Information Density: SK-II – Signal Evidence & AI Readability

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NEW!

[H2]
SK-II's #1 Brightening Serum
'Refers to GenOptics Ultraura Essence global sales data from CY2023.1 to CY2023.12

SHOP NOW

NEW!

[H2]
SK-II's #1 Brightening Serum
'Refers to GenOptics Ultraura Essence global sales data from CY2023.1 to CY2023.12

SHOP NOW

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THE SK-II SECRET

[H2]
For Lifelong 
Youthful Skin

Our patented miracle ingredient PITERA™ visibly enhances skin's radiance for younger looking skin.

SHOP SK-II

THE SK-II SECRET

[H2]
For Lifelong 
Youthful Skin

Our patented miracle ingredient PITERA™ visibly enhances skin's radiance for younger looking skin.

SHOP SK-II

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[H2]
Free 4-Piece Gift Set

Get a free $49 gift set with $200+ or $75 gift set with $300+ purchase.

SPEND MORE, GET MORE

[H2]
Free 4-Piece Gift Set

Get a free $49 gift set with $200+ or $75 gift set with $300+ purchase.

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THE INTRO KIT

[H2]
The Iconic PITERA™ Trio

Four pieces in one value kit

SHOP NOW

THE INTRO KIT

[H2]
The Iconic PITERA™ Trio

Four pieces in one value kit

SHOP NOW

[IMG: SK-II Facial Treatment Essence – iconic skincare product for radiant and youthful-looking skin]

NEW OFFER - GLOW UP DUO
[H2] 3 years younger looking skin in 1 use*
SHOP SK-II
[H3] *based on use of Facial Treatment Mask and Facial Treatment Essence
SHOP NOW

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THE SK-II SECRET
[H2] For Lifelong 
Youthful Skin
Our patented miracle ingredient PITERA™ visibly enhances skin's radiance for younger looking skin.
SHOP SK-II

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SPEND MORE, GET MORE
[H2] Free 4-Piece Gift Set

[H3] Get a free $49 gift set with $200+ or $75 gift set with $300+ purchase.
SHOP NOW

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THE INTRO KIT
[H2] The Iconic PITERA™ Trio
Four pieces in one value kit, for self-regenerating youthful skin.
SHOP NOW

[IMG: The New Brightening Serum]

GenOptics Ultraura Essence
[H2] The New Brightening Serum
Improves surface cell turnover and reduces appearance of dark spots caused by the sun
SHOP NOW

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[IMG: 2019 Byrdie - Skincare Award | SK-II USA]

[H2] Shop Our Products

[H3] PITERA™ Facial Treatment Essence

Treatment

Top Seller
[IMG: Facial Treatment Essence (PITERA™ Essence) - SK-II USA]

USD
$99.00

Add to bag

[H3] SKINPOWER Re-New Cream

[IMG: SKINPOWER Re-New Cream - SK-II USA]

USD
$170.00

Add to bag

[H3] PITERA™ First Experience Kit

The Intro Kit

$49 Bonus Value
[IMG: PITERA™ First Experience Kit: Skincare Starter set with facial treatment essence, clear lotion, and a mask]

USD
$99.00

4-Piece Kit
Add to bag

[H3] GenOptics InfinitAura Serum

[IMG: GenOptics InfinitAura Serum]

USD
$169.00

Add to bag

[H3] GenOptics InfinitAura Serum

[IMG: GenOptics InfinitAura Serum]

USD
$169.00

Add to bag

[H3] Glow Up Duo

Years Younger With 1 Use

New Set
[IMG: SK-II Glow Up Duo with Facial Treatment Essence and three sheet masks]

USD
$99.00

4-Piece Kit
Add to bag

[H3] PITERA™ Ultimate Aura Essentials Kit

The Brightening Kit

$64 Bonus Value
[IMG: SK-II Ultimate Aura Kit with Pitera Essence, Cleanser, and GenOptics Ultraura Serum]

USD
$110.00

3-Piece Kit
Out of stock

[H3] PITERA™ First Experience Kit

The Intro Kit

$49 Bonus Value
[IMG: PITERA™ First Experience Kit: Skincare Starter set with facial treatment essence, clear lotion, and a mask]

USD
$99.00

4-Piece Kit
Add to bag

[H3] Glow Up Duo

Years Younger With 1 Use

New Set
[IMG: SK-II Glow Up Duo with Facial Treatment Essence and three sheet masks]

USD
$99.00

4-Piece Kit
Add to bag

[H3] PITERA™ Ultimate Aura Essentials Kit

The Brightening Kit

$64 Bonus Value
[IMG: SK-II Ultimate Aura Kit with Pitera Essence, Cleanser, and GenOptics Ultraura Serum]

USD
$110.00

3-Piece Kit
Out of stock

[H3] SKINPOWER Re-New Cream

[IMG: SKINPOWER Re-New Cream - SK-II USA]

USD
$170.00

Add to bag

[H3] SKINPOWER Re-New Airy Cream

[IMG: SKINPOWER Re-New Airy Cream]

USD
$255.00

2.7 oz
Add to bag

[H3] SKINPOWER Eye + Line Filler Cream

[IMG: SK-II SKINPOWER EYE and Line Filler Cream for hydration and brightening eye area wrinkles]

USD
$145.00

0.49 oz
Add to bag

[H3] SKINPOWER Re-New Essence

[IMG: SKINPOWER Renew Essence]

USD
$205.00

1.6 oz
Add to bag

[IMG: Limited Time Gifts]

[H2] Limited Time Gifts
Transform your skincare routine and share the secret to radiant skin with luxurious SK-II gift sets!
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[H2] Shop By Category

[IMG: CLEANSE & PREP]

[H3] CLEANSE & PREP

[IMG: Treat]

[H3] TREAT

[IMG: TARGET]

[H3] TARGET

[IMG: MOISTURIZE]

[H3] MOISTURIZE

Shop by Category
[H2]

[IMG: Face Cleanser | SK-II USA]

CLEANSE
[IMG: arrow icon CLEANSE | SK-II USA]

[IMG: Toner | SK-II USA]

TONE
[IMG: arrow icon TONE | SK-II USA]

[IMG: Face Mask | SK-II USA]

MASK
[IMG: arrow icon MASK | SK-II USA]

[IMG: Skincare Treat | SK-II USA]

TREAT
[IMG: arrow icon TREAT | SK-II USA]

[IMG: Face Moisturizer | SK-II USA]

MOISTURIZE
[IMG: arrow icon MOISTURIZE | SK-II USA]

Shop by Category
[H2]

[IMG: Face Cleanser | SK-II USA]

CLEANSE
[IMG: arrow icon CLEANSE | SK-II USA]

[IMG: Toner | SK-II USA]

TONE
[IMG: arrow icon TONE | SK-II USA]

[IMG: Face Mask | SK-II USA]

MASK
[IMG: arrow icon MASK | SK-II USA]

[IMG: Skincare Treat | SK-II USA]

TREAT
[IMG: arrow icon TREAT | SK-II USA]

[IMG: Face Moisturizer | SK-II USA]

MOISTURIZE
[IMG: arrow icon MOISTURIZE | SK-II USA]

[H2] Tell Us What You Want to Fix

[IMG: Before and after skin improvement with PITERA™ essence: Improved Skin Texture | SK-II USA]

[IMG: Before and after skin improvement with PITERA™ essence: Brighter, Firmer, Smoother skin by SK-II USA]

[IMG: Before and after skin improvement with PITERA™ essence: Radiant Looking Skin | SK-II USA]

Untouched results after using the Facial Treatment Essence 2x daily for 3 months. Results may vary by individual.

[IMG: Results After]
Week 4

[IMG: results arrow left]

[IMG: results arrow right]

[IMG: Results before]
Before

THE POWER OF PITERA™
[H2] Radiant Looking Skin in 1 Month

The Facial Treatment Essence targets:
Fine Lines & Wrinkles
Texture
Dark Spots
Firmness
Radiance
Learn More

[H2]

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Browse All SK-II Skincare Products

Shop all products
[H1] Browse All SK-II Skincare Products

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GENOPTICS INFINITAURA SERUM

[H2]
Improve Dullness and Darks Spots

with SK-II's new and improved Brightening Serum

GENOPTICS INFINITAURA SERUM

[H2]
Improve Dullness and Darks Spots

with SK-II's new and improved Brightening Serum

Experience radiant, youthful skin with our collection of products—each packed with our signature miracle ingredient, PITERA™. Remaining essentially unchanged for nearly 40 years, PITERA™ promotes skin’s natural rejuvenation process to soften skin, maintain elasticity, minimize the appearance of pores and wrinkles, even skin tone, and enhance radiance.

[H2] Trending Categories

22 PRODUCTS

22 PRODUCTS

[H3] PITERA™ Facial Treatment Essence

Treatment

Top Seller
[IMG: Facial Treatment Essence (PITERA™ Essence) - SK-II USA]

USD
$99.00

Add to bag

[H3] SKINPOWER Re-New Cream

[IMG: SKINPOWER Re-New Cream - SK-II USA]

USD
$170.00

Add to bag

[H3] PITERA™ First Experience Kit

The Intro Kit

$49 Bonus Value
[IMG: PITERA™ First Experience Kit: Skincare Starter set with facial treatment essence, clear lotion, and a mask]

USD
$99.00

4-Piece Kit
Add to bag

[IMG: SK-II Genoptics Infinitaura Essence brightening serum]

[H2] NEW!
[H3] SK-II #1 Brightening Serum
SHOP NOW
Refers to GenOptics Ultraura Essence global sales data from CY2023.1 to CY2023.12

[H3] GenOptics InfinitAura Serum

[IMG: GenOptics InfinitAura Serum]

USD
$169.00

Add to bag

[H3] PITERA™ Facial Treatment Mask

[IMG: SK-II Facial Treatment Mask sheet: Targets dullness, dryness, and uneven skin tone]

USD
$30.00

Add to bag

[H3] Glow Up Duo

Years Younger With 1 Use

New Set
[IMG: SK-II Glow Up Duo with Facial Treatment Essence and three sheet masks]

USD
$99.00

4-Piece Kit
Add to bag

[H3] PITERA™ Bestsellers Set

$105 Bonus Value
[IMG: PITERA™ Limited Edition Bestsellers Set]

USD
$245.00

6-Piece Kit
Add to bag

[H3] PITERA™ Ultimate Aura Essentials Kit

The Brightening Kit

$64 Bonus Value
[IMG: SK-II Ultimate Aura Kit with Pitera Essence, Cleanser, and GenOptics Ultraura Serum]

USD
$110.00

3-Piece Kit
Out of stock

[H3] PITERA™ Youth Essentials Kit

The Anti-Aging Set

$58 Bonus Value
[IMG: SK-II PITERA™ Youth Essential Kit for firmness and radiance]

USD
$110.00

3-Piece Kit
Add to bag

[H3] SKINPOWER Re-New Airy Cream

[IMG: SKINPOWER Re-New Airy Cream]

USD
$255.00

2.7 oz
Add to bag

[H3] SKINPOWER Eye + Line Filler Cream

[IMG: SK-II SKINPOWER EYE and Line Filler Cream for hydration and brightening eye area wrinkles]

USD
$145.00

0.49 oz
Add to bag

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SPEND MORE, GET MORE

[H2]
Free Gifts Worth up to $75

SPEND MORE, GET MORE

[H2]
Free Gifts Worth up to $75

SK-II #1 Brightening Serum
[H1] GenOptics InfinitAura Serum

USD
$169.00

Powered by PITERA™, SK-II's exclusive anti-aging ingredient, Niacinamide, and NEW Bisabolol Pro*, this upgraded brightening serum will leave your skin looking radiant and youthful.*Includes "bisabolol+ batyl alcohol"
Over 90% PITERA™, proven to address visible signs of aging and enhance skin's radiance for youthful, healthy skin

SOLUTION FOR
DULLNESS
SUN SPOTS
UNEVEN TEXTURE

Suitable for
NORMAL
DRY
COMBINATION

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[IMG: GenOptics InfinitAura Serum]

[IMG: GenOptics InfinitAura Serum]

[IMG: GenOptics InfinitAura Serum slider7]

[IMG: GenOptics InfinitAura Serum slider7]

[IMG: GenOptics InfinitAura Serum slider7]

[IMG: GenOptics InfinitAura Serum slider7]

[IMG: GenOptics InfinitAura Serum slider7]

[IMG: GenOptics InfinitAura Serum slider7]

[IMG: GenOptics InfinitAura Serum]

[H3] GenOptics InfinitAura Serum

Dermatologist Tested
For All Skin Types
Fragrance-Free

[H3] Real People, Real Results
Facial treatment mask After X Uses

[H2] THE SK-II REGIMEN

[H3] Complete Your Routine

[IMG: GenOptics InfinitAura Serum banner one]

[H2]
SK-II’s #1
Brightening Serum

IRefers to GenOptics Ultraura Essence global sales data from CY2023.1 to CY2023.12
IRefers to GenOptics Ultraura Essence global sales data from CY2023.1 to CY2023.12

[H2]
SK-II’s #1
Brightening Serum

IRefers to GenOptics Ultraura Essence global sales data from CY2023.1 to CY2023.12
IRefers to GenOptics Ultraura Essence global sales data from CY2023.1 to CY2023.12

[IMG: GenOptics InfinitAura Serum banner 2]

[H2]
Improve Dullness
and Dark Spots
Based on P&G internal skin measurement study placed in 2023 among 121 panelists age 20-35. Their bare skin appearance was evaluated by naive consumer judgers and analyzed by professional. Non-product efficacy claims.

[H2]
Improve Dullness
and Dark Spots
Based on P&G internal skin measurement study placed in 2023 among 121 panelists age 20-35. Their bare skin appearance was evaluated by naive consumer judgers and analyzed by professional. Non-product efficacy claims.

[IMG: gibs pdp Aura skin]

Tired of Dull Skin?

[H2]
AURA SKIN

Helps you look 8 years younger

IBased on P&G internal skin measurement study placed in 2023 among 121 panelists age 20-35. Their bare skin appearance was evaluated by naive consumer judgers and analyzed by professional.
IBased on P&G internal skin measurement study placed in 2023 among 121 panelists age 20-35. Their bare skin appearance was evaluated by naive consumer judgers and analyzed by professional.

Tired of Dull Skin?

[H2]
AURA SKIN

Helps you look 8 years younger

IBased on P&G internal skin measurement study placed in 2023 among 121 panelists age 20-35. Their bare skin appearance was evaluated by naive consumer judgers and analyzed by professional.
IBased on P&G internal skin measurement study placed in 2023 among 121 panelists age 20-35. Their bare skin appearance was evaluated by naive consumer judgers and analyzed by professional.

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SK-II's exclusive ingredient that contains more than 50 micronutrients

[H2]
NEWBisabolol Pro*for soothing hydration benefits

Niacinamideto help reduce the look of dark spots
Power Ingredients for Aura Skin
*Includes "Bisabolol+ Batyl Alcohol"

SK-II's exclusive ingredient that contains more than 50 micronutrients

[H2]
NEWBisabolol Pro*for soothing hydration benefits

Niacinamideto help reduce the look of dark spots
Power Ingredients for Aura Skin
*Includes "Bisabolol+ Batyl Alcohol"

[IMG: Hero banner image]

[H2] Awaken Your Aura

[H3] PREP
Apply the serum after cleanser, toner and essence.

[H3] STEP 1

[H4] Dispense
Dispense a full dropper of serum into the palm of your hand.

[H3] STEP 2

[H4] Apply
Apply on target areas you're most concerned about. Apply remaining serum on your cheeks, forehead and chin.

[H3] STEP 3

[H4] Target
Gently press with your fingertips to help the product absorb into your skin.

[H3] STEP 4

[H4] Repeat
morning and night for radiant looking skin.

GENOPTICS INFINITAURA BRIGHTENING SERUM
[H2] About the Product
[H3] Product Details
[IMG: Experience SK-II‘s Skincare Products]
About the Product
Containing PITERA™, SK-II's exclusive anti-aging ingredient, Niacinamide, and NEW Bisabolol Pro*, this upgraded brightening serum will leave your skin looking radiant and youthful.
What it is
SK-II's number 1 brightening serum reduces dullness and improves the appearance of dark spots in a single step.
What it does
This advanced serum brightens skin, improves the appearance of dark spots and hydrates to soothe skin for the ultimate solution for radiant-looking skin. Suitable for both dry skin and oily skin types, and can be used day & night.
Key Ingredients
1. PITERA™ for radiant-looking skin
2. NEW Bisabolol Pro* for soothing hydration benefits
*Includes "bisabolol+ batyl alcohol"
3. Niacinamide to help reduce the look of dark spots
[H3] More About PITERA™
[IMG: Alt Text]
What is PITERA™: SK-II’s proprietary, natural bio-ingredient that was inspired by the soft and youthful looking hands of elderly sake brewers.
Where Does It Come From: PITERA™ is a naturally derived liquid from the yeast fermentation process, made exclusively in Japan for SK-II.
What’s Unique About PITERA™: It contains vitamins, minerals, and amino acids to nourish and improve your skin from multiple dimensions – strengthen the moisture barrier, increase hydration, and reduce visible skin damage, for Lifelong Youthful Skin.
[H3] How to Use
[IMG: Step 1: Cleanser]
Cleanser
1
[IMG: Step 2: Toner]
Toner
2
[IMG: Step 3: Mask]
Mask
3
[IMG: Step 4: Essence]
Essence
4
[IMG: Step 5: Serum]
Serum
5
[IMG: Step 6: Moisturizer]
Moisturizer
6
Application Tips
[IMG: Release]
Release
Release a dropper-full amount of serum into your palm.
[IMG: Apply]
Apply
Apply evenly onto your face by dotting on the forehead, both cheeks, and chin. Add a few extra drops to areas you're concerned about
[IMG: Massage]
Massage
Gently massage into skin, starting in the center and spreading outward.
[IMG: AM and PM]
AM and PM
Use this face serum after you cleanse, tone, and treat, but before you moisturize.
Use day and night for best results.
[H3] Ingredients
Water, Galactomyces Ferment Filtrate*, Butylene Glycol, Glycerin, Niacinamide, Triethylhexanoin, Silica, Lauroyl Lysine, Pentylene Glycol, Phytosteryl/​Octyldodecyl Lauroyl Glutamate, Boron Nitride, PEG-32, Xylitol, Sucrose Laurate, Caprylic/​Capric Triglyceride, Panthenol, Polysorbate 20, Trehalose, Sucrose Dilaurate, Bisabolol, Phenoxyethanol, Synthetic Fluorphlogopite, Batyl Alcohol, Acrylates/​C10-30 Alkyl Acrylate Crosspolymer, Polyacrylamide, Aminomethyl Propanol, Benzyl Alcohol, Undecylenoyl Phenylalanine, C13-14 Isoparaffin, Disodium EDTA, Sodium Benzoate, Xanthan Gum, Laureth-7, Fragrance, Prunus Mume Fruit Extract, Nelumbo Nucifera Flower Extract, CI 77891, CI 77492 *PITERA

PRODUCT REVIEWS
[H2] Hear From People Like You

FREQUENTLY ASKED QUESTIONS
[H2] FAQs

[H3] What's unique about the GenOptics InfinitAura Brightening Serum compared to other serums?

The GenOptics InfinitAura Brightening Serum is backed by more than 30 years of brightening research. It contains a trio of brightening ingredients: PITERA™, NEW Bisabolol Pro*, Niacinamide to reduce the appearance of stubborn dullness.
*Includes "bisabolol+ batyl alcohol"

[H3] What is the shelf life of the GenOptics InfinitAura Brightening Serum?

It is best used within 12 months from opening.

[H2] Bestsellers

[H3] PITERA™ Facial Treatment Essence

Treatment

Top Seller
[IMG: Facial Treatment Essence (PITERA™ Essence) - SK-II USA]

USD
$99.00

Add to bag

[H3] SKINPOWER Re-New Essence

[IMG: SKINPOWER Renew Essence]

USD
$205.00

1.6 oz
Add to bag

[H2] Bestsellers

[H2] Bestsellers

Close
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[H3] Subscription details

Receive 5% off the purchase price of the subscription product, valid on initial order, and 10% off the purchase price of the subscription product, valid on recurring orders. Gift with purchase is valid on orders greater than $200. Gift with purchase offer cannot be combined with other promotions/codes and kits. Subscription offer is valid for 1 item per product per order.

[IMG: Full ingredients banner]

STEP ONE
The Foundation
Add an Essence to your skincare routine for radiant, younger looking skin.

STEP TWO
Define Safe Range
We define the safe range for every ingredient we use with the same scientific process used by the major regulatory agencies around the world (FDA, EPA, WHO, EU, etc.). If there is not enough information to establish a safe range, we will remove the ingredient from consideration or investigate it further.

STEP THREE
Determine Safe Product Use
We evaluate all ingredients in the final product to confirm their actual use is in the safe range for both consumers and the environment. If we can't conclude the product formula is safe, we will either reformulate or decide not to market the product. We have more than 700 scientists and professionals who ensure our products meet all safety and regulatory requirements around the world.

STEP FOUR
Monitor Use and New Information
Once a product is marketed, we monitor consumer use and investigate all new scientific information, with external scientists and regulatory agencies on new and updated safety methods.

Watch
here
to learn more about how our scientists formulate safe products for you.

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THE INTRO KIT

[H2]
The Iconic PITERA™ Trio

Four pieces in one value kit
Add to bag

THE INTRO KIT

[H2]
The Iconic PITERA™ Trio

Four pieces in one value kit
Add to bag

THE MUST-HAVE
[H1] PITERA™ Facial Treatment Essence

Best Seller • SEPHORA

USD
$99.00

7 Simple Ingredients, Including: more than 90% PITERA™ for the ultimate skin transformation.
Over 90% PITERA™, proven to address visible signs of aging and enhance skin's radiance for youthful, healthy skin

SOLUTION FOR
Fine lines
Age spots
Uneven Texture
Dullness
Dryness

Works for
Normal
Dry
Oily
Combination

[IMG: IS it right for me]
IS it right for me?

Suitable for:
Normal, Dry, Combination, and Oily Skin Types

Targets:
Fine Lines & Wrinkles, Dark Spots, Texture, Dullness, Dryness

Effective Ingredients:
PITERA™

[IMG: Social share]

[IMG: SK-II Facial Treatment Essence: Japanese skincare galactomyces essence and face essence]

[IMG: SK-II Facial Treatment Essence: Japanese skincare galactomyces essence and face essence]

[IMG: SK-II Facial Treatment Essence: Japanese skincare galactomyces essence and face essence]

[IMG: SK-II Facial Treatment Essence: Japanese skincare galactomyces essence and face essence]

[IMG: SK-II Facial Treatment Essence: Japanese skincare galactomyces essence and face essence]

[IMG: SK-II Facial Treatment Essence: Japanese skincare galactomyces essence and face essence]

[IMG: SK-II Facial Treatment Essence: Japanese skincare galactomyces essence and face essence]

[IMG: SK-II Facial Treatment Essence: Japanese skincare galactomyces essence and face essence]

[IMG: SK-II Facial Treatment Essence: Japanese skincare galactomyces essence and face essence]

[IMG: SK-II Facial Treatment Essence: Japanese skincare galactomyces essence and face essence]

[IMG: SK-II Facial Treatment Essence: Japanese skincare galactomyces essence and face essence slide3]

[IMG: SK-II Facial Treatment Essence: Japanese skincare galactomyces essence and face essence]

[H3] PITERA™ Facial Treatment Essence

[IMG: Dermatologist Tested]
Dermatologist Tested

[IMG: For All Skin Types]
For All Skin Types

[IMG: Fragrance-Free]
Fragrance-Free

[H2]
Section Description - Lorem ipsum dolor sit amet, consectetur

[IMG: PITERA™ First Experience Kit]

Get More for Less
PITERA™ First Experience Kit
Our must-have Essence — plus 2 Facial Treatment Masks & a Mini Toner, essentially for free.

$147.00 $99.00
Add to Bag >

[H2]
Section Description - Lorem ipsum dolor sit amet, consectetur

[IMG: PITERA™ First Experience Kit]

Get More for Less
PITERA™ First Experience Kit
Our must-have Essence — plus 2 Facial Treatment Masks & a Mini Toner, essentially for free.

$147.00 $99.00
Add to Bag >

[H2]

[H3] Summary

A skincare powerhouse - containing over 90% PITERA™, this proprietary ingredient rivals the benefits of retinol, Vitamin C and hyaluronic acid. Address visible signs of aging and skin damage in just one step.

[H3] Benefits

Approximately When Will I See Results:
2 Weeks – Reduced visible fine lines & wrinkles. Firmer, smoother, softer skin with improved texture
1 Month – Visible transformation in radiance & sun spots
1 Year – Up to 10 years of visible skin damage & signs of aging diminished with the PITERA™ regimen

[H3] Ingredients

Ingredient: Galactomyces Ferment Filtrate (PITERA™)
Butylene Glycol
Pentylene Glycol
Water
Sodium Benzoate
Methylparaben
Sorbic Acid
Read More about our safety standards

[H3] How to Use

We recommend applying products in this order for best results.
Cleanser
Toner
Essence
Serum
Moisturizer
How to Apply:
Step 1. Pour 2-3 shakes of the lightweight liquid essence formula into palms of hands.
Step 2: Press palms together to wet both hands. Gently press over face & neck for 1 minute.
Step 3: Continue patting the essence into skin until fully absorbed.
Use in AM and PM
Use 2x daily – after cleansing & toning (before serums or moisturizers).

[IMG: Before and after skin improvement with PITERA™ essence: Improved Skin Texture | SK-II USA]

[IMG: Before and after skin improvement with PITERA™ essence: Improved Skin Texture | SK-II USA]

[IMG: Before and after skin improvement with PITERA™ essence: Improved Skin Texture | SK-II USA]

Untouched results after using the Facial Treatment Essence 2x daily for 3 months

[IMG: Results After]
Week 4

[IMG: results arrow left]

[IMG: results arrow right]

[IMG: Results before]
Before

THE POWER OF PITERA™
[H2] Radiant Looking Skin in 1 Month
The Facial Treatment Essence's PITERA™ hydrates to improve the skin's surface barrier, for more resiliency to sources of visible aging.
Fine lines and Wrinkles appearance reduced
Firmer, Smoother, Softer Skin
Improved Skin Texture
Sun Spots less visible
Radiance elevated
Learn More

Dermatologist Tested
For All Skin Types
Fragrance-Free

[H3] Real People, Real Results
Facial treatment mask After X Uses

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[H2] Unlock Lifelong Youthful Skin
When to Expect Visible Results:

[H3] 2 Weeks
Noticeably reduced fine lines and wrinkles. Skin feels firmer, smoother, and softer with improved texture.

[H3] 1 Month
Achieve radiant looking skin

[H3] 1 Year
Up to 10 years of visible skin damage and signs of aging visibly reduced with consistent use of the PITERA™ regimen.

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[H2] Unlock Lifelong Youthful Skin
When to Expect Visible Results:

[H3] 2 Weeks
Noticeably reduced fine lines and wrinkles. Skin feels firmer, smoother, and softer with improved texture.

[H3] 1 Month
Achieve radiant looking skin

[H3] 1 Year
Up to 10 years of visible skin damage and signs of aging visibly reduced with consistent use of the PITERA™ regimen.

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THE POWER OF

The SK-II exclusive, anti-aging ingredient was discovered by chance in a sake brewery in Japan when scientists noticed the workers’ hands looked remarkably youthful compared to their faces. This observation sparked years of research that led to the discovery of PITERA™, a naturally derived ingredient created through a unique fermentation process. While most skincare focuses on one ingredient for one benefit, like retinol for anti-aging or hyaluronic acid for hydration, PITERA™ delivers multiple benefits in one step—helping improve texture, radiance, firmness, and overall clarity.

THE POWER OF

The SK-II exclusive, anti-aging ingredient was discovered by chance in a sake brewery in Japan when scientists noticed the workers’ hands looked remarkably youthful compared to their faces. This observation sparked years of research that led to the discovery of PITERA™, a naturally derived ingredient created through a unique fermentation process. While most skincare focuses on one ingredient for one benefit, like retinol for anti-aging or hyaluronic acid for hydration, PITERA™ delivers multiple benefits in one step—helping improve texture, radiance, firmness, and overall clarity.

[H2] THE SK-II REGIMEN

[H3] Complete Your Routine

[H4] STEP 1

[H3] PITERA™ Facial Treatment Cleanser

[IMG: PITERA™ Facial Treatment Cleanser]

USD
$75.00

3.6 oz
Add to bag

[H4] STEP 2

[H3] PITERA™ Facial Treatment Clear Lotion

[IMG: SK-II Facial Treatment Clear Lotion: AHA toner for all skin types]

USD
$80.00

5.4 oz
Add to bag

[H4] STEP 3

[H3] PITERA™ Facial Treatment Essence

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USD
$99

2.5 oz
Add to Bag

[H4] STEP 4

[H3] GenOptics InfinitAura Serum

[IMG: GenOptics InfinitAura Serum]

USD
$169.00

Add to bag

[H2] About PITERA™ Facial Treatment Essence
[H3] Product Details
[IMG: Before/After using Facial Treatment Essence]
Simulation of best results over 1 year. Results may vary by individual.About the Product
Containing more than 90% PITERA™, which is our proprietary naturally-derived ingredient that stimulates the skin's natural reproduction of Hyaluronic Acid and Natural Moisturizing Factors. Improves surface cell turnover renewal leaving your skin fundamentally healthy and youthful looking.
Helps reduce the appearance of dark spots on the skin surface
Proven to reduce redness*
Improves the surface cell renewal rate
*redness due to dryness
Our iconic Facial Treatment Essence has been a cult-favorite among celebrities and skincare experts alike for over 45 years.
Solution For
Fine Lines, Age Spots, Wrinkles, Uneven Texture, Dullness, Dryness
Suitable For
Normal, Dry, Combination, and Oily Skin Types
Approximately When Will I See Results:
2 Weeks – Reduced visible fine lines & wrinkles.Firmer, smoother, softer skin with improved texture
1 Month – Visible transformation in radiance & age spots
1 Year – Up to 10 years of visible skin damage & signs of aging minimized with the PITERA™ regimen
[H3] More About PITERA™
[IMG: Experience SK-II‘s Skincare Products]
What is PITERA™: PITERA™ is SK-II’s proprietary, natural bio-ingredient derived from fermentation.
PITERA™ Origin: In the 1970s, scientists noticed the hands of elderly Japanese sake brewers looked younger than their age.
The scientists wondered if something in the fermentation process kept the skin looking younger. Further research into fermentation, led to the discovery of PITERA™.
What’s Makes PITERA™ Unique: PITERA™ contains over 50 micro-nutrients including vitamins, minerals, and amino acids to nourish and improve your skin from multiple dimensions, reducing visible skin damage.
[H3] How to Use
Inspired by J-Beauty Skincare routines, we recommend applying products from most lightweight to thickest.
[IMG: Step 1: Cleanser]
Cleanser
1
[IMG: Step 2: Toner]
Toner
2
[IMG: Step 3: Essence]
Essence
3
[IMG: Step 4: Serum]
Serum
4
[IMG: Step 5: Moisturizer]
Moisturizer
5
Application Tips
[IMG: Shake It Out]
Pour
Pour 2-3 shakes of the lightweight liquid essence formula into palms of hands.
[IMG: Minute to Moisturize]
Press
Press palms together to wet both hands. Gently press over face & neck for 1 minute.
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Pat, Pat
Continue patting the essence into skin until fully absorbed.
[IMG: Use in AM and PM]
Use in AM and PM
Use 2x daily – after cleansing & toning (before serums or moisturizers).
[H3] Ingredients
Galactomyces Ferment Filtrate (PITERA™)
Butylene Glycol
Pentylene Glycol
Water
Sodium Benzoate
Methylparaben
Sorbic Acid
Read More about our safety standards

PRODUCT REVIEWS
[H2] Hear From People Like You

FREQUENTLY ASKED QUESTIONS
[H2] FAQs

Can I use PITERA™ Facial Treatment Essence while pregnant or breastfeeding?

If you are pregnant or breastfeeding, consult with your doctor before using the PITERA™ Facial Treatment Essence.

Can I use PITERA™ Facial Treatment Essence while pregnant or breastfeeding?

If you are pregnant or breastfeeding, consult with your doctor before using the PITERA™ Facial Treatment Essence.

What is the shelf life of the PITERA™ Facial Treatment Essence?

Our PITERA™ Facial Treatment Essence is best used within 12 months from opening.

What is the shelf life of the PITERA™ Facial Treatment Essence?

Our PITERA™ Facial Treatment Essence is best used within 12 months from opening.

[IMG: Results after using Facial Treatment Essence]
Week 4

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[IMG: Results before using Facial Treatment Essence]
Before

39-day simulation of best results using Facial Treatment Essence. Individual results may vary.

THE POWER OF PITERA™
[H2] Undeniable Results in One Month
The Facial Treatment Essence's PITERA™ hydrates to improve the skin's surface barrier, for more resiliency to sources of visible aging.
Fine lines and wrinkles appearance reduced
Clinically proven to reduce redness
Firmer, smoother, softer skin
Improved skin texture
Helps reduce the appearance of dark spots from UVA and UVB's oxidative damage on the skin surface
Learn more about the power of PITERA

[H2] Bestsellers

[H3] SKINPOWER Re-New Cream

[IMG: SKINPOWER Re-New Cream - SK-II USA]

USD
$170.00

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[H3] GenOptics InfinitAura Serum

[IMG: GenOptics InfinitAura Serum]

USD
$169.00

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[H3] SKINPOWER Re-New Airy Cream

[IMG: SKINPOWER Re-New Airy Cream]

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[H3] SKINPOWER Eye + Line Filler Cream

[IMG: SK-II SKINPOWER EYE and Line Filler Cream for hydration and brightening eye area wrinkles]

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0.49 oz
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[H3] PITERA™ Facial Treatment Clear Lotion

[IMG: SK-II Facial Treatment Clear Lotion: AHA toner for all skin types]

USD
$80.00

5.4 oz
Add to bag

[H3] PITERA™ Facial Treatment Cleanser

[IMG: PITERA™ Facial Treatment Cleanser]

USD
$75.00

3.6 oz
Add to bag

[H2] Bestsellers

[H3] SKINPOWER Re-New Airy Cream

[IMG: SKINPOWER Re-New Airy Cream]

USD
$255.00

2.7 oz
Add to bag

[H3] GenOptics InfinitAura Serum

[IMG: GenOptics InfinitAura Serum]

USD
$169.00

Add to bag

[H3] SKINPOWER Eye + Line Filler Cream

[IMG: SK-II SKINPOWER EYE and Line Filler Cream for hydration and brightening eye area wrinkles]

USD
$145.00

0.49 oz
Add to bag

[H2] Bestsellers

[H3] GenOptics InfinitAura Serum

[IMG: GenOptics InfinitAura Serum]

USD
$169.00

Add to bag

[H3] PITERA™ Facial Treatment Clear Lotion

[IMG: SK-II Facial Treatment Clear Lotion: AHA toner for all skin types]

USD
$80.00

5.4 oz
Add to bag

[H3] PITERA™ Facial Treatment Cleanser

[IMG: PITERA™ Facial Treatment Cleanser]

USD
$75.00

3.6 oz
Add to bag

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[H3] Subscription details

Receive 5% off the purchase price of the subscription product, valid on initial order, and 10% off the purchase price of the subscription product, valid on recurring orders. Gift with purchase is valid on orders greater than $200. Gift with purchase offer cannot be combined with other promotions/codes and kits. Subscription offer is valid for 1 item per product per order.

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