Black Dog Institute
(https://www.blackdoginstitute.org.au) 📸 Data Snapshot: May 16, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a severe technical credibility gap as the site claims to be a medical authority but lacks Organization schema, Person schema for its researchers, or SameAs links to verifiable academic or medical registries. Despite claiming to be an institute for ‘all ages,’ no specific experts are named or linked to a digital footprint in the provided schema data.
The site’s marketing tone is authoritative, yet it demonstrates zero results. The bold claim of being Australia’s dedicated research institute is unsupported by any case studies, metrics, or clinical citations in the data provided. This creates a total disconnect between the brand’s ‘Science’ signal and its forensically documented substance.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.blackdoginstitute.org.au/",
"url": "https://www.blackdoginstitute.org.au/",
"name": "Black Dog Institute | Better Mental Health | Science. Compassion. Action.",
"isPartOf": {
"@id": "https://www.blackdoginstitute.org.au/#website"
},
"datePublished": "2021-03-07T17:00:03+00:00",
"dateModified": "2026-05-13T03:06:06+00:00",
"description": "The only medical research institute in Australia dedicated to researching mental health for all ages.",
"breadcrumb": {
"@id": "https://www.blackdoginstitute.org.au/#breadcrumb"
},
"inLanguage": "en-AU",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.blackdoginstitute.org.au/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.blackdoginstitute.org.au/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.blackdoginstitute.org.au/#website",
"url": "https://www.blackdoginstitute.org.au/",
"name": "Black Dog Institute | Better Mental Health",
"description": "Mental health research, with impact for the whole community.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.blackdoginstitute.org.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-AU"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
This page presents a snapshot of public data from Black Dog Institute, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Black Dog Institute: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.blackdoginstitute.org.au to view the most current version of its content and see directly what this company is about and what it offers.