Whole30 (Thirty & Co, LLC)
(https://whole30.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is a core strength; the schema_json identifies the legal entity Thirty & Co, LLC and names founder Melissa Urban with a clear founding date of 2009. The site features an extensive list of 15+ named medical professionals with verifiable titles (MD, RDN, PhD), though individual Person schema for these experts is not detected in the current crawl. Technical credibility is high, with a clean heading hierarchy and robust structured data.
The site avoids the typical ‘guaranteed outcome’ BS by framing the program as a self-experiment. Bold claims like ‘88% said the program really did change their lives’ are grounded in a stated sample size (7,700 alumni), which creates a tighter connection between marketing and proof than most wellness sites. The disconnect is minimal, as the site provides recipes and rules as the actual deliverables for the ‘life-changing’ promise.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://whole30.com/",
"url": "https://whole30.com/",
"name": "The Whole30 Program",
"isPartOf": {
"@id": "https://whole30.com/#website"
},
"about": {
"@id": "https://whole30.com/#organization"
},
"datePublished": "2019-07-11T04:05:22+00:00",
"dateModified": "2026-04-30T17:15:22+00:00",
"description": "The Whole30 changes lives. Learn how the Whole30 Program has helped millions own their health and reset their relationship with food.",
"breadcrumb": {
"@id": "https://whole30.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://whole30.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://whole30.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://whole30.com/#website",
"url": "https://whole30.com/",
"name": "The Whole30® Program",
"description": "You can change your life in 30 days",
"publisher": {
"@id": "https://whole30.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://whole30.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://whole30.com/#organization",
"name": "Whole30®",
"alternateName": "Thirty & Co, LLC",
"url": "https://whole30.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://whole30.com/#/schema/logo/image/",
"url": "https://whole30.com/wp-content/uploads/2024/04/whole30-logo.png",
"contentUrl": "https://whole30.com/wp-content/uploads/2024/04/whole30-logo.png",
"width": 696,
"height": 696,
"caption": "Whole30®"
},
"image": {
"@id": "https://whole30.com/#/schema/logo/image/"
},
"sameAs": [
"https://facebook.com/whole30",
"https://x.com/whole30",
"https://instagram.com/whole30",
"https://www.pinterest.ph/whole30/",
"https://www.tiktok.com/@whole30",
"https://www.youtube.com/@whole30",
"https://twitter.com/whole30"
],
"description": "Whole30 has been changing lives since 2009, when Melissa Urban blogged about a self-designed life-changing dietary experiment. Since then, millions of people have transformed their health, habits, and relationship with food through the Whole30 program; eliminating cravings, improving energy and sleep, relieving symptoms, and discovering lasting food freedom. Melissa and the Whole30 team are committed to building a diverse, equitable and inclusive Whole30 community, where everyone who wants to be a part of the Whole30 movement feels represented, welcomed, and included.",
"email": "headquarters@whole30.com",
"telephone": "(720) 466-7402",
"legalName": "Thirty & Co, LLC",
"foundingDate": "2009-01-01",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"minValue": "11",
"maxValue": "50"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Whole30",
"url": "https://whole30.com",
"logo": {
"@type": "ImageObject",
"url": "https://whole30.com/wp-content/themes/thirtyco/images/favicons/apple-touch-icon.png"
},
"description": "Whole30 is a 30-day dietary reset designed to help you discover how the foods you eat affect your health, habits, and relationship with food.",
"sameAs": [
"https://facebook.com/whole30",
"https://x.com/whole30",
"https://instagram.com/whole30",
"https://www.pinterest.ph/whole30/",
"https://www.tiktok.com/@whole30",
"https://www.youtube.com/@whole30"
]
}
]
/endorsements/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://whole30.com/endorsements/",
"url": "https://whole30.com/endorsements/",
"name": "Endorsements - The Whole30® Program",
"isPartOf": {
"@id": "https://whole30.com/#website"
},
"datePublished": "2024-04-27T20:56:33+00:00",
"dateModified": "2024-12-12T17:57:56+00:00",
"description": "Explore professional endorsements for the Whole30 Program from doctors, nurses, dietitians, and other healthcare experts.",
"breadcrumb": {
"@id": "https://whole30.com/endorsements/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://whole30.com/endorsements/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://whole30.com/endorsements/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://whole30.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Endorsements"
}
]
},
{
"@type": "WebSite",
"@id": "https://whole30.com/#website",
"url": "https://whole30.com/",
"name": "The Whole30® Program",
"description": "You can change your life in 30 days",
"publisher": {
"@id": "https://whole30.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://whole30.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://whole30.com/#organization",
"name": "Whole30®",
"alternateName": "Thirty & Co, LLC",
"url": "https://whole30.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://whole30.com/#/schema/logo/image/",
"url": "https://whole30.com/wp-content/uploads/2024/04/whole30-logo.png",
"contentUrl": "https://whole30.com/wp-content/uploads/2024/04/whole30-logo.png",
"width": 696,
"height": 696,
"caption": "Whole30®"
},
"image": {
"@id": "https://whole30.com/#/schema/logo/image/"
},
"sameAs": [
"https://facebook.com/whole30",
"https://x.com/whole30",
"https://instagram.com/whole30",
"https://www.pinterest.ph/whole30/",
"https://www.tiktok.com/@whole30",
"https://www.youtube.com/@whole30",
"https://twitter.com/whole30"
],
"description": "Whole30 has been changing lives since 2009, when Melissa Urban blogged about a self-designed life-changing dietary experiment. Since then, millions of people have transformed their health, habits, and relationship with food through the Whole30 program; eliminating cravings, improving energy and sleep, relieving symptoms, and discovering lasting food freedom. Melissa and the Whole30 team are committed to building a diverse, equitable and inclusive Whole30 community, where everyone who wants to be a part of the Whole30 movement feels represented, welcomed, and included.",
"email": "headquarters@whole30.com",
"telephone": "(720) 466-7402",
"legalName": "Thirty & Co, LLC",
"foundingDate": "2009-01-01",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"minValue": "11",
"maxValue": "50"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Whole30",
"url": "https://whole30.com",
"logo": {
"@type": "ImageObject",
"url": "https://whole30.com/wp-content/themes/thirtyco/images/favicons/apple-touch-icon.png"
},
"description": "Whole30 is a 30-day dietary reset designed to help you discover how the foods you eat affect your health, habits, and relationship with food.",
"sameAs": [
"https://facebook.com/whole30",
"https://x.com/whole30",
"https://instagram.com/whole30",
"https://www.pinterest.ph/whole30/",
"https://www.tiktok.com/@whole30",
"https://www.youtube.com/@whole30"
]
}
]
/whole30-approved/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://whole30.com/whole30-approved/",
"url": "https://whole30.com/whole30-approved/",
"name": "Whole30 Approved Products - The Whole30® Program",
"isPartOf": {
"@id": "https://whole30.com/#website"
},
"primaryImageOfPage": {
"@id": "https://whole30.com/whole30-approved/#primaryimage"
},
"image": {
"@id": "https://whole30.com/whole30-approved/#primaryimage"
},
"thumbnailUrl": "https://whole30.com/wp-content/uploads/2016/04/Whole30-Approved-Tile-10.png",
"description": "Our Whole30 Approved® label is designed to let you know a product is 100% compatible with the rules of our Whole30 program.",
"breadcrumb": {
"@id": "https://whole30.com/whole30-approved/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://whole30.com/whole30-approved/#primaryimage",
"url": "https://whole30.com/wp-content/uploads/2016/04/Whole30-Approved-Tile-10.png",
"contentUrl": "https://whole30.com/wp-content/uploads/2016/04/Whole30-Approved-Tile-10.png",
"width": 640,
"height": 320,
"caption": "Paleo Powder"
},
{
"@type": "BreadcrumbList",
"@id": "https://whole30.com/whole30-approved/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://whole30.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Whole30 Approved"
}
]
},
{
"@type": "WebSite",
"@id": "https://whole30.com/#website",
"url": "https://whole30.com/",
"name": "The Whole30® Program",
"description": "You can change your life in 30 days",
"publisher": {
"@id": "https://whole30.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://whole30.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://whole30.com/#organization",
"name": "Whole30®",
"alternateName": "Thirty & Co, LLC",
"url": "https://whole30.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://whole30.com/#/schema/logo/image/",
"url": "https://whole30.com/wp-content/uploads/2024/04/whole30-logo.png",
"contentUrl": "https://whole30.com/wp-content/uploads/2024/04/whole30-logo.png",
"width": 696,
"height": 696,
"caption": "Whole30®"
},
"image": {
"@id": "https://whole30.com/#/schema/logo/image/"
},
"sameAs": [
"https://facebook.com/whole30",
"https://x.com/whole30",
"https://instagram.com/whole30",
"https://www.pinterest.ph/whole30/",
"https://www.tiktok.com/@whole30",
"https://www.youtube.com/@whole30",
"https://twitter.com/whole30"
],
"description": "Whole30 has been changing lives since 2009, when Melissa Urban blogged about a self-designed life-changing dietary experiment. Since then, millions of people have transformed their health, habits, and relationship with food through the Whole30 program; eliminating cravings, improving energy and sleep, relieving symptoms, and discovering lasting food freedom. Melissa and the Whole30 team are committed to building a diverse, equitable and inclusive Whole30 community, where everyone who wants to be a part of the Whole30 movement feels represented, welcomed, and included.",
"email": "headquarters@whole30.com",
"telephone": "(720) 466-7402",
"legalName": "Thirty & Co, LLC",
"foundingDate": "2009-01-01",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"minValue": "11",
"maxValue": "50"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Whole30",
"url": "https://whole30.com",
"logo": {
"@type": "ImageObject",
"url": "https://whole30.com/wp-content/themes/thirtyco/images/favicons/apple-touch-icon.png"
},
"description": "Whole30 is a 30-day dietary reset designed to help you discover how the foods you eat affect your health, habits, and relationship with food.",
"sameAs": [
"https://facebook.com/whole30",
"https://x.com/whole30",
"https://instagram.com/whole30",
"https://www.pinterest.ph/whole30/",
"https://www.tiktok.com/@whole30",
"https://www.youtube.com/@whole30"
]
}
]
/what-is-whole30/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://whole30.com/what-is-whole30/",
"url": "https://whole30.com/what-is-whole30/",
"name": "What is Whole30?",
"isPartOf": {
"@id": "https://whole30.com/#website"
},
"datePublished": "2023-06-04T05:39:44+00:00",
"dateModified": "2025-12-08T15:57:57+00:00",
"description": "What is Whole30? Discover more about the program that has helped millions around the world make positive changes in their health and habits.",
"breadcrumb": {
"@id": "https://whole30.com/what-is-whole30/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://whole30.com/what-is-whole30/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://whole30.com/what-is-whole30/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://whole30.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "What is Whole30®?"
}
]
},
{
"@type": "WebSite",
"@id": "https://whole30.com/#website",
"url": "https://whole30.com/",
"name": "The Whole30® Program",
"description": "You can change your life in 30 days",
"publisher": {
"@id": "https://whole30.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://whole30.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://whole30.com/#organization",
"name": "Whole30®",
"alternateName": "Thirty & Co, LLC",
"url": "https://whole30.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://whole30.com/#/schema/logo/image/",
"url": "https://whole30.com/wp-content/uploads/2024/04/whole30-logo.png",
"contentUrl": "https://whole30.com/wp-content/uploads/2024/04/whole30-logo.png",
"width": 696,
"height": 696,
"caption": "Whole30®"
},
"image": {
"@id": "https://whole30.com/#/schema/logo/image/"
},
"sameAs": [
"https://facebook.com/whole30",
"https://x.com/whole30",
"https://instagram.com/whole30",
"https://www.pinterest.ph/whole30/",
"https://www.tiktok.com/@whole30",
"https://www.youtube.com/@whole30",
"https://twitter.com/whole30"
],
"description": "Whole30 has been changing lives since 2009, when Melissa Urban blogged about a self-designed life-changing dietary experiment. Since then, millions of people have transformed their health, habits, and relationship with food through the Whole30 program; eliminating cravings, improving energy and sleep, relieving symptoms, and discovering lasting food freedom. Melissa and the Whole30 team are committed to building a diverse, equitable and inclusive Whole30 community, where everyone who wants to be a part of the Whole30 movement feels represented, welcomed, and included.",
"email": "headquarters@whole30.com",
"telephone": "(720) 466-7402",
"legalName": "Thirty & Co, LLC",
"foundingDate": "2009-01-01",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"minValue": "11",
"maxValue": "50"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Whole30",
"url": "https://whole30.com",
"logo": {
"@type": "ImageObject",
"url": "https://whole30.com/wp-content/themes/thirtyco/images/favicons/apple-touch-icon.png"
},
"description": "Whole30 is a 30-day dietary reset designed to help you discover how the foods you eat affect your health, habits, and relationship with food.",
"sameAs": [
"https://facebook.com/whole30",
"https://x.com/whole30",
"https://instagram.com/whole30",
"https://www.pinterest.ph/whole30/",
"https://www.tiktok.com/@whole30",
"https://www.youtube.com/@whole30"
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
267Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 112 | 2 |
| /endorsements/ | 19 | 2 |
| /whole30-approved/ | 25 | 2 |
| /what-is-whole30/ | 111 | 2 |
Explore the other reputation pillars for Whole30 (Thirty & Co, LLC)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Whole30 (Thirty & Co, LLC), captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Whole30 (Thirty & Co, LLC): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://whole30.com to view the most current version of its content and see directly what this company is about and what it offers.