Digital Essence
(https://digitalessence.net) 📸 Data Snapshot: May 19, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
7
Impact Weight: 20 / 100
35% Reputation
A significant disconnect exists between the claim of 109 reviews on the homepage and the presence of only 1 verified proof link in the metadata. While the text contains attributed testimonials from local businesses like Ridelines and Forest Eyes Photography, the lack of third-party verification links for over 100 reviews suggests trust theatre. Furthermore, the evidence provided is temporalily compromised, with most portfolio mentions and blog entries dating back to 2015-2018, making the proof paths extremely stale as of May 2026.
The density of specific proof points is moderate; the site names 15+ local clients and projects, which is superior to most generic agencies. However, the ratio of current proof to stale proof is poor, with no major projects or results highlighted from the 2024-2026 period. Out of the 109 claimed reviews, only a handful are displayed in the body text, leaving over 90 percent of the trust signal unsubstantiated.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
166Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 109 | 1 |
| /contact/ | 9 | 1 |
| /about-us/ | 9 | 1 |
| /blog/ | 18 | 1 |
| /web-design-portfolio/ | 9 | 1 |
| /terms-and-conditions/privacy-policy/ | 12 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://digitalessence.net/",
"url": "https://digitalessence.net/",
"name": "Web Site Design in Innerleithen & Peebles - Digital Essence",
"isPartOf": {
"@id": "https://digitalessence.net/#website"
},
"about": {
"@id": "https://digitalessence.net/#organization"
},
"datePublished": "2014-07-21T15:59:54+00:00",
"dateModified": "2025-03-19T10:25:02+00:00",
"description": "Web Site Design in Innerleithen & Peebles Affordable web design, graphic design, SEO and hosting for your business. Call us on 01896 888 235",
"breadcrumb": {
"@id": "https://digitalessence.net/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://digitalessence.net/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://digitalessence.net/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://digitalessence.net/#website",
"url": "https://digitalessence.net/",
"name": "Digital Essence",
"description": "Innerleithen Web Design, Hosting & Social Media Marketing",
"publisher": {
"@id": "https://digitalessence.net/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://digitalessence.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://digitalessence.net/#organization",
"name": "Digital Essence",
"url": "https://digitalessence.net/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://digitalessence.net/#/schema/logo/image/",
"url": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"contentUrl": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"width": 588,
"height": 83,
"caption": "Digital Essence"
},
"image": {
"@id": "https://digitalessence.net/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/DigitalEssenceDesign/",
"https://x.com/Digital_Essence"
]
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://digitalessence.net/contact/",
"url": "https://digitalessence.net/contact/",
"name": "Contact us for Web Design in Innerleithen & Web hosting in Peebles",
"isPartOf": {
"@id": "https://digitalessence.net/#website"
},
"datePublished": "2012-08-24T13:01:04+00:00",
"dateModified": "2024-02-27T12:45:20+00:00",
"description": "Looking for Web Site Design in Innerleithen and Peebles? Or need your website hosted? Call Digital Essence a local Innerleithen business for help and advice",
"breadcrumb": {
"@id": "https://digitalessence.net/contact/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://digitalessence.net/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://digitalessence.net/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://digitalessence.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact us"
}
]
},
{
"@type": "WebSite",
"@id": "https://digitalessence.net/#website",
"url": "https://digitalessence.net/",
"name": "Digital Essence",
"description": "Innerleithen Web Design, Hosting & Social Media Marketing",
"publisher": {
"@id": "https://digitalessence.net/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://digitalessence.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://digitalessence.net/#organization",
"name": "Digital Essence",
"url": "https://digitalessence.net/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://digitalessence.net/#/schema/logo/image/",
"url": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"contentUrl": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"width": 588,
"height": 83,
"caption": "Digital Essence"
},
"image": {
"@id": "https://digitalessence.net/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/DigitalEssenceDesign/",
"https://x.com/Digital_Essence"
]
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://digitalessence.net/about-us/",
"url": "https://digitalessence.net/about-us/",
"name": "About Us - Digital Essence",
"isPartOf": {
"@id": "https://digitalessence.net/#website"
},
"datePublished": "2014-08-15T11:48:29+00:00",
"dateModified": "2025-03-19T10:30:37+00:00",
"description": "Based in the Tweed Valley near Peebles. We are a small coompany providing web design and development for small to medium business. Read about our history.",
"breadcrumb": {
"@id": "https://digitalessence.net/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://digitalessence.net/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://digitalessence.net/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://digitalessence.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://digitalessence.net/#website",
"url": "https://digitalessence.net/",
"name": "Digital Essence",
"description": "Innerleithen Web Design, Hosting & Social Media Marketing",
"publisher": {
"@id": "https://digitalessence.net/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://digitalessence.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://digitalessence.net/#organization",
"name": "Digital Essence",
"url": "https://digitalessence.net/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://digitalessence.net/#/schema/logo/image/",
"url": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"contentUrl": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"width": 588,
"height": 83,
"caption": "Digital Essence"
},
"image": {
"@id": "https://digitalessence.net/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/DigitalEssenceDesign/",
"https://x.com/Digital_Essence"
]
}
]
}
/blog/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://digitalessence.net/blog/",
"url": "https://digitalessence.net/blog/",
"name": "Web Design and Hosting Blog by Digital Essence in Innerleithen",
"isPartOf": {
"@id": "https://digitalessence.net/#website"
},
"datePublished": "2012-08-24T12:59:02+00:00",
"dateModified": "2018-11-07T09:07:34+00:00",
"description": "Web Design Blog. Innerleithen company specialising in Web Design and Hosting. Our blog contains business and local info from Innerleithen and Peebles",
"breadcrumb": {
"@id": "https://digitalessence.net/blog/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://digitalessence.net/blog/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://digitalessence.net/blog/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://digitalessence.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog"
}
]
},
{
"@type": "WebSite",
"@id": "https://digitalessence.net/#website",
"url": "https://digitalessence.net/",
"name": "Digital Essence",
"description": "Innerleithen Web Design, Hosting & Social Media Marketing",
"publisher": {
"@id": "https://digitalessence.net/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://digitalessence.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://digitalessence.net/#organization",
"name": "Digital Essence",
"url": "https://digitalessence.net/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://digitalessence.net/#/schema/logo/image/",
"url": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"contentUrl": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"width": 588,
"height": 83,
"caption": "Digital Essence"
},
"image": {
"@id": "https://digitalessence.net/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/DigitalEssenceDesign/",
"https://x.com/Digital_Essence"
]
}
]
}
/web-design-portfolio/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://digitalessence.net/web-design-portfolio/",
"url": "https://digitalessence.net/web-design-portfolio/",
"name": "Web Design Portfolio - Digital Essence",
"isPartOf": {
"@id": "https://digitalessence.net/#website"
},
"datePublished": "2018-10-16T09:21:45+00:00",
"dateModified": "2023-12-15T14:52:28+00:00",
"description": "Web Design Portfoilo - Have a look at some of our previous client designs we have produced. Call us on 01896 888 235 to discuss your new business website",
"breadcrumb": {
"@id": "https://digitalessence.net/web-design-portfolio/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://digitalessence.net/web-design-portfolio/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://digitalessence.net/web-design-portfolio/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://digitalessence.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Web Design Portfolio"
}
]
},
{
"@type": "WebSite",
"@id": "https://digitalessence.net/#website",
"url": "https://digitalessence.net/",
"name": "Digital Essence",
"description": "Innerleithen Web Design, Hosting & Social Media Marketing",
"publisher": {
"@id": "https://digitalessence.net/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://digitalessence.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://digitalessence.net/#organization",
"name": "Digital Essence",
"url": "https://digitalessence.net/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://digitalessence.net/#/schema/logo/image/",
"url": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"contentUrl": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"width": 588,
"height": 83,
"caption": "Digital Essence"
},
"image": {
"@id": "https://digitalessence.net/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/DigitalEssenceDesign/",
"https://x.com/Digital_Essence"
]
}
]
}
/terms-and-conditions/privacy-policy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://digitalessence.net/terms-and-conditions/privacy-policy/",
"url": "https://digitalessence.net/terms-and-conditions/privacy-policy/",
"name": "Privacy Policy - Digital Essence",
"isPartOf": {
"@id": "https://digitalessence.net/#website"
},
"datePublished": "2013-04-12T18:07:50+00:00",
"dateModified": "2022-08-30T12:49:04+00:00",
"description": "Web Hosting and Web design in Scottish Borders - Privacy Policy. Full details of our privacy policy and how we treat and look after your data.",
"breadcrumb": {
"@id": "https://digitalessence.net/terms-and-conditions/privacy-policy/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://digitalessence.net/terms-and-conditions/privacy-policy/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://digitalessence.net/terms-and-conditions/privacy-policy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://digitalessence.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Terms & Conditions",
"item": "https://digitalessence.net/terms-and-conditions/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Privacy Policy"
}
]
},
{
"@type": "WebSite",
"@id": "https://digitalessence.net/#website",
"url": "https://digitalessence.net/",
"name": "Digital Essence",
"description": "Innerleithen Web Design, Hosting & Social Media Marketing",
"publisher": {
"@id": "https://digitalessence.net/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://digitalessence.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://digitalessence.net/#organization",
"name": "Digital Essence",
"url": "https://digitalessence.net/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://digitalessence.net/#/schema/logo/image/",
"url": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"contentUrl": "https://digitalessence.net/wp-content/uploads/2016/02/Digital_essence_just_words.png",
"width": 588,
"height": 83,
"caption": "Digital Essence"
},
"image": {
"@id": "https://digitalessence.net/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/DigitalEssenceDesign/",
"https://x.com/Digital_Essence"
]
}
]
}
Explore the other reputation pillars for Digital Essence
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Digital Essence, captured on May 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Digital Essence: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://digitalessence.net to view the most current version of its content and see directly what this company is about and what it offers.