Identity & Authority: Traffic Builders B.V. – Signal Evidence & AI Readability

Traffic Builders B.V.

(https://www.traffic-builders.com) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
14 Impact Weight: 15 / 100
93% Reputation

Authority is well-established through robust schema.org data that includes VAT IDs, DUNS numbers, and a founding date of 2001. Leadership is named (Wolter, Francine, Nina, Lotte), and blog posts are attributed to specific employees like Robert Ismangil and Amber Swier, although the absence of Person-specific sameAs links in the provided schema prevents a perfect authority score.

The performance claims are highly connected to evidence. While many agencies claim to ‘realize growth,’ this site provides specific percentages and context (e.g., ‘-30% Mediaspend’ alongside ‘+469% Conversieratio’). One minor disconnect is the inclusion of ‘fictitious business cases’ for training purposes, which could be misconstrued as real results if not read carefully.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.traffic-builders.com/",
            "url": "https://www.traffic-builders.com/",
            "name": "Media- en Performance marketingbureau • Traffic Builders",
            "isPartOf": {
                "@id": "https://www.traffic-builders.com/#website"
            },
            "about": {
                "@id": "https://www.traffic-builders.com/#organization"
            },
            "datePublished": "2022-11-04T08:22:53+00:00",
            "dateModified": "2026-04-23T12:27:50+00:00",
            "description": "Toonaangevend media- en performance marketingbureau voor e-commerce, B2B, non-profit, finance en health. AI, data, strategie, PPC op 1 plek.",
            "breadcrumb": {
                "@id": "https://www.traffic-builders.com/#breadcrumb"
            },
            "inLanguage": "nl-NL",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.traffic-builders.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.traffic-builders.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.traffic-builders.com/#website",
            "url": "https://www.traffic-builders.com/",
            "name": "Traffic Builders",
            "description": "Full funnel media- & performance-marketingbureau",
            "publisher": {
                "@id": "https://www.traffic-builders.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.traffic-builders.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "nl-NL"
        },
        {
            "@type": "Organization",
            "@id": "https://www.traffic-builders.com/#organization",
            "name": "Traffic Builders B.V.",
            "alternateName": "Traffic Builders",
            "url": "https://www.traffic-builders.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "nl-NL",
                "@id": "https://www.traffic-builders.com/#/schema/logo/image/",
                "url": "https://www.traffic-builders.com/wp-content/uploads/2026/05/traffic_builders_logo.png",
                "contentUrl": "https://www.traffic-builders.com/wp-content/uploads/2026/05/traffic_builders_logo.png",
                "width": 696,
                "height": 696,
                "caption": "Traffic Builders B.V."
            },
            "image": {
                "@id": "https://www.traffic-builders.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/TrafficBuildersNL",
                "https://x.com/trafficbuilders",
                "https://www.instagram.com/trafficbuilders/",
                "https://nl.linkedin.com/company/traffic-builders-pushing-marketing-boundaries"
            ],
            "description": "Traffic Builders is een toonaangevend media- en performance-marketingbureau met ruim 25 jaar ervaring in digital marketing, gespecialiseerd in full funnel strategie en executie voor ambitieuze merken en bedrijven. Traffic Builders realiseert meetbare groei via data-gedreven branding- en performance-marketingcampagnes, waarbij expertise op het gebied van SEA, SEO & GEO (Generative Engine Optimization), CRO, Social, Display & Video Advertising en traditionele media als Out of Home, Radio & TV worden ingezet. Traffic Builders werkt met het eigen ontwikkelde REAN-model voor kanaalsynergie en KPI-focus, en bedient opdrachtgevers in sectoren als E-commerce & Retail, Finance, Automotive, B2B en Non-profit. Als strategisch sparringpartner en verlengstuk van het marketingteam combineert Traffic Builders strategisch advies met tactisch-operationele uitvoering, verrijkt met AI en innovatieve oplossingen. De expertise en kwaliteit worden onderstreept door 35+ awards en een notering in de top 5 van de Emerce 100 (categorie: digital marketingbureaus – groot) gedurende 18 jaar op rij.",
            "email": "info@traffic-builders.com",
            "telephone": "+31(0)36 820 22 00",
            "legalName": "Traffic Builders B.V.",
            "foundingDate": "2001-01-01",
            "vatID": "NL814525155B01",
            "duns": "405854154",
            "numberOfEmployees": {
                "@type": "QuantitativeValue",
                "minValue": "51",
                "maxValue": "200"
            }
        }
    ]
}
/over/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.traffic-builders.com/over/",
            "url": "https://www.traffic-builders.com/over/",
            "name": "Over Traffic Builders: online marketingbureau sinds 2001",
            "isPartOf": {
                "@id": "https://www.traffic-builders.com/#website"
            },
            "datePublished": "2022-11-09T11:12:52+00:00",
            "dateModified": "2026-01-19T09:32:53+00:00",
            "description": "Traffic Builders is het online marketingbureau gespecialiseerd in o.a. SEA, SEO en Analytics. Winnaar Dutch Search Awards en nr. 1 Emerce100 2022.",
            "breadcrumb": {
                "@id": "https://www.traffic-builders.com/over/#breadcrumb"
            },
            "inLanguage": "nl-NL",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.traffic-builders.com/over/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.traffic-builders.com/over/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.traffic-builders.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Over"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.traffic-builders.com/#website",
            "url": "https://www.traffic-builders.com/",
            "name": "Traffic Builders",
            "description": "Full funnel media- & performance-marketingbureau",
            "publisher": {
                "@id": "https://www.traffic-builders.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.traffic-builders.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "nl-NL"
        },
        {
            "@type": "Organization",
            "@id": "https://www.traffic-builders.com/#organization",
            "name": "Traffic Builders B.V.",
            "alternateName": "Traffic Builders",
            "url": "https://www.traffic-builders.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "nl-NL",
                "@id": "https://www.traffic-builders.com/#/schema/logo/image/",
                "url": "https://www.traffic-builders.com/wp-content/uploads/2026/05/traffic_builders_logo.png",
                "contentUrl": "https://www.traffic-builders.com/wp-content/uploads/2026/05/traffic_builders_logo.png",
                "width": 696,
                "height": 696,
                "caption": "Traffic Builders B.V."
            },
            "image": {
                "@id": "https://www.traffic-builders.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/TrafficBuildersNL",
                "https://x.com/trafficbuilders",
                "https://www.instagram.com/trafficbuilders/",
                "https://nl.linkedin.com/company/traffic-builders-pushing-marketing-boundaries"
            ],
            "description": "Traffic Builders is een toonaangevend media- en performance-marketingbureau met ruim 25 jaar ervaring in digital marketing, gespecialiseerd in full funnel strategie en executie voor ambitieuze merken en bedrijven. Traffic Builders realiseert meetbare groei via data-gedreven branding- en performance-marketingcampagnes, waarbij expertise op het gebied van SEA, SEO & GEO (Generative Engine Optimization), CRO, Social, Display & Video Advertising en traditionele media als Out of Home, Radio & TV worden ingezet. Traffic Builders werkt met het eigen ontwikkelde REAN-model voor kanaalsynergie en KPI-focus, en bedient opdrachtgevers in sectoren als E-commerce & Retail, Finance, Automotive, B2B en Non-profit. Als strategisch sparringpartner en verlengstuk van het marketingteam combineert Traffic Builders strategisch advies met tactisch-operationele uitvoering, verrijkt met AI en innovatieve oplossingen. De expertise en kwaliteit worden onderstreept door 35+ awards en een notering in de top 5 van de Emerce 100 (categorie: digital marketingbureaus – groot) gedurende 18 jaar op rij.",
            "email": "info@traffic-builders.com",
            "telephone": "+31(0)36 820 22 00",
            "legalName": "Traffic Builders B.V.",
            "foundingDate": "2001-01-01",
            "vatID": "NL814525155B01",
            "duns": "405854154",
            "numberOfEmployees": {
                "@type": "QuantitativeValue",
                "minValue": "51",
                "maxValue": "200"
            }
        }
    ]
}
/data-analytics/ — no schema detected (entity gap)
/cases/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://www.traffic-builders.com/cases/",
            "url": "https://www.traffic-builders.com/cases/",
            "name": "Cases Archive - Traffic Builders",
            "isPartOf": {
                "@id": "https://www.traffic-builders.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.traffic-builders.com/cases/#primaryimage"
            },
            "image": {
                "@id": "https://www.traffic-builders.com/cases/#primaryimage"
            },
            "thumbnailUrl": "https://www.traffic-builders.com/wp-content/uploads/2024/09/carlos-muza-hpjSkU2UYSU-unsplash-min.jpg",
            "breadcrumb": {
                "@id": "https://www.traffic-builders.com/cases/#breadcrumb"
            },
            "inLanguage": "nl-NL"
        },
        {
            "@type": "ImageObject",
            "inLanguage": "nl-NL",
            "@id": "https://www.traffic-builders.com/cases/#primaryimage",
            "url": "https://www.traffic-builders.com/wp-content/uploads/2024/09/carlos-muza-hpjSkU2UYSU-unsplash-min.jpg",
            "contentUrl": "https://www.traffic-builders.com/wp-content/uploads/2024/09/carlos-muza-hpjSkU2UYSU-unsplash-min.jpg",
            "width": 1920,
            "height": 1368
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.traffic-builders.com/cases/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.traffic-builders.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Cases"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.traffic-builders.com/#website",
            "url": "https://www.traffic-builders.com/",
            "name": "Traffic Builders",
            "description": "Full funnel media- & performance-marketingbureau",
            "publisher": {
                "@id": "https://www.traffic-builders.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.traffic-builders.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "nl-NL"
        },
        {
            "@type": "Organization",
            "@id": "https://www.traffic-builders.com/#organization",
            "name": "Traffic Builders B.V.",
            "alternateName": "Traffic Builders",
            "url": "https://www.traffic-builders.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "nl-NL",
                "@id": "https://www.traffic-builders.com/#/schema/logo/image/",
                "url": "https://www.traffic-builders.com/wp-content/uploads/2026/05/traffic_builders_logo.png",
                "contentUrl": "https://www.traffic-builders.com/wp-content/uploads/2026/05/traffic_builders_logo.png",
                "width": 696,
                "height": 696,
                "caption": "Traffic Builders B.V."
            },
            "image": {
                "@id": "https://www.traffic-builders.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/TrafficBuildersNL",
                "https://x.com/trafficbuilders",
                "https://www.instagram.com/trafficbuilders/",
                "https://nl.linkedin.com/company/traffic-builders-pushing-marketing-boundaries"
            ],
            "description": "Traffic Builders is een toonaangevend media- en performance-marketingbureau met ruim 25 jaar ervaring in digital marketing, gespecialiseerd in full funnel strategie en executie voor ambitieuze merken en bedrijven. Traffic Builders realiseert meetbare groei via data-gedreven branding- en performance-marketingcampagnes, waarbij expertise op het gebied van SEA, SEO & GEO (Generative Engine Optimization), CRO, Social, Display & Video Advertising en traditionele media als Out of Home, Radio & TV worden ingezet. Traffic Builders werkt met het eigen ontwikkelde REAN-model voor kanaalsynergie en KPI-focus, en bedient opdrachtgevers in sectoren als E-commerce & Retail, Finance, Automotive, B2B en Non-profit. Als strategisch sparringpartner en verlengstuk van het marketingteam combineert Traffic Builders strategisch advies met tactisch-operationele uitvoering, verrijkt met AI en innovatieve oplossingen. De expertise en kwaliteit worden onderstreept door 35+ awards en een notering in de top 5 van de Emerce 100 (categorie: digital marketingbureaus – groot) gedurende 18 jaar op rij.",
            "email": "info@traffic-builders.com",
            "telephone": "+31(0)36 820 22 00",
            "legalName": "Traffic Builders B.V.",
            "foundingDate": "2001-01-01",
            "vatID": "NL814525155B01",
            "duns": "405854154",
            "numberOfEmployees": {
                "@type": "QuantitativeValue",
                "minValue": "51",
                "maxValue": "200"
            }
        }
    ]
}
/blog/uitgelicht/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.traffic-builders.com/blog/uitgelicht/",
            "url": "https://www.traffic-builders.com/blog/uitgelicht/",
            "name": "Uitgelicht: onze laatste marketingblogs - Traffic Builders",
            "isPartOf": {
                "@id": "https://www.traffic-builders.com/#website"
            },
            "datePublished": "2022-12-03T12:22:47+00:00",
            "dateModified": "2026-05-08T11:00:00+00:00",
            "description": "Altijd op de hoogte van zijn van het laatste online marketingnieuws en digital marketing trends? Lees onze marketingblogs en artikelen hier.",
            "breadcrumb": {
                "@id": "https://www.traffic-builders.com/blog/uitgelicht/#breadcrumb"
            },
            "inLanguage": "nl-NL",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.traffic-builders.com/blog/uitgelicht/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.traffic-builders.com/blog/uitgelicht/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.traffic-builders.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Blog",
                    "item": "https://www.traffic-builders.com/blog/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Uitgelicht"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.traffic-builders.com/#website",
            "url": "https://www.traffic-builders.com/",
            "name": "Traffic Builders",
            "description": "Full funnel media- & performance-marketingbureau",
            "publisher": {
                "@id": "https://www.traffic-builders.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.traffic-builders.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "nl-NL"
        },
        {
            "@type": "Organization",
            "@id": "https://www.traffic-builders.com/#organization",
            "name": "Traffic Builders B.V.",
            "alternateName": "Traffic Builders",
            "url": "https://www.traffic-builders.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "nl-NL",
                "@id": "https://www.traffic-builders.com/#/schema/logo/image/",
                "url": "https://www.traffic-builders.com/wp-content/uploads/2026/05/traffic_builders_logo.png",
                "contentUrl": "https://www.traffic-builders.com/wp-content/uploads/2026/05/traffic_builders_logo.png",
                "width": 696,
                "height": 696,
                "caption": "Traffic Builders B.V."
            },
            "image": {
                "@id": "https://www.traffic-builders.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/TrafficBuildersNL",
                "https://x.com/trafficbuilders",
                "https://www.instagram.com/trafficbuilders/",
                "https://nl.linkedin.com/company/traffic-builders-pushing-marketing-boundaries"
            ],
            "description": "Traffic Builders is een toonaangevend media- en performance-marketingbureau met ruim 25 jaar ervaring in digital marketing, gespecialiseerd in full funnel strategie en executie voor ambitieuze merken en bedrijven. Traffic Builders realiseert meetbare groei via data-gedreven branding- en performance-marketingcampagnes, waarbij expertise op het gebied van SEA, SEO & GEO (Generative Engine Optimization), CRO, Social, Display & Video Advertising en traditionele media als Out of Home, Radio & TV worden ingezet. Traffic Builders werkt met het eigen ontwikkelde REAN-model voor kanaalsynergie en KPI-focus, en bedient opdrachtgevers in sectoren als E-commerce & Retail, Finance, Automotive, B2B en Non-profit. Als strategisch sparringpartner en verlengstuk van het marketingteam combineert Traffic Builders strategisch advies met tactisch-operationele uitvoering, verrijkt met AI en innovatieve oplossingen. De expertise en kwaliteit worden onderstreept door 35+ awards en een notering in de top 5 van de Emerce 100 (categorie: digital marketingbureaus – groot) gedurende 18 jaar op rij.",
            "email": "info@traffic-builders.com",
            "telephone": "+31(0)36 820 22 00",
            "legalName": "Traffic Builders B.V.",
            "foundingDate": "2001-01-01",
            "vatID": "NL814525155B01",
            "duns": "405854154",
            "numberOfEmployees": {
                "@type": "QuantitativeValue",
                "minValue": "51",
                "maxValue": "200"
            }
        }
    ]
}
/over/opdrachtgevers/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 2 1
/over/ 2 1
/data-analytics/ 0 0
/cases/ 2 1
/blog/uitgelicht/ 2 1
/over/opdrachtgevers/ 0 0