H. Porter & Sons
(https://www.hporter.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is well-established through technical and physical footprints. The primary signal identifies ‘Lucy Porter’ with an accompanying image, and the schema_json includes sameAs links to multiple social platforms. There is a clear physical identity established by mentioning the Glebe Lane entrance and disabled parking specifications, closing the gap between a digital presence and a real-world business.
The site makes few bold ‘performance’ claims, focusing instead on service standards. Claims of being ‘family-owned since 1843’ are supported by consistent historical branding. The promise to ‘remove the worry’ is immediately followed by specific lists of what they handle (newspaper announcements, donation administration), bridging the gap between marketing promise and service deliverable.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hporter.co.uk/",
"url": "https://www.hporter.co.uk/",
"name": "Funeral Directors of Stourbridge since 1843 - H. Porter & Sons",
"isPartOf": {
"@id": "https://www.hporter.co.uk/#website"
},
"about": {
"@id": "https://www.hporter.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.hporter.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.hporter.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.hporter.co.uk/wp-content/uploads/lucy-pic-scaled-e1738841890199.jpg",
"datePublished": "2018-12-04T14:52:11+00:00",
"dateModified": "2025-04-16T11:52:01+00:00",
"description": "We provide a caring & compassionate 24-hour personal funeral service to Stourbridge, Kinver, Hagley & surrounding communities",
"breadcrumb": {
"@id": "https://www.hporter.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hporter.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.hporter.co.uk/#primaryimage",
"url": "https://www.hporter.co.uk/wp-content/uploads/lucy-pic-scaled-e1738841890199.jpg",
"contentUrl": "https://www.hporter.co.uk/wp-content/uploads/lucy-pic-scaled-e1738841890199.jpg",
"width": 1682,
"height": 1520,
"caption": "Lucy Porter"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hporter.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hporter.co.uk/#website",
"url": "https://www.hporter.co.uk/",
"name": "H. Porter & Sons",
"description": "Independent Funeral Directors",
"publisher": {
"@id": "https://www.hporter.co.uk/#organization"
},
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.hporter.co.uk/#organization",
"name": "H. Porter & Sons",
"url": "https://www.hporter.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.hporter.co.uk/#/schema/logo/image/",
"url": "https://www.hporter.co.uk/wp-content/uploads/logo-2x.png",
"contentUrl": "https://www.hporter.co.uk/wp-content/uploads/logo-2x.png",
"width": 628,
"height": 84,
"caption": "H. Porter & Sons"
},
"image": {
"@id": "https://www.hporter.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/HPorterandsonsfuneraldirectors",
"https://x.com/hporterandsons",
"https://www.youtube.com/channel/UCTC_LaMWzTJbZNKdH1hGLww"
]
}
]
}
/funeral-services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hporter.co.uk/funeral-services",
"url": "https://www.hporter.co.uk/funeral-services",
"name": "Funeral Services - H. Porter & Sons Independant Family Funeral Directors",
"isPartOf": {
"@id": "https://www.hporter.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.hporter.co.uk/funeral-services#primaryimage"
},
"image": {
"@id": "https://www.hporter.co.uk/funeral-services#primaryimage"
},
"thumbnailUrl": "https://www.hporter.co.uk/wp-content/uploads/top2.jpg",
"datePublished": "2019-01-25T21:11:46+00:00",
"dateModified": "2023-06-28T11:42:00+00:00",
"description": "With careful planning & personal attention our services include Embalming, Viewing, Announcements, Donations, Recording Names, Orders of service and Flowers",
"breadcrumb": {
"@id": "https://www.hporter.co.uk/funeral-services#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hporter.co.uk/funeral-services"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.hporter.co.uk/funeral-services#primaryimage",
"url": "https://www.hporter.co.uk/wp-content/uploads/top2.jpg",
"contentUrl": "https://www.hporter.co.uk/wp-content/uploads/top2.jpg",
"width": 1600,
"height": 435
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hporter.co.uk/funeral-services#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.hporter.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Funeral Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hporter.co.uk/#website",
"url": "https://www.hporter.co.uk/",
"name": "H. Porter & Sons",
"description": "Independent Funeral Directors",
"publisher": {
"@id": "https://www.hporter.co.uk/#organization"
},
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.hporter.co.uk/#organization",
"name": "H. Porter & Sons",
"url": "https://www.hporter.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.hporter.co.uk/#/schema/logo/image/",
"url": "https://www.hporter.co.uk/wp-content/uploads/logo-2x.png",
"contentUrl": "https://www.hporter.co.uk/wp-content/uploads/logo-2x.png",
"width": 628,
"height": 84,
"caption": "H. Porter & Sons"
},
"image": {
"@id": "https://www.hporter.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/HPorterandsonsfuneraldirectors",
"https://x.com/hporterandsons",
"https://www.youtube.com/channel/UCTC_LaMWzTJbZNKdH1hGLww"
]
}
]
}
/memorials/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hporter.co.uk/memorials",
"url": "https://www.hporter.co.uk/memorials",
"name": "Memorials - H. Porter & Sons Funeral Directors",
"isPartOf": {
"@id": "https://www.hporter.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.hporter.co.uk/memorials#primaryimage"
},
"image": {
"@id": "https://www.hporter.co.uk/memorials#primaryimage"
},
"thumbnailUrl": "https://www.hporter.co.uk/wp-content/uploads/spring3.jpg",
"datePublished": "2018-12-04T14:52:25+00:00",
"dateModified": "2025-11-14T14:00:40+00:00",
"breadcrumb": {
"@id": "https://www.hporter.co.uk/memorials#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hporter.co.uk/memorials"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.hporter.co.uk/memorials#primaryimage",
"url": "https://www.hporter.co.uk/wp-content/uploads/spring3.jpg",
"contentUrl": "https://www.hporter.co.uk/wp-content/uploads/spring3.jpg",
"width": 1600,
"height": 435
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hporter.co.uk/memorials#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.hporter.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Memorials"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hporter.co.uk/#website",
"url": "https://www.hporter.co.uk/",
"name": "H. Porter & Sons",
"description": "Independent Funeral Directors",
"publisher": {
"@id": "https://www.hporter.co.uk/#organization"
},
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.hporter.co.uk/#organization",
"name": "H. Porter & Sons",
"url": "https://www.hporter.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.hporter.co.uk/#/schema/logo/image/",
"url": "https://www.hporter.co.uk/wp-content/uploads/logo-2x.png",
"contentUrl": "https://www.hporter.co.uk/wp-content/uploads/logo-2x.png",
"width": 628,
"height": 84,
"caption": "H. Porter & Sons"
},
"image": {
"@id": "https://www.hporter.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/HPorterandsonsfuneraldirectors",
"https://x.com/hporterandsons",
"https://www.youtube.com/channel/UCTC_LaMWzTJbZNKdH1hGLww"
]
}
]
}
/pre-paid-plans/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hporter.co.uk/pre-paid-plans",
"url": "https://www.hporter.co.uk/pre-paid-plans",
"name": "Pre-paid Funeral Plans - H. Porter & Sons",
"isPartOf": {
"@id": "https://www.hporter.co.uk/#website"
},
"datePublished": "2019-01-25T21:23:20+00:00",
"dateModified": "2024-02-07T16:08:21+00:00",
"breadcrumb": {
"@id": "https://www.hporter.co.uk/pre-paid-plans#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hporter.co.uk/pre-paid-plans"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hporter.co.uk/pre-paid-plans#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.hporter.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pre-paid Funeral Plans"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hporter.co.uk/#website",
"url": "https://www.hporter.co.uk/",
"name": "H. Porter & Sons",
"description": "Independent Funeral Directors",
"publisher": {
"@id": "https://www.hporter.co.uk/#organization"
},
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.hporter.co.uk/#organization",
"name": "H. Porter & Sons",
"url": "https://www.hporter.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.hporter.co.uk/#/schema/logo/image/",
"url": "https://www.hporter.co.uk/wp-content/uploads/logo-2x.png",
"contentUrl": "https://www.hporter.co.uk/wp-content/uploads/logo-2x.png",
"width": 628,
"height": 84,
"caption": "H. Porter & Sons"
},
"image": {
"@id": "https://www.hporter.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/HPorterandsonsfuneraldirectors",
"https://x.com/hporterandsons",
"https://www.youtube.com/channel/UCTC_LaMWzTJbZNKdH1hGLww"
]
}
]
}
/stourbridge-function-room/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hporter.co.uk/stourbridge-function-room",
"url": "https://www.hporter.co.uk/stourbridge-function-room",
"name": "The Lounge and Catering - H. Porter & Sons",
"isPartOf": {
"@id": "https://www.hporter.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.hporter.co.uk/stourbridge-function-room#primaryimage"
},
"image": {
"@id": "https://www.hporter.co.uk/stourbridge-function-room#primaryimage"
},
"thumbnailUrl": "https://www.hporter.co.uk/wp-content/uploads/lounge5.jpg",
"datePublished": "2019-01-25T21:13:22+00:00",
"dateModified": "2023-09-21T16:07:15+00:00",
"breadcrumb": {
"@id": "https://www.hporter.co.uk/stourbridge-function-room#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hporter.co.uk/stourbridge-function-room"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.hporter.co.uk/stourbridge-function-room#primaryimage",
"url": "https://www.hporter.co.uk/wp-content/uploads/lounge5.jpg",
"contentUrl": "https://www.hporter.co.uk/wp-content/uploads/lounge5.jpg",
"width": 1600,
"height": 435
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hporter.co.uk/stourbridge-function-room#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.hporter.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "The Lounge and Catering"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hporter.co.uk/#website",
"url": "https://www.hporter.co.uk/",
"name": "H. Porter & Sons",
"description": "Independent Funeral Directors",
"publisher": {
"@id": "https://www.hporter.co.uk/#organization"
},
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.hporter.co.uk/#organization",
"name": "H. Porter & Sons",
"url": "https://www.hporter.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.hporter.co.uk/#/schema/logo/image/",
"url": "https://www.hporter.co.uk/wp-content/uploads/logo-2x.png",
"contentUrl": "https://www.hporter.co.uk/wp-content/uploads/logo-2x.png",
"width": 628,
"height": 84,
"caption": "H. Porter & Sons"
},
"image": {
"@id": "https://www.hporter.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/HPorterandsonsfuneraldirectors",
"https://x.com/hporterandsons",
"https://www.youtube.com/channel/UCTC_LaMWzTJbZNKdH1hGLww"
]
}
]
}
/what-to-do-when-someone-dies/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.hporter.co.uk/what-to-do-when-someone-dies",
"url": "https://www.hporter.co.uk/what-to-do-when-someone-dies",
"name": "What to do when someone dies - H. Porter & Sons",
"isPartOf": {
"@id": "https://www.hporter.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.hporter.co.uk/what-to-do-when-someone-dies#primaryimage"
},
"image": {
"@id": "https://www.hporter.co.uk/what-to-do-when-someone-dies#primaryimage"
},
"thumbnailUrl": "https://www.hporter.co.uk/wp-content/uploads/flowers-coffin3.jpg",
"datePublished": "2019-01-29T16:17:05+00:00",
"dateModified": "2019-09-24T14:54:58+00:00",
"breadcrumb": {
"@id": "https://www.hporter.co.uk/what-to-do-when-someone-dies#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.hporter.co.uk/what-to-do-when-someone-dies"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.hporter.co.uk/what-to-do-when-someone-dies#primaryimage",
"url": "https://www.hporter.co.uk/wp-content/uploads/flowers-coffin3.jpg",
"contentUrl": "https://www.hporter.co.uk/wp-content/uploads/flowers-coffin3.jpg",
"width": 1600,
"height": 435
},
{
"@type": "BreadcrumbList",
"@id": "https://www.hporter.co.uk/what-to-do-when-someone-dies#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.hporter.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "What to do when someone dies"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.hporter.co.uk/#website",
"url": "https://www.hporter.co.uk/",
"name": "H. Porter & Sons",
"description": "Independent Funeral Directors",
"publisher": {
"@id": "https://www.hporter.co.uk/#organization"
},
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.hporter.co.uk/#organization",
"name": "H. Porter & Sons",
"url": "https://www.hporter.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.hporter.co.uk/#/schema/logo/image/",
"url": "https://www.hporter.co.uk/wp-content/uploads/logo-2x.png",
"contentUrl": "https://www.hporter.co.uk/wp-content/uploads/logo-2x.png",
"width": 628,
"height": 84,
"caption": "H. Porter & Sons"
},
"image": {
"@id": "https://www.hporter.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/HPorterandsonsfuneraldirectors",
"https://x.com/hporterandsons",
"https://www.youtube.com/channel/UCTC_LaMWzTJbZNKdH1hGLww"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
27Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 1 |
| /funeral-services/ | 4 | 1 |
| /memorials/ | 6 | 1 |
| /pre-paid-plans/ | 4 | 1 |
| /stourbridge-function-room/ | 4 | 1 |
| /what-to-do-when-someone-dies/ | 4 | 1 |
Explore the other reputation pillars for H. Porter & Sons
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from H. Porter & Sons, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to H. Porter & Sons: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.hporter.co.uk to view the most current version of its content and see directly what this company is about and what it offers.