Trust & Proof: Traffic Builders B.V. – Signal Evidence & AI Readability

Traffic Builders B.V.

(https://www.traffic-builders.com) 📸 Data Snapshot: May 19, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
17 Impact Weight: 20 / 100
85% Reputation

Trust signals are verified and dated. The site references 18 consecutive years in the Emerce 100 and specific 2025/2026 award wins, which are verifiable industry benchmarks. Unlike sites that use ‘trust theatre’ (reviews without proof), Traffic Builders links their claims to 35+ awards and detailed case studies with named corporate clients like Liander and Mediq.

Proof density is high. Out of 6 pages, the site provides 8+ specific case study results with named clients and measurable outcomes. The technical blog posts act as proof of ‘Kennis’ (Knowledge), providing actionable tips rather than just marketing summaries. The presence of two insufficient pages (Data Analytics and Opdrachtgevers) in the crawl suggests some internal thin-content gaps.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
8Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 2 1
/over/ 2 1
/data-analytics/ 0 0
/cases/ 2 1
/blog/uitgelicht/ 2 1
/over/opdrachtgevers/ 0 0
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
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    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.traffic-builders.com/",
            "url": "https://www.traffic-builders.com/",
            "name": "Media- en Performance marketingbureau • Traffic Builders",
            "isPartOf": {
                "@id": "https://www.traffic-builders.com/#website"
            },
            "about": {
                "@id": "https://www.traffic-builders.com/#organization"
            },
            "datePublished": "2022-11-04T08:22:53+00:00",
            "dateModified": "2026-04-23T12:27:50+00:00",
            "description": "Toonaangevend media- en performance marketingbureau voor e-commerce, B2B, non-profit, finance en health. AI, data, strategie, PPC op 1 plek.",
            "breadcrumb": {
                "@id": "https://www.traffic-builders.com/#breadcrumb"
            },
            "inLanguage": "nl-NL",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.traffic-builders.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.traffic-builders.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.traffic-builders.com/#website",
            "url": "https://www.traffic-builders.com/",
            "name": "Traffic Builders",
            "description": "Full funnel media- & performance-marketingbureau",
            "publisher": {
                "@id": "https://www.traffic-builders.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.traffic-builders.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "nl-NL"
        },
        {
            "@type": "Organization",
            "@id": "https://www.traffic-builders.com/#organization",
            "name": "Traffic Builders B.V.",
            "alternateName": "Traffic Builders",
            "url": "https://www.traffic-builders.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "nl-NL",
                "@id": "https://www.traffic-builders.com/#/schema/logo/image/",
                "url": "https://www.traffic-builders.com/wp-content/uploads/2026/05/traffic_builders_logo.png",
                "contentUrl": "https://www.traffic-builders.com/wp-content/uploads/2026/05/traffic_builders_logo.png",
                "width": 696,
                "height": 696,
                "caption": "Traffic Builders B.V."
            },
            "image": {
                "@id": "https://www.traffic-builders.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/TrafficBuildersNL",
                "https://x.com/trafficbuilders",
                "https://www.instagram.com/trafficbuilders/",
                "https://nl.linkedin.com/company/traffic-builders-pushing-marketing-boundaries"
            ],
            "description": "Traffic Builders is een toonaangevend media- en performance-marketingbureau met ruim 25 jaar ervaring in digital marketing, gespecialiseerd in full funnel strategie en executie voor ambitieuze merken en bedrijven. Traffic Builders realiseert meetbare groei via data-gedreven branding- en performance-marketingcampagnes, waarbij expertise op het gebied van SEA, SEO & GEO (Generative Engine Optimization), CRO, Social, Display & Video Advertising en traditionele media als Out of Home, Radio & TV worden ingezet. Traffic Builders werkt met het eigen ontwikkelde REAN-model voor kanaalsynergie en KPI-focus, en bedient opdrachtgevers in sectoren als E-commerce & Retail, Finance, Automotive, B2B en Non-profit. Als strategisch sparringpartner en verlengstuk van het marketingteam combineert Traffic Builders strategisch advies met tactisch-operationele uitvoering, verrijkt met AI en innovatieve oplossingen. De expertise en kwaliteit worden onderstreept door 35+ awards en een notering in de top 5 van de Emerce 100 (categorie: digital marketingbureaus – groot) gedurende 18 jaar op rij.",
            "email": "info@traffic-builders.com",
            "telephone": "+31(0)36 820 22 00",
            "legalName": "Traffic Builders B.V.",
            "foundingDate": "2001-01-01",
            "vatID": "NL814525155B01",
            "duns": "405854154",
            "numberOfEmployees": {
                "@type": "QuantitativeValue",
                "minValue": "51",
                "maxValue": "200"
            }
        }
    ]
}
/over/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.traffic-builders.com/over/",
            "url": "https://www.traffic-builders.com/over/",
            "name": "Over Traffic Builders: online marketingbureau sinds 2001",
            "isPartOf": {
                "@id": "https://www.traffic-builders.com/#website"
            },
            "datePublished": "2022-11-09T11:12:52+00:00",
            "dateModified": "2026-01-19T09:32:53+00:00",
            "description": "Traffic Builders is het online marketingbureau gespecialiseerd in o.a. SEA, SEO en Analytics. Winnaar Dutch Search Awards en nr. 1 Emerce100 2022.",
            "breadcrumb": {
                "@id": "https://www.traffic-builders.com/over/#breadcrumb"
            },
            "inLanguage": "nl-NL",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.traffic-builders.com/over/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.traffic-builders.com/over/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.traffic-builders.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Over"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.traffic-builders.com/#website",
            "url": "https://www.traffic-builders.com/",
            "name": "Traffic Builders",
            "description": "Full funnel media- & performance-marketingbureau",
            "publisher": {
                "@id": "https://www.traffic-builders.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.traffic-builders.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "nl-NL"
        },
        {
            "@type": "Organization",
            "@id": "https://www.traffic-builders.com/#organization",
            "name": "Traffic Builders B.V.",
            "alternateName": "Traffic Builders",
            "url": "https://www.traffic-builders.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "nl-NL",
                "@id": "https://www.traffic-builders.com/#/schema/logo/image/",
                "url": "https://www.traffic-builders.com/wp-content/uploads/2026/05/traffic_builders_logo.png",
                "contentUrl": "https://www.traffic-builders.com/wp-content/uploads/2026/05/traffic_builders_logo.png",
                "width": 696,
                "height": 696,
                "caption": "Traffic Builders B.V."
            },
            "image": {
                "@id": "https://www.traffic-builders.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/TrafficBuildersNL",
                "https://x.com/trafficbuilders",
                "https://www.instagram.com/trafficbuilders/",
                "https://nl.linkedin.com/company/traffic-builders-pushing-marketing-boundaries"
            ],
            "description": "Traffic Builders is een toonaangevend media- en performance-marketingbureau met ruim 25 jaar ervaring in digital marketing, gespecialiseerd in full funnel strategie en executie voor ambitieuze merken en bedrijven. Traffic Builders realiseert meetbare groei via data-gedreven branding- en performance-marketingcampagnes, waarbij expertise op het gebied van SEA, SEO & GEO (Generative Engine Optimization), CRO, Social, Display & Video Advertising en traditionele media als Out of Home, Radio & TV worden ingezet. Traffic Builders werkt met het eigen ontwikkelde REAN-model voor kanaalsynergie en KPI-focus, en bedient opdrachtgevers in sectoren als E-commerce & Retail, Finance, Automotive, B2B en Non-profit. Als strategisch sparringpartner en verlengstuk van het marketingteam combineert Traffic Builders strategisch advies met tactisch-operationele uitvoering, verrijkt met AI en innovatieve oplossingen. De expertise en kwaliteit worden onderstreept door 35+ awards en een notering in de top 5 van de Emerce 100 (categorie: digital marketingbureaus – groot) gedurende 18 jaar op rij.",
            "email": "info@traffic-builders.com",
            "telephone": "+31(0)36 820 22 00",
            "legalName": "Traffic Builders B.V.",
            "foundingDate": "2001-01-01",
            "vatID": "NL814525155B01",
            "duns": "405854154",
            "numberOfEmployees": {
                "@type": "QuantitativeValue",
                "minValue": "51",
                "maxValue": "200"
            }
        }
    ]
}
/data-analytics/ — no schema detected (entity gap)
/cases/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://www.traffic-builders.com/cases/",
            "url": "https://www.traffic-builders.com/cases/",
            "name": "Cases Archive - Traffic Builders",
            "isPartOf": {
                "@id": "https://www.traffic-builders.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.traffic-builders.com/cases/#primaryimage"
            },
            "image": {
                "@id": "https://www.traffic-builders.com/cases/#primaryimage"
            },
            "thumbnailUrl": "https://www.traffic-builders.com/wp-content/uploads/2024/09/carlos-muza-hpjSkU2UYSU-unsplash-min.jpg",
            "breadcrumb": {
                "@id": "https://www.traffic-builders.com/cases/#breadcrumb"
            },
            "inLanguage": "nl-NL"
        },
        {
            "@type": "ImageObject",
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            "url": "https://www.traffic-builders.com/wp-content/uploads/2024/09/carlos-muza-hpjSkU2UYSU-unsplash-min.jpg",
            "contentUrl": "https://www.traffic-builders.com/wp-content/uploads/2024/09/carlos-muza-hpjSkU2UYSU-unsplash-min.jpg",
            "width": 1920,
            "height": 1368
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.traffic-builders.com/cases/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.traffic-builders.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Cases"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.traffic-builders.com/#website",
            "url": "https://www.traffic-builders.com/",
            "name": "Traffic Builders",
            "description": "Full funnel media- & performance-marketingbureau",
            "publisher": {
                "@id": "https://www.traffic-builders.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.traffic-builders.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "nl-NL"
        },
        {
            "@type": "Organization",
            "@id": "https://www.traffic-builders.com/#organization",
            "name": "Traffic Builders B.V.",
            "alternateName": "Traffic Builders",
            "url": "https://www.traffic-builders.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "nl-NL",
                "@id": "https://www.traffic-builders.com/#/schema/logo/image/",
                "url": "https://www.traffic-builders.com/wp-content/uploads/2026/05/traffic_builders_logo.png",
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                "width": 696,
                "height": 696,
                "caption": "Traffic Builders B.V."
            },
            "image": {
                "@id": "https://www.traffic-builders.com/#/schema/logo/image/"
            },
            "sameAs": [
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                "https://x.com/trafficbuilders",
                "https://www.instagram.com/trafficbuilders/",
                "https://nl.linkedin.com/company/traffic-builders-pushing-marketing-boundaries"
            ],
            "description": "Traffic Builders is een toonaangevend media- en performance-marketingbureau met ruim 25 jaar ervaring in digital marketing, gespecialiseerd in full funnel strategie en executie voor ambitieuze merken en bedrijven. Traffic Builders realiseert meetbare groei via data-gedreven branding- en performance-marketingcampagnes, waarbij expertise op het gebied van SEA, SEO & GEO (Generative Engine Optimization), CRO, Social, Display & Video Advertising en traditionele media als Out of Home, Radio & TV worden ingezet. Traffic Builders werkt met het eigen ontwikkelde REAN-model voor kanaalsynergie en KPI-focus, en bedient opdrachtgevers in sectoren als E-commerce & Retail, Finance, Automotive, B2B en Non-profit. Als strategisch sparringpartner en verlengstuk van het marketingteam combineert Traffic Builders strategisch advies met tactisch-operationele uitvoering, verrijkt met AI en innovatieve oplossingen. De expertise en kwaliteit worden onderstreept door 35+ awards en een notering in de top 5 van de Emerce 100 (categorie: digital marketingbureaus – groot) gedurende 18 jaar op rij.",
            "email": "info@traffic-builders.com",
            "telephone": "+31(0)36 820 22 00",
            "legalName": "Traffic Builders B.V.",
            "foundingDate": "2001-01-01",
            "vatID": "NL814525155B01",
            "duns": "405854154",
            "numberOfEmployees": {
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                "minValue": "51",
                "maxValue": "200"
            }
        }
    ]
}
/blog/uitgelicht/
{
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    "@graph": [
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            "@type": "WebPage",
            "@id": "https://www.traffic-builders.com/blog/uitgelicht/",
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            "name": "Uitgelicht: onze laatste marketingblogs - Traffic Builders",
            "isPartOf": {
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            },
            "datePublished": "2022-12-03T12:22:47+00:00",
            "dateModified": "2026-05-08T11:00:00+00:00",
            "description": "Altijd op de hoogte van zijn van het laatste online marketingnieuws en digital marketing trends? Lees onze marketingblogs en artikelen hier.",
            "breadcrumb": {
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            },
            "inLanguage": "nl-NL",
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            "@type": "BreadcrumbList",
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                {
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                    "name": "Home",
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                },
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                    "position": 2,
                    "name": "Blog",
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                },
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                    "name": "Uitgelicht"
                }
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            "description": "Full funnel media- & performance-marketingbureau",
            "publisher": {
                "@id": "https://www.traffic-builders.com/#organization"
            },
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                    },
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                    }
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                "width": 696,
                "height": 696,
                "caption": "Traffic Builders B.V."
            },
            "image": {
                "@id": "https://www.traffic-builders.com/#/schema/logo/image/"
            },
            "sameAs": [
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            ],
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            "email": "info@traffic-builders.com",
            "telephone": "+31(0)36 820 22 00",
            "legalName": "Traffic Builders B.V.",
            "foundingDate": "2001-01-01",
            "vatID": "NL814525155B01",
            "duns": "405854154",
            "numberOfEmployees": {
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                "minValue": "51",
                "maxValue": "200"
            }
        }
    ]
}
/over/opdrachtgevers/ — no schema detected (entity gap)