New Chapter
(https://newchapter.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The site references specific experts like Robyn Youkilis and Kara Burnstine, providing significant authority, yet their digital footprint within the site’s structured data is limited. While the founding date of 1982 is present in the Organization schema, there is no Person schema or sameAs links for the cited experts to verify their credentials externally. This creates a minor authority gap between the claims of expert endorsement and technical proof.
Marketing assertions such as masterfully crafted to work in harmony with your body are typical of the industry but are tempered by the transparency of the 2024 Impact Report. Bold performance claims regarding clinical-strength calcium are supported by specific ingredient callouts like Vitamin K2 and fermented D3. There is no evidence of the site claiming therapy-level clinical outcomes for serious conditions, remaining within the bounds of supplement marketing.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://newchapter.com"
}
]
},
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://newchapter.com#website",
"name": "New Chapter",
"url": "https://newchapter.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://newchapter.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://newchapter.com#organization",
"name": "New Chapter",
"logo": {
"@type": "ImageObject",
"url": "https://newchapter.com/cdn/shop/files/favicon.jpg?v=1778163900&width=184",
"width": 184,
"height": 186
},
"description": "New Chapter vitamins and supplements are masterfully crafted to work in harmony with your body, made with organic ingredients.",
"slogan": "Helping you feel New in every chapter of your life",
"foundingDate": "1982",
"contactPoint": {
"@type": "ContactPoint",
"url": "https://www.newchapter.com/pages/contact"
},
"sameAs": [
"https://www.facebook.com/NewChapter/",
"https://x.com/newchapter",
"https://www.instagram.com/newchapterinc/",
"https://www.youtube.com/user/NewChapterInc",
"https://www.tiktok.com/@newchapterinc",
"https://www.linkedin.com/company/newchapterinc/"
],
"url": "https://newchapter.com"
}
]
]
/collections/best-sellers/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://newchapter.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Best Sellers",
"item": "https://newchapter.com/collections/best-sellers"
}
]
}
/pages/subscribe-save/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://newchapter.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Subscribe & Save",
"item": "https://newchapter.com/pages/subscribe-save"
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How do I sign up for New Chapter's subscribe & save program?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Subscriptions can be set up while browsing on a product page or while reviewing items in the shopping cart.From the product page, select the Subscribe and Save option and the preferred shipment frequency (like earning points for dollars spent). Then check out as normal.From the shopping cart, click on the circle next to Subscribe and Save and choose your shipping frequency."
}
},
{
"@type": "Question",
"name": "How do I add products to my subscription?",
"acceptedAnswer": {
"@type": "Answer",
"text": "New items can be added to existing subscription orders either as a one-time purchase or as an additional subscription item. Sign in to your account and click on the “Shop Now” button located on the Subscriptions tab, then navigate to the product page for the item you would like to add. A box directly under the quantity and size options will allow you to place the item in your upcoming order. Confirm if you would like the product processed as a one-time delivery or set up as subscription, and click “submit.”"
}
},
{
"@type": "Question",
"name": "How do I remove products from my subscription?",
"acceptedAnswer": {
"@type": "Answer",
"text": "To remove an individual item from a multi-item subscription order, click the “Remove” link located under the subscription frequency of the item you wish to remove. This item will be removed from the current replenishment and be placed on the next scheduled replenishment order. Note that this does not cancel your item—it just removes it from the upcoming shipment. (See below about how to cancel.)"
}
},
{
"@type": "Question",
"name": "How do I change the date of my subscription?",
"acceptedAnswer": {
"@type": "Answer",
"text": "To change your next order date, click the “Change Date” button on the top right of the shipment box, and then select a new date for your shipment. Once you have chosen the desired date, click “Save Shipment Date.” This will change the shipment date for all of the products scheduled to replenish on that next shipment."
}
},
{
"@type": "Question",
"name": "How do I cancel my subscription?",
"acceptedAnswer": {
"@type": "Answer",
"text": "To cancel a subscription, click the “Cancel” link to the right of the item you wish to cancel. You’ll be prompted to confirm this action and indicate your reason for cancelling. Once you’ve selected a cancel reason and clicked the button, your subscription will be cancelled, and no future shipments will be sent for that item. You will receive an email notification confirming this action. New Chapter does request that any cancellations or modifications be made at least 48 hours ahead of the next replenishment date.Wish you hadn’t cancelled? Subscriptions can be reactivated at any time by scrolling to the bottom of the subscriptions tab, choosing the product you wish to receive again and clicking the purple “Reactivate Subscription” button. You will be prompted to confirm the reactivation and your subscription will be set for the next scheduled replenishment date."
}
},
{
"@type": "Question",
"name": "How can I combine shipments?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Please give us a call at 1-800-543-7279 (option 3) and we can help you out."
}
},
{
"@type": "Question",
"name": "Can I get help with my subscription?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, we’re here to help you out any time! Find us through our contact page, or you can hit “Chat” on this page for help (we’re online from 8am-5pm Eastern). We’ll work hard to get the best quality ingredients we can find, sent right to your doorstep!"
}
}
]
}
]
/pages/build-your-supplement-routine/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://newchapter.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Build Your Supplement Routine",
"item": "https://newchapter.com/pages/build-your-supplement-routine"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 148 | 1 |
| /collections/best-sellers/ | 742 | 1 |
| /pages/subscribe-save/ | 89 | 1 |
| /pages/build-your-supplement-routine/ | 728 | 1 |
This page presents a snapshot of public data from New Chapter, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to New Chapter: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://newchapter.com to view the most current version of its content and see directly what this company is about and what it offers.