Chrysalis Supplies Ltd
(https://chrysalis.uk.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the site names Managing Director Donna Taylor and provides a physical address in Leicester, there is a technical authority gap. The schema_json is limited to generic WebPage and WebSite types, failing to utilize Organization or Person schema to link the founder’s 30-year industry claim to verifiable digital footprints (e.g., sameAs links to LinkedIn).
The site makes bold performance guarantees such as ‘guarantee to keep your hotel… safe’ and ’24-hour response to any query,’ but lacks the case studies or service-level agreement (SLA) documentation to prove these capabilities. The gap between the marketing ‘Promise’ and the demonstrated evidence of these services is wide.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chrysalis.uk.com/",
"url": "https://chrysalis.uk.com/",
"name": "Professional Cleaning Supplies UK | Hygiene Supplies Leicester",
"isPartOf": {
"@id": "https://chrysalis.uk.com/#website"
},
"primaryImageOfPage": {
"@id": "https://chrysalis.uk.com/#primaryimage"
},
"image": {
"@id": "https://chrysalis.uk.com/#primaryimage"
},
"thumbnailUrl": "http://chrysalis.uk.com/wp-content/uploads/2024/04/Untitled-design-37.png",
"datePublished": "2021-08-12T12:46:48+00:00",
"dateModified": "2025-02-26T15:02:31+00:00",
"description": "We provide a wide range of commercial and professional cleaning supplies in the UK. Our products are perfect for healthcare, general housekeeping, and many other uses.",
"breadcrumb": {
"@id": "https://chrysalis.uk.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chrysalis.uk.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://chrysalis.uk.com/#primaryimage",
"url": "http://chrysalis.uk.com/wp-content/uploads/2024/04/Untitled-design-37.png",
"contentUrl": "http://chrysalis.uk.com/wp-content/uploads/2024/04/Untitled-design-37.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://chrysalis.uk.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://chrysalis.uk.com/#website",
"url": "https://chrysalis.uk.com/",
"name": "Chrysalis UK",
"description": "Where hygiene really matters | Best cleaning supplies UK",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chrysalis.uk.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chrysalis.uk.com/about",
"url": "https://chrysalis.uk.com/about",
"name": "About Us | Chrysalis Supplies Ltd",
"isPartOf": {
"@id": "https://chrysalis.uk.com/#website"
},
"primaryImageOfPage": {
"@id": "https://chrysalis.uk.com/about#primaryimage"
},
"image": {
"@id": "https://chrysalis.uk.com/about#primaryimage"
},
"thumbnailUrl": "http://chrysalis.uk.com/wp-content/uploads/2022/01/cleaning-products_large-1024x538.jpeg",
"datePublished": "2022-01-11T10:17:55+00:00",
"dateModified": "2024-05-13T05:46:00+00:00",
"description": "At Chrysalis Supplies Ltd, we provide professional cleaning products all over the UK. Contact us to learn more.",
"breadcrumb": {
"@id": "https://chrysalis.uk.com/about#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chrysalis.uk.com/about"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://chrysalis.uk.com/about#primaryimage",
"url": "http://chrysalis.uk.com/wp-content/uploads/2022/01/cleaning-products_large-1024x538.jpeg",
"contentUrl": "http://chrysalis.uk.com/wp-content/uploads/2022/01/cleaning-products_large-1024x538.jpeg"
},
{
"@type": "BreadcrumbList",
"@id": "https://chrysalis.uk.com/about#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://chrysalis.uk.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://chrysalis.uk.com/#website",
"url": "https://chrysalis.uk.com/",
"name": "Chrysalis UK",
"description": "Where hygiene really matters | Best cleaning supplies UK",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chrysalis.uk.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/jds-dispensers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chrysalis.uk.com/jds-dispensers",
"url": "https://chrysalis.uk.com/jds-dispensers",
"name": "JDS Dispensers | Chrysalis Supplies Ltd",
"isPartOf": {
"@id": "https://chrysalis.uk.com/#website"
},
"primaryImageOfPage": {
"@id": "https://chrysalis.uk.com/jds-dispensers#primaryimage"
},
"image": {
"@id": "https://chrysalis.uk.com/jds-dispensers#primaryimage"
},
"thumbnailUrl": "http://chrysalis.uk.com/wp-content/uploads/2021/08/Chrysalis.png",
"datePublished": "2024-04-27T08:21:21+00:00",
"dateModified": "2024-08-19T06:51:20+00:00",
"description": "Having been in the industry for over 30 years, Chrysalis Supplies Ltd is a leading supplier of soap, sanitiser, and paper dispensers.",
"breadcrumb": {
"@id": "https://chrysalis.uk.com/jds-dispensers#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chrysalis.uk.com/jds-dispensers"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://chrysalis.uk.com/jds-dispensers#primaryimage",
"url": "http://chrysalis.uk.com/wp-content/uploads/2021/08/Chrysalis.png",
"contentUrl": "http://chrysalis.uk.com/wp-content/uploads/2021/08/Chrysalis.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://chrysalis.uk.com/jds-dispensers#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://chrysalis.uk.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "JDS Dispensers"
}
]
},
{
"@type": "WebSite",
"@id": "https://chrysalis.uk.com/#website",
"url": "https://chrysalis.uk.com/",
"name": "Chrysalis UK",
"description": "Where hygiene really matters | Best cleaning supplies UK",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chrysalis.uk.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/hospitality/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chrysalis.uk.com/hospitality",
"url": "https://chrysalis.uk.com/hospitality",
"name": "Hotel cleaning & Hygiene Supplies | Hotel Toiletries & Consumables",
"isPartOf": {
"@id": "https://chrysalis.uk.com/#website"
},
"datePublished": "2022-01-11T12:38:26+00:00",
"dateModified": "2022-12-27T09:59:58+00:00",
"description": "Exceptional hotel suppliers with quality products. We offer the best selection of hotel toiletries, hotel consumables, hotel hygiene supplies, hotel cleaning supplies.",
"breadcrumb": {
"@id": "https://chrysalis.uk.com/hospitality#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chrysalis.uk.com/hospitality"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://chrysalis.uk.com/hospitality#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://chrysalis.uk.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Hospitality"
}
]
},
{
"@type": "WebSite",
"@id": "https://chrysalis.uk.com/#website",
"url": "https://chrysalis.uk.com/",
"name": "Chrysalis UK",
"description": "Where hygiene really matters | Best cleaning supplies UK",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chrysalis.uk.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 0 |
| /about/ | 3 | 0 |
| /jds-dispensers/ | 3 | 0 |
| /hospitality/ | 5 | 0 |
This page presents a snapshot of public data from Chrysalis Supplies Ltd, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Chrysalis Supplies Ltd: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://chrysalis.uk.com to view the most current version of its content and see directly what this company is about and what it offers.