Identity & Authority: Mad Engine – Signal Evidence & AI Readability

Mad Engine

(https://madengine.com) 📸 Data Snapshot: May 31, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
5 Impact Weight: 15 / 100
33% Reputation

Authority is established through a named ‘Executive team’, but there is no Person schema or ‘sameAs’ links to LinkedIn or professional profiles to verify these individuals. The Organization schema is basic and lacks expertise properties or social proofing links. Technical authority is undermined by a broken heading hierarchy (two H1 tags on the homepage) and the aforementioned placeholder text in a section titled ‘efficiency’.

The site makes bold environmental claims like ‘Inkjet printing creates zero water waste’ and ‘4 MILLION gallons of water saved’, which are high-substance but technically disconnected from any downloadable report or third-party audit link. The ‘Take Back Program’ is promoted as a significant initiative, yet the description is brief and lacks data on the volume of garments actually recycled since its 2022 launch. The contrast between ‘cutting edge’ marketing and stale 2023-dated ‘recent’ initiatives creates a temporal disconnect.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.madengine.com/",
            "url": "https://www.madengine.com/",
            "name": "Mad Engine - Licensed Wholesale Apparel Manufacturer",
            "isPartOf": {
                "@id": "https://www.madengine.com/#website"
            },
            "about": {
                "@id": "https://www.madengine.com/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://www.madengine.com/#primaryimage"
            },
            "image": {
                "@id": "https://www.madengine.com/#primaryimage"
            },
            "thumbnailUrl": "https://www.madengine.com/wp-content/uploads/2025/06/envato-labs-ai-f3b282ab-6683-47e9-9720-125a26e2b758.jpg",
            "datePublished": "2026-01-01T18:06:57+00:00",
            "dateModified": "2026-04-28T06:12:05+00:00",
            "description": "Mad Engine is the global leader in licensed apparel wholesaler for brands. We offer wholesale apparel, accessories, and more for all ages and genders.",
            "breadcrumb": {
                "@id": "https://www.madengine.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.madengine.com/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.madengine.com/#primaryimage",
            "url": "https://www.madengine.com/wp-content/uploads/2025/06/envato-labs-ai-f3b282ab-6683-47e9-9720-125a26e2b758.jpg",
            "contentUrl": "https://www.madengine.com/wp-content/uploads/2025/06/envato-labs-ai-f3b282ab-6683-47e9-9720-125a26e2b758.jpg",
            "width": 1376,
            "height": 768
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.madengine.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.madengine.com/#website",
            "url": "https://www.madengine.com/",
            "name": "Mad Engine",
            "description": "Mad Engine",
            "publisher": {
                "@id": "https://www.madengine.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.madengine.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.madengine.com/#organization",
            "name": "Mad Engine",
            "url": "https://www.madengine.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.madengine.com/#/schema/logo/image/",
                "url": "https://www.madengine.com/wp-content/uploads/2022/03/mad-engine-logo.svg",
                "contentUrl": "https://www.madengine.com/wp-content/uploads/2022/03/mad-engine-logo.svg",
                "width": 140,
                "height": 78,
                "caption": "Mad Engine"
            },
            "image": {
                "@id": "https://www.madengine.com/#/schema/logo/image/"
            }
        }
    ]
}
/team/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.madengine.com/team/",
            "url": "https://www.madengine.com/team/",
            "name": "Team - Mad Engine",
            "isPartOf": {
                "@id": "https://www.madengine.com/#website"
            },
            "datePublished": "2026-04-28T06:15:36+00:00",
            "dateModified": "2026-04-28T06:17:39+00:00",
            "breadcrumb": {
                "@id": "https://www.madengine.com/team/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.madengine.com/team/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.madengine.com/team/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.madengine.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Team"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.madengine.com/#website",
            "url": "https://www.madengine.com/",
            "name": "Mad Engine",
            "description": "Mad Engine",
            "publisher": {
                "@id": "https://www.madengine.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.madengine.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.madengine.com/#organization",
            "name": "Mad Engine",
            "url": "https://www.madengine.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.madengine.com/#/schema/logo/image/",
                "url": "https://www.madengine.com/wp-content/uploads/2022/03/mad-engine-logo.svg",
                "contentUrl": "https://www.madengine.com/wp-content/uploads/2022/03/mad-engine-logo.svg",
                "width": 140,
                "height": 78,
                "caption": "Mad Engine"
            },
            "image": {
                "@id": "https://www.madengine.com/#/schema/logo/image/"
            }
        }
    ]
}
/sustainability/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.madengine.com/sustainability/",
            "url": "https://www.madengine.com/sustainability/",
            "name": "Sustainability - Mad Engine",
            "isPartOf": {
                "@id": "https://www.madengine.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.madengine.com/sustainability/#primaryimage"
            },
            "image": {
                "@id": "https://www.madengine.com/sustainability/#primaryimage"
            },
            "thumbnailUrl": "https://www.madengine.com/wp-content/uploads/2022/08/MadSustainable.svg",
            "datePublished": "2025-08-17T17:27:58+00:00",
            "dateModified": "2025-11-02T16:39:12+00:00",
            "breadcrumb": {
                "@id": "https://www.madengine.com/sustainability/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.madengine.com/sustainability/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.madengine.com/sustainability/#primaryimage",
            "url": "https://www.madengine.com/wp-content/uploads/2022/08/MadSustainable.svg",
            "contentUrl": "https://www.madengine.com/wp-content/uploads/2022/08/MadSustainable.svg",
            "width": 261,
            "height": 64
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.madengine.com/sustainability/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.madengine.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Sustainability"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.madengine.com/#website",
            "url": "https://www.madengine.com/",
            "name": "Mad Engine",
            "description": "Mad Engine",
            "publisher": {
                "@id": "https://www.madengine.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.madengine.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.madengine.com/#organization",
            "name": "Mad Engine",
            "url": "https://www.madengine.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.madengine.com/#/schema/logo/image/",
                "url": "https://www.madengine.com/wp-content/uploads/2022/03/mad-engine-logo.svg",
                "contentUrl": "https://www.madengine.com/wp-content/uploads/2022/03/mad-engine-logo.svg",
                "width": 140,
                "height": 78,
                "caption": "Mad Engine"
            },
            "image": {
                "@id": "https://www.madengine.com/#/schema/logo/image/"
            }
        }
    ]
}
/careers/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.madengine.com/careers/",
            "url": "https://www.madengine.com/careers/",
            "name": "Careers - Mad Engine",
            "isPartOf": {
                "@id": "https://www.madengine.com/#website"
            },
            "datePublished": "2025-08-17T17:17:14+00:00",
            "dateModified": "2025-11-02T16:40:15+00:00",
            "breadcrumb": {
                "@id": "https://www.madengine.com/careers/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.madengine.com/careers/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.madengine.com/careers/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.madengine.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Careers"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.madengine.com/#website",
            "url": "https://www.madengine.com/",
            "name": "Mad Engine",
            "description": "Mad Engine",
            "publisher": {
                "@id": "https://www.madengine.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.madengine.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.madengine.com/#organization",
            "name": "Mad Engine",
            "url": "https://www.madengine.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.madengine.com/#/schema/logo/image/",
                "url": "https://www.madengine.com/wp-content/uploads/2022/03/mad-engine-logo.svg",
                "contentUrl": "https://www.madengine.com/wp-content/uploads/2022/03/mad-engine-logo.svg",
                "width": 140,
                "height": 78,
                "caption": "Mad Engine"
            },
            "image": {
                "@id": "https://www.madengine.com/#/schema/logo/image/"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
14Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 3 1
/team/ 3 1
/sustainability/ 5 1
/careers/ 3 1