Based on 1018 businesses audited.
Architecture, Interior Design & Home Improvement Reputation: DIY Extra (www.diy-extra.co.uk)
DIY Extra is a high-substance, low-ego technical manual that suffers from a lack of formal identity. It provides genuine value through granular detail but fails to prove why a user should trust these specific ‘experts’ over any other anonymous DIY source.
Architecture, Interior Design & Home Improvement Reputation: DIY Extra (www.diy-extra.co.uk)
The site is a perfect match for the Home Improvement sector, specifically functioning as a content-heavy resource for DIY projects. It avoids the service-based jargon of Architecture and Interior Design, focusing strictly on technical instruction and material specifications.
“The score of 69 is driven primarily by the Trust and Proof (15) and Identity and Authority (8) pillars. While the Information Density and Semantic Coherence are nearly perfect (minimal BS), the lack of verified authorship and external proof paths prevents the site from achieving a minimal BS rating.”