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Identity & Authority: Higgins Waste & Recycling – Signal Evidence & AI Readability

Higgins Waste & Recycling

(https://higginswaste.ie) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

The business establishes authority through a 35-year operational history and physical locations in Tralee and Listowel. A small authority gap exists as the ‘Family Owned’ claim lacks named individuals or Person schema to link to real-world expertise, though the LocalBusiness schema is well-implemented and technically sound.

Performance claims are grounded in operational reality rather than marketing hyperbole. Instead of claiming ‘world-class efficiency,’ the site specifies ‘fast unloading and quick turnaround times’ for rigid-bodied vehicles at their recycling centres, a measurable and specific operational claim.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://higginswaste.ie/#place",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "The Kerries",
                "addressLocality": "Tralee",
                "addressCountry": "Ireland"
            }
        },
        {
            "@type": [
                "LocalBusiness",
                "Organization"
            ],
            "@id": "https://higginswaste.ie/#organization",
            "name": "Higgins Waste & Recycling",
            "url": "https://higginswaste.ie",
            "email": "info@higginswaste.ie",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "The Kerries",
                "addressLocality": "Tralee",
                "addressCountry": "Ireland"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://higginswaste.ie/#logo",
                "url": "https://higginswaste.ie/wp-content/uploads/2022/12/higgins-waste-logo.png",
                "contentUrl": "https://higginswaste.ie/wp-content/uploads/2022/12/higgins-waste-logo.png",
                "caption": "Higgins Waste & Recycling",
                "inLanguage": "en-US",
                "width": "834",
                "height": "421"
            },
            "openingHours": [
                "Monday,Tuesday,Wednesday,Thursday,Friday 08:00-17:30",
                "Saturday 09:00-16:30",
                "Sunday Closed"
            ],
            "location": {
                "@id": "https://higginswaste.ie/#place"
            },
            "image": {
                "@id": "https://higginswaste.ie/#logo"
            },
            "telephone": "00353 66 712 3059"
        },
        {
            "@type": "WebSite",
            "@id": "https://higginswaste.ie/#website",
            "url": "https://higginswaste.ie",
            "name": "Higgins Waste & Recycling",
            "publisher": {
                "@id": "https://higginswaste.ie/#organization"
            },
            "inLanguage": "en-US",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://higginswaste.ie/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "ImageObject",
            "@id": "https://higginswaste.ie/wp-content/uploads/2022/12/Depositphotos_253547290_L-1-1024x683.jpg",
            "url": "https://higginswaste.ie/wp-content/uploads/2022/12/Depositphotos_253547290_L-1-1024x683.jpg",
            "width": "200",
            "height": "200",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://higginswaste.ie/#webpage",
            "url": "https://higginswaste.ie/",
            "name": "Waste Collection and Recycling Kerry | Higgins",
            "datePublished": "2022-12-27T18:16:52+00:00",
            "dateModified": "2026-05-15T08:20:52+00:00",
            "about": {
                "@id": "https://higginswaste.ie/#organization"
            },
            "isPartOf": {
                "@id": "https://higginswaste.ie/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://higginswaste.ie/wp-content/uploads/2022/12/Depositphotos_253547290_L-1-1024x683.jpg"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://higginswaste.ie/#author",
            "name": "trade",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/4d0303288df56b3272997f1fc4e8d38e4886b312ee1530a88d5ea4671f4956a9?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/4d0303288df56b3272997f1fc4e8d38e4886b312ee1530a88d5ea4671f4956a9?s=96&d=mm&r=g",
                "caption": "trade",
                "inLanguage": "en-US"
            },
            "sameAs": [
                "http://higgins.flywheelsites.com"
            ],
            "worksFor": {
                "@id": "https://higginswaste.ie/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Waste Collection and Recycling Kerry | Higgins",
            "keywords": "waste collection,waste collection kerry,waste and recycling services",
            "datePublished": "2022-12-27T18:16:52+00:00",
            "dateModified": "2026-05-15T08:20:52+00:00",
            "author": {
                "@id": "https://higginswaste.ie/#author",
                "name": "trade"
            },
            "publisher": {
                "@id": "https://higginswaste.ie/#organization"
            },
            "description": "Skip hire, wheelie bins, recycling centres, item collection and more. Commercial and domestic waste collection and recycling services in Kerry.",
            "name": "Waste Collection and Recycling Kerry | Higgins",
            "@id": "https://higginswaste.ie/#richSnippet",
            "isPartOf": {
                "@id": "https://higginswaste.ie/#webpage"
            },
            "image": {
                "@id": "https://higginswaste.ie/wp-content/uploads/2022/12/Depositphotos_253547290_L-1-1024x683.jpg"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://higginswaste.ie/#webpage"
            }
        }
    ]
}
/product/skip-hire/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://higginswaste.ie/#place",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "The Kerries",
                "addressLocality": "Tralee",
                "addressCountry": "Ireland"
            }
        },
        {
            "@type": [
                "LocalBusiness",
                "Organization"
            ],
            "@id": "https://higginswaste.ie/#organization",
            "name": "Higgins Waste & Recycling",
            "url": "https://higginswaste.ie",
            "email": "info@higginswaste.ie",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "The Kerries",
                "addressLocality": "Tralee",
                "addressCountry": "Ireland"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://higginswaste.ie/#logo",
                "url": "https://higginswaste.ie/wp-content/uploads/2022/12/higgins-waste-logo.png",
                "contentUrl": "https://higginswaste.ie/wp-content/uploads/2022/12/higgins-waste-logo.png",
                "caption": "Higgins Waste & Recycling",
                "inLanguage": "en-US",
                "width": "834",
                "height": "421"
            },
            "openingHours": [
                "Monday,Tuesday,Wednesday,Thursday,Friday 08:00-17:30",
                "Saturday 09:00-16:30",
                "Sunday Closed"
            ],
            "location": {
                "@id": "https://higginswaste.ie/#place"
            },
            "image": {
                "@id": "https://higginswaste.ie/#logo"
            },
            "telephone": "00353 66 712 3059"
        },
        {
            "@type": "WebSite",
            "@id": "https://higginswaste.ie/#website",
            "url": "https://higginswaste.ie",
            "name": "Higgins Waste & Recycling",
            "publisher": {
                "@id": "https://higginswaste.ie/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://higginswaste.ie/wp-content/uploads/2019/04/Higgins-Skip-Sizes.webp",
            "url": "https://higginswaste.ie/wp-content/uploads/2019/04/Higgins-Skip-Sizes.webp",
            "width": "2406",
            "height": "1969",
            "caption": "4cy, 8cy, and 12cy skips available for skip hire in Ireland",
            "inLanguage": "en-US"
        },
        {
            "@type": "ItemPage",
            "@id": "https://higginswaste.ie/product/skip-hire/#webpage",
            "url": "https://higginswaste.ie/product/skip-hire/",
            "name": "Skip Hire | Waste Collection | Higgins Waste & Recycling",
            "datePublished": "2019-04-09T11:19:04+00:00",
            "dateModified": "2025-12-18T17:03:03+00:00",
            "isPartOf": {
                "@id": "https://higginswaste.ie/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://higginswaste.ie/wp-content/uploads/2019/04/Higgins-Skip-Sizes.webp"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Product",
            "name": "Skip Hire | Waste Collection | Higgins Waste & Recycling",
            "description": "Affordable skip hire services by Higgins. Choose from a range of skip sizes to suit your needs. Get a quote for quick and reliable waste disposal.",
            "sku": "skiphire",
            "category": "Skip Hire",
            "mainEntityOfPage": {
                "@id": "https://higginswaste.ie/product/skip-hire/#webpage"
            },
            "image": [
                {
                    "@type": "ImageObject",
                    "url": "https://higginswaste.ie/wp-content/uploads/2019/04/Higgins-Skip-Sizes.webp",
                    "height": "1969",
                    "width": "2406"
                },
                {
                    "@type": "ImageObject",
                    "url": "https://higginswaste.ie/wp-content/uploads/2019/04/Skip-Size-4cy.webp",
                    "height": "624",
                    "width": "942"
                },
                {
                    "@type": "ImageObject",
                    "url": "https://higginswaste.ie/wp-content/uploads/2019/04/Skip-Size-8cy.webp",
                    "height": "584",
                    "width": "1150"
                },
                {
                    "@type": "ImageObject",
                    "url": "https://higginswaste.ie/wp-content/uploads/2019/04/Skip-Size-12cy.webp",
                    "height": "588",
                    "width": "1282"
                }
            ],
            "offers": {
                "@type": "AggregateOffer",
                "lowPrice": "220.00",
                "highPrice": "515.00",
                "offerCount": "150",
                "priceCurrency": "EUR",
                "availability": "http://schema.org/InStock",
                "seller": {
                    "@type": "Organization",
                    "@id": "https://higginswaste.ie/",
                    "name": "Higgins Waste & Recycling",
                    "url": "https://higginswaste.ie",
                    "logo": "https://higginswaste.ie/wp-content/uploads/2022/12/higgins-waste-logo.png"
                },
                "url": "https://higginswaste.ie/product/skip-hire/"
            },
            "@id": "https://higginswaste.ie/product/skip-hire/#richSnippet"
        }
    ]
}
/services/item-collection/ — no schema detected (entity gap)
/services/household-collection/ — no schema detected (entity gap)
/services/commercial-collection/ — no schema detected (entity gap)
/services/recycling-centres/ 
{
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
        {
            "@type": "Question",
            "name": "What items can I recycle for free at Higgins Waste & Recycling?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "<p>You can recycle a variety of household items for free, as long as they are clean, dry, and segregated. This includes cardboard, electrical items (TVs, fridges, computers), fluorescent tubes and bulbs, glass jars and bottles, aluminium and steel food cans, used clothing, and scrap metal.</p>"
            }
        },
        {
            "@type": "Question",
            "name": "Do you accept large vehicles and trailers?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "<p>Yes. Our recycling centres across multiple locations are designed to accommodate cars, vans, and even large rigid-bodied vehicles with trailers, providing plenty of space for safe reversing.</p>"
            }
        },
        {
            "@type": "Question",
            "name": "Are your recycling centres fast and convenient?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "<p>Absolutely. We pride ourselves on fast unloading and quick turnaround times, so you won’t have to wait in line.</p>"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
166Review mentions (all pages)
7External proof links (all pages)
PageReviewsProof links
/ (home) 117 1
/product/skip-hire/ 33 1
/services/item-collection/ 4 1
/services/household-collection/ 4 1
/services/commercial-collection/ 4 1
/services/recycling-centres/ 4 2
Explore the other reputation pillars for Higgins Waste & Recycling
Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Higgins Waste & Recycling, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Higgins Waste & Recycling: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://higginswaste.ie to view the most current version of its content and see directly what this company is about and what it offers.