Mad Engine
(https://madengine.com) 📸 Data Snapshot: May 31, 2026
Information Density — The Lens
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Info Density
Power-words vs. Substance ratio.
20
Impact Weight: 30 / 100
67% Reputation
The site exhibits a dual nature in information density. While the H1 ‘Stories Through Fashion’ and H2 ‘GLOBALLY RECOGNIZED’ are high-fluff power word clusters, they are immediately anchored by high-substance metrics such as ‘2000+ employees’ and ‘250+ Licenses’. However, the Sustainability page contains a critical failure where the ‘efficiency’ section consists entirely of ‘Lorem ipsum dolor sit amet’ placeholder text, indicating a significant gap between the claim of innovation and the actual content delivered.
Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.
📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE · THIN (https://madengine.com) Mad Engine – Licensed Wholesale Apparel Manufacturer
[H1] Stories Through Fashion [H1] Stories Through Fashion [H2] GLOBALLY RECOGNIZED [H2] 150,000+ [H2] Designs [H2] 250+ [H2] Licenses [H2] 12+ [H2] Global offices [H2] 2000+ [H2] employees [H2] Products That reflect pop-culture creativity and individuality [H2] Licensed Apparel Cutting edge apparel featuring your favorite brands [H2] Digital Integrated with industry leaders [H2] Accessories Creative. Unique. BOLD. [H2] Fashion Brands Fashion that makes you feel good [H2] Fandom [H2] Fashion Brands
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SUB-PAGE · THIN (https://madengine.com/team/) Team – Mad Engine
[H2] Executive team Dominic Farrell Chief Executive Officer Gina cappi Chief Creative Officer Angelina Yagudayev Chief Merchandising Officer Lorne Bloch Chief Licensing Officer Christine Bettles Chief Financial Officer Noah Steinsapir Chief Legal Officer & Chief People Officer
398 chars
SUB-PAGE (https://madengine.com/sustainability/) Sustainability – Mad Engine
[H3] Handle with Care [H3] Mad Sustainable [H2] Til 2031 and beyond [H2] recent initiatives [H2] Sbti BY 2031 Mad Engine has pledged to reduce its environmental impact, aiming to significantly cut greenhouse gas emissions by 2031 [H2] Contractual Reduction Mad Engine Global started a contractual reduction initiative by partnering with Licensors to reduce contractual samples [H2] Good Works Program Mad Engine has donated to programs like the Boys & Girls Club of America, Blood Drives, City of Hope, Shelter Partnership, and hundreds of more charities and partnerships. [H2] Handle with care [H2] Years of Sustainable Innovation 2024 [H5] Committed to a Science Based Target by 2023 To align with the goals of the Paris Agreement and contribute to limiting global warming, Mad Engine has committed to setting a Science Based Target with the Science Based Targets initiative (SBTi) by 2031. 2024 September 2023 [H5] Planted a Tree For Every Tee Sold Mad Engine launched a capsule with One Tree Planted that planted a tree for every tee sold. From this program, 1200 native trees were donated to a local area in California, to assist with the reforestation process after recent fires. September 2023 June 2023 [H5] Accepted into UNGC Mexico Network Fortune Fashions joined the UN Global Compact Network Mexico, signifying its support for the Ten Principles on human rights, labor, environment, and anti-corruption June 2023 May 2023 [H5] Accepted in the United Nations Global Compact Mad Engine is proud to announce its participation in the United Nations Global Compact, demonstrating its commitment to universal sustainability principles. May 2023 January 2022 [H5] Plastic Film Recycling Program A minimum of 65,000 pounds of plastic has been recycled company-wide with Trex recycling program. January 2022 April 2022 [H5] Launched Take Back Program Allowed customers to return apparel product to be recycled into new materials, such as insulation and sports equipment The product will then be upcycled with Mad Engine’s recycling partners reducing the impact on the environment April 2022 2021 [H5] Cardboard Recycling Mad Engine recycled 282,372 pounds of cardboard it’s first year in 2021. 2021 July 2021 [H5] Joined the Sustainable Apparel Coalition, now known as Cascale Mad Engine is a proud member of Cascale, the global nonprofit alliance empowering collaboration across the consumer goods industry to drive equitable and restorative business practices. July 2021 [H2] Partnered With Licensors since 2023 [H2] Contractual Reduction Initiative [H2] 4 MILLION [H2] gallons of water saved [H2] 1700 lbs [H2] of textile waste reduced [H2] 62K [H2] killowatts saved [H2] 11.8 tons [H2] of CO2 saved Read More [H2] Our goal is to decrease and/or eliminate the NEED FOR contractual samples [H2] Print On demand efforts [H2] Eco Friendly Water-Based Inks Uses minimal water and have non exposure certifications for producing no contaminated wastewaters [H2] Inkjet printing creates zero water waste A one-step print process that coats, prints, and finishes the fabric in-line [H2] Enclosed printing system resulting in low ink waste Any ink waste from the DTG cleaning process is picked up and transported by a hazardous waste disposal company [H2] Current mailers are made of recycled plastic Using recycled plastic helps reduce the flow of plastic into natural environments, where it harms wildlife and ecosystems. [H2] Facilities are SMETA approved A 3rd party auditor has evaluated and confirmed that environmental, labor, and facility laws and regulations are being upheld [H2] Supply Chain Zero waste water-based inks Minimal water and non exposure certifications Mailers made with 55% recycled material DTG machines produce no pollutants, toxic fumes or waste 30-50% of our Licensed programs are BCI Cotton [H2] MAD ENGINE TAKE BACK PROGRAM [H2] 7 Average number of times garments are worn before being discared [H2] 85% Percentage of textiles produced that end up in landfilles around the world [H2] 200+ Amount of time it takes for discarded garments to decompose [H2] < 1% Percentage of material used in clothing production that ends up recycled [H2] We allow our customers to return apparel product to be recycled into new materials such as insulation and sport equipment. [H2] OUR offices [H2] Low Energy Using solar and low energy lighting in our offices provide up to 50% of renewal energy [H2] Reusables We provide all employees with reusable water bottles and have Recycling programs within all locations. [H2] efficiency Lorem ipsum dolor sit amet consectetur adipiscing elit dolor
5157 chars
SUB-PAGE (https://madengine.com/careers/) Careers – Mad Engine
[H2] Design your career with purpose [H2] Join a company where business meets bold creativity Explore & Apply [H2] Core Values [H2] Service We live to create – bringing fresh ideas, bold designs, and fearless energy to everything we do [H2] Reliability We show up, follow through, and always deliver – no surprises, just consistency you can count on [H2] Creativity We lead with a customer-first mindset – go above and beyond to deliver value and connection [H2] Powered by People. Rooted in Cities. [H2] Los Angeles, CA Mad Engine HQ 1017 Grandview Ave Glendale, CA 91201 [H2] Shanghai, ch Quality Control & Sourcing 999 #West Zhongshan Rd. Changning Shanghai, China [H2] Ensenada, BC, Mx Manufacturing Facility Griselda Camacho, Lomas de San Fernando, 22785 Ensenada, B.C., Mexico [H2] Toronto, Ontario Mad Engine Canada 30 International Boulevard Toronto, Ontario M9W 5P3 [H2] Dallas, TX Sales & Planning 3803 Parkwood Blvd Frisco, TX 75034 [H2] Chico, CA eCommerce Business 495 Ryan Ave. Chico, CA 95973 [H2] San Diego, CA Business Operations & Distribution 7757 St Andrews Ave, San Diego, CA 92154 10525 Vista Sorrento Pkwy, Suite 200, San Diego, CA 92121 [H2] Irvine, CA Finance & Accounting 7700 Irvine Center Drive, Suite 460 Irvine, CA 92618 [H2] Hebron, KY Print On Demand Manufacturing Facility 2350 Litton Lane Suite 100 Hebron, KY 41048 [H2] Guatemala Quality Control & Sourcing Torre Empresarial, 7A Avenida 3-33 Cdad. de Guatemala 01009 [H2] Bangladesh Quality Control & Sourcing 21/2 Purana Paltan, 2 No Comrade Monisingh Road, Room No-5, Mukti Bhaban (4th Floor) Paltan PS: Dhaka-1000; Bangladesh [H2] Bentonville, AR Sales & Planning Office 1401 McClain Rd, Bentonville, AR 72712
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🧭 Industry Context — common generic-claim patterns in Wholesale, B2B Trade & Distribution to weigh the text against
Generic Claims:
your trusted wholesale partner, competitive trade prices, reliable supply chain, serving businesses worldwide, the supplier businesses trust, quality products at trade prices…
Red Flags:
wholesale claims with no MOQ requirements, authorized distributor without brand verification, no warehouse or distribution facility evidence, trade prices not significantly different from retail, no trade account application process, product sourcing unclear or potentially grey market…
Semantic Drift Patterns:
homepage claims wholesale but minimum orders are retail quantities, claims authorized distributor but no brand authorization shown, homepage targets enterprise but product range is consumer goods, claims national distribution but coverage is limited regions…
Proof Expectations:
authorized distributor agreements or brand partnerships, warehouse locations and facility details, minimum order quantities and trade pricing structure, product catalogue with specifications, delivery coverage map and transit times, trade registration and VAT details…
Explore the other reputation pillars for Mad Engine
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Mad Engine, captured on May 31, 2026, to show how machine logic reads Information Density signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Mad Engine: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://madengine.com to view the most current version of its content and see directly what this company is about and what it offers.