Chrysalis Supplies Ltd
(https://chrysalis.uk.com) 📸 Data Snapshot: June 20, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site triggers significant trust theatre flags. It reports a review_count of 3 to 5 across pages, yet the proof_links_count is 0, indicating that reviews are displayed without external verification or links to third-party platforms. Furthermore, the claim of being ‘Trusted partners in hospitality’ and working with ‘some of the UK’s largest hospitality brands’ lacks a single named client or logo to anchor the assertion.
The ratio of verifiable evidence to assertions is low for service claims but high for product hardware. For instance, the hardware is ISO 9001:2015 certified (verifiable), but the ‘huge growth over the past 12 months’ and ‘passionate’ team culture are purely anecdotal. Across 4 pages, there are 0 external proof paths to independent review sites or client portfolios.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 0 |
| /about/ | 3 | 0 |
| /jds-dispensers/ | 3 | 0 |
| /hospitality/ | 5 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chrysalis.uk.com/",
"url": "https://chrysalis.uk.com/",
"name": "Professional Cleaning Supplies UK | Hygiene Supplies Leicester",
"isPartOf": {
"@id": "https://chrysalis.uk.com/#website"
},
"primaryImageOfPage": {
"@id": "https://chrysalis.uk.com/#primaryimage"
},
"image": {
"@id": "https://chrysalis.uk.com/#primaryimage"
},
"thumbnailUrl": "http://chrysalis.uk.com/wp-content/uploads/2024/04/Untitled-design-37.png",
"datePublished": "2021-08-12T12:46:48+00:00",
"dateModified": "2025-02-26T15:02:31+00:00",
"description": "We provide a wide range of commercial and professional cleaning supplies in the UK. Our products are perfect for healthcare, general housekeeping, and many other uses.",
"breadcrumb": {
"@id": "https://chrysalis.uk.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chrysalis.uk.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://chrysalis.uk.com/#primaryimage",
"url": "http://chrysalis.uk.com/wp-content/uploads/2024/04/Untitled-design-37.png",
"contentUrl": "http://chrysalis.uk.com/wp-content/uploads/2024/04/Untitled-design-37.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://chrysalis.uk.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://chrysalis.uk.com/#website",
"url": "https://chrysalis.uk.com/",
"name": "Chrysalis UK",
"description": "Where hygiene really matters | Best cleaning supplies UK",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chrysalis.uk.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chrysalis.uk.com/about",
"url": "https://chrysalis.uk.com/about",
"name": "About Us | Chrysalis Supplies Ltd",
"isPartOf": {
"@id": "https://chrysalis.uk.com/#website"
},
"primaryImageOfPage": {
"@id": "https://chrysalis.uk.com/about#primaryimage"
},
"image": {
"@id": "https://chrysalis.uk.com/about#primaryimage"
},
"thumbnailUrl": "http://chrysalis.uk.com/wp-content/uploads/2022/01/cleaning-products_large-1024x538.jpeg",
"datePublished": "2022-01-11T10:17:55+00:00",
"dateModified": "2024-05-13T05:46:00+00:00",
"description": "At Chrysalis Supplies Ltd, we provide professional cleaning products all over the UK. Contact us to learn more.",
"breadcrumb": {
"@id": "https://chrysalis.uk.com/about#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chrysalis.uk.com/about"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://chrysalis.uk.com/about#primaryimage",
"url": "http://chrysalis.uk.com/wp-content/uploads/2022/01/cleaning-products_large-1024x538.jpeg",
"contentUrl": "http://chrysalis.uk.com/wp-content/uploads/2022/01/cleaning-products_large-1024x538.jpeg"
},
{
"@type": "BreadcrumbList",
"@id": "https://chrysalis.uk.com/about#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://chrysalis.uk.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://chrysalis.uk.com/#website",
"url": "https://chrysalis.uk.com/",
"name": "Chrysalis UK",
"description": "Where hygiene really matters | Best cleaning supplies UK",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chrysalis.uk.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/jds-dispensers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chrysalis.uk.com/jds-dispensers",
"url": "https://chrysalis.uk.com/jds-dispensers",
"name": "JDS Dispensers | Chrysalis Supplies Ltd",
"isPartOf": {
"@id": "https://chrysalis.uk.com/#website"
},
"primaryImageOfPage": {
"@id": "https://chrysalis.uk.com/jds-dispensers#primaryimage"
},
"image": {
"@id": "https://chrysalis.uk.com/jds-dispensers#primaryimage"
},
"thumbnailUrl": "http://chrysalis.uk.com/wp-content/uploads/2021/08/Chrysalis.png",
"datePublished": "2024-04-27T08:21:21+00:00",
"dateModified": "2024-08-19T06:51:20+00:00",
"description": "Having been in the industry for over 30 years, Chrysalis Supplies Ltd is a leading supplier of soap, sanitiser, and paper dispensers.",
"breadcrumb": {
"@id": "https://chrysalis.uk.com/jds-dispensers#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chrysalis.uk.com/jds-dispensers"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://chrysalis.uk.com/jds-dispensers#primaryimage",
"url": "http://chrysalis.uk.com/wp-content/uploads/2021/08/Chrysalis.png",
"contentUrl": "http://chrysalis.uk.com/wp-content/uploads/2021/08/Chrysalis.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://chrysalis.uk.com/jds-dispensers#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://chrysalis.uk.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "JDS Dispensers"
}
]
},
{
"@type": "WebSite",
"@id": "https://chrysalis.uk.com/#website",
"url": "https://chrysalis.uk.com/",
"name": "Chrysalis UK",
"description": "Where hygiene really matters | Best cleaning supplies UK",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chrysalis.uk.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/hospitality/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chrysalis.uk.com/hospitality",
"url": "https://chrysalis.uk.com/hospitality",
"name": "Hotel cleaning & Hygiene Supplies | Hotel Toiletries & Consumables",
"isPartOf": {
"@id": "https://chrysalis.uk.com/#website"
},
"datePublished": "2022-01-11T12:38:26+00:00",
"dateModified": "2022-12-27T09:59:58+00:00",
"description": "Exceptional hotel suppliers with quality products. We offer the best selection of hotel toiletries, hotel consumables, hotel hygiene supplies, hotel cleaning supplies.",
"breadcrumb": {
"@id": "https://chrysalis.uk.com/hospitality#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chrysalis.uk.com/hospitality"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://chrysalis.uk.com/hospitality#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://chrysalis.uk.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Hospitality"
}
]
},
{
"@type": "WebSite",
"@id": "https://chrysalis.uk.com/#website",
"url": "https://chrysalis.uk.com/",
"name": "Chrysalis UK",
"description": "Where hygiene really matters | Best cleaning supplies UK",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chrysalis.uk.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
This page presents a snapshot of public data from Chrysalis Supplies Ltd, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Chrysalis Supplies Ltd: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://chrysalis.uk.com to view the most current version of its content and see directly what this company is about and what it offers.