DIY Extra
(http://www.diy-extra.co.uk) 📸 Data Snapshot: May 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
5
Impact Weight: 20 / 100
25% Reputation
The site exhibits significant trust theatre markers, with a review_count of 20 on the homepage but a proof_links_count of 0 across the entire domain. This indicates that user testimonials or ratings are likely native and unverified by third-party platforms. Additionally, the trust_theatre_flag is triggered by the display of social proof without any outbound validation paths.
The proof density is moderate; while there are zero external proof links, the sheer volume of technical specifications (8+ instances per page) acts as internal evidence of subject matter expertise. The site provides specific technical deliverable descriptions, such as the 130mm limit for plasterboard patches, which serves as substance in lieu of formal certifications.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
72Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 20 | 0 |
| /category/outdoor/ | 9 | 0 |
| /category/carpentry-guides/ | 12 | 0 |
| /category/plastering/ | 13 | 0 |
| /category/garden/ | 9 | 0 |
| /category/brick-and-stonework/ | 9 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
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},
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"dateModified": "2023-05-24T21:00:02+00:00",
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/category/outdoor/
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/category/carpentry-guides/
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/category/plastering/
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/category/garden/
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/category/brick-and-stonework/
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Explore the other reputation pillars for DIY Extra
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from DIY Extra, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to DIY Extra: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.diy-extra.co.uk to view the most current version of its content and see directly what this company is about and what it offers.