "Exploring the World in Comfort®",
        "url": "https://www.vikingcruises.co.uk",
        "description": "Viking was founded in 1997 with the vision that travel could be more destination-focused and culturally immersive. The company expanded into the North American market in 2000, establishing a sales and marketing office in Los Angeles. Since then, Viking has grown to a fleet of more than 100 vessels, offering river, ocean and expedition voyages exploring 21 rivers, five oceans and all seven continents. Viking provides destination-focused itineraries for curious travelers, with each journey including a shore excursion in every port and an onboard and onshore enrichment program that provides deep immersion in the destination through musical performances, art, cooking demonstrations, informative port talks and carefully selected guest lecturers. With a clear focus on creating experiences For The Thinking Person™, Viking does not try to be all things to all people. This contrarian approach resonates with guests. With more than 450 awards to its name, Viking is a leader in experiential travel including being consistently rated #1 for Rivers and #1 for Oceans by Condé Nast Traveler in its Readers' Choice Awards. Viking is also rated a “World’s Best” by Travel + Leisure – no other travel company has simultaneously received such honors by both publications.",
        "logo": [
            {
                "@type": "ImageObject",
                "contentUrl": "https://s7d9.scene7.com/is/image/viking/Viking-Logo-4C-1:16x9-widest",
                "caption": "Viking Logo"
            }
        ],
        "image": [
            "https://assets.viking.com/is/image/viking/Longship-Kadlin-Seine-Port-Les-Andelys-1:3x2-widest?wid=450&fit=constrain,0",
            "https://assets.viking.com/is/image/viking/Restaurant-Hlin-Scenic-Setting-Kaub-1:3x2-widest?wid=450&fit=constrain,0",
            "https://assets.viking.com/is/image/viking/Douro-Class-Ship-Panorama-River-Portugal:3x2-widest?wid=450&fit=constrain,0"
        ],
        "suborganization": [
            {
                "url": "https://www.vikingrivercruises.co.uk",
                "@type": "Organization",
                "name": "Viking River Cruises"
            },
            {
                "url": "https://www.vikingcruises.co.uk/oceans",
                "@type": "Organization",
                "name": "Viking Ocean Cruises"
            },
            {
                "url": "https://www.vikingcruises.co.uk/expeditions",
                "@type": "Organization",
                "name": "Viking Expeditions"
            }
        ],
        "sameAs": [
            "https://en.wikipedia.org/wiki/Viking_(cruise_line)",
            "https://www.facebook.com/VikingCruisesUK",
            "https://www.instagram.com/vikingcruises",
            "https://www.youtube.com/@VikingCruises",
            "https://www.linkedin.com/company/vikingcruises",
            "https://www.pinterest.com/viking",
            "https://x.com/VikingCruises"
        ],
        "contactPoint": {
            "@type": "ContactPoint",
            "telephone": "0800 319 60 44",
            "contactType": "Customer Service",
            "url": "https://www.vikingrivercruises.co.uk/contact-us",
            "areaServed": [
                {
                    "@type": "Country",
                    "name": "United Kingdom",
                    "alternateName": "UK"
                }
            ],
            "availableLanguage": [
                {
                    "@type": "Language",
                    "name": "English",
                    "alternateName": "en"
                }
            ],
            "hoursAvailable": [
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "Monday",
                        "Tuesday",
                        "Wednesday",
                        "Thursday",
                        "Friday"
                    ],
                    "opens": "09:00",
                    "closes": "17:30"
                },
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "Saturday"
                    ],
                    "opens": "09:00",
                    "closes": "17:00"
                },
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "Sunday"
                    ],
                    "opens": "10:00",
                    "closes": "16:00"
                }
            ]
        },
        "founder": {
            "@type": "Person",
            "name": "Torstein Hagen",
            "jobTitle": "Chairman and Chief Executive Officer"
        },
        "foundingDate": "1997-08-05",
        "foundingLocation": [
            {
                "@type": "Place",
                "name": "Basel, Switzerland",
                "address": {
                    "@type": "PostalAddress",
                    "addressLocality": "Basel",
                    "addressCountry": "CH"
                }
            }
        ],
        "location": [
            {
                "@type": "Place",
                "name": "Operating Headquarters",
                "address": {
                    "@type": "PostalAddress",
                    "addressLocality": "Basel",
                    "addressCountry": "CH"
                }
            },
            {
                "@type": "Place",
                "name": "North American Sales & Marketing Office",
                "address": {
                    "@type": "PostalAddress",
                    "addressLocality": "Los Angeles",
                    "addressRegion": "CA",
                    "addressCountry": "US"
                }
            },
            {
                "@type": "Place",
                "name": "European Marketing Office",
                "address": {
                    "@type": "PostalAddress",
                    "addressLocality": "London",
                    "addressCountry": "GB"
                }
            }
        ],
        "brand": {
            "@type": "Brand",
            "name": "Viking",
            "slogan": "Exploring the World in Comfort®",
            "url": "https://www.vikingcruises.co.uk"
        },
        "award": [
            "Condé Nast Traveler Readers’ Choice Awards (2025): #1 River Cruise Line",
            "Condé Nast Traveler Readers’ Choice Awards (2025): #1 Ocean Cruise Line",
            "Travel + Leisure World’s Best Awards (2025): World’s Best Ocean Cruise Line",
            "Travel + Leisure World’s Best Awards (2025): World’s Best River Cruise Line",
            "Travel + Leisure World’s Best Awards (2025): World’s Best Expedition Cruise Line",
            "Travel + Leisure World’s Best Awards (2024): #1 Ocean Cruise Line",
            "Travel + Leisure World’s Best Awards (2024): #1 Expedition Cruise Line",
            "Travel + Leisure World’s Best Awards (2023): #1 Ocean Cruise Line",
            "Travel + Leisure World’s Best Awards (2023): #1 Expedition Cruise Line",
            "Travel + Leisure World’s Best Awards (2022): #1 River Cruise Line",
            "Travel + Leisure World’s Best Awards (2022): #1 Ocean Cruise Line"
        ],
        "hasOfferCatalog": {
            "@type": "OfferCatalog",
            "name": "Viking Cruise Voyages & Offers",
            "url": "https://www.vikingcruises.co.uk/",
            "itemListElement": [
                {
                    "@type": "OfferCatalog",
                    "name": "River Cruise Promotions & Special Offers",
                    "@id": "https://www.vikingrivercruises.co.uk/promotions.html#uk-river-special-offers"
                },
                {
                    "@type": "OfferCatalog",
                    "name": "Ocean Cruise Promotions & Special Offers",
                    "@id": "https://www.vikingcruises.co.uk/oceans/promotions.html#uk-ocean-special-offers"
                },
                {
                    "@type": "OfferCatalog",
                    "name": "Expedition Cruise Promotions & Special Offers",
                    "@id": "https://www.vikingcruises.co.uk/expeditions/promotions.html#uk-expedition-special-offers"
                },
                {
                    "@type": "OfferCatalog",
                    "name": "River Cruises",
                    "url": "https://www.vikingrivercruises.co.uk/search-cruises/index.html"
                },
                {
                    "@type": "OfferCatalog",
                    "name": "Ocean Cruises",
                    "url": "https://www.vikingcruises.co.uk/oceans/search-cruises/index.html"
                },
                {
                    "@type": "OfferCatalog",
                    "name": "Expedition Cruises",
                    "url": "https://www.vikingcruises.co.uk/expeditions/search-cruises/index.html"
                }
            ]
        },
        "@id": "https://www.vikingcruises.co.uk/#organization",
        "@type": "Corporation",
        "name": "Viking"
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "Viking River Cruises",
        "alternateName": [
            "Viking",
            "Viking Cruises"
        ],
        "url": "https://www.vikingrivercruises.co.uk/",
        "audience": [
            {
                "@type": "Audience",
                "geographicArea": {
                    "@type": "Country",
                    "name": "United Kingdom",
                    "alternateName": "UK"
                }
            }
        ]
    }
]
Explore the other reputation pillars for Viking
Information Density → Semantic Coherence → Commodity Fingerprint → Identity & Authority →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Viking, captured on May 28, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Viking: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://vrc.com to view the most current version of its content and see directly what this company is about and what it offers.