Canal & River Trust
(https://canalrivertrust.org.uk) 📸 Data Snapshot: June 20, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
19
Impact Weight: 20 / 100
95% Reputation
Trust theatre is non-existent as the site relies on verifiable third-party designations rather than internal vanity metrics. The mention of ‘Green Flag status’ and lead partnership in ‘The Big Help Out’ provides external validation. While review_count is low, the proof_links_count of 2 per page points toward a structured evidence-based architecture.
Proof density is among the highest in its category, with a near 1:1 ratio of claims to supporting data points. For every claim of being ‘the UK’s largest canal charity’, the site provides the exact mileage, the number of heritage assets, and the historical context (since 2012) to verify it.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
6Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 2 |
| /volunteer/ | 2 | 2 |
| /support-us/donate/ | 2 | 2 |
| /canals-and-rivers/ | 1 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Canal & River Trust",
"url": "https://canalrivertrust.org.uk",
"logo": {
"@type": "ImageObject",
"contentUrl": "/build/image/svg/logo-nostrap-center-water.en.db546329.svg"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Canal & River Trust National Waterways Museum South Pier Road",
"addressLocality": "Ellesmere Port",
"addressRegion": "Cheshire",
"postalCode": "CH65 4FW",
"addressCountry": "GB"
},
"sameAs": [
"https://www.facebook.com/canalrivertrust",
"https://twitter.com/CanalRiverTrust",
"https://www.youtube.com/user/canalrivertrust",
"https://www.instagram.com/canalrivertrust/"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://canalrivertrust.org.uk"
}
],
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The latest from the Trust"
}
]
}
]
/volunteer/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The latest from the Trust",
"item": "https://canalrivertrust.org.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Volunteer"
}
]
}
/support-us/donate/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The latest from the Trust",
"item": "https://canalrivertrust.org.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Support us",
"item": "https://canalrivertrust.org.uk/support-us"
},
{
"@type": "ListItem",
"position": 3,
"name": "Donate to charity"
}
]
}
/canals-and-rivers/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The latest from the Trust",
"item": "https://canalrivertrust.org.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our canal & river network"
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"name": "Aire & Calder Navigation Main Line",
"url": "/canals-and-rivers/aire-and-calder-navigation-main-line"
},
{
"@type": "Place",
"name": "Anglesey Branch (Wyrley and Ess'n Canal)",
"url": "/canals-and-rivers/anglesey-branch-wyrley-and-essn-canal"
},
{
"@type": "Place",
"name": "Ashby Canal",
"url": "/canals-and-rivers/ashby-canal"
},
{
"@type": "Place",
"name": "Ashton Canal",
"url": "/canals-and-rivers/ashton-canal"
},
{
"@type": "Place",
"name": "Aylesbury Arm (Grand Union Canal)",
"url": "/canals-and-rivers/aylesbury-arm-grand-union-canal"
},
{
"@type": "Place",
"name": "Birmingham & Fazeley Canal",
"url": "/canals-and-rivers/birmingham-and-fazeley-canal"
},
{
"@type": "Place",
"name": "Birmingham Canal Navigations",
"url": "/canals-and-rivers/birmingham-canal-navigations"
},
{
"@type": "Place",
"name": "Bow Back Rivers",
"url": "/canals-and-rivers/bow-back-rivers"
},
{
"@type": "Place",
"name": "Bradley Arm (Old Main Line)",
"url": "/canals-and-rivers/bradley-arm-old-main-line"
},
{
"@type": "Place",
"name": "Bridgwater & Taunton Canal",
"url": "/canals-and-rivers/bridgwater-and-taunton-canal"
},
{
"@type": "Place",
"name": "Calder & Hebble Navigation",
"url": "/canals-and-rivers/calder-and-hebble-navigation"
},
{
"@type": "Place",
"name": "Caldon Canal",
"url": "/canals-and-rivers/caldon-canal"
},
{
"@type": "Place",
"name": "Cannock Extension Canal",
"url": "/canals-and-rivers/cannock-extension-canal"
},
{
"@type": "Place",
"name": "Chesterfield Canal",
"url": "/canals-and-rivers/chesterfield-canal"
},
{
"@type": "Place",
"name": "Coventry Canal",
"url": "/canals-and-rivers/coventry-canal"
},
{
"@type": "Place",
"name": "Cromford Canal",
"url": "/canals-and-rivers/cromford-canal"
},
{
"@type": "Place",
"name": "Daw End Canal",
"url": "/canals-and-rivers/daw-end-canal"
},
{
"@type": "Place",
"name": "Droitwich Canals",
"url": "/canals-and-rivers/droitwich-canals"
},
{
"@type": "Place",
"name": "Dudley No 1 Canal",
"url": "/canals-and-rivers/dudley-no-1-canal"
},
{
"@type": "Place",
"name": "Dudley No 2 Canal",
"url": "/canals-and-rivers/dudley-no-2-canal"
},
{
"@type": "Place",
"name": "Erewash Canal",
"url": "/canals-and-rivers/erewash-canal"
},
{
"@type": "Place",
"name": "Fossdyke Navigation",
"url": "/canals-and-rivers/fossdyke-navigation"
},
{
"@type": "Place",
"name": "Glasson Branch (Lancaster Canal)",
"url": "/canals-and-rivers/glasson-branch-lancaster-canal"
},
{
"@type": "Place",
"name": "Gloucester & Sharpness Canal",
"url": "/canals-and-rivers/gloucester-and-sharpness-canal"
},
{
"@type": "Place",
"name": "Grand Union Canal",
"url": "/canals-and-rivers/grand-union-canal"
},
{
"@type": "Place",
"name": "Grantham Canal",
"url": "/canals-and-rivers/grantham-canal"
},
{
"@type": "Place",
"name": "Hertford Union Canal",
"url": "/canals-and-rivers/hertford-union-canal"
},
{
"@type": "Place",
"name": "Huddersfield Broad Canal",
"url": "/canals-and-rivers/huddersfield-broad-canal"
},
{
"@type": "Place",
"name": "Huddersfield Narrow Canal",
"url": "/canals-and-rivers/huddersfield-narrow-canal"
},
{
"@type": "Place",
"name": "Kennet & Avon Canal",
"url": "/canals-and-rivers/kennet-and-avon-canal"
},
{
"@type": "Place",
"name": "Kingswood Arm (North Stratford Canal)",
"url": "/canals-and-rivers/kingswood-arm-north-stratford-canal"
},
{
"@type": "Place",
"name": "Lancaster Canal",
"url": "/canals-and-rivers/lancaster-canal"
},
{
"@type": "Place",
"name": "Lee Navigation",
"url": "/canals-and-rivers/lee-navigation"
},
{
"@type": "Place",
"name": "Leeds & Liverpool Canal",
"url": "/canals-and-rivers/leeds-and-liverpool-canal"
},
{
"@type": "Place",
"name": "Leicester Line (Grand Union Canal)",
"url": "/canals-and-rivers/leicester-line-grand-union-canal"
},
{
"@type": "Place",
"name": "Leigh Branch (Leeds & Liverpool Canal)",
"url": "/canals-and-rivers/leigh-branch-leeds-and-liverpool-canal"
},
{
"@type": "Place",
"name": "Limehouse Cut",
"url": "/canals-and-rivers/limehouse-cut"
},
{
"@type": "Place",
"name": "Liverpool Canal Link",
"url": "/canals-and-rivers/liverpool-canal-link"
},
{
"@type": "Place",
"name": "Llangollen Canal",
"url": "/canals-and-rivers/llangollen-canal"
},
{
"@type": "Place",
"name": "London Docklands",
"url": "/canals-and-rivers/london-docklands"
},
{
"@type": "Place",
"name": "Macclesfield Canal",
"url": "/canals-and-rivers/macclesfield-canal"
},
{
"@type": "Place",
"name": "Manchester, Bolton & Bury Canal",
"url": "/canals-and-rivers/manchester-bolton-and-bury-canal"
},
{
"@type": "Place",
"name": "Market Harborough Arm (Grand Union Canal)",
"url": "/canals-and-rivers/market-harborough-arm-grand-union-canal"
},
{
"@type": "Place",
"name": "Middlewich Branch (Shropshire Union Canal)",
"url": "/canals-and-rivers/middlewich-branch-shrop-union-canal"
},
{
"@type": "Place",
"name": "Monmouthshire & Brecon Canal",
"url": "/canals-and-rivers/monmouthshire-and-brecon-canal"
},
{
"@type": "Place",
"name": "Montgomery Canal",
"url": "/canals-and-rivers/montgomery-canal"
},
{
"@type": "Place",
"name": "New Junction Canal",
"url": "/canals-and-rivers/new-junction-canal"
},
{
"@type": "Place",
"name": "New Main Line",
"url": "/canals-and-rivers/new-main-line"
},
{
"@type": "Place",
"name": "North Stratford Canal",
"url": "/canals-and-rivers/north-stratford-canal"
},
{
"@type": "Place",
"name": "Northampton Arm (Grand Union Canal)",
"url": "/canals-and-rivers/northampton-arm-grand-union-canal"
},
{
"@type": "Place",
"name": "Nottingham & Beeston Canal",
"url": "/canals-and-rivers/nottingham-and-beeston-canal"
},
{
"@type": "Place",
"name": "Old Main Line",
"url": "/canals-and-rivers/old-main-line"
},
{
"@type": "Place",
"name": "Oxford Canal",
"url": "/canals-and-rivers/oxford-canal"
},
{
"@type": "Place",
"name": "Paddington Arm (Grand Union Canal)",
"url": "/canals-and-rivers/paddington-arm-grand-union-canal"
},
{
"@type": "Place",
"name": "Peak Forest Canal",
"url": "/canals-and-rivers/peak-forest-canal"
},
{
"@type": "Place",
"name": "Pocklington Canal",
"url": "/canals-and-rivers/pocklington-canal"
},
{
"@type": "Place",
"name": "Regent's Canal",
"url": "/canals-and-rivers/regents-canal"
},
{
"@type": "Place",
"name": "Ribble Link",
"url": "/canals-and-rivers/ribble-link"
},
{
"@type": "Place",
"name": "Ripon Canal",
"url": "/canals-and-rivers/ripon-canal"
},
{
"@type": "Place",
"name": "River Aire",
"url": "/canals-and-rivers/river-aire"
},
{
"@type": "Place",
"name": "River Ouse",
"url": "/canals-and-rivers/river-ouse"
},
{
"@type": "Place",
"name": "River Severn Navigation",
"url": "/canals-and-rivers/river-severn-navigation"
},
{
"@type": "Place",
"name": "River Soar",
"url": "/canals-and-rivers/river-soar"
},
{
"@type": "Place",
"name": "River Stort",
"url": "/canals-and-rivers/river-stort"
},
{
"@type": "Place",
"name": "River Tees",
"url": "/canals-and-rivers/river-tees"
},
{
"@type": "Place",
"name": "River Trent",
"url": "/canals-and-rivers/river-trent"
},
{
"@type": "Place",
"name": "River Witham",
"url": "/canals-and-rivers/river-witham"
},
{
"@type": "Place",
"name": "Rochdale Canal",
"url": "/canals-and-rivers/rochdale-canal"
},
{
"@type": "Place",
"name": "Rufford Branch (Leeds & Liverpool Canal)",
"url": "/canals-and-rivers/rufford-branch-leeds-and-liverpool-canal"
},
{
"@type": "Place",
"name": "Rushall Canal",
"url": "/canals-and-rivers/rushall-canal"
},
{
"@type": "Place",
"name": "Sankey (St.Helens) Canal",
"url": "/canals-and-rivers/sankey-sthelens-canal"
},
{
"@type": "Place",
"name": "Selby Canal",
"url": "/canals-and-rivers/selby-canal"
},
{
"@type": "Place",
"name": "Sheffield & South Yorkshire Navigations",
"url": "/canals-and-rivers/sheffield-and-south-yorkshire-navigations"
},
{
"@type": "Place",
"name": "Sheffield & Tinsley Canal",
"url": "/canals-and-rivers/sheffield-and-tinsley-canal"
},
{
"@type": "Place",
"name": "Shrewsbury & Newport Canal",
"url": "/canals-and-rivers/shrewsbury-and-newport-canal"
},
{
"@type": "Place",
"name": "Shropshire Union Canal",
"url": "/canals-and-rivers/shropshire-union-canal"
},
{
"@type": "Place",
"name": "Slough Arm (Grand Union Canal)",
"url": "/canals-and-rivers/slough-arm-grand-union-canal"
},
{
"@type": "Place",
"name": "South Stratford Canal",
"url": "/canals-and-rivers/south-stratford-canal"
},
{
"@type": "Place",
"name": "Staffordshire & Worcestershire Canal",
"url": "/canals-and-rivers/staffordshire-and-worcestershire-canal"
},
{
"@type": "Place",
"name": "Stainforth & Keadby Canal",
"url": "/canals-and-rivers/stainforth-and-keadby-canal"
},
{
"@type": "Place",
"name": "Stourbridge Canal",
"url": "/canals-and-rivers/stourbridge-canal"
},
{
"@type": "Place",
"name": "Stratford-upon-Avon Canal",
"url": "/canals-and-rivers/stratford-upon-avon-canal"
},
{
"@type": "Place",
"name": "Swansea Canal",
"url": "/canals-and-rivers/swansea-canal"
},
{
"@type": "Place",
"name": "Tame Valley Canal",
"url": "/canals-and-rivers/tame-valley-canal"
},
{
"@type": "Place",
"name": "Titford Canal",
"url": "/canals-and-rivers/titford-canal"
},
{
"@type": "Place",
"name": "Trent & Mersey Canal",
"url": "/canals-and-rivers/trent-and-mersey-canal"
},
{
"@type": "Place",
"name": "Upper Trent",
"url": "/canals-and-rivers/upper-trent"
},
{
"@type": "Place",
"name": "Ure Navigation",
"url": "/canals-and-rivers/ure-navigation"
},
{
"@type": "Place",
"name": "Wakefield Branch (Aire & Calder Navigation)",
"url": "/canals-and-rivers/wakefield-branch-aire-and-calder-nav"
},
{
"@type": "Place",
"name": "Walsall Canal",
"url": "/canals-and-rivers/walsall-canal"
},
{
"@type": "Place",
"name": "Weaver Navigation",
"url": "/canals-and-rivers/weaver-navigation"
},
{
"@type": "Place",
"name": "Wednesbury Old Canal",
"url": "/canals-and-rivers/wednesbury-old-canal"
},
{
"@type": "Place",
"name": "Welford Arm (Leicester Line)",
"url": "/canals-and-rivers/welford-arm-leicester-line"
},
{
"@type": "Place",
"name": "Wendover Arm (Grand Union Canal)",
"url": "/canals-and-rivers/wendover-arm-grand-union-canal"
},
{
"@type": "Place",
"name": "Worcester & Birmingham Canal",
"url": "/canals-and-rivers/worcester-and-birmingham-canal"
},
{
"@type": "Place",
"name": "Wyrley & Essington Canal",
"url": "/canals-and-rivers/wyrley-and-essington-canal"
}
]
}
]
Explore the other reputation pillars for Canal & River Trust
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Canal & River Trust, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Canal & River Trust: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://canalrivertrust.org.uk to view the most current version of its content and see directly what this company is about and what it offers.