Canal & River Trust
(https://canalrivertrust.org.uk) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
The authority footprint is strong with a physical head office address in Ellesmere Port and active social media sameAs links in the schema. A minor gap exists where ‘expert heritage advisors and engineers’ are mentioned without specific names or Person schema, though this is typical for large organizational structures. Technical credibility is high, evidenced by clean Place-based schema for the navigation network.
There is no disconnect between marketing tone and demonstrated capability. The claim of looking after ‘2,000 miles’ of network is backed by an interactive map and an exhaustive list of 90+ individual canals and navigations. Performance is measured in restoration counts and volunteer hours rather than vague ‘excellence’.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Canal & River Trust",
"url": "https://canalrivertrust.org.uk",
"logo": {
"@type": "ImageObject",
"contentUrl": "/build/image/svg/logo-nostrap-center-water.en.db546329.svg"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Canal & River Trust National Waterways Museum South Pier Road",
"addressLocality": "Ellesmere Port",
"addressRegion": "Cheshire",
"postalCode": "CH65 4FW",
"addressCountry": "GB"
},
"sameAs": [
"https://www.facebook.com/canalrivertrust",
"https://twitter.com/CanalRiverTrust",
"https://www.youtube.com/user/canalrivertrust",
"https://www.instagram.com/canalrivertrust/"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://canalrivertrust.org.uk"
}
],
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The latest from the Trust"
}
]
}
]
/volunteer/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The latest from the Trust",
"item": "https://canalrivertrust.org.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Volunteer"
}
]
}
/support-us/donate/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The latest from the Trust",
"item": "https://canalrivertrust.org.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Support us",
"item": "https://canalrivertrust.org.uk/support-us"
},
{
"@type": "ListItem",
"position": 3,
"name": "Donate to charity"
}
]
}
/canals-and-rivers/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The latest from the Trust",
"item": "https://canalrivertrust.org.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our canal & river network"
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"name": "Aire & Calder Navigation Main Line",
"url": "/canals-and-rivers/aire-and-calder-navigation-main-line"
},
{
"@type": "Place",
"name": "Anglesey Branch (Wyrley and Ess'n Canal)",
"url": "/canals-and-rivers/anglesey-branch-wyrley-and-essn-canal"
},
{
"@type": "Place",
"name": "Ashby Canal",
"url": "/canals-and-rivers/ashby-canal"
},
{
"@type": "Place",
"name": "Ashton Canal",
"url": "/canals-and-rivers/ashton-canal"
},
{
"@type": "Place",
"name": "Aylesbury Arm (Grand Union Canal)",
"url": "/canals-and-rivers/aylesbury-arm-grand-union-canal"
},
{
"@type": "Place",
"name": "Birmingham & Fazeley Canal",
"url": "/canals-and-rivers/birmingham-and-fazeley-canal"
},
{
"@type": "Place",
"name": "Birmingham Canal Navigations",
"url": "/canals-and-rivers/birmingham-canal-navigations"
},
{
"@type": "Place",
"name": "Bow Back Rivers",
"url": "/canals-and-rivers/bow-back-rivers"
},
{
"@type": "Place",
"name": "Bradley Arm (Old Main Line)",
"url": "/canals-and-rivers/bradley-arm-old-main-line"
},
{
"@type": "Place",
"name": "Bridgwater & Taunton Canal",
"url": "/canals-and-rivers/bridgwater-and-taunton-canal"
},
{
"@type": "Place",
"name": "Calder & Hebble Navigation",
"url": "/canals-and-rivers/calder-and-hebble-navigation"
},
{
"@type": "Place",
"name": "Caldon Canal",
"url": "/canals-and-rivers/caldon-canal"
},
{
"@type": "Place",
"name": "Cannock Extension Canal",
"url": "/canals-and-rivers/cannock-extension-canal"
},
{
"@type": "Place",
"name": "Chesterfield Canal",
"url": "/canals-and-rivers/chesterfield-canal"
},
{
"@type": "Place",
"name": "Coventry Canal",
"url": "/canals-and-rivers/coventry-canal"
},
{
"@type": "Place",
"name": "Cromford Canal",
"url": "/canals-and-rivers/cromford-canal"
},
{
"@type": "Place",
"name": "Daw End Canal",
"url": "/canals-and-rivers/daw-end-canal"
},
{
"@type": "Place",
"name": "Droitwich Canals",
"url": "/canals-and-rivers/droitwich-canals"
},
{
"@type": "Place",
"name": "Dudley No 1 Canal",
"url": "/canals-and-rivers/dudley-no-1-canal"
},
{
"@type": "Place",
"name": "Dudley No 2 Canal",
"url": "/canals-and-rivers/dudley-no-2-canal"
},
{
"@type": "Place",
"name": "Erewash Canal",
"url": "/canals-and-rivers/erewash-canal"
},
{
"@type": "Place",
"name": "Fossdyke Navigation",
"url": "/canals-and-rivers/fossdyke-navigation"
},
{
"@type": "Place",
"name": "Glasson Branch (Lancaster Canal)",
"url": "/canals-and-rivers/glasson-branch-lancaster-canal"
},
{
"@type": "Place",
"name": "Gloucester & Sharpness Canal",
"url": "/canals-and-rivers/gloucester-and-sharpness-canal"
},
{
"@type": "Place",
"name": "Grand Union Canal",
"url": "/canals-and-rivers/grand-union-canal"
},
{
"@type": "Place",
"name": "Grantham Canal",
"url": "/canals-and-rivers/grantham-canal"
},
{
"@type": "Place",
"name": "Hertford Union Canal",
"url": "/canals-and-rivers/hertford-union-canal"
},
{
"@type": "Place",
"name": "Huddersfield Broad Canal",
"url": "/canals-and-rivers/huddersfield-broad-canal"
},
{
"@type": "Place",
"name": "Huddersfield Narrow Canal",
"url": "/canals-and-rivers/huddersfield-narrow-canal"
},
{
"@type": "Place",
"name": "Kennet & Avon Canal",
"url": "/canals-and-rivers/kennet-and-avon-canal"
},
{
"@type": "Place",
"name": "Kingswood Arm (North Stratford Canal)",
"url": "/canals-and-rivers/kingswood-arm-north-stratford-canal"
},
{
"@type": "Place",
"name": "Lancaster Canal",
"url": "/canals-and-rivers/lancaster-canal"
},
{
"@type": "Place",
"name": "Lee Navigation",
"url": "/canals-and-rivers/lee-navigation"
},
{
"@type": "Place",
"name": "Leeds & Liverpool Canal",
"url": "/canals-and-rivers/leeds-and-liverpool-canal"
},
{
"@type": "Place",
"name": "Leicester Line (Grand Union Canal)",
"url": "/canals-and-rivers/leicester-line-grand-union-canal"
},
{
"@type": "Place",
"name": "Leigh Branch (Leeds & Liverpool Canal)",
"url": "/canals-and-rivers/leigh-branch-leeds-and-liverpool-canal"
},
{
"@type": "Place",
"name": "Limehouse Cut",
"url": "/canals-and-rivers/limehouse-cut"
},
{
"@type": "Place",
"name": "Liverpool Canal Link",
"url": "/canals-and-rivers/liverpool-canal-link"
},
{
"@type": "Place",
"name": "Llangollen Canal",
"url": "/canals-and-rivers/llangollen-canal"
},
{
"@type": "Place",
"name": "London Docklands",
"url": "/canals-and-rivers/london-docklands"
},
{
"@type": "Place",
"name": "Macclesfield Canal",
"url": "/canals-and-rivers/macclesfield-canal"
},
{
"@type": "Place",
"name": "Manchester, Bolton & Bury Canal",
"url": "/canals-and-rivers/manchester-bolton-and-bury-canal"
},
{
"@type": "Place",
"name": "Market Harborough Arm (Grand Union Canal)",
"url": "/canals-and-rivers/market-harborough-arm-grand-union-canal"
},
{
"@type": "Place",
"name": "Middlewich Branch (Shropshire Union Canal)",
"url": "/canals-and-rivers/middlewich-branch-shrop-union-canal"
},
{
"@type": "Place",
"name": "Monmouthshire & Brecon Canal",
"url": "/canals-and-rivers/monmouthshire-and-brecon-canal"
},
{
"@type": "Place",
"name": "Montgomery Canal",
"url": "/canals-and-rivers/montgomery-canal"
},
{
"@type": "Place",
"name": "New Junction Canal",
"url": "/canals-and-rivers/new-junction-canal"
},
{
"@type": "Place",
"name": "New Main Line",
"url": "/canals-and-rivers/new-main-line"
},
{
"@type": "Place",
"name": "North Stratford Canal",
"url": "/canals-and-rivers/north-stratford-canal"
},
{
"@type": "Place",
"name": "Northampton Arm (Grand Union Canal)",
"url": "/canals-and-rivers/northampton-arm-grand-union-canal"
},
{
"@type": "Place",
"name": "Nottingham & Beeston Canal",
"url": "/canals-and-rivers/nottingham-and-beeston-canal"
},
{
"@type": "Place",
"name": "Old Main Line",
"url": "/canals-and-rivers/old-main-line"
},
{
"@type": "Place",
"name": "Oxford Canal",
"url": "/canals-and-rivers/oxford-canal"
},
{
"@type": "Place",
"name": "Paddington Arm (Grand Union Canal)",
"url": "/canals-and-rivers/paddington-arm-grand-union-canal"
},
{
"@type": "Place",
"name": "Peak Forest Canal",
"url": "/canals-and-rivers/peak-forest-canal"
},
{
"@type": "Place",
"name": "Pocklington Canal",
"url": "/canals-and-rivers/pocklington-canal"
},
{
"@type": "Place",
"name": "Regent's Canal",
"url": "/canals-and-rivers/regents-canal"
},
{
"@type": "Place",
"name": "Ribble Link",
"url": "/canals-and-rivers/ribble-link"
},
{
"@type": "Place",
"name": "Ripon Canal",
"url": "/canals-and-rivers/ripon-canal"
},
{
"@type": "Place",
"name": "River Aire",
"url": "/canals-and-rivers/river-aire"
},
{
"@type": "Place",
"name": "River Ouse",
"url": "/canals-and-rivers/river-ouse"
},
{
"@type": "Place",
"name": "River Severn Navigation",
"url": "/canals-and-rivers/river-severn-navigation"
},
{
"@type": "Place",
"name": "River Soar",
"url": "/canals-and-rivers/river-soar"
},
{
"@type": "Place",
"name": "River Stort",
"url": "/canals-and-rivers/river-stort"
},
{
"@type": "Place",
"name": "River Tees",
"url": "/canals-and-rivers/river-tees"
},
{
"@type": "Place",
"name": "River Trent",
"url": "/canals-and-rivers/river-trent"
},
{
"@type": "Place",
"name": "River Witham",
"url": "/canals-and-rivers/river-witham"
},
{
"@type": "Place",
"name": "Rochdale Canal",
"url": "/canals-and-rivers/rochdale-canal"
},
{
"@type": "Place",
"name": "Rufford Branch (Leeds & Liverpool Canal)",
"url": "/canals-and-rivers/rufford-branch-leeds-and-liverpool-canal"
},
{
"@type": "Place",
"name": "Rushall Canal",
"url": "/canals-and-rivers/rushall-canal"
},
{
"@type": "Place",
"name": "Sankey (St.Helens) Canal",
"url": "/canals-and-rivers/sankey-sthelens-canal"
},
{
"@type": "Place",
"name": "Selby Canal",
"url": "/canals-and-rivers/selby-canal"
},
{
"@type": "Place",
"name": "Sheffield & South Yorkshire Navigations",
"url": "/canals-and-rivers/sheffield-and-south-yorkshire-navigations"
},
{
"@type": "Place",
"name": "Sheffield & Tinsley Canal",
"url": "/canals-and-rivers/sheffield-and-tinsley-canal"
},
{
"@type": "Place",
"name": "Shrewsbury & Newport Canal",
"url": "/canals-and-rivers/shrewsbury-and-newport-canal"
},
{
"@type": "Place",
"name": "Shropshire Union Canal",
"url": "/canals-and-rivers/shropshire-union-canal"
},
{
"@type": "Place",
"name": "Slough Arm (Grand Union Canal)",
"url": "/canals-and-rivers/slough-arm-grand-union-canal"
},
{
"@type": "Place",
"name": "South Stratford Canal",
"url": "/canals-and-rivers/south-stratford-canal"
},
{
"@type": "Place",
"name": "Staffordshire & Worcestershire Canal",
"url": "/canals-and-rivers/staffordshire-and-worcestershire-canal"
},
{
"@type": "Place",
"name": "Stainforth & Keadby Canal",
"url": "/canals-and-rivers/stainforth-and-keadby-canal"
},
{
"@type": "Place",
"name": "Stourbridge Canal",
"url": "/canals-and-rivers/stourbridge-canal"
},
{
"@type": "Place",
"name": "Stratford-upon-Avon Canal",
"url": "/canals-and-rivers/stratford-upon-avon-canal"
},
{
"@type": "Place",
"name": "Swansea Canal",
"url": "/canals-and-rivers/swansea-canal"
},
{
"@type": "Place",
"name": "Tame Valley Canal",
"url": "/canals-and-rivers/tame-valley-canal"
},
{
"@type": "Place",
"name": "Titford Canal",
"url": "/canals-and-rivers/titford-canal"
},
{
"@type": "Place",
"name": "Trent & Mersey Canal",
"url": "/canals-and-rivers/trent-and-mersey-canal"
},
{
"@type": "Place",
"name": "Upper Trent",
"url": "/canals-and-rivers/upper-trent"
},
{
"@type": "Place",
"name": "Ure Navigation",
"url": "/canals-and-rivers/ure-navigation"
},
{
"@type": "Place",
"name": "Wakefield Branch (Aire & Calder Navigation)",
"url": "/canals-and-rivers/wakefield-branch-aire-and-calder-nav"
},
{
"@type": "Place",
"name": "Walsall Canal",
"url": "/canals-and-rivers/walsall-canal"
},
{
"@type": "Place",
"name": "Weaver Navigation",
"url": "/canals-and-rivers/weaver-navigation"
},
{
"@type": "Place",
"name": "Wednesbury Old Canal",
"url": "/canals-and-rivers/wednesbury-old-canal"
},
{
"@type": "Place",
"name": "Welford Arm (Leicester Line)",
"url": "/canals-and-rivers/welford-arm-leicester-line"
},
{
"@type": "Place",
"name": "Wendover Arm (Grand Union Canal)",
"url": "/canals-and-rivers/wendover-arm-grand-union-canal"
},
{
"@type": "Place",
"name": "Worcester & Birmingham Canal",
"url": "/canals-and-rivers/worcester-and-birmingham-canal"
},
{
"@type": "Place",
"name": "Wyrley & Essington Canal",
"url": "/canals-and-rivers/wyrley-and-essington-canal"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
6Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 2 |
| /volunteer/ | 2 | 2 |
| /support-us/donate/ | 2 | 2 |
| /canals-and-rivers/ | 1 | 2 |
Explore the other reputation pillars for Canal & River Trust
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Canal & River Trust, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Canal & River Trust: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://canalrivertrust.org.uk to view the most current version of its content and see directly what this company is about and what it offers.