DIY Extra
(http://www.diy-extra.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
There is a major authority gap regarding authorship; the site claims to provide expert guidance but provides no named experts or founders in the structured data. The schema_json is limited to basic WebPage and WebSite types, missing Organization or Person schema that would verify the credentials of the individuals providing technical advice on load-bearing walls and electrical security.
The site’s performance claims are centered on the efficacy of its guides, such as ‘hang wallpaper like an expert.’ While the instructions are detailed, there is no evidence (case studies or user-submitted results) to prove these guides actually result in ‘expert’ outcomes for novices. However, the technical accuracy of the terminology used reduces the severity of this disconnect.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.diy-extra.co.uk/",
"url": "https://www.diy-extra.co.uk/",
"name": "DIY Home Improvement Guides | DIY Extra",
"isPartOf": {
"@id": "https://www.diy-extra.co.uk/#website"
},
"datePublished": "2022-06-25T14:45:41+00:00",
"dateModified": "2023-05-24T21:00:02+00:00",
"description": "DIY and Home Improvement Projects, Guides and Tips.",
"breadcrumb": {
"@id": "https://www.diy-extra.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.diy-extra.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.diy-extra.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.diy-extra.co.uk/#website",
"url": "https://www.diy-extra.co.uk/",
"name": "DIY Extra",
"description": "DIY Projects, Guides and Tips",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.diy-extra.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/category/outdoor/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.diy-extra.co.uk/category/outdoor",
"url": "https://www.diy-extra.co.uk/category/outdoor",
"name": "Outdoor DIY Projects | DIY Extra",
"isPartOf": {
"@id": "https://www.diy-extra.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.diy-extra.co.uk/category/outdoor#primaryimage"
},
"image": {
"@id": "https://www.diy-extra.co.uk/category/outdoor#primaryimage"
},
"thumbnailUrl": "https://www.diy-extra.co.uk/wp-content/uploads/2013/02/lay-decking-on-soil.jpg",
"description": "DIY Outdoor guides, projects and tips, from fitting an outside tap and building a pond, to fitting gutters and unblocking a downpipe. ",
"breadcrumb": {
"@id": "https://www.diy-extra.co.uk/category/outdoor#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.diy-extra.co.uk/category/outdoor#primaryimage",
"url": "https://www.diy-extra.co.uk/wp-content/uploads/2013/02/lay-decking-on-soil.jpg",
"contentUrl": "https://www.diy-extra.co.uk/wp-content/uploads/2013/02/lay-decking-on-soil.jpg",
"width": 799,
"height": 445,
"caption": "lay decking on soil"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.diy-extra.co.uk/category/outdoor#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.diy-extra.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Outdoor"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.diy-extra.co.uk/#website",
"url": "https://www.diy-extra.co.uk/",
"name": "DIY Extra",
"description": "DIY Projects, Guides and Tips",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.diy-extra.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/category/carpentry-guides/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.diy-extra.co.uk/category/carpentry-guides",
"url": "https://www.diy-extra.co.uk/category/carpentry-guides",
"name": "Carpentry Guides Archives | DIY Extra",
"isPartOf": {
"@id": "https://www.diy-extra.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.diy-extra.co.uk/category/carpentry-guides#primaryimage"
},
"image": {
"@id": "https://www.diy-extra.co.uk/category/carpentry-guides#primaryimage"
},
"thumbnailUrl": "https://www.diy-extra.co.uk/wp-content/uploads/2015/04/lifting-floorboards.jpg",
"description": "DIY Carpentry guides and projects, ranging from lifting a floorboard to repairing faults in a wooden door. ",
"breadcrumb": {
"@id": "https://www.diy-extra.co.uk/category/carpentry-guides#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.diy-extra.co.uk/category/carpentry-guides#primaryimage",
"url": "https://www.diy-extra.co.uk/wp-content/uploads/2015/04/lifting-floorboards.jpg",
"contentUrl": "https://www.diy-extra.co.uk/wp-content/uploads/2015/04/lifting-floorboards.jpg",
"width": 1120,
"height": 610,
"caption": "man preparing to lift floorboards"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.diy-extra.co.uk/category/carpentry-guides#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.diy-extra.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Carpentry Guides"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.diy-extra.co.uk/#website",
"url": "https://www.diy-extra.co.uk/",
"name": "DIY Extra",
"description": "DIY Projects, Guides and Tips",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.diy-extra.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/category/plastering/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.diy-extra.co.uk/category/plastering",
"url": "https://www.diy-extra.co.uk/category/plastering",
"name": "Plastering Projects | DIY Extra",
"isPartOf": {
"@id": "https://www.diy-extra.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.diy-extra.co.uk/category/plastering#primaryimage"
},
"image": {
"@id": "https://www.diy-extra.co.uk/category/plastering#primaryimage"
},
"thumbnailUrl": "https://www.diy-extra.co.uk/wp-content/uploads/2023/05/plasterboard-wall.jpg",
"description": "DIY Plastering projects, guides and tips. Learn how to apply undercoat and finishing plaster, fit a plasterboard ceiling and choose plasterboard fixings. ",
"breadcrumb": {
"@id": "https://www.diy-extra.co.uk/category/plastering#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.diy-extra.co.uk/category/plastering#primaryimage",
"url": "https://www.diy-extra.co.uk/wp-content/uploads/2023/05/plasterboard-wall.jpg",
"contentUrl": "https://www.diy-extra.co.uk/wp-content/uploads/2023/05/plasterboard-wall.jpg",
"width": 1120,
"height": 610,
"caption": "A room lined with plasterboard"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.diy-extra.co.uk/category/plastering#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.diy-extra.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Plastering"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.diy-extra.co.uk/#website",
"url": "https://www.diy-extra.co.uk/",
"name": "DIY Extra",
"description": "DIY Projects, Guides and Tips",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.diy-extra.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/category/garden/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.diy-extra.co.uk/category/garden",
"url": "https://www.diy-extra.co.uk/category/garden",
"name": "Garden Projects | DIY Extra",
"isPartOf": {
"@id": "https://www.diy-extra.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.diy-extra.co.uk/category/garden#primaryimage"
},
"image": {
"@id": "https://www.diy-extra.co.uk/category/garden#primaryimage"
},
"thumbnailUrl": "https://www.diy-extra.co.uk/wp-content/uploads/2013/02/lay-decking-on-soil.jpg",
"description": "DIY Garden guides, tips and projects, ranging from building a pond and laying turf, to building a patio and choosing a new garden shed. ",
"breadcrumb": {
"@id": "https://www.diy-extra.co.uk/category/garden#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.diy-extra.co.uk/category/garden#primaryimage",
"url": "https://www.diy-extra.co.uk/wp-content/uploads/2013/02/lay-decking-on-soil.jpg",
"contentUrl": "https://www.diy-extra.co.uk/wp-content/uploads/2013/02/lay-decking-on-soil.jpg",
"width": 799,
"height": 445,
"caption": "lay decking on soil"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.diy-extra.co.uk/category/garden#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.diy-extra.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Garden"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.diy-extra.co.uk/#website",
"url": "https://www.diy-extra.co.uk/",
"name": "DIY Extra",
"description": "DIY Projects, Guides and Tips",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.diy-extra.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/category/brick-and-stonework/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.diy-extra.co.uk/category/brick-and-stonework",
"url": "https://www.diy-extra.co.uk/category/brick-and-stonework",
"name": "Brick and Stonework Projects | DIY Extra",
"isPartOf": {
"@id": "https://www.diy-extra.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.diy-extra.co.uk/category/brick-and-stonework#primaryimage"
},
"image": {
"@id": "https://www.diy-extra.co.uk/category/brick-and-stonework#primaryimage"
},
"thumbnailUrl": "https://www.diy-extra.co.uk/wp-content/uploads/2023/05/plasterboard-wall.jpg",
"description": "Brickwork and Masonry guides, projects and tips. Learn how to build a wall, create solid foundations, cut stone and much more.",
"breadcrumb": {
"@id": "https://www.diy-extra.co.uk/category/brick-and-stonework#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.diy-extra.co.uk/category/brick-and-stonework#primaryimage",
"url": "https://www.diy-extra.co.uk/wp-content/uploads/2023/05/plasterboard-wall.jpg",
"contentUrl": "https://www.diy-extra.co.uk/wp-content/uploads/2023/05/plasterboard-wall.jpg",
"width": 1120,
"height": 610,
"caption": "A room lined with plasterboard"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.diy-extra.co.uk/category/brick-and-stonework#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.diy-extra.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Brick and Stonework"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.diy-extra.co.uk/#website",
"url": "https://www.diy-extra.co.uk/",
"name": "DIY Extra",
"description": "DIY Projects, Guides and Tips",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.diy-extra.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
72Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 20 | 0 |
| /category/outdoor/ | 9 | 0 |
| /category/carpentry-guides/ | 12 | 0 |
| /category/plastering/ | 13 | 0 |
| /category/garden/ | 9 | 0 |
| /category/brick-and-stonework/ | 9 | 0 |
Explore the other reputation pillars for DIY Extra
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from DIY Extra, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to DIY Extra: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.diy-extra.co.uk to view the most current version of its content and see directly what this company is about and what it offers.