Digital Essence
(https://digitalessence.net) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is anchored in the person of Hedley Phillips, whose BSc (Hons) and 25-year career history including work for the BBC and Cambridge University are documented. However, there is a technical authority gap in the structured data; the site lacks Person schema or sameAs links to professional profiles like LinkedIn to verify these credentials. The technical implementation of the site itself is clean but relies on aging blog content, which undermines the claim of being at the forefront of digital marketing.
The site makes bold claims about helping businesses grow and providing rock solid performance without providing specific case study data or uptime percentages. While the hosting tech stack is well-defined, the actual business outcomes for clients are presented as vague narrative testimonials rather than measurable KPIs. This creates a gap between the technical input described and the proven output for the customer.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://digitalessence.net/",
"url": "https://digitalessence.net/",
"name": "Web Site Design in Innerleithen & Peebles - Digital Essence",
"isPartOf": {
"@id": "https://digitalessence.net/#website"
},
"about": {
"@id": "https://digitalessence.net/#organization"
},
"datePublished": "2014-07-21T15:59:54+00:00",
"dateModified": "2025-03-19T10:25:02+00:00",
"description": "Web Site Design in Innerleithen & Peebles Affordable web design, graphic design, SEO and hosting for your business. Call us on 01896 888 235",
"breadcrumb": {
"@id": "https://digitalessence.net/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://digitalessence.net/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://digitalessence.net/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://digitalessence.net/#website",
"url": "https://digitalessence.net/",
"name": "Digital Essence",
"description": "Innerleithen Web Design, Hosting & Social Media Marketing",
"publisher": {
"@id": "https://digitalessence.net/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://digitalessence.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://digitalessence.net/#organization",
"name": "Digital Essence",
"url": "https://digitalessence.net/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://digitalessence.net/#/schema/logo/image/",
"url": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"contentUrl": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"width": 588,
"height": 83,
"caption": "Digital Essence"
},
"image": {
"@id": "https://digitalessence.net/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/DigitalEssenceDesign/",
"https://x.com/Digital_Essence"
]
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://digitalessence.net/contact/",
"url": "https://digitalessence.net/contact/",
"name": "Contact us for Web Design in Innerleithen & Web hosting in Peebles",
"isPartOf": {
"@id": "https://digitalessence.net/#website"
},
"datePublished": "2012-08-24T13:01:04+00:00",
"dateModified": "2024-02-27T12:45:20+00:00",
"description": "Looking for Web Site Design in Innerleithen and Peebles? Or need your website hosted? Call Digital Essence a local Innerleithen business for help and advice",
"breadcrumb": {
"@id": "https://digitalessence.net/contact/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://digitalessence.net/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://digitalessence.net/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://digitalessence.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact us"
}
]
},
{
"@type": "WebSite",
"@id": "https://digitalessence.net/#website",
"url": "https://digitalessence.net/",
"name": "Digital Essence",
"description": "Innerleithen Web Design, Hosting & Social Media Marketing",
"publisher": {
"@id": "https://digitalessence.net/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://digitalessence.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://digitalessence.net/#organization",
"name": "Digital Essence",
"url": "https://digitalessence.net/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://digitalessence.net/#/schema/logo/image/",
"url": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"contentUrl": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"width": 588,
"height": 83,
"caption": "Digital Essence"
},
"image": {
"@id": "https://digitalessence.net/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/DigitalEssenceDesign/",
"https://x.com/Digital_Essence"
]
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://digitalessence.net/about-us/",
"url": "https://digitalessence.net/about-us/",
"name": "About Us - Digital Essence",
"isPartOf": {
"@id": "https://digitalessence.net/#website"
},
"datePublished": "2014-08-15T11:48:29+00:00",
"dateModified": "2025-03-19T10:30:37+00:00",
"description": "Based in the Tweed Valley near Peebles. We are a small coompany providing web design and development for small to medium business. Read about our history.",
"breadcrumb": {
"@id": "https://digitalessence.net/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://digitalessence.net/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://digitalessence.net/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://digitalessence.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://digitalessence.net/#website",
"url": "https://digitalessence.net/",
"name": "Digital Essence",
"description": "Innerleithen Web Design, Hosting & Social Media Marketing",
"publisher": {
"@id": "https://digitalessence.net/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://digitalessence.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://digitalessence.net/#organization",
"name": "Digital Essence",
"url": "https://digitalessence.net/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://digitalessence.net/#/schema/logo/image/",
"url": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"contentUrl": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"width": 588,
"height": 83,
"caption": "Digital Essence"
},
"image": {
"@id": "https://digitalessence.net/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/DigitalEssenceDesign/",
"https://x.com/Digital_Essence"
]
}
]
}
/blog/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://digitalessence.net/blog/",
"url": "https://digitalessence.net/blog/",
"name": "Web Design and Hosting Blog by Digital Essence in Innerleithen",
"isPartOf": {
"@id": "https://digitalessence.net/#website"
},
"datePublished": "2012-08-24T12:59:02+00:00",
"dateModified": "2018-11-07T09:07:34+00:00",
"description": "Web Design Blog. Innerleithen company specialising in Web Design and Hosting. Our blog contains business and local info from Innerleithen and Peebles",
"breadcrumb": {
"@id": "https://digitalessence.net/blog/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://digitalessence.net/blog/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://digitalessence.net/blog/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://digitalessence.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog"
}
]
},
{
"@type": "WebSite",
"@id": "https://digitalessence.net/#website",
"url": "https://digitalessence.net/",
"name": "Digital Essence",
"description": "Innerleithen Web Design, Hosting & Social Media Marketing",
"publisher": {
"@id": "https://digitalessence.net/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://digitalessence.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://digitalessence.net/#organization",
"name": "Digital Essence",
"url": "https://digitalessence.net/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://digitalessence.net/#/schema/logo/image/",
"url": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"contentUrl": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"width": 588,
"height": 83,
"caption": "Digital Essence"
},
"image": {
"@id": "https://digitalessence.net/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/DigitalEssenceDesign/",
"https://x.com/Digital_Essence"
]
}
]
}
/web-design-portfolio/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://digitalessence.net/web-design-portfolio/",
"url": "https://digitalessence.net/web-design-portfolio/",
"name": "Web Design Portfolio - Digital Essence",
"isPartOf": {
"@id": "https://digitalessence.net/#website"
},
"datePublished": "2018-10-16T09:21:45+00:00",
"dateModified": "2023-12-15T14:52:28+00:00",
"description": "Web Design Portfoilo - Have a look at some of our previous client designs we have produced. Call us on 01896 888 235 to discuss your new business website",
"breadcrumb": {
"@id": "https://digitalessence.net/web-design-portfolio/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://digitalessence.net/web-design-portfolio/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://digitalessence.net/web-design-portfolio/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://digitalessence.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Web Design Portfolio"
}
]
},
{
"@type": "WebSite",
"@id": "https://digitalessence.net/#website",
"url": "https://digitalessence.net/",
"name": "Digital Essence",
"description": "Innerleithen Web Design, Hosting & Social Media Marketing",
"publisher": {
"@id": "https://digitalessence.net/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://digitalessence.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://digitalessence.net/#organization",
"name": "Digital Essence",
"url": "https://digitalessence.net/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://digitalessence.net/#/schema/logo/image/",
"url": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"contentUrl": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"width": 588,
"height": 83,
"caption": "Digital Essence"
},
"image": {
"@id": "https://digitalessence.net/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/DigitalEssenceDesign/",
"https://x.com/Digital_Essence"
]
}
]
}
/terms-and-conditions/privacy-policy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://digitalessence.net/terms-and-conditions/privacy-policy/",
"url": "https://digitalessence.net/terms-and-conditions/privacy-policy/",
"name": "Privacy Policy - Digital Essence",
"isPartOf": {
"@id": "https://digitalessence.net/#website"
},
"datePublished": "2013-04-12T18:07:50+00:00",
"dateModified": "2022-08-30T12:49:04+00:00",
"description": "Web Hosting and Web design in Scottish Borders - Privacy Policy. Full details of our privacy policy and how we treat and look after your data.",
"breadcrumb": {
"@id": "https://digitalessence.net/terms-and-conditions/privacy-policy/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://digitalessence.net/terms-and-conditions/privacy-policy/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://digitalessence.net/terms-and-conditions/privacy-policy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://digitalessence.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Terms & Conditions",
"item": "https://digitalessence.net/terms-and-conditions/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Privacy Policy"
}
]
},
{
"@type": "WebSite",
"@id": "https://digitalessence.net/#website",
"url": "https://digitalessence.net/",
"name": "Digital Essence",
"description": "Innerleithen Web Design, Hosting & Social Media Marketing",
"publisher": {
"@id": "https://digitalessence.net/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://digitalessence.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://digitalessence.net/#organization",
"name": "Digital Essence",
"url": "https://digitalessence.net/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://digitalessence.net/#/schema/logo/image/",
"url": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"contentUrl": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"width": 588,
"height": 83,
"caption": "Digital Essence"
},
"image": {
"@id": "https://digitalessence.net/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/DigitalEssenceDesign/",
"https://x.com/Digital_Essence"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
166Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 109 | 1 |
| /contact/ | 9 | 1 |
| /about-us/ | 9 | 1 |
| /blog/ | 18 | 1 |
| /web-design-portfolio/ | 9 | 1 |
| /terms-and-conditions/privacy-policy/ | 12 | 1 |
Explore the other reputation pillars for Digital Essence
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Digital Essence, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Digital Essence: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://digitalessence.net to view the most current version of its content and see directly what this company is about and what it offers.