SK-II
(https://sk-ii.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The identity and authority pillar is strengthened by valid Organization schema, though it lacks Person schema for the ‘700 scientists’ it claims to employ. There is a technical credibility gap where the site references specific ‘internal studies’ but provides no digital footprint or sameAs links to lead researchers. The claim of being a ‘Top Seller’ on Sephora is presented as a static text badge rather than a verifiable trust signal.
The marketing tone is heavily scientific, yet the actual proof provided is based on ‘naive consumer judgers’ and ‘simulations’ rather than peer-reviewed dermatological data. The claim of ‘Lifelong Youthful Skin’ is a bold biological assertion that the site attempts to prove through 3-month ‘untouched’ photo results, which lack the controls of a clinical trial. This creates a distance between the ‘Scientific Miracle’ signal and the ‘Internal Marketing Study’ substance.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@id": "https://www.sk-ii.com/#organization",
"@type": "Organization",
"name": "SK-II",
"url": "https://www.sk-ii.com/",
"logo": "https://cdn11.bigcommerce.com/s-dgn50skflj/content/assets/logo/logo.png",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-866-678-1770",
"contactType": "customer support",
"areaServed": "US",
"availableLanguage": [
"EN"
]
}
],
"sameAs": [
"https://www.facebook.com/SKIIUS",
"https://www.youtube.com/skiiofficial",
"https://twitter.com/SKII_US",
"https://instagram.com/skii",
"https://www.pinterest.com/skiiusa/"
]
},
{
"@context": "https://schema.org",
"@id": "https://www.sk-ii.com/#webpage",
"@type": "WebPage",
"url": "https://www.sk-ii.com/",
"name": "SK-II"
}
]
/product/serum/genoptics-infinitaura-serum/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Product",
"name": "GenOptics InfinitAura Serum",
"image": "",
"description": "",
"brand": {
"@type": "Brand",
"name": "SK-II"
},
"sku": "SK2-HR-GIBS",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "0",
"reviewCount": "0"
},
"offers": {
"@type": "Offer",
"name": "GenOptics InfinitAura Serum",
"url": "https://www.sk-ii.com/product/serum/genoptics-infinitaura-serum",
"priceCurrency": "USD",
"price": "169",
"availability": "https://schema.org/InStock",
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "US",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": "30",
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn"
},
"shippingDetails": {
"@type": "OfferShippingDetails",
"shippingRate": {
"@type": "MonetaryAmount",
"currency": "USD",
"value": "0"
},
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"handlingTime": {
"@type": "QuantitativeValue",
"minValue": "0",
"maxValue": "1",
"unitCode": "d"
},
"transitTime": {
"@type": "QuantitativeValue",
"minValue": "1",
"maxValue": "5",
"unitCode": "d"
}
}
}
}
}
]
}
/product/essence/facial-treatment-essence/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Product",
"name": "PITERA™ Facial Treatment Essence",
"image": "",
"description": "",
"brand": {
"@type": "Brand",
"name": "SK-II"
},
"sku": "SK2-HR-FT-ESS",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "0",
"reviewCount": "0"
},
"offers": {
"@type": "Offer",
"name": "PITERA™ Facial Treatment Essence",
"url": "https://www.sk-ii.com/product/essence/facial-treatment-essence",
"priceCurrency": "USD",
"price": "99",
"availability": "https://schema.org/InStock",
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "US",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": "30",
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn"
},
"shippingDetails": {
"@type": "OfferShippingDetails",
"shippingRate": {
"@type": "MonetaryAmount",
"currency": "USD",
"value": "0"
},
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"handlingTime": {
"@type": "QuantitativeValue",
"minValue": "0",
"maxValue": "1",
"unitCode": "d"
},
"transitTime": {
"@type": "QuantitativeValue",
"minValue": "1",
"maxValue": "5",
"unitCode": "d"
}
}
}
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 199 | 0 |
| /our-products/ | 75 | 0 |
| /product/serum/genoptics-infinitaura-serum/ | 100 | 0 |
| /product/essence/facial-treatment-essence/ | 181 | 0 |
This page presents a snapshot of public data from SK-II, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to SK-II: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://sk-ii.com to view the most current version of its content and see directly what this company is about and what it offers.